1980 My literary era

The two of them had almost finished chatting. Zhang Yimou, who had been interviewed by reporters, also came over. Lin Weimin asked: "When are you going to the United States?"

Zhang Yimou smiled and said, "Don't worry, there's still more than a month left. I'll be busy with "Datang" first."

"Okay, you can keep your composure." Lin Weimin praised.

Today's press conference Wenhua Film and Television did not bear the name of the Chinese Literature Society, but in the name of its own company.

This form also illustrates the current influence of Wenhua Film and Television. As Wenhua Film and Television's film list this year has been made public, there are five films a year with a total investment of more than 130 million yuan, including epics such as "The Last of the Tang Dynasty" A masterpiece, this press conference immediately attracted the attention of the domestic film industry. Many media reported on it, and many viewers were also full of expectations for this film list.

A few days after the press conference, the Rongshuxia website officially moved to Yanjing. With the help of the Chinese Literature Society, Rongshuxia established an editorial team of four people in less than half a month. It greatly relieved Zhu William's work pressure, allowing him to focus more on the operation of the website.

During this period, "Shuke and Beta: Tigers and Tigers" has been officially released, with a final box office of 31.1 million yuan.

For a domestic animated film with an investment of only 6 million yuan, such results are very outstanding. The success of this film also made a good start for Wenhua Film and Television to enter the animation field.

Two days before the release of "Shuke and Beta: Tigers and Tigers" was released, "The Mountain, That Man, That Dog" was officially released.

The focus of the film's publicity before its release was the success of the film's successful release.

In October last year, "The Mountain, That Man, That Dog" participated in the Tokyo Film Festival and won two awards for Best Film and Best Actor.

Later that month, the film was introduced by Toei and officially released in Nihong.

"That Mountain, That Man, That Dog" was screened on a small scale at Nihong Cinema, which is also the usual routine of Nihong's literary films.

In the early days of the movie's release, Nibo's box office performance was mediocre. It only took 18 million yen in two weeks, which is less than 3 million yuan in total.

But in the second half of the film's release, the box office curve began to slowly rise.

In the third week, the film made 14.1 million yen at the box office, followed by 18.5 million yen in the fourth week... By the time it was released for its second month, the single-week box office of "Nayama That Man That Dog" reached 42.5 million yen. , the cumulative box office has also reached 255 million yen, which is equivalent to 40 million yuan in RMB.

Toei was overjoyed by the strong box office performance of "The Mountain That Man That Dog". Although they were very optimistic about the movie when they first decided to introduce it and felt that it fit the audience's aesthetics well, within two months of its release, the box office fell. It did not fall but rose instead, and the trend was strong. I really found a treasure.

For Toei, no matter how high the box office of a literary film is, it will not have a big impact on their performance, but it is a good thing for the people who made the decision to introduce it.

Two months after its release, "The Mountain, That Man, That Dog" was once again expanded in size on Nibang.

The box office in the third month reached 267 million yen, which was more than the cumulative box office in the previous two months. Late February of this year was the fourth month since the release of "The Mountain, That Man, That Dog". This month, the film earned 209 million yen at the box office, and the total box office reached 731 million yen.

This result has exceeded the 100 million yuan mark when converted into RMB, which is as much as 116 million yuan. Except for Hollywood movies and movies from the Hong Kong region, there are very few foreign movies that can achieve such a box office in Nihong. Even if this result is released It can also be regarded as excellent among local films.

Moreover, "The Mountain, That Man, That Dog" is still being screened, and no one knows where its box office will end up.

When the box office of "The Mountain, That Man, That Dog" started to rise before the Chinese New Year, Wenhua Film and Television publicized the film's success in the domestic newspapers in domestic newspapers.

After nearly two months of publicity, the box office results of "The Mountain, That Man, That Dog" will appear twice in newspapers every ten days and a half. The constantly refreshing box office results have made many domestic readers who saw the news excited. I feel proud.

Slowly, the popularity of "The Mountain, That Man, That Dog" in China has gradually expanded unknowingly.

In late February, the film was released in China. Wenhua Film and Television did not even bother to promote it. Several newspapers and TV stations reported on the film's release, and a large number of fans went to the cinema to watch this film that brought glory to the country abroad. domestic movies.

In the first week of its release, "The Mountain, That Man, That Dog" hit a box office of 11.2 million yuan, and the next week the box office was 7.4 million yuan, with a cumulative box office of 18.6 million yuan in two weeks.

The box office performance of the film after its release fully illustrates the success of Wenhua Film and Television's publicity strategy, but it also illustrates a more important thing, that is, no matter how strong the publicity means is, it is only an auxiliary. What is really important is the attraction of the film to the audience.

"The Mountain, That Man, That Dog" is certainly a good movie, but its audience is destined to be smaller than that of popular movies. In the first week, many viewers were attracted by the film's reputation, but they soon discovered In fact, the movie does not meet the public taste of itself.

As a result, the box office in the second week unexpectedly dropped.

According to this trend, the ticket sales of "The Mountain, That Man, That Dog" should continue to decline until it is released.

