1928: The rise of giant merchants

"President Wang has said everything he should say, so I won't go into details." Ye Luo stood up, raised his glass, and smiled at everyone, "I just hope that you will train hard, win glory for the country in the future, and let the foreigners see the strength of our Chinese athletes! Cheers!"

"Cheers!"

Everyone shouted excitedly.

"The Berlin Olympics will be held in less than three years. At the end of next year, I will hire some sports coaches from the United States to coach you in your training. I believe that after a year of training, our athletes will not lose to foreigners and will definitely win medals!"

Ye Luo drank the wine in the glass and said to them with a smile.

"Pa pa pa——"

The whole audience applauded, and these champions of the National Games wanted to fly to Berlin immediately to participate in the competition and win glory for the country.

Sports are actually very important for a country to enhance its national self-confidence.

For example, in the next Berlin Olympics, because Germany rose to the first place in the gold medal list, it immediately increased the public support rate for a certain art student who failed to be selected.

After the game, he promoted the theory of Aryan superiority, and the entire German people cheered like chicken blood.

Now the development of sports in the world is not perfect. As long as the training and competition are arranged seriously, China has a good chance to win a prize in the Berlin Olympics.

For example, athletes from Ethiopia won gold medals in both free wrestling and classical wrestling. And CX athlete Sun Kezhen even won a gold medal in the marathon event, becoming the first Korean to win an Olympic gold medal.

CX, which became a colony of the Japanese invaders, can win a gold medal in the Berlin Olympics, so why can't the Chinese?

After the speech, the celebration banquet officially began, and the athletes ate fat meat with relish.

Ye Luo went to toast with Chu Minyi and Wang Zhengting.

The group first came to the two tables of the Shanghai team, which won the most gold medals, and then went to the northern delegation. Ye Luo held a wine glass and said to Liu Changchun: "Mr. Liu, I admire your speech at the National Games very much. I toast you!"

"No, no, you are too polite, Second Young Master." Liu Changchun quickly responded with water instead of wine.

What did Liu Changchun say at the National Games that just ended?

It was not just the speech at the opening ceremony, but also the speech at the closing ceremony. He said: "You can go home after the game, but we northern players can't go home. I hope that the next National Games of the Republic of China can be held at the Beiling Stadium in Fengtian. The next National Games will be held to restore the color of the northern rivers and mountains."

This is a double entendre. "The next National Games will be held to restore the color of the northern rivers and mountains." It can be understood as the color of the competition trophy flag (the trophy is equivalent to a medal), and it can also be understood as the champion who recovers the northern territory.

At that time, the audience at the closing ceremony shed tears and shouted the slogan "Resist Japan and save the country, return our rivers and mountains".

Afterwards, the Japanese ambassador to China strongly protested, demanding that Liu Changchun be severely punished and his competition results be cancelled.

The National Games Preparatory Committee was criticized by the Executive Yuan for this, and Liu Changchun himself was severely warned and ordered not to openly shout slogans that undermine diplomatic relations.

This incident is ridiculous, but it did happen. The Japanese are so petty.

Even more disgusting is the North China Games next year, when 500 students from the Nankai cheerleading team held high the flag and arranged the four characters "Don't forget the national humiliation".

Such an action actually caused a protest from the commander of the Japanese Tianjin Garrison Army, Umezu Michiro, who then sent a diplomatic note to the Tianjin City Government Negotiation Department.

Who is the victim? Who is the invader?

Mr. Zhang Boling, the president of Nankai University, was very interesting. He called the student leaders and criticized them harshly: "You are annoying! You are annoying well! You will be annoying again next time! But you must be more clever in being annoying!"

In this way, the students deeply realized their mistakes, sincerely accepted the president's criticism, and then went back to seriously study "cleverer" techniques.

On the Guangdong team side, the female swimmers alone occupied half of the table.

Although the sisters Yang Xiuzhen and Yang Xiuqiong lived in Hong Kong, they participated in the competition as Guangdong athletes.

