1980 My literary era
Chapter 220 The last word is that the people like what they hear and see.
The meal with colleagues Lin Weimin came to an abrupt end after lunch when they discussed "Cliff" which was just broadcast by CCTV last night.
Between Zai Lin's meal for the people and watching the TV series, everyone chose to watch the TV series without hesitation.
Later generations said that when a certain TV series was broadcast in the 1980s, the scene was packed with people. This is really not an exaggeration.
The reason is inseparable from the lack of entertainment life for ordinary people.
More importantly, there are too few TVs, and it is not easy to watch TV. I often have to go to neighbors or friends’ houses to watch TV.
There is a saying that you cannot read a book unless you borrow it. In fact, it is almost the same when watching TV.
Watching TV series has become a fashionable thing. If you don’t watch the TV series broadcast on the TV station the night before, you will have nothing to talk to your colleagues at work the next day.
At noon, the conversation among my colleagues was all about "The Cliff" I watched last night.
Lin Weimin, the original author and screenwriter, happened to be here, so it was easier for everyone to discuss it, and they even directly asked about the subsequent plot.
"Have you all read the novel?" Lin Weimin said.
"Is it the same as the plot of the novel?" Yao Shuzhi asked.
"Not bad at all."
There was no Internet at this time, so Lin Weimin was not afraid of any impact from spoilers.
After hearing his words, everyone inevitably has to go back and read the "Cliff" novel again.
The phenomenon in the editorial department of "Contemporary" is just a microcosm of countless viewers across the country. Nowadays, everyone's night life is almost zero. If they have nothing to do at night, 100% of the people who have a TV at home will turn it on. Even if the owner doesn't want to turn it on, the neighbors have to let him turn it on.
In just two days, the TV series "Cliff" became the hottest topic among countless viewers after dinner.
In the following days, as the TV series "Cliff" continued to be popular, not only ordinary people discussed the TV series in the streets and at the dinner table, but this topic also began to appear in newspapers everywhere.
The broadcast of "Cliff" is becoming more and more popular. Sitting in front of the TV at eight o'clock every night and watching the CCTV broadcast of "Cliff" has become a required course for many people across the country.
It is winter in Yanjing. I don’t know when, but young people on the streets of Yanjing began to appear dressed in black fur coats and sunglasses.
This outfit is exactly what the male protagonist Zhou Yi wears in "The Cliff".
In the original novel written by Lin Weimin, the male protagonist Zhou Yi wears a suit all year round, a mink coat in winter, a khaki windbreaker, black gloves, a mink hat, and a fedora in spring.
From the moment he appeared on the stage, Zhou Yi was completely different from all the male protagonists in domestic TV dramas of this era, showing a fashionable and elite style.
Ren Hao also put a lot of effort into Zhou Yi's look during the filming. In fact, it was not just the actor Zhou Yi, but also the heroine Gu Qiuyan.
The changes in costumes in the four seasons are all exquisite, which makes the audience feel bright when they look at it.
There is a line in the play between Zhou Yi and his colleague Lu Ming.
Zhou Yi: "You've been here for several days, why don't you change your clothes!"
Lu Ming: "You don't know what the goods are, I'm a pure mink!"
It has become a spoken word among viewers after watching the TV series. Many young viewers have even developed a strong interest in the "Diaoer" among the Northeastern people. The "Diaoer" of the Northeastern people has entered the national audience forty years in advance. in sight.
The sales of fur clothing departments in major department stores have even begun to soar because of this. Regardless of whether it is in later generations or now, the price of fur clothing is high.
This wave of disguised sales proves the popularity of "The Cliff" from the side, not to mention the slightly cheaper clothing such as fedoras, leather gloves, and khaki windbreakers that often appear in the show.
In short, the popularity of "Cliff" has definitely brought a lot of business to the clothing departments and clothing stores of department stores across the country.
There are more and more reports about "Cliff" in newspapers, and people are paying more and more attention to it. Lin Weimin and the name of the original novel have once again expanded their popularity.
The direct reaction from this was that the Chinese Literature Society found Lin Weimin on the eighth day of the broadcast of "Cliff".
In just a few days, with the popularity of the TV series, the number of orders for the single volume of "Cliff" from Xinhua Bookstores and post office newspapers in various places exceeded 300,000 copies.
You know, the novel "Cliff" has been on the market for more than a year now. Although the total sales volume has exceeded 800,000 copies, the sales volume has already entered a gentle trend.
This sudden surge in subscriptions really surprised the Chinese Literature Society. In fact, when the news came out that "The Cliff" would be adapted into a TV series, the press had already printed a lot more copies.
Unexpectedly, "Cliff" has only been aired for a few days, and the enthusiasm of viewers and readers across the country has completely shocked the agency.
And all of this stems from that line of small print at the beginning of the TV series.
"This play is adapted from Lin Weimin's novel "Cliff" of the same name."
