1983 Small Island, Starting From a Large Farmer
Chapter 668 Preparing to find someone to shoot the commercial (12)
The kelp has just been dried, and Dandan Island is drying dried anchovies. The roof and the boats are all in those round dustpans.
These days, the wild cats in the village are getting angry. The dried fish are very delicious, but they dare not eat them at all.
If they eat them secretly, they will be caught and beaten.
The eyes of the villages that are not near the sea in the town are almost red. The dried fish on Dandan Island are clearly a pile of "Great Unity".
Raising kelp makes people rich.
Catching anchovies makes money again.
And it's the season for small fish again. People can make a lot of money again. Some people have already scolded them.
"Damn it, it's easy to make money by the sea. You can make money by fishing in the sea."
In the face of such voices, Li Duoyu just smiled. In fact, the fishermen's success is also related to the persistence of their ancestors.
Not to mention the past few years, the seaside was full of pirates, and it was often called the "Widow Village".
Even in the planned era, we fishermen lived a miserable life. Without white flour and rice, we could only eat crabs and seafood that were not good to eat. As for fruits, they were luxury goods.
When Li Duoyu was a child, he really wanted to have a relative in the mountains, and then bring us some game or something. It is said that the feng shui will turn around, and finally he has made it.
This time, not only other villages are red-eyed, but also those villagers on Dandan Island who don't have fishing boats are beginning to worry.
Originally, they didn't want to take out loans, thinking that things were a flood and a beast, but now that everyone has made money, they can't hold back and run to the town credit union to take out loans.
In the past, if you want to get a loan, it is not easy. You need a note from the village committee and a guarantor. But now, if the villagers of Dandan Island want to borrow money to buy a boat, they only need a letter of introduction with the seal of the village committee.
If Li Duoyu signs it personally, Director Zhang of the town credit union will approve it immediately after seeing it, and even hope that they can get more loans.
The fishermen of Dandan Island have made money, so they all go to buy boats, which has revitalized the entire industrial chain in disguise.
In fact, Changwei Shipyard also hopes that the fishermen can make more money, so that their business will get better and better.
This time, including the 10 ships customized by Minlong Company, the villagers of Dandan Island have also booked more than 40 ships.
Recently, the employees of the shipyard have all worked overtime to build ships. If they want to deliver all the ships, it is estimated that they will have to wait until next year.
As for the larger ships, it is estimated that they will not be delivered until the year after next.
The leaders are naturally very happy to see this situation. Secretary Chen of the town committee and Mayor Gao even specially organized a lecture on "Learning from Sha Village".
During this period, Li Duoyu, led by An Liang, went to several soy sauce factories in Rongcheng and ordered a batch of fermented black beans.
If you want to make canned dace, this thing is definitely not enough.
In the coastal areas, fermented black beans are really a very versatile ingredient. You can use fermented black beans to cook canned dace with fermented black beans, steamed spareribs with fermented black beans, steamed fish with fermented black beans, etc. Sometimes, you can also use fermented black beans to cook dishes.
And the dried dace made with fermented black beans is even more delicious, and it belongs to the kind that you never get tired of eating.
When Li Duoyu lived alone, he often bought black bean clove fish as a side dish, which was good for porridge or rice.
At the Sansha Canning Factory, Li Duoyu tried the black bean clove fish produced by the assembly line several times.
Finally, one version was finalized.
"Okay, just follow the current recipe of this version."
The price of canned clove fish is almost twice as expensive as canned kelp, and the current retail price is 1.5 yuan.
But even if the price is relatively high, once this thing is launched, the sales volume is directly full, and it is completely in short supply.
First, Chen Yuansu and An Liang’s channels are really powerful, and they spread the goods in an instant.
Of course, the key is to have a good product. After all, canned clove fish is loved by fishermen. Xiao Tutu, who doesn’t like to eat, eats a whole bowl of white rice since he has black bean clove fish.
Not to mention people who rarely eat seafood. Of course, there are other reasons. For example, this canned anchovies uses a lot of oil. If you spend 1.5 yuan to buy this canned food, you won't lose much.
Also, the Minlong brand is now well-known in Fujian Province. Everyone now has a subconscious that the products produced by Minlong are good.
And this time, Li Duoyu has done more work. The packaging paper of the canned food has added an advertising slogan.
[Eat anchovies to supplement calcium. Eating anchovies will make you grow faster. ]
But just such an ordinary advertising slogan directly made the sales of canned anchovies a step higher.
And this advertising slogan is completely copied from the island country. Because of the traditional short genes, the island people have always been very inferior.
From a long time ago, the [Racial Improvement Plan] started, which included the saying of eating more meat and supplementing more calcium.
It just so happens that anchovies contain a lot of calcium, which is a very good calcium supplement food, and it is really delicious.
It is listed as the main calcium supplement food for children in the island country. The island country spends a lot of money every year to import anchovies from all over the world.
The anchovies exported to the island country by Li Duoyu are also used for this purpose.
After the reform and opening up, as the mainland began to connect with the world, people also realized this problem when they came into contact with each other.
The height of Chinese people is indeed very short, especially those in the southern region. People in Fujian Province are generally short.
There are not many coastal fishermen who are one meter tall like Li Duoyu. Most of them are one meter tall or one meter tall.
Therefore, after being integrated into the society, Chinese people also began to have height anxiety, and they all hope that the next generation will grow taller.
This is also the reason why many older generations have to feed their children. Every time little Tutu refused to eat, her mother would get angry and say: "If you don't eat well, you won't grow tall in the future. If you are short, you will be bullied in the future, and no one will marry you in the future."
If clove fish is just delicious, then it is at most a delicious canned food, and everyone will get tired of it one day.
But if you add a label that it can supplement calcium, it will be completely different.
And calcium supplementation hits everyone's pain point. After multiple buffs are superimposed, it is difficult for this product not to sell well.
If I remember correctly, it seems that it was around this time that various zinc and calcium supplement products emerged in China.
It should be in 2000, when a boss named Zong from the neighboring province came out with a children's nutritional liquid called Wahaha.
It swept the country directly, and in three years, it sold more than 100 million, completing the company's initial accumulation.
Not long after Li Duoyu was released from prison, he went to give a gift to the snakehead for the smuggling matter, and the gift was still this thing.
But as a person who has seen the world, Li Duoyu certainly knows that these oral liquids are more gimmicky.
If you really want to supplement nutrition, food therapy is the most reliable. In terms of effect alone, those nutritional supplements are really not as good as this canned clove fish in calcium supplementation.
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And this thing can be used as a daily side dish, but it is a bit expensive. Some greedy children will definitely eat the whole can.
Now, Minlong has developed to its current scale and has reached a turning point. If it only wants to do business in Fujian Province.
Then it can really be put to waste.
In the future, it will at least be much stronger than Zhangzidao, but if it wants to go further, it will require a lot of capital injection.
Li Duoyu used to understand a sentence, that is, when people reach a certain level, they will start to be independent.
In his previous life, he had no chance to understand the true meaning of this sentence, but now he finally understands it a little.
Once the company has a certain scale, it is no longer yours alone, but a carrier for a group of people to survive.
The reason why employees are willing to work hard is because they see a bright future in the company's development prospects.
If Li Duoyu presses the pause button on Minlong's development, even if he holds 100% of the actual power, it is estimated that many people will be happy.
Because this time, there are only trade orders and canned ayu, Li Duoyu purchased a large amount of dried ayu this time.
And only a part of it was exported. Most of the sweetfish chose to be sold domestically. After all, after processing, the profit of export and domestic sales is much different.
Although it is indeed easier to export, it is not conducive to the development of the Minlong brand if it is exported all the time.
Li Duoyu believes that canned sweetfish is a very good product. If it develops well, it may be possible to rely on this product for retirement.
Just after Li Duoyu launched the canned sweetfish, the leaders of a state-owned canning factory (the predecessor of Gulong Canning Factory) in Ludao, far away, were holding the Minlong brand sweetfish canned.
Everyone was frowning, because a few months ago, they really wanted to make sweetfish products.
But they didn't expect that when they knocked on the board and confirmed that they would make it, this Minlong sweetfish canned food had already appeared.
And it occupied the market very quickly. Now, even the grocery stores in Ludao Agricultural Market are full of this canned fish.
"This kid is really fast. How did he steal our recipe? How come the taste is exactly the same."
One of the middle-aged men snorted: "It's normal to know this recipe. We have always eaten this way along the coast. Go back and ask your grandma to make it for you. Yes, it tastes the same."
Someone frowned and said: "What should we do now? How to do it, or do it?"
A group of people looked at each other, and then a middle-aged man said seriously: "Of course we have to do it. We have to thank Li Duoyu. We have saved the cost of publicity. The market is so big, I believe he can eat it all."
In a high-rise building in Rongcheng.
With a smile on his face, An Yuliang was reporting to Li Duoyu on the distribution of two canned foods, kelp shreds and sweetfish.
Canned kelp shreds have now been distributed to the neighboring province, and have achieved some success. Although the profit is a little less, the volume is large.
After all, Li Duoyu still has a lot of salted kelp in the cold storage. If it is practical, if the dried kelp is soaked, it can still be made into canned kelp shreds.
There is no need to worry about the shortage of kelp shreds. Li Duoyu is more worried about whether the ingredients can keep up.
Although the catch of sweetfish this time is large, it is a seasonal aquatic product, and it was caught after this month.
An Yuliang squinted his eyes and said, "Mr. Li, I think our 놅굜sweetfish can properly control the shipment volume."
After hearing this, Li Duoyu suddenly became interested and asked, "How do you say it?"
An Yuliang said: "If our quantity is limited, if we continue to sell at this rate, we will indeed make a little money, but in three months, we will run out of stock."
Li Duoyu nodded.
An Yuliang continued: "But if our products are out of stock for a long time, everyone will definitely forget about them.
Also, this product is easy to be copied. If our peers happen to have the product, we will definitely help them promote it. "
After hearing what Manager An said, Li Duoyu's expression became serious, and he found that what Manager An said made sense.
Sure enough, I had never been a boss in my previous life, so I was thinking about how to start a business. Unexpectedly, business competition was still quite fierce.
"I suggest slowing down the shipment volume appropriately. Also, this product can be sold nationwide. We can learn from the Yanwu radio cassette player and directly put an advertisement on TV to increase its popularity."
Li Duoyu looked at An Yuliang in surprise. He was a bit old, but many of his ideas were advanced.
놇In this year, everyone prefers 녈ads in newspapers, and few people think about 놇ads on TV.
Even though it has been seven years, the number of serious TV advertisements is still pitiful. The TV station would rather become a ball than make more money.
It just so happened that Li Duoyu had wanted to advertise before. The sooner he advertised, the better the effect would be.
Since Manager An has this idea, he must make it bigger. Li Duoyu said: "Since we want to shoot an advertisement, let's just invite a star to shoot the advertisement."
After hearing this, it was An Yuliang's turn to be stunned: "Celebrities are those very popular actors."
Li Duoyu laughed. In this year, the word star is indeed a bit ahead of their time.
People prefer to call them artists, comrades, and actors. Nowadays, domestic actors are more like a profession and have not yet developed into idols.
"Yes, that's what celebrities mean. I also heard about it from Hong Kong Island. They usually invite some celebrities to shoot commercials, just like Yanwu cassette players."
An Yuliang originally wanted to shoot a commercial with a blue background and white characters, with only sounds and text.
XX Machinery Factory.
To buy a diesel engine, go to XX Factory, call XXX, and telegraph XXX.
Unexpectedly, Li Duoyu wanted to shoot something like this. An Yuliang couldn't help but asked: "Mr. Li, who do you want to invite to shoot?"
Li Duoyu thought about it for a while, and personally, he still liked Gong Xue more.
But it seems that because of an unforeseen incident, she found that her reputation was not particularly good, and she was planning to leave the country.
At this time, due to the popularity of "Journey to the West", Zhu Lin, the king of the daughter country, seems to be particularly popular in the past two years.
It can be said that before the Hong Kong stars became popular, the King of the Girl Kingdom was definitely the best 녈놅.
Li Duoyu also wanted to ask Teacher 뀖 to come and speak, but he is a monkey. If he is asked to come and speak to eat sweet fish, doesn't it mean that he has to catch it with 꿛?
Li Duoyu said to An Yuliang: "Manager An, let's just invite the king of the daughter country to shoot the advertisement."
An Yuliang was silent for a while, then said: "Please ask her, the price will probably be too low."
"Within 10,000 yuan, you don't have to report to me." Li Duoyu said with a smile. After all, these celebrities are not particularly profitable these days.
When it comes to filming, there are no advertisements to accept, so the only thing they get is salary. Some actors are in public institutions, and they don’t even get salary, only wages. (End of chapter)
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