1928: The rise of giant merchants

The reason why condoms are not selling well in various places is actually very simple - the sales method is wrong and the customer group they target is wrong.

Previously, Ye Luo had promoted it with great fanfare, telling the country that the second young master was going to start a new business, with three products: condoms, sanitary napkins and improved cheongsam.

But it can be seen from the situation of investors that their acceptance of these three commodities has increased in order, and the former is the least optimistic and unacceptable.

During the Republic of China, folk customs gradually opened up, but this kind of openness was compared with the Qing Dynasty, and it cannot be compared with the 1990s in later generations. It was difficult to advertise everywhere like the car business before, especially in newspapers and magazines, and let them make headlines. If it were a condom advertisement, I wouldn't want to die.

Even when they see the posters produced by Ye's Advertising Company in the four major parks, people will walk away quickly, not daring to take a closer look.

Therefore, when wanton publicity is not possible at the public level, you should expand your track through other channels.

For example, when small newsboys sell newspapers, if they buy more than ten copies, they will give a condom as a gift, or let them promote privately to those customers who buy newspapers.

We can't do publicity in a big way or degrading the appearance of the city, so we should do small-scale, high-frequency publicity.

Go to alleys, find gangsters and hand out small cards, put small advertisements on the walls, etc.

Just make sure that the message about condoms reaches the general public so they know what they do, how to use them, how much they cost, etc.

Propaganda has always been a very important part of Ye Luo's business. He would mention this when training his subordinates and during meetings and exchanges. Why was the Chevrolet 490 so popular back then?

Isn't it all about the car coupon lottery?

Another issue is the customer base.

Although the condoms delivered by Ye Luo are all for the upper class, they are obviously not the main audience for this product.

"Why aren't they?" Upon hearing this, curious baby Shi Jianqiao couldn't help but ask.

She has been with Ye Luo for so long and is used to seeing him doing business. From being frightened at first to becoming accustomed to it now, the only habit she maintains now is to ask questions when she doesn't understand.

Sun Liren was also curious.

Originally, after listening to Ye Luoyi's description, he thought this business should be easy to do. Those people were doing everything right, so why couldn't they sell it?

After hearing about the publicity issues, he suddenly realized.

The aroma of wine is also afraid of the deep alley.

This is not the age of big data, nor the age of information explosion. You may be able to find a little girl in Hualiu Lane who is as beautiful as a fairy, but for various reasons, she may only be able to sell her body in that place for the rest of her life.

But in future generations, as long as you have any advantages, they can be infinitely amplified through the Internet. If you look beautiful, you can become an online beggar no matter how bad you are, and you won't be so miserable.

"It is gold that always shines" is for future generations.

Obviously this does not apply to the current Republic of China.

"How can they be the main customer group?" Ye Luo asked.

Shi Jianqiao's cheeks turned red and he said in a low voice: "Well, these people are not the only ones who have nothing to do when they are full and think about that kind of thing every day."

"I heard that many important military and political figures in Shanghai have more than a dozen aunts and wives, and some are even hiding people outside." Sun Liren echoed, "If you have money, you are not afraid of not having women. If you have women, you will naturally need the second young master. It’s a commodity, isn’t it?”

"You are half right." Ye Luo shook his head and smiled.

"Please give me some advice, Second Young Master." Sun Liren felt that the logic was correct.

"Sex is the lowest need of human beings. No matter who you are, you will have a need for it. This is something engraved in your genes. So I say there is a market for this thing, and it can make a lot of money. Yes, the more people there are The more money there is and the lack of women, the higher the frequency of such things, but do you think those people would really use this?"

Ye Luo smiled and looked at the two of them. Shi Jianqiao was still confused, but Sun Liren suddenly realized.

"Why not?" Shi Jianqiao asked immediately.

This is to break the casserole and get to the bottom of it.

"Ahem, cough, cough." Sun Liren chuckled, "Because it's uncomfortable and not necessary."

"."

As soon as he said the words "uncomfortable", Shi Jianqiao guessed it even though he was not familiar with it. He immediately turned red. Then he quickly understood the meaning of "unnecessary" in Sun Liren's words, and his red face turned dark again. .

Yes, those dignitaries just want to be happy and that's it. They don't need to consider other people's feelings at all. So what the hell do they need?

In the Republic of China, unlike later generations, they would be afraid that the other party would come to their house with a child, and they would be worried that these trivial matters would affect their official fortunes, etc.

In this reckless age, if they are really unfortunate, they have ten thousand ways to solve the problem. If nothing works, they can just find people like the three Yongxing tycoons to solve the root cause of the problem, right?

The air in the military jeep suddenly became a little depressing.

"In fact, those who need this most are the prostitutes and dancers in romantic places, as well as students who are inexperienced in the world, couples who have no idea of ​​having children for the time being, young lovers who have a passionate relationship, etc."

Ye Luo started talking, and the two of them suddenly understood. No wonder those people couldn't sell condoms. It turned out that there were so many details to consider.

"I dare to ask, how do you think the second young master should solve these problems?" Sun Liren asked.

"I just talked about part of the issue of publicity. In fact, it boils down to two points. First, let everyone know its existence, its use, and its price. People in need will naturally take the initiative to buy it. Second, it must be Let customers be able to buy at will, instead of running out to buy in a big way and causing criticism.”

Ye Luo stretched out two fingers,

"The second point is particularly important. I know without looking that these idiots must have put things on the shelves, such as department store counters, etc."

"Isn't this okay?" Shi Jianqiao asked.

Ye Luo rolled his eyes at her and asked, "If you go shopping and have to find it among a pile of daily necessities, and there are many people around, will you be embarrassed?"

"Of course I do. I must buy this kind of thing secretly and pretend not to care. Bah, bah, bah, I won't buy it!" Shi Jianqiao waved his hands quickly.

"Right, so if it were me, I would put it in a conspicuous and easy-to-reach place. It is best to buy it casually." Ye Luo nodded and chuckled.

"Where to pay?" Sun Liren asked.

Ye Luo nodded: "Captain Sun's talent as a businessman is pretty good. Why don't you mess with me?"

"Haha, I was just talking casually." Sun Liren waved his hands quickly. He still wanted to lead troops to fight and make achievements.

"Just kidding." Ye Luocai was reluctant to let such a military genius drift in the business world.

"When the second young master said this, the seemingly unsolvable problem seemed to be very simple. Mr. Sun admired him. But this time when he goes back, the second young master is afraid that he will start a big fight?" Sun Liren said in a low voice.

Ye Luo nodded slightly.

Not only must we go to war, but we must plow the ground three feet! (End of chapter)