After some deliberations, "Cliff" was reprinted again, with a total of 500,000 copies printed.
The subscription volume is 200,000 copies higher than that reported in bookstores and post office newspapers. In addition to trust in Lin Weimin's past achievements, there is also trust in the influence of "Cliff".
Nowadays, the number of domestic TV series produced every year is very rare. The influence of a TV series will become more and more prominent after its subsequent two, three or even more rounds of broadcasts.
"Cliff" is the first domestic TV series to reach 20 episodes in length. It will be broadcast by CCTV One and Qindao TV in one round. Two episodes per day can be completed in just over a week.
The next step is to rebroadcast and export it to other provincial and municipal TV stations in the country.
According to the current hot momentum of "Cliff", if we use the ratings samples of later generations to calculate the statistics, the ratings of more than 99% should be easily achieved.
Unfortunately, this kind of thing is useless these days.
The last word is that the people like what they hear and see.
The huge sales of character costumes and the original novel are enough to prove the popularity of "Cliff". This is a more useful weapon than any number of hot searches and headlines.
Two days later, Teacher Jinshan called and informed Lin Weimin that CCTV planned to rebroadcast "Cliff".
"There is no way, the TV station's phone calls are all overwhelming. Not only CCTV, but also Qindao. In addition to the calls from the masses asking for rebroadcasts, the most popular ones are broadcast requests from brother TV stations in various provinces and cities. !”
When Teacher Jinshan said this, he couldn't help but feel a little proud in his tone.
During the project and production of the "Cliff" TV series, he worked hard to promote the cooperation with Qindao TV. Now the facts have proved that Mr. Jinshan's decision is so wise that he can't help but feel proud.
After putting down the phone, Tan Chaoyang said with a smile: "It's all good news these days!"
Lin Weimin nodded, with a bit of joy on his face.
"When are you going to move here?"
Lin Weimin was promoted by the Chinese Literature Society to become deputy editor-in-chief of the editorial department of "Contemporary".
Before Lin Weimin, "Contemporary" did not have the position of deputy editor. Just from the emergence of this position, we can see how much the leadership of the Chinese Literature Society valued Lin Weimin.
What Qin Chaoyang said about "moving here" was the office.
"Contemporary" now has three offices, one for Meng Weizai, one for Qin Chaoyang, and one for the editorial department. After Lin Weimin, the deputy editor-in-chief, took office, it was a bit unsightly to be squeezed into the same office with the editors, but "Contemporary" The office was quite tense, so Qin Chaoyang discussed letting Lin Weimin squeeze into an office.
"Editor-in-Chief, don't bother me. I'm fine just staying with you all."
"How can that be done? My office is big enough. It will be convenient for you to make phone calls in the future!" Tan Chaoyang joked.
"It's just as convenient now. I'm thinking that I can't be too far away from the masses! Besides, if they say bad things about you in private, I can collect them and come to you to report them!" Lin Weimin joked.
Tan Chaoyang was amused by him and laughed, "It's unclear, so don't talk nonsense."
"You almost interrupted my call. Do you really want to stay in the same office as me?"
"It's really not necessary. It's good to stay in the big house. Leader, if you have time, come to Lao Yan and ask me if there is any news about the book series?" Lin Weimin urged.
Tan Chaoyang said dissatisfied: "I just started arranging work for me as soon as I was promoted."
"I would like to go, but I'm not qualified enough!"
"Okay, got it."
Lin Weimin exited Tan Chaoyang's office with a smile.
The Yanbing Literature Prize award ceremony was held in the middle of last month. After consultation with the Chinese Literature Society, the Literary Association, and the jury, the winning works will be republished in the form of a book series by "Contemporary".
The idea of a book series was proposed by Lin Weimin, who was also responsible for the typesetting and printing of the "Contemporary Book Series". From December to now, Lin Weimin has been busy with this matter for nearly a month.
Fortunately, these works for the Yanbing Literature Prize are all long-form works that have already been published, and there are basically no changes. Otherwise, a seven-volume series would not be available for several months.
Now the proofreading and typesetting work of "Contemporary Books Series" has been completed, but Lin Weimin has very bold ideas in the binding design, packaging and pricing of the book series.
He plans to package the series of books in full-textile hardcover, and the entire series will be plastic-sealed and will never be retailed. The recommended retail price is 30 yuan.
This figure is undoubtedly very bold. The biggest difference between a series of books and a single volume is naturally the price.
Around 1982, the normal price of a full-length novel basically fluctuated around one yuan.
Because the book series has the element of "cluster", it implicitly imposes hard requirements on the financial strength of the readers. Therefore, many readers in this era out of love for the series of books, but when economic conditions do not allow it, the way they think of is to follow the book series. People buy together.
Meng Weizai almost jumped up when he heard what he said, "None of the capitalists in the old society were as bad as you!"
In Lin Weimin's mind, where is this? Lao Meng, you haven't seen much of the world!
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