1928: The rise of giant merchants

October 25, the seventeenth year of the Republic of China (1928).

Five days ago, in the Sino-Japanese arena match, Jingwu Sports Association defeated the arrogant Hongkou Dojo with a total score of 3:2. It not only rectified the reputation of national martial arts, but also avenged its shame and revealed the reason why Akutagawa Ryuichi was unable to win in the first place. Shady.

The following memories of this huge Sino-Japanese arena match for the people of Shanghai include, in addition to Huo Ting'en beating Naoki Sachinari to death on the martial arts stage, and the overwhelming advertisements for Dragon Tiger Man Dan at the Sino-French Pharmacy.

In the past, advertisements were generally presented to the public in the form of posters, calendar cards, etc. This advertising model, in which there is a fist-fighting competition first, and then the winner hypes up the product, is unprecedented and shocking, and it also plays a role in people's minds. Amazing effect.

Ye Luo struck while the iron was hot and sent people to instruct major newspapers and periodicals to broadcast the news that Jingwu Sports Club won the Hongkou Dojo regardless of cost. In the past five days, this news almost invaded every household like a bomb.

As soon as you open the newspaper, you can see the scene of Huo Ting'en, who is covered in blood, holding a box of Dragon-Tiger Pill and making sales gestures towards the camera!

Not only did the newspapers exaggerate it, Ye Luo also asked Lin Zhenbin and others to make huge billboards overnight and stand them in free parks, concessions, county towns and suburbs in various eye-catching places, so that people can see Huo Tingen and his hands at a glance. The Dragon-Tiger Pill!

What is a top business wizard?

What is a real investor?

Ye Luo was almost attacking Suzuki Hospital, sweeping away Rendan's market at the speed of light.

This morning, the Longhurendan sold exclusively by Sino-French Pharmacy was officially launched. As soon as Huang Chujiu and Xiang Songmao opened the door in the morning, they were almost frightened to death by the long queue outside.

They have been in business for more than ten years, and this is the first time they have seen hundreds of people queuing up to buy medicines!

"A box of Dragon and Tiger Man Dan is five cents and five cents, two boxes are one dollar, and ten boxes are four cents and nine cents!" Huang Chujiu rubbed his hands and shouted excitedly.

No matter what Ye Luo's purpose was, he did not let Ye's Pharmaceutical Company name Longhurendan. Anyway, Huang Chujiu is now running the Sino-French Pharmacy for the big boss, and he must be earning much more than before.

Xiang Songmao looked at the flow of people and secretly admired in his heart that he was indeed the second young master who had just entered the business world and used the car business that others were not optimistic about to squeeze out the foreign company. He completely destroyed Suzuki Hospital's retreat in one move.

The strange thing is that Xiao Aqiao sent someone to him a few days ago, hoping that Xiang Songmao would leave the Sino-French Pharmacy and join Ye's Pharmaceutical Company as the general manager.

Xiang Songmao was very excited, but he still decided to help Huang Chujiu in the last step to complete the business of Longhu Rendan, and then follow Xiao Aqiao to Ye's Pharmaceutical Company.

In short, he identified this second young master!

Just when Dragon and Tiger Man Dan flooded the Shanghai beach in October, another big news detonated the business community on the afternoon of the 25th.

The General Chamber of Commerce Committee suddenly held an internal meeting.

When Ye Luo rushed to the General Chamber of Commerce Building, he discovered that Bai Xiongqi and Zhang Qun were also present at the meeting.

The business meeting was attended by important political figures. It seemed that this temporary emergency meeting was unusual.

Ye Luo winked at Shi Jianqiao, and she could only nod her head in dismay, standing at the gate and watching him walk into the building alone.

Bai Xiongqi, who was walking at the front, deliberately turned back to look at him. His face was good, his eyes were full of expectations, and he seemed to be in a good mood.

"It seems that the matter has nothing to do with me." Ye Luo breathed a sigh of relief, thinking that he had found someone to kill five French soldiers.

Although one day he will be found out, but when he is found out, the results will be completely different.

"Second Young Master, congratulations." Feng Jingyao walked towards Ye Luo with a smile on his face, "As soon as this dragon-tiger pill comes out, you will be respected by the Western medicine business community in the future."

"Haha, Boss Feng is joking. This is just a small health product. How can it be compared with those hospitals and Western medicine stores in the concession?" Ye Luo waved his hands and said modestly, "But Boss Feng, I heard that your business is getting better and better. It’s getting bigger, will Times Department Store soon catch up with the four major department stores?”

"According to the second young master's words, if I can really compete with the four major department stores, I, Old Feng, will definitely give you a big gift!" Feng Jingyao's face was full of spring breeze. Unlike most Chinese businessmen who looked depressed, his recent business has also been rising steadily, and there is a faint sense of urgency. A trend that exceeds that of Zhang Wanlin.

"By the way, Second Young Master, I wonder if you are free on the 30th?" Feng Jingyao approached him and smiled, "My daughter, Cheng Cheng, came back from Peiping and wants to have a casual dinner with you. What about academic discussions?"

"Oh? Did Miss Feng also study management?" Ye Luo raised his eyebrows, and he was also quite curious about the famous Miss Feng Chengcheng.

"Yes, yes, in short, it will be up to you, the second young master, to teach the little girl more." Feng Jingyao smiled brighter, "I don't understand anything as an old man, and she is not willing to listen to what I say."

"It's not about teaching. Miss Feng and I are similar in age. We are just communicating with peers." Ye Luo nodded. He also wanted to develop a relationship with Feng Jingyao.

After all, the other party is one of the top Chinese businessmen in the French Concession, so he is naturally opposed to Yongxing Company. The enemy of his enemy is his friend.

"Haha, please leave it to the second young master! I will book the restaurant then!" Feng Jingyao was very happy to get his promise, and walked into the conference room laughing with him.

The atmosphere in the conference room was a bit solemn.

Zhang Qun sat in the first seat, Bai Xiongqi sat in the second seat, followed by three chairman committee members: Feng Shaoshan, Lin Kanghou, Zhao Jinqing, and behind them were Yu Qiaqing and others.

Ye Luo took a seat and observed the reactions of a group of committee members.

Most people looked confused, obviously not sure why the emergency meeting was called.

Only the three tycoons of Yongxing Company looked livid, and Huo Tianhong looked as if everyone owed him money. He would not respond favorably to anyone who looked at them.

When Yongxing Company was in trouble, Ye Luo was very happy.

After the cheongsam maid finished serving tea and closed the door, Zhang Qun, who was sitting in the front seat, coughed a few times and kicked off the meeting.

"The reason why we are summoned so urgently this afternoon is because there is a major matter related to our future business development that needs to be decided."

Zhang Qun glanced at Huo Tianhong as he spoke, and then said calmly,

"Last night the Finance Department received five anonymous reporting letters and three real-name reporting letters, all related to the Paramount Ballroom."

Paramount Ballroom?

Ye Luo raised his eyebrows, it turned out to be this.

He calculated the time in his mind and found that it was indeed almost there.

Historically, the Paramount Ballroom persisted for three or four years before it completely closed down. But this time, in order to take over the Majestic Hotel, Lu Yusheng spent 4 million to buy it from Lawrence Rowland, and then went on to find countless investors to invest in the hotel.

In order to open such a Paramount, he invested at least tens of millions of dollars.

It's a pity that these millions of oceans are just like drifting in water, they have long since disappeared into the sea and there is no trace.

"How long has it been since the Paramount Ballroom opened? All kinds of financial problems and corruption problems have arisen! This ballroom is no longer under the control of Boss Lu and was ruined by a French manager."

When Zhang Qun said this, he made a sad expression.

Of course, everyone knew that it was Lu Yusheng's own fault, but he didn't want to take the blame and be stigmatized, so he blamed it on the French manager.

It is estimated that he spent a lot of money to buy people up and down, and then he got out.

Lu Yusheng's face was extremely ugly. When he saw Ye Luo looking over, he simply lowered his head and stopped looking at Ye Luo.

What was once the so-called No. 1 dance hall in the Far East has now become the No. 1 joke in the Far East.

"No matter what, Paramount's investment is huge, and it is already a benchmark in our high-end ballrooms in Shanghai. We cannot let it collapse easily. Everyone here is a giant in Shanghai's business community. Is anyone willing to take over it?"

Everyone was in an uproar.

It turns out it's going to be transferred.

No one wants this piece of shit.

After Zhang Qun finished speaking, almost everyone lowered their heads naturally, as if they didn't hear.

At this moment, a voice that Lu Yusheng least wanted to hear came.

"I took the lead in the dance industry. Now that Paramount has become like this, it is my responsibility. No one wants to take over the mess, so I will do it."