1855 United States Tycoon
Chapter 230, The Media Empire
"But these are only technical issues." Scrooge said, "The issue we really need to discuss now is the construction of our media empire."
"Scrooge, I mentioned a long time ago that we need a newspaper that is completely under our control, just like the New York Herald and The Sun in Morgan's hands." Rockefeller said, "But you are in this regard. The action has never been big. It seems that you are just waiting for now, planning to replace newspapers with radio broadcast media?"
"It's impossible." Scrooge laughed. "It's like a stage performance can't replace reading a novel. Broadcasting is a media that listens to sound, and the sound cannot stop in your ears, but you can think about it. Let's listen again. So when it comes to deep thinking and in-depth thinking, the role of radio cannot replace newspapers."
"Not even from the perspective of entertainment. The story printed on paper can be read at any time, can be read repeatedly, and can be very complicated, but the story told on the radio can't do this." Catherine also reacted. .
"So broadcasting still leaves room for newspapers." Scrooge said, "but now, newspapers do have a lot of content that overlaps with broadcasting. Therefore, once broadcasting becomes popular, newspapers and other things will definitely be affected. At that time, newspapers will have a period of difficult exploration and transformation. We can take this opportunity to take down a group of newspapers with the best reputation and the strongest power."
"Well, this is really your style, Scrooge!" Rockefeller said admiringly. "Which newspapers did you read?"
"The'New York Daily Times' (later the predecessor of the famous'New York Times'), the'New York Tribune.'" Scrooge said.
"The Times is very good." Rockefeller said. "Is the Tribune's style always biased towards labor?"
The New York Tribune is a relatively left-handed newspaper, as evidenced by his hiring of Karl Marx as a columnist. After the "Occupy Wall Street" incident was suppressed, although under pressure, it did not dare to say anything publicly, but it introduced Michelangelo's sculpture "Mournings" in a relatively prominent position in its first edition. Christ". As long as you are not fools, you know what they mean.
"This is where it is most precious," Scrooge said. "If it falls into our hands, what a bad news for our possible competitors."
"This is a big deal, Scrooge. Over the years, I have become more and more aware of how important it is to control the media for gaining the right to speak. And how important the right to speak is for us." Rockefeller said, "As long as the right to speak is in our hands, and even if our opponent does the right thing, we can swear him indecently and make his affairs difficult. On the contrary, whatever we do will become the incarnation of justice, so The power of this is so important!"
After hearing this, almost everyone around him nodded silently, because it was so true. If it weren’t for the recent Panamanian plague, if it wasn’t for Scrooge’s performance level MAX, but Stanford, it would definitely be investigated by Congress.
And Shi Gaozhi, who was two lives, feels this point even more profoundly. He knows that the party with the right to speak will always be able to easily clean himself up no matter what it does, while the party without the right to speak will only be blamed no matter what it does. For example, if you develop the economy, he said that you have destroyed the tradition and you have protected the tradition. He said that your economy is developing slowly; you have changed the slavery system in certain areas, and he said that you destroy the culture. If you keep the slavery, he It will also be said that you and the slave owner are in the same foul play. If someone sets up a tent to protest in his park, he can clear the field unscrupulously. This is called upholding the law; if someone blocks your street to protest, you can't take any action, or it's called suppression of democratic calls.
"Why don't we plan to establish a McDonald Media Group right away?" Carroll said.
"The media group needs it, but it can't be called MacDonald." Scrooge said, "That will undermine the credibility of the news. We should be like soldiers who set out to attack the Indians, sneak into the village and shoot something. We don’t want to. Our funds have to go through other channels, such as various foundations, and secretly control these newspapers to make them look like they have nothing to do with us. Sometimes, when it doesn’t matter. They, um, for example, the Tribune, which stands on the left, can even scold us a word or two, but when it is critical, they have to stand with us. This is called Xiaoshu a big help. In order to promote the broadcast as soon as possible Open, Dorothea, let’s sell popular radios directly at the cost of production. As for the funds for these things, I am going to use a portion of the assets we obtained in the Alaska project to form these foundations. For example, get an "America Democracy Fund", "Reporters Without Borders", "Amnesty International", "Greenpeace" and so on, and then use them to control the newspaper."
