1850 American Gold Baron

Chapter 315 Core Competitiveness

"After the opening of New York's Crystal Palace Mall, in addition to regular merchandise, Chinese businessmen's merchandise will also be given priority to Crystal Palace. Can Crystal Palace quickly open up the gap with Stewart's Marble Palace Mall and become a giant in the New York retail industry with its high-quality and low-priced oriental merchandise?"

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As a member of a retail family, Fan Daze has his own understanding of the retail industry. In addition to shopping experience and after-sales service, the core competitiveness of a store or shopping mall lies in high-quality and low-priced products.

As long as the quality of the goods sold is good enough and the price is cheap enough, even if the service quality is slightly poor, customers will pay for it. This is Van Daze's personal experience.

Stewart, the largest retail giant in the United States, knows this very well. He integrates the cheapest sources of goods and high-quality merchants in New York.

Therefore, even though the service quality of Stewart's Mall has declined significantly compared to when it first opened in 1848, New Yorkers still choose Stewart's Mall to shop first as long as they have enough time.

Before the opening of the Crystal Palace, the Marble Palace was still the largest and most luxurious comprehensive shopping mall in New York and even the United States, with the richest variety of merchandise in the United States.

Shopping at the Marble Palace is not only a face-saving experience, but just strolling around and feasting your eyes on the products on the shelves is also a visual enjoyment.

Liang Yao had such a mentality when he was a child. He often took his parents to a large shopping mall to hang out for an afternoon on weekends. In the end, he only bought a bottle of Wangzai milk, and finally left the shopping mall and went home satisfied with the milk.

"No." Liang Yao gave Fan Daze a very clear reply, "The core competitiveness of Crystal Palace Mall lies in high-end and affordable industrial products, not these traditional commodities."

Although having the exclusive right to sell Chinese goods can give his mall a certain advantage in competition in the short term, in the long run, if he wants to make the mall bigger and stronger and become the largest retailer in the United States, he still needs to rely on industrial products.

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"Sewing machine?" Fan Daze's mind was spinning quite quickly, and he quickly thought of a sewing machine.

"Yes, but sewing machines alone are not enough. Sewing machines are high-end durable goods, and a family can only buy one or two at most in a lifetime. If we want to retain customers, we need a daily necessities that customers use every day, and this daily necessities

, only we have it." Liang Yao said.

"There are many daily necessities that we use every day, but only we have them. I really can't think of them."

After thinking for a while, Fan Daze shook his head and said.

"Think again, I sent you a sample of this thing." Liang Yao gave Fan Daze some tips.

"Let me think about it again." Fan Daze scratched his chin and went back and forth, recalling the things Liang Yao had given him, and then suddenly stroked his forehead and said, "Kerosene!"

"Yes, kerosene." Liang Yao nodded with satisfaction.

As a lighting fuel, this stuff is in urgent need. With more than 500,000 New Yorkers, almost everyone needs it. Moreover, this stuff is a daily necessity. Currently, only Liang Yao has the ability to mass-produce kerosene.

Liang Yao's rise from nothing to multi-millionaire relied on gold, but the leap from multi-millionaire to billionaire still relied on oil.

Of course, you can also rely on railways, but it will take more time to grow into a billionaire by relying on railways.

In addition to kerosene, with the current chemical technology he has mastered, he can also refine petroleum jelly. This petrolatum extracted from petroleum can be said to be a dimensionality-reducing blow to the current cosmetics and skin care products industry.

Skin care products and cosmetics in this era are mainly extracted from animal fats and vegetable oils. The cost and efficiency of extraction are uncompetitive against the unethical petrochemical industry.

As the largest vote bank in the United States, New York State is the focus of competition between the Whig Party and the Democratic Party in this election, both of which are determined to win New York State's 35 votes.

Whoever wins New York State wins the world. Fillmore and Pierce, two candidates of the Whig Party and the Democratic Party, took the train to New York to canvass votes.

New York City also became lively due to this election.

A large number of Pierce's supporters even traveled from New Hampshire to New York to support Pierce.

Because New Hampshire is Pierce's hometown, this state has not produced a president before. Now that a presidential candidate has finally appeared in this state, they all have great expectations for Pierce.

If Pierce succeeds in his election, he will become the first president of New Hampshire and the pride of the entire state.

Soon, the speeches of both sides turned into a heated and tit-for-tat debate.

Unlike the TV debates of later generations, the media industry in this era was not yet developed, and the main public opinion position for both parties was newspapers.

Liang Yao supports Fillmore. Whether in more private situations or public situations, Liang Yao does not deliberately avoid his position and attitude.

He represents the interests of California, and supporting Fillmore's re-election is in California's interest.

The "New York Evening Post" controlled by Liang Yao naturally became his mouthpiece, building momentum for Fillmore and competing with New York's traditional major publication, the "New York Post."

The two presidential candidates even published articles in two publications to refute and criticize each other.

However, this kind of fighting against each other in printed publications was obviously not exciting enough. In the end, the two candidates decided to hold a live debate in front of the New York City Government Building to engage in live fighting.

The two presidential candidates are having a live debate in New York City, in what is undoubtedly the biggest debate in New York City this year.

Many New Yorkers even moved their stools early in front of New York City Hall to wait for the debate to begin.

Liang Yao was also very interested in the debate between the two presidential candidates.

This is much more interesting than watching the presidential candidates debate through the screen on TV in later generations.

The two presidential candidates have many similarities in their upbringings.

Fillmore was born a sharecropper, and Pierce was born a farmer.

Both of them passed the American judicial examination, became lawyers, and then entered the American political arena.

Both of them were also very lucky. Fillmore, who had no hope of becoming president, unexpectedly became president because of the sudden death of the former president.

Of course, if you want to say who has better luck, it must be Pierce.

When Pierce was thirty years old, he married the daughter of the president of Bowdoin University in Maine. He avoided decades of detours and made a direct class jump. He jumped from an ordinary farm boy in New Hampshire to the upper class.

one of them.

However, this was just the beginning of Pierce's cheating life. With connections and luck, Pierce entered the Senate only three years later, when he was 33 years old, and became the youngest senator in the history of the United States.

MP.

(End of chapter)