1991 Starting from the core

He Wei was sitting in the same car as Qiu Aihua. Just now, when Qiu Aihua asked her for Su Yuanshan's phone number, she lied that she only had the phone number of Su Yuanshan's office out of a mentality that she couldn't understand.

After joining Yuanxin, she never dared to say that she was "raised out of control" by Mr. Shan and Secretary Zhou. Although her rocket-like promotion speed made people jealous and guess, overall, no one doubted her. Ability.

After all, she does have the ability.

From the booming mobile phone market in China to the fading pager and DVD markets, He Wei has been responsible for the marketing planning of Yuanxin and Huayuan Trading in the past two years.

And she also put forward suggestions for market sinking to the marketing departments on both sides - not only to ensure the main market of major cities, but also to explore the secondary market with the pace of economic construction, and eventually form a nationwide market. Sales channels.

This suggestion has been implemented unswervingly to this day.

Then, she was transferred directly to the CPU department by Su Yuanshan to be responsible for marketing planning and act as a firefighter. Three months later, she handed Su Yuanshan a satisfactory answer on time.

Now, just because of Su Yuanshan's words, saying that Chengdian Hi-Tech is a company that Yuanxin and Meijie mainly support, and it will affect Yuanxin's overall layout in the desktop PC industry, she packed up and came over.

…

"Mr. He, why do you look more nervous than me?"

After hanging up the phone, Qiu Aihua saw He Wei looking nervous and joked.

Chengdian High-tech currently has three main investors, Yuanxin, Zhongxin, and Dianke - all three have a close relationship with Su Yuanshan. Qiu Aihua naturally understands the importance of He Wei, the director of the marketing department.

Later, after contacting him, he discovered that He Wei, like himself, came from the front line of sales, and the two also had a lot of consensus on the concept of marketing.

Therefore, when the two teams began to actively promote the market, in addition to He Wei successfully coordinating many links between Chengdian Hi-Tech and Yuanxin CPU departments and Meijie, the two supply chain leaders.

In terms of market promotion, the teams of both parties have also produced a 1+1 greater than 2 effect and launched many excellent marketing plans.

Just last month, the sales volume of Chengdian Hi-Tech Store reached its highest peak since its establishment due to a series of activities - one month alone was equivalent to one quarter in the same period last year.

You know, November is the off-season for the PC market.

Now that General Manager Shan has come to the special zone, Qiu Aihua naturally wants to take He Wei with him to express his gratitude and "report" on his work.

After all, Su Yuanshan is his boss.

"You will always be a little nervous when meeting Mr. Shan." He Wei did not hide her emotions. After smiling softly, she checked her dress and appearance against the glass, then opened the car door and walked to the Internet with Qiu Aihua. The gate of Zhongxin.

Although Su Yuanshan told them to wait downstairs, as subordinates, how could they have the nerve to wait for the boss to come down on his own?

…

Special District Hotel.

The four of them sat around the large round table in the elegant room, looking at the wine and food being brought by the waiters. Su Yuanshan couldn't help but shake his head and said with a smile: "Lao Qiu, it's a waste."

"Hehe, no, no." Qiu Aihua shook his head, hesitated and said, "How about we let Mr. Fu and the others come together?"

Su Yuanshan shook his head directly and said: "Forget it, leave them alone, we don't want to save face."

——Since the kidnapping case of HK, Fu Zhenhua’s security team has been inseparable from Su Yuanshan. Fu Zhenhua followed him wherever he went, not listening to anything he said.

In this regard, Su Yuanshan had no choice but to let him go.

Fortunately, he always likes to stay in the office, which saves his security team a lot of trouble.

At this time, the waiter brought the last dish. Zhang Xiaolong looked at the full table and asked with a smile: "Is Lao Qiu a Hakka?"

"Yes."

"No wonder, they say that Hakka people are hospitable. Today is a good example."

"Haha, even if you are not a Hakka, I would not dare to neglect these few... Mr. Shan, Mr. Zhang, Mr. He, please." Qiu Aihua picked up the wine glass and drank it all in one gulp.

Of course, the drink is beer, and only one bottle per person.

As for He Wei, she raised the coconut milk in her hand and touched it with everyone symbolically.

After the first glass of wine, Qiu Aihua started chatting. Of course, he thanked Yuan Xin and Mr. He every few words. This allowed Su Yuanshan to truly see the "real" side of domestic entrepreneurs.

It is estimated that only companies like Yuanxin that rely on technology will not waste a lot of time on the wine table.

"Lao Qiu, what is your goal for next year?" Su Yuanshan asked after putting down his wine glass.

Qiu Aihua glanced at He Wei first, and then replied thoughtfully: "If we continue to develop at the current momentum, we should be able to be the number one domestic brand next year."

"Although this year has not yet passed, based on our survey of the domestic PC market in the first three quarters, we can roughly conclude that the total domestic PC sales this year should be around 900,000 units."

"Among them, foreign brand machines account for nearly 40%, led by Dell, IBM, and Compaq. Domestic brand machines account for only 30%, led by Fantasy, Founder, Inspur, Great Wall, us, and other small brands Mainly. The remaining 30% is the compatible machine market."

"According to this calculation, our market share this year is close to 6% of the overall market, second only to Fantasy and Great Wall."

Hearing Qiu Aihua casually tell the data, Zhang Xiaolong blinked and looked at Su Yuanshan's reaction - obviously, he was very dissatisfied with this 6% market share.

However, Su Yuanshan kept nodding his head: "Yes, he is already very strong."

Upon hearing this, Qiu Aihua secretly breathed a sigh of relief.

You know, although it has been a year since he joined Chengdian High-tech and he has received support from the highest level, the previous business of Chengdian High-tech was really bad. If he hadn't relied on "relationships", he would have become a long time ago. Save Adou who couldn’t help him.

And since taking over Chengdu High-Tech, apart from the technical work of coordinating relationships and settling the mountain tops, just opening