1928: The rise of giant merchants

"Ye, are you making such a big fuss just to get these three things?" Ma Murui's face was full of doubts.

He has speculated in real estate, stocks, finance, and industry. The lowest-end business in his life was the entertainment industry—in 1915, he invested in three film and television companies, and they are all now Hollywood giants, but this has always been regarded by Ma Murui. As a stain in life, it is rarely mentioned.

If Yip hadn't casually founded RKO during his trip to the United States, and set up a branch of Yip's Film Company in Hollywood, Ma Murui would have thought that the boss was also involved in entertainment, and told him that he had invested in an entertainment company. , probably no one knows that he has done this yet.

"Don't underestimate them. Maybe I can use them to increase my assets by hundreds of millions this year." Ye Luo smiled mysteriously.

"Hundreds of millions of oceans? Just based on these things?" Ma Murui really couldn't agree.

Whether in the Republic of China or overseas, in places where men are the main holders of power, women’s consumption value is basically ignored.

This is completely opposite to the situation in later generations where the consumption power of women and dogs was put ahead of men.

Especially in the Republic of China, the women's liberation movement was in the ascendant, and female awareness was just budding. There were no various supporting products to serve them, and women were not aware of their strong and innate spending power. Therefore, there were very few product companies targeting the female group.

When Ye's clothing company was first established, Ye Luo said he wanted to make women's underwear, which attracted a lot of negative comments and criticisms even more than when he started the dance hall business.

"Solid" scholars said that he insulted the gentlemen and made a bellyband for women, which was simply beneath the dignity of a man.

The "discerning" boss said that he was blind, his soul was stolen by a woman, and he was unjustly called the second young master of Shanghai.

These criticisms were once loud and overwhelming, slandering Ye's investment and the Ye family, but now they have all been wiped out.

Because these people's wives, daughters, female friends and female relatives are all loyal customers of Victoria's underwear. They go to dance halls and brothels. Those dancers and prostitutes also wear underwear made by Ye's clothing. What else can they clamor for?

But the only lesson that humans have learned from history is that humans will not learn from history.

Ye Luo can already foresee that when these three things are promoted, another bloody storm will come towards Ye's investment.

But that's okay.

In the Republic of China, he had newspapers such as Shenbao and Xinwen, as well as his own Ye's newspaper to control public opinion. The only people who could challenge him were the Republic of China Daily, controlled by the principal, and those idle critics of the Republic of China.

However, Ye Luo is now gaining more and more reputation in the literary circle. As he repeatedly saves members of underground organizations from dire straits, those trolls no longer attack the second young master. Instead, they turn their guns and often help Ye Luo to troll others.

As for the United States, the main battlefield for sanitary napkins and condoms, the New York Times is there, and there are big bosses like Franklin who are helping Yelo look after the home. He is not worried about being criticized for product issues.

"No, it's several hundred million dollars." Ye Luo looked at him with a smile, "What's the current population of the United States?"

"There are about 120 million U.S. citizens, about 20 million sojourners of other nationalities, and about 10 million people staying illegally." Mamuri just went to the Bureau of Statistics to check the data not long ago, so he is very familiar with it.

As the U.S. stock market bubble bursts, the United States is mired in an economic crisis that is difficult to extricate itself from. It can be expected that it will be difficult to turn around in the next four to five years, and demographics are particularly important at this time.

"With a population of 150 million, young men and women who are capable of marriage and childbearing account for at least half, but it's not too much." Ye Luo calculated an account for him, "That's 75 million people, and at least half of them will have regular sexual partners. , that’s about 37.5 million people. Assuming they pair up, that’s 18.75 million couples, who use condoms twice a week on average, about 100 times a year, and use one condom at a time.”

"1.875 billion. They consume 1.875 billion condoms a year. Guess how much I sell one condom?" Ye Luo's algorithm is of course neither scientific nor accurate, but it has already reflected the huge profits of this business.

Historically, relatively comfortable latex condoms appeared in the 1920s, and their prices became increasingly cheaper, while the truly epoch-making styles appeared at the end of this year.

The emergence of rubber condoms brought their production into the era of large-scale industrialization. In 1932, several large consortiums in the United States monopolized this business. With the economic crisis sweeping across the country, people's entertainment gradually became scarce, and there were more and more human-creation activities, as well as subsequent wars. The massive consumption during this period directly made him rich.

In this business, Yeluo's biggest competitor in the future is "Durex", which was born in 1929 and now belongs to the Reckitt Benckiser Group. The brand and trademark were just created last year and are still in the early stages of research and development.

In 1950, Durex was registered as a listed company.

In 1951, the first automatic production line in history was developed.

In 1957, the first lubricated condom in history was launched.

In 1964, the first condom vending machine was launched in the UK.

In 1969, the first ergonomic condom was launched.

In other words, even this later condom giant took 40 years to establish milestones one after another and become the well-deserved leader in the industry.

Ye Luo naturally copied this process without hesitation.

He will do it faster and better, and then monopolize the market earlier, and then swallow up these competitors one by one.

"Now this thing is neither easy to use nor expensive, and yours is nothing special. I live in the United States, and each one costs nearly 1 dollar." Mamuri shook his head.

Someone started producing this thing in 1925, but the business situation has been very poor. The reason is very simple.

It’s expensive, hard to use, and not in high demand.

At this time, he had not looked at this issue in light of the factors of the times, so he was not optimistic about this business.

Ye Luo was too lazy to waste words and called Ma Murui, just to rely on him to help open the US foreign trade market and facilitate the sale of Ye's products in the United States.

Coupled with the tariff autonomy agreement, domestic products finally have a chance to make a difference.

As a time traveler, becoming the world's richest man is not Ye Luo's goal, but just a small thing he did when building a business empire.

He wants to make domestic brands and Chinese brands global and become a world-class consortium. That is his goal.

There are currently no competitors in the condom business. Ye Luo, who is familiar with this product, will soon be able to invade the market as long as he solves the problem of rubber as a raw material. At least in the first few years, maintaining a profit of US$100 million per year will definitely not be a problem.

Same goes for sanitary napkins.

This is a necessity that women around the world demand.

The business courses of later generations told Ye Luo a truth.

The things that really make money must be the things that people need to live!

As for the cheongsam, it was a product specifically designed to harvest the female economy of the Republic of China in response to the cheongsam craze that was about to start in 1930.

The cheongsam association has been popular until the founding of the People's Republic of China, and it can be considered a long-lasting industry.

Of course, only Ye Luo knows that all this is to cover up his core goal.

Everyone thought that he would focus on this this year, and then rely on tariffs to steal property, completely monopolizing the domestic business of the Republic of China, and letting the Kong and Song families who had taken this opportunity to make a fortune spit out the wealth that did not belong to them.

This is why Ye Luo invited some unknown wealthy people from Tianjin City to invest in these three businesses.

He also specifically made a "suggestion" to invest in their company.

The honey Ye Luo provided actually contained a bloody knife! (End of chapter)