"Do you want to use that money?" Dorothea was a little unhappy, although she understood from a rational point of view that money everywhere is just money, unless the dollar collapses, otherwise use the gold standard dollar and store it in the underground vault of Duck Castle Her gold is no different, but thinking about the beautiful gold actually going to flow out of her, she still feels extremely reluctant to give up.
"Dorothea, money is money. And only money that flows is real money." Scrooge said.
"What are you talking about?" Only Rockefeller didn't understand.
"Ah, that's it." Scrooge said. "We bought a port in Alaska, you know? But do you know why we do this?" He looked at Rockefeller, and Rockefeller shook his head.
"Because we found a big gold mine in Alaska." Scrooge said.
"What! Big gold mine? How big is it?" Rockefeller suddenly became excited.
"John, do you need such excitement?" Scrooge said. "Even if a gold mine is large, even if it is worth 100 million yuan, in the long run it can't be compared with oil, steel, and communications, media, and medicine. That's better."
"Of course I know this." Rockefeller said, "but that's gold, gold! Scrooge, you must understand what I mean, don't you? You all understand it! Scrooge, that gold mine probably has How old?"
"Probably the total reserves are about fifty tons. Maybe a little less, or a little more, not necessarily." Scrooge said.
"God, that's more than 30 million. This is really..." Rockefeller said.
"The contracts of the first batch of workers are about to expire, and they have earned enough money to return to the United States. The secrets of the gold mine are about to be lost." Scrooge said, "before these workers return to China, Promote the radio, and when the workers come back, we will broadcast the news that there is gold in Alaska. There will be a lot of adventurers willing to go to Alaska to search for gold. Our gold mine The guard has been heavily guarded, no one wants to get our gold. But there are some mineral veins near our gold mines with small reserves and relatively small mining value. It just happens to attract those gold prospectors who want to make a fortune to try their luck. The only available port is in our hands, and in Alaska, only we can provide them with various logistical services."
"So, relying on these alone, we can make no less money than to develop those small mines." Rockefeller said.
"Moreover, the gold rush will become a frenzy. But the environment in Alaska is harsh, and it is difficult for inexperienced people to survive. Who can have more experience in this area than us?" Scrooge laughed, "When the time comes , We will talk about these in our radio programs, and we can make our radio programs have a national influence at once. And let other newspapers have nothing to eat."
"At that time, whether we control a newspaper or even run a newspaper ourselves, we read columns to talk about this knowledge, and report news related to gold rush-only we in Alaska have a systematic organization and means of information dissemination, who Can’t compete with us in this regard, so that our newspapers will be able to sell.” Dorothea took over and said, “Through such a gold rush, it’s like the New York Herald’s report on the last war. Like the major major newspapers, we can also use this trend to achieve such an effect, and even better."
"Well, this is your business, Dorothea." Scrooge said, "but I can give you some ideas. For example, run some column programs on the radio and hire relevant experts to explain. For example, talk about it. How to survive is called "survival in the wilderness". Experts look for it from the black water; the knowledge about how to find gold veins is called "open the door of sesame". There are also relevant experts in our prospecting team. Then you can also attach it. I’m trying to advertise the products of McDonald’s Infantry Weapons Company. For example, in "Survival in the Wild", when you mention brown bears, you should tell everyone that to deal with this, you need a Macdonald Infantry Weapons Company 1864, or Equipped with a MacDonald 1862 pump-action shotgun with a single head, and various professional hunting bullets. When you kill the bear, you can advertise our multifunctional dagger by the way. There is also our single-person field tent, and our kerosene blowtorch. When we talk about how to mine, we can advertise our multi-functional engineer shovel. Well, which excavation tool is better, Cleveland McDonald ."
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