1928: The rise of giant merchants

After the presidential inauguration, there was the inaugural luncheon, where the president, vice president and invited guests attended the luncheon hosted by the Presidential Inaugural Committee, which was jointly formed by the Senate and the House of Representatives.

The committee was responsible for preparing and handling matters related to the presidential inauguration.

The luncheon usually features dishes from the hometowns of the new president and vice president.

Ye Luo and Hui Xin were invited to the luncheon. Anyway, he couldn't tell which dish was special, so they just followed a group of foreigners and ate it all.

During the period, countless waves of people came to greet them, with enthusiastic faces, and they wanted to leave their business cards and phone numbers on the spot, and then invite them to do business together.

Since the promulgation of the New Deal and related legal content, everyone understood that Franklin, as president, was going to give the green light to Ye Investment Group and Livermore Group, and no one could stop these two emerging consortiums from taking off again.

Instead of continuing to follow Morgan, Rockefeller and other consortiums and oppose them, it is better to choose sides and become allies as soon as possible.

At least during Franklin's term, they dared not continue to compete with Ye Luo and his team.

But no one could have imagined that Franklin would be the longest-serving president in American history, from 1933 to 1945, a full 12 years, and the first president in American history to be re-elected for four terms (died in the fourth term).

If he had not died of a sudden cerebral hemorrhage in Hot Springs, Georgia on April 12, 1945, perhaps this re-election would have continued.

For now, throughout the Second World War, Ye Luo did not have to worry about the development of his backers and Ye's Investment.

With Franklin as his backer, Ye's Investment could not keep a low profile in the United States.

Ye Luo smiled and greeted these capitalists one by one. He was having a headache about how to get out, and Franklin, who was pushing his wheelchair, came over here.

"Ye, do these still suit your taste?" Franklin asked, holding up a glass of wine.

Ye Luo bowed and clinked his glasses with him, smiling and answering: "It's OK, I don't care about food."

"That's good. Otherwise, I'll help you find a few Chinese chefs to make some dishes you like." Franklin was in a good mood, his voice was loud and clear.

The people around him saw this scene and were amazed.

Because of his disabled legs, Franklin couldn't get rid of this wheelchair anywhere, and because of this, he rarely took the initiative to clink glasses with others.

When he took the initiative like this, the other party would often fall into an awkward position. If you stand, it's very inappropriate. If you squat, you have no self-esteem, and it's not good to do anything.

Franklin, who knew this well, usually only kissed his friends, shook hands, or clinked glasses when sitting.

Now he actually toasted with Ye Luo like this, and Ye Luo just bowed slightly in response, which shows that the relationship between the two is much better than the outside world guessed!

Those Americans immediately secretly raised Ye Luo's position in their hearts a few points.

"There will be an inaugural parade in the afternoon and an inaugural ball in the evening. You must be on time." Franklin did not shy away from Huixin's presence and said with a smile, "I have many beautiful girls here who want to dance with the famous Second Young Master."

"Haha, I will definitely be there." Ye Luo's name of Second Young Master also spread with the expansion of Ye's investment abroad. In order to let these Chinese take the initiative to understand the meaning of this word, it really needs to be extremely well-known.

As we all know, Chinese is one of the most difficult languages ​​to learn in the world. The meaning of many words cannot be understood by foreigners in their lifetime.

While Ye Luo was participating in various social activities in the United States, the "Novel Monthly", which had a profound influence in the 1920s, was suspended.

With the expansion of the Central News Agency, the Jinling National Government began to strictly control the publishing industry. The Commercial Press, the major shareholder of "Novel Monthly", was afraid of causing trouble, and immediately ordered the editor-in-chief to strictly control the content of the serialized novels.

Ye Shengtao, Zheng Zhenduo and others were dissatisfied with this matter and resigned from their editorial positions, resulting in the loss of the backbone of "Novel Monthly".

Not only did the quality of novels deteriorate, but the content of other sections was also greatly reduced, and old readers gave up on this magazine.

Last year, the Japanese invaders invaded Shanghai, and the Commercial Press, headquartered in the suburbs, suffered heavy losses and officially announced its suspension.

Ye's Newspapers saw this opportunity, and Lin Yuan, who rushed back from the United States, bought up all kinds of newspapers and magazines, rehired those who had left, and let them rely on Ye's Newspapers to continue production and sales.

Of course, although Ye's Newspapers was backed by the principal, it could no longer publicly publish and promote some books and newspapers that deviated from the core ideas of the Jinling National Government.

The main products of Ye's Newspapers were pictorials, novels, and news. They only reported on current hot topics, not commented on them, and did not touch on the things that the principal was most taboo about.

In fact, Ye's Newspapers would secretly subsidize some progressive books and magazines, and provide assistance to those underground literary and artistic workers, including money, food, pens, and paper.

These were also another kind of support for Ye Yuqiao's anti-Japanese anti-traitor group.

This time, Ye's Newspapers mainly promoted a new newspaper called "World".

All sections of the newspaper introduce countries around the world, including European and American powers, East Asian countries and African slums, with the main purpose of opening the eyes of the Chinese people, allowing them to see the world and understand the world situation and the situation of other countries.

In order to improve the accuracy and timeliness of newspaper articles, Ye Luo specifically instructed Lin Yuan that the editorial department of the newspaper should use decent intellectuals who have studied or traveled in various countries, and the writers who write manuscripts must also have corresponding life experience.

Because there were not many such people in the Republic of China, Ye Luo also planned to use money to send a group of outstanding young men and women abroad. They traveled around the world as reporters of Ye's Newspapers, recorded interviews, wrote manuscripts, and then sent them back to the editorial department for publication.

For this reason, Ye's Newspapers publicly recruited various universities in China. Once the generous conditions were put forward, it immediately caused a sensation among the student community, and everyone flocked to it.

After hearing about this, the principal wanted to stop it, but after reading a few issues of the new "World" newspaper from the principal's wife, he thought it was not bad.

The content of the newspaper involved astronomy and geography, but it did not talk about politics. It was a newspaper that was purely for broadening your horizons.

And Ye Luo could also help send those progressive students who loved to march and make noises out, which made the principal even happier.

Otherwise, they would block the door every day and shout at him to resist Japan. He could neither fight nor kill, which was very annoying.

In fact, the Republic of China has always lacked such newspapers and periodicals. During this period, there were several times when people founded similar publishing houses, but unfortunately they all went bankrupt in the end.

The reason is very simple. If you want to ensure the authenticity and accuracy of the content, you need a lot of manpower and material support.

The income from newspapers is not enough to fill the gaps between our teeth!

Who can afford this?

Only the Yeh newspaper company, which is a big company, can do this. (End of this chapter)