In addition, Liu Guizhen, Chen Huanqiong, and Liang Yongxian, who were as famous as Yang Xiuqiong, were all from Guangdong. They performed amazingly in this National Games and were collectively called the "Four Female Swimming Heroes".

Yang Xiuqiong suddenly put down her chopsticks and whispered: "Sister, the second young master is here."

Yang Xiuzhen quickly wiped the oil stains from the corners of her mouth, and even deliberately tidied her hair and sat upright.

The other female athletes at the same table were the same. After all, they were still girls and paid great attention to their image. They all dressed up beautifully to attend the banquet tonight.

"The second young master is much more handsome than the photo in the newspaper." Liang Yongxian whispered.

Chen Huanqiong immediately teased: "Ah Xian, you are not interested in the second young master, are you? I can help you."

"Go to hell, you just talk nonsense." Liang Yongxian blushed, she knew that Ye Luo already had a family, and his wife was Bai Xiuzhu, who was famous in Shanghai, so how could she dare to have any improper thoughts.

"Ahem," Liu Guizhen coughed, "Stop talking, the second young master is here!"

Ye Luo came over with a glass of wine and smiled: "Sisters, what are you talking about? You are so happy."

Yang Xiuqiong suddenly said: "We are talking about you, the second young master."

Ye Luo laughed: "So you are whispering bad things about me."

"No, no," Yang Xiuzhen said quickly, "We are praising the second young master for donating money to sports."

Ye Luo smiled and waved his hand. This little money was nothing to him.

After toasting, Ye Luo realized that the female swimmers present were all very tall, with long legs.

Even the youngest Yang Xiuqiong was nearly 1.7 meters tall, and the tallest Liu Guizhen was even over 1.75 meters tall.

This height was nothing in the future, but it is very rare now, after all, most Chinese people can't keep up with nutrition.

Not only that, their figures are very good, both strong and slim.

Slim refers to the overall feeling, and strong refers to their strength.

Ye Luo chatted with them for a while, turned around again, and then returned to the main seat.

This celebration banquet was a great success for both the host and the guests, and it also successfully spread the reputation of Ye Sports in the athlete circle.

…

The next day, in the morning.

Ye Luo came to visit Wang Zhengting at home and began to discuss ways to commercialize sports.

At this time, sports and business had nothing to do with each other. It would take at least two or three years before businessmen thought of advertising and putting trademarks on famous athletes.

Ye Luo told Wang Zhengting about his idea, hoping that he could encourage people from the Republic of China Sports Association to attract investment and sponsor athletes.

This set of business operations can be seen everywhere in the future, but the current sports industry is not so developed.

"This is my Ye Sports. No matter how much money I have, it is just a drop in the bucket." Ye Luo added, "We must let all the businessmen in the Republic of China participate in it, so that the sports industry can really be developed."

Wang Zhengting was confused: "Will this work?"

"Why not?" Ye Luo smiled, "A large-scale sports event will have tens of thousands of spectators, and many newspapers will report it. Once advertising is placed on the scene, the effect is very obvious for businesses. Especially for advertisements on athletes, if the athlete wins an award, reporters will definitely take photos of the award. If a certain trademark is printed on the clothing, then this trademark will be printed with the award. Photos, let all newspapers report, how cost-effective! "

"It seems feasible," Wang Zhengting was a little tempted, and hurriedly said, "Second Young Master, please explain it in more detail."

Ye Luo sat down and continued: "You can also let businesses find sports stars to endorse. For example, for a beverage, you can let Liu Changchun and Yang Xiuqiong be the spokespersons, and tell everyone that the reason why these two athletes won the gold medal is because they drank their beverages. These are business opportunities and long-term strategies to promote the development of sports. They must not be wasted!"

Wang Zhengting suddenly laughed: "Haha, you are worthy of being the second young master, no wonder you can make so much money!" (End of this chapter)