But no matter what, the final box office of 20 million is definitely there. For such a movie that was almost unable to be released, it is gratifying to achieve such excellent box office results.

The initial investment of "The Mountain That Man That Dog" was only 2 million yuan. Now the domestic box office alone has exceeded 20 million yuan, and the overseas copyright sales have also reached 350,000 yuan. Coupled with the box office split from the Ni Bang release, this movie will at least be a literary masterpiece. Hua Film and Television brought in more than 60 million yuan in revenue.

It seems like an inconspicuous literary film, but it has become the film with the highest return on investment since the establishment of Wenhua.

In just over a month since the beginning of the new year, Wenhua Film and Television has had two consecutive hot-selling movies, making it an unparalleled hit in the domestic film industry.

From early to mid-March, the first session of the Ninth National People's Congress was held in Yanjing. The meeting produced a series of resolutions and personnel changes, and Vice Minister Zhu was promoted to a national leader.

A few days later, the 70th Academy Awards ceremony was held at the Temple Theater in Los Angeles. The entire ceremony was televised live by the American broadcaster ABC.

That night, "Titanic", which swept the world, was undoubtedly the biggest winner.

This Rampant Ship led the nomination list for this year's Academy Awards with 14 nominations, and finally won 10 awards at the awards ceremony, including Best Picture and Best Director.

Later "Titanic" won 11 awards at this year's Academy Awards, tying with "Ben-Hur" to become the most awarded film in Oscar history.

"Titanic" won 10 awards in this time and space. The award it missed was Best Cinematography, which was won by "Heroes".

In addition to Best Cinematography, "Hero" also won the Best Foreign Language Film Award at this year's Academy Awards, becoming the second Chinese film to win this award after "Farewell My Concubine".

The success of "Hero" at the Academy Awards once again added to Zhang Yimou's glorious resume.

However, the happiest thing about "Hero" winning the Oscar for Best Foreign Language Film and Best Cinematography is Wenhua Film and Television. In the first two months of the new year, Wenhua Film and Television has not stopped receiving good news. This time "Hero" won the award not only helped The reputation of Wenhua Film and Television will also expand the film's subsequent copyright income.

March came to an end in a hurry. At the end of the month, Lin Weimin went out for a meeting. As soon as he returned to the Chinese Literature Society, he was informed that Tian Congming from the Ministry of Radio, Film and Television had called him.

He dialed back the phone in a leisurely manner. As soon as the call was connected, he said in a sinister tone: "Hey, Minister Tian Da finally remembered me?"

Tian Congming was speechless hearing his tone, "Can't you be more generous?"

"You can be generous to some people, but you can't be too generous."

The year before last, Tian Congming asked Lin Weimin to produce a domestic blockbuster, and promised him two conditions, one was that the government would book the movie, and the other was to give Wenhua Film and Television a film distribution license.

Last year, "Hero" was released, with a global box office of nearly 300 million US dollars, which greatly boosted the morale of domestic films and gave the domestic film market a shot in the arm. It also gave leaders like Tian Congming and others a shot in the arm. Earn enough face.

As a result, when it came time to fulfill his promise, Tian Congming started pushing and pulling, and finally promised to give Lin Weimin news after the New Year. However, it was already two months after the New Year, and there was no news from him.

If he hadn't been busy with work recently, Lin Weimin would have called the door long ago.

At this moment, Tian Congming called. Lin Weimin knew that there must be confidence in the issuance of license plates, but after waiting for such a long time, he was holding his breath, and his attitude naturally could not improve.

Tian Congming understood his bad temper and didn't take it seriously. After a few words with him, he took the initiative to bring the topic to the film distribution license.

"Let your Wenhua guy prepare all the materials and apply next week. The license will be issued by the middle of the month."

After hearing this, Lin Weimin's tone finally became normal.

"Thank you so much, thanks for your help, brother!"

Tian Congming snorted, "Come on, it would be nice if you don't scold me, but I don't dare accept your thanks!"

"Look at what you said, you've seen so much!"

After hanging up the phone, Lin Weimin immediately told Yu Dong the good news about the film distribution license.

Within twenty minutes, Yu Dong came to the Chinese Literature Society.

With a look of surprise on his face, he asked Lin Weimin: "President, is the license really issued?"

Lin Weimin said seriously: "It's no different from the phone call Minister Ming just gave me."

Yu Dong rubbed his hands excitedly, "Oh! It's great, it's great. I've been looking forward to it for two years, and it's finally here."

As he spoke, he couldn't help feeling a little regretful, "How much better would it be if we came down earlier? How much issuance fees can we save in a year?"

"Okay, it will be good if you can get it. This is the first distribution license for a non-state-owned studio and distribution company in China. If it falls to Wenhua, it is already taking care of us." Lin Weimin said.

Yu Dong smiled with a wrinkled face, "Yes, yes, I understand, I understand."

Lin Weimin said: "In the past few days, you have to prepare the materials quickly and send them to the film bureau as soon as possible. Go through the process so that the license can be issued."

Yu Dong stood solemnly, "Yes! I will implement it now."

After saying that, he happily left the office.