1979 Golden Age
Chapter 94: The first marketing campaign after the reform and opening up
When Chen Qi came here last year, the capital was busy relocating unemployed young people.
This year is no different. This major project lasted for four to five years before it came to an end, and a total of 750,000 people were resettled.
The effect is remarkable. There are more commercial outlets. Snack bars, retail kiosks, stalls, and repair stalls are quickly spreading in the streets and alleys. Of course, most of these are cooperatives. In the second half of this year, the first real cooperative was born in Beijing. The self-employed person is a restaurant owner.
The ancient city is coming back to life.
"Zhu Lin! Have you read that newspaper?"
"Oh, you go first."
"No, no, just give it to me after you finish it."
This morning, at a health research institute near the overpass, Zhu Lin came to work as usual. She was a chemical analyst.
She is 28 years old. Her father is a university professor and her mother is a doctor. She was admitted to the Art Troupe in 1970 and later went to the Chinese Academy of Medical Sciences for further studies. After graduation, she was assigned to a research institute under the Academy of Sciences.
Last year, Xi Film Studio was preparing to shoot "The Traitor", in which there was a role of a young woman studying medicine. The director came to Beijing to cast the film and chose her. After nine months of arduous filming.
After filming, she returned to her workplace and continued working, but she had already seen the world and had a yearning for movies in her heart.
At this moment, she pulled out today's "China Youth Daily", leaned back carelessly, and started reading with her legs crossed. The colleague shook his head. He obviously looks like a man of peace and harmony, but in life he is informal, loves to amuse, and has a bit of a boyish temper.
"..."
Zhu Lin looked at it and suddenly let out a sigh when she saw a report: "A piece of longing across the Pacific - a preview of the best films, and my impressions after watching "Romance in Lushan Mountain"!"
"Recently, Beijing Film Studio organized a movie viewing party. The author was lucky enough to participate and saw a movie called "Romance in Lushan Mountain" in advance. I want to share some feelings with everyone."
"The film vividly depicts the beautiful scenery of Lushan Mountain, such as the pillow flow stone, Longtan, and Immortal Cave... It makes people feel immersed in the scene and feel intoxicated without realizing it."
"I have never seen such a fashionable heroine. She changes one set of clothes every time she appears. I really counted, a total of forty-three sets of clothes! Yes, she changed forty-three sets of clothes!"
"One is the son of a mainland general, and the other is the daughter of a Kuomintang general. How could they come together? When I saw the end, I couldn't help but shed tears. I was moved by the sincere love between the two, and also by the passion of the heroine. Bravo to the bold, consistent hero!”
"The bright moon rises over the sea, and we share this moment across the world! Overseas Chinese are connected by blood to the motherland, and they miss me day and night. This great love and the heart of serving the country deeply touched me..."
There is also an introduction below:
"Lushan Love" is directed by Wang Haowei, screenwriter Chen Qi, and stars Gong Xue and Tang Guoqiang Balabala.
Yu Jiajia used the virtues of arias to write a soft article. Zhu Lin read it with great interest and said to her colleagues: "Come on, come on, there is a romance movie here!"
"It's all about selling dog meat over sheep's heads. How can there be any romance movies?"
"Really!"
Zhu Lin strode over and took a photo of the newspaper: "Look carefully, it clearly says that the heroine is passionate and bold, has a true love, and has changed more than forty sets of clothes!"
“More than forty sets???”
My colleague was shocked and quickly watched it again and said, "What kind of movie is that? I will definitely go and take a look when it comes out."
"I'll call you when the time comes and we'll go together!"
Zhu Lin was very interested in the movie. She lowered her head and looked at the white coat on her body, and couldn't help but think: What woman can wear more than forty sets of clothes? She must be a capitalist girl. Two sets are enough for me, one with a white coat and one without a white coat.
…………
Marketing is a technical job.
The most taboo is to have more blooms, which will make the public unimpressed. Just grab a little pua and it will be over. For example, Jia Ling lost 100 pounds.
Under the guidance of Chen Qi, this article written by Yu Jiajia also captures a point that is beyond the times, which is these more than 40 sets of costumes. You know, women in this era have no breasts!
Because 90% of women don't wear bras and highlight their curves, which is called immoral. They wear vests, undershirts, bra wraps, and even bellybands. The so-called bras are also made of cotton and have no steel rings to support them, so they cannot stand out at all.
So in this environment, one can imagine how big a stir these more than forty sets of clothes can cause.
Chen Qi also took the lead in fanning the flames and wrote a passionate letter, criticizing: "Although this film has not yet been released, after reading your review, it seems that it is not a film worthy of praise.
If what you mean is true, and I mean that the heroine has changed over forty outfits, then I have some thoughts that I’m not happy with.
Our motherland has just reformed and opened up, and is still facing many difficulties. Everything requires us to work hard and continue to maintain a hard and simple style. It is far from time to eat, drink and have fun.
As a result, I bought more than 40 sets of clothes for a mere movie. What a putting the cart before the horse! "
Good guy, he scolded himself in advance.
Not to mention, many people wrote to agree that the exchange between the new era and the old era is the most swinging stage of thinking. Some people go to the left, some to the right, some pretend to go to the left, but in fact they go to the right...
"Romance in Lushan" became popular before it was released, and it became popular.
Upon seeing this, the film bureau did not dare to make a rash decision and continued to hold meetings to discuss or wait and see.
The leaders of the city publicity center were very happy, thinking that they had won the support of the masses, and they approached Wang Yang and insisted on opposing the release of "Romance in Lushan Mountain". At this time, the role of having a boss with a strong background and able to handle tasks becomes apparent.
Wang Yang withstood the pressure and submitted it to the Ministry of Culture for review.
Films in this era were under the dual management of the Film Bureau and the Cultural Affairs Bureau. After submitting "Lushan Love", the Ministry of Culture quickly organized a group of people to watch the film. Because there was so much fuss, a big boss was specially hired to give the decisive opinion.
"..."
In the screening room, "Romance in Lushan", which had been played many times just for film review, was played again.
"It's not as serious as the newspaper said, it's obviously a good movie!"
"This is called a new movie in the new era. In the past, love was not allowed, and men and women were not allowed to hold hands. It goes against human ethics. I think more movies like this should be made!"
"Comrades, we cannot go back to the past!"
The reason why Chen Qi is so sure that "Lushan Love" can pass is because of the existence of this group of people. Those engaged in culture are different from those engaged in propaganda. They are most eager for the arrival of a new era and most afraid of returning to the past, so of course they will support it.
After everyone discussed, they all looked at the big boss.
One of the top people in the domestic literary and art circles and the current vice chairman of the Federation of Literary and Art Circles, Xia Yan!
Xia Yan is 80 years old. Sitting next to him is Yuan Ting Yue Zhi. He has a background in film and drama. He is extremely professional and makes his evaluation very seriously:
"I think it's okay. There's no boundary crossing. The director shot it very reservedly. The style of the picture is pure and beautiful. The combination of big love and small love is good. The story is a little thin, but in the end it also expresses the theme of hoping for the reunification and prosperity of the motherland. .
This idea is what we need and is correct. "
His words are equivalent to defining the nature of "Romance in Lushan Mountain" and its political direction is correct!
And he paused and added: "Nowadays, some comrades are so rare and strange!"
(No more...)
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