1928: The rise of giant merchants

The shadow of a famous tree.

The news that Ye Luo wanted to set up a student fund soon spread among a group of people attending the Peking Conference.

The only fund he founded, the Yip's Charitable Foundation, was questioned and ridiculed by countless people when it first came out. Ye Luo was not discouraged and continued to run it step by step under great pressure, which is why it has the reputation it has now. and fame.

Many people regret not investing in Yip's Charitable Foundation and feel ashamed of their short-sightedness.

It doesn't really matter whether you make money or not. If you can gain such great popularity in the north like Ye Luo, what if you spend some money?

Therefore, this student fund was started. In addition to Yan Laoxi, many warlords, large and small, and celebrities from all walks of life contacted Ye Luo, hoping to invest in it and contribute.

The Peking Conference organized by Wang is still going on, but people's hearts have long since dispersed. The process of the next two days is just a matter of going through the process, and no one really cares about the results and the future.

He originally thought that he could rely on this to accumulate some contacts, gather those forces that were dissatisfied with the principal, and unite them to cooperate with him to fight against Chiang. If not, he could rely on this Peiping meeting to at least confirm his leading position among the forces against Chiang. .

However, three days later, the popularity of the Peking Conference was not even as high as that of the student fund launched by Ye Luo.

Nowadays, newspapers and magazines of all sizes in Peiping are vying to report on the news of Peking University’s scholarship fund. They wish they could put Ye Luo’s photo on the headlines every day to attract traffic. As for this Peking conference, someone has to pay for it before they can give up the points. A small mezzanine for him.

The disparity in treatment is so huge that it is deplorable.

Zhang Hanqing finally understood the situation of this group of people. After three days of eating and drinking, he was ready to take Ye Luo back to Fengtian Xiaosa.

According to Ye Luo's joke, "It's better to believe that I am Qin Shihuang than to expect them to defeat the principal."

Although he didn’t know the allusion to this joke, Zhang Hanqing found it funny for no reason.

Ye Luo did not interfere with any matters related to the Peking Conference. The intelligence agents secretly lurking in Peiping observed for a long time and finally confirmed the matter. They immediately sent a telegram to the principal to clarify everything for Ye Luo.

In fact, these agents did not want to be enemies with Ye Luo, and even vaguely hoped to be in the same camp as the second young master.

Many incidents have proved that even Dai Li, who is known as "Living Yama", cannot handle Ye Luo and has been defeated by him several times. Who dares to confront the second young master head-on?

Ye Luo stayed in Peiping until the end of December. These days, he was discussing with the presidents of ten national universities in Peiping (including Tsinghua University) about the creation of the Ye Luo Study Abroad and Scientific Research Fund.

He set up a student aid fund for Peking University. He personally contributed 1 million yuan and raised 4 million yuan from the public. He soon collected a staggering 5 million yuan to help Peking University pay the arrears of faculty and staff salaries.

The remaining money is managed by Ye's investment branch in Peking, and is usually used for various commercial investments and uses, and is used to generate profits. If Peking University teachers and students need it, they only need to apply to the senior management of the school, and finally pass the student aid fund. After the committee's review, you can successfully withdraw funds to meet your urgent needs.

Due to various experiences in his previous life, after setting up the scholarship fund, Ye Luo emphasized the need to streamline the number of management personnel and simplify internal processes as much as possible. It should not be like working in a government department. Students apply for one hundred ocean scholarships and end up with one. The approval was completed only half a year ago.

Wherever there is money there are moths.

Fortunately, Ye Luo knew this well and had learned from the mistakes of the Ye's Charitable Foundation. At least the student fund was operating perfectly in the early stage without any problems.

The committee members were initially identified as five: Ye Luo, Cai Yuanpei (current principal), Ma Yuzao, principal, and Zhang Hanqing.

In fact, Cai Yuanpei and Ma Yuzao are probably the only ones who are really in charge. Ye Luo occasionally provides advice. As for the principal and Zhang Hanqing, they are just in name, borrowing their strength and providing political backing.

The principal was so happy about this kind of thing that cost nothing but gained a good reputation, and he wholeheartedly agreed, completely forgetting that Peking University was once a "bandit den" where members of underground organizations gathered.

The second young master only spent a few days, said a few words, and wrote a check, and he easily solved the financial problems that had plagued Peking University for several years.

Seeing this scene, other universities also became jealous. The principals jointly approached Ye Luo, hoping that he could help establish a similar foundation in their own schools.

These are currently the top universities in the country, gathering elite students from all over the country.

In 1929, there were only eight years left before 1937. A large part of the elites who would fight against the Japanese invaders and resist foreign enemies came from here.

Of course, Ye Luo would not be stingy with money. It was all a matter of effort, so he agreed one by one.

After everyone discussed it for a few days, they came up with a plan to establish the Ye Family Study Abroad and Scientific Research Fund.

The preliminary plan is as follows:

Ye Luo donates 1 million yuan every year to fund 50 of the best students from the northern region to study abroad in Europe and the United States at public expense. In addition, he donates another 500,000 yuan every year to fund 100 outstanding students from the northern region to study abroad for work-study studies (mainly at universities in the New York area of ​​the United States). These students can work in Yip-related industries in New York or Hongmen-affiliated industries after school to earn living expenses.

Tsinghua Academy’s former publicly funded study abroad program was discontinued due to the gradual depletion of Gengzi scholarship funds. As one of the former beneficiaries, Ye Luo restarted the project, selecting the ten best students and sending them to top universities around the world to study abroad at public expense, where they can continue to study as postdoctoral fellows.

This project is also included in Ye's overseas study and scientific research fund, and all the money required is provided by Ye's investment.

After the plan was drawn up and announced, major newspapers in the north and south published news one after another. Countless students were excited. Those students who came from poor areas and had difficulty in getting the opportunity to study abroad had hope. The trend of studying was so popular that it actually overshadowed the trend of "ballroom dancing". wind.

The two student aid funds cost at least 3 million yuan every year. Such a wealthy behavior shocked the whole country.

For a time, the comments of the richest man in the Republic of China spread all over the country. Perhaps his wealth is still far less than that of Kong and Song from the outside world, but his reputation and reputation have surpassed Kong Xiangxi and Song Ziwen.

In fact, Ye Luo's real wealth temporarily surpassed these two families.

With assets of more than 3 billion US dollars, it is among the best in the world.

It is much easier to make money than to make money.

And with such a great reputation, Ye Luo is a golden sign of Ye's investment.

In the north, businesses under the name of Ye's investment are booming. People feel that by buying Ye's products, they are supporting their own students to study abroad, which gives them a sense of national identity.

Even companies such as Hualian Film Company that invested and cooperated with Ye Luo benefited a lot. The company owner Luo Mingyou made a special trip to Peking to treat Ye Luo to a meal, leaving 500,000 yuan to donate to two student assistants free of charge. fund.

"Aluo, Aluo, why does everything you do seem so easy." Zhang Hanqing was a little envious of him.

Ye Luo smiled and said nothing.

In fact, a certain mobile phone brand in later generations played this trick to show off patriotism, but the environment of the times was different. In 1929, this kind of operation was more likely to work and the effect was better.

He just let his newspapers and periodicals secretly link student funds, patriotic study, domestic and foreign troubles with Ye, and a terrifying chemical reaction broke out.

Unlike later generations, Ye Luo was really doing things, rather than using his patriotism to make a fortune.

So he has a clear conscience.

It's just that this matter is still based on the interests of businessmen, which is difficult to be refined, so I won't explain it in detail to Zhang Hanqing and others. (End of chapter)