1986: Old Stories in Northeast China

"Brother Chen, how come you are so good at business?" Zhou Fengxia said with emotion.

"How can this be called good? The key is to see what your future positioning will be like." Chen Tiezhu said with a smile.

"If you just position your product as a jade product that ordinary people on the street know and can afford, then you have to change your thinking."

"You can't go for high profits for such products, you can only sell at a low profit. But the characteristics of jade itself, the low-value jade, the material must be ridiculously poor."

"But gold products are different, this thing is sold by gram. Earrings, rings, necklaces, all of these have great flexibility."

"So, these are suitable for all citizens to buy. Whether they can show their status depends on their personal economic strength, and it has nothing to do with the brand."

"The gold chain is made of one pound. Look at this chain, how many people turn their heads when you wear it..."

"Puff..."

Qi Cuiwen couldn't help laughing when she heard it, "Uncle Chen, is it still a necklace? How can I walk in the aisle? I can't lift my head because it's so heavy."

"Hahaha, then don't worry about it. There are people with stiff necks." Chen Tiezhu also laughed.

"Back to the point, jade products are different. Even a peace buckle of the same style can have a big difference in water quality."

"And the carving can also be played out. When everyone sits together and chats, they will naturally bring it up."

"Some people said, then I found a designer from somewhere and somewhere to design this. The materials are all carefully selected, and I personally polished it, and then my wife and I each made one."

"When you say this, doesn't it make you look very impressive? Naturally, the image of your high-end brand is positioned."

"But if you have always done everything before, you will definitely The circulation of low-end products must be larger. The public's psychological positioning of you is also a low-end product. "

"Even if you make the imperial green at that time, people will only talk about the material value of the jewelry itself, and will not talk about its brand value."

"So when doing business, you still have to make some choices and some layouts. Your network of contacts is already very wide, so don't think about the profits below."

"My personal advice is that if your store really wants to make a name for itself in the future, don't display jade jewelry below 10,000."

"To be able to go to the second floor, at least 100,000 starts. You also need to find some carvers, you can train them yourself, or find ready-made ones outside."

"You must know more about this than I do. Our Wenwen will definitely be a famous sculptor in the future, and such a sculptor cannot be a mass-producer."

"And the most important point here is that you can't follow the customer's requirements for everything. Because they don't have such complete knowledge in the design of jade jewelry."

"It is very likely that they just thought the style he proposed was very beautiful and exquisite at the time, but when they took it to the outside, it was really not that good."

"The jade jewelry you are going to sell in the future should not only make the wearer happy, but also let others see the goodness. This requires a relatively high level for the designer, and many jewelry actually complement the wearer."

"Especially for some female comrades, when designing in the future, it is best to refer to their own conditions. Don't let accessories take away their own brilliance. After all, accessories are just accessories, which are the icing on the cake."

"You are like Yingzi in our family. The whole person is outstanding. She can wear any color and style of accessories."

"But I think when designing, refer to her figure, skin color, face shape, etc. to make the design, which can truly reflect the benefits of "private customization."

"Uncle Chen, you said it very well. I seem to have never considered this aspect."

Before Zhou Fengxia spoke, Qi Cuiwen spoke first.

"Yes, it is really insightful. The future development direction of my store can also be determined." Zhou Fengxia also smiled and said.

"In fact, I am just chatting, just considering it from the perspective of a consumer." Chen Tiezhu said with a smile.

"You guys stay here, we still have to make boiled fish for my eldest daughter. It's not that easy to make, we have to cook some base ingredients first, and we have to make sure my eldest daughter is satisfied."

"Yeah, she has to be satisfied." Doudou nodded his head.

The little guy didn't understand a single thing they said just now.What's high or low? Does it smell like meat?

I've always been curious about how boiled fish is cooked with water and how it tastes good. I must take a closer look today.

"Brother Chen is really amazing. He gave me a lot of pointers with just a few words."

Looking at the father and daughter busy cooking, Zhou Fengxia said with emotion.

"Then you will do what Uncle Chen said?" Qi Cuiwen asked.

"Yes, the way has been pointed out to me. I just need to follow it unswervingly." Zhou Fengxia nodded.

"The focus should be on 'private customization', which will also be a feature of our store. Maybe at the beginning, we won't be famous or make much profit. It will take one or two years for us to become famous."

"And the price of jade has been rising in the past two years. Even if the turnover this year is not very good, it doesn't matter. The price of the material has risen, which is equivalent to making a profit."

"To do such a business, we have to find another way. I have to visit Mr. Qi later and ask him to introduce more carvers to me."

"Don't look at me. Whether grandpa is willing to help you has nothing to do with me." Qi Cuiwen said hurriedly.

"Hehe, don't worry, there is still Brother Chen. I think there is nothing that can't be done after moving Brother Chen out." Zhou Fengxia said happily.

Qi Cuiwen opened her mouth and wanted to refute, but she didn't know how to refute.

Although Uncle Cheap is a bit cheap, he is really good at doing things.

We have known each other for some time. The things he does often seem impossible, but he still makes them happen for you.

"Anyway, let's make a deal. I have reserved your place. You can work however you want, but you can't work for others." Zhou Fengxia added.

"Oh, where else can I go? But my current skills are not good enough. It is still far from the standard described by Uncle Chen, and I have to continue learning for a while." Qi Cuiwen said.

"That's okay, I will also help Brother Chen."

Zhou Fengxia said happily, and then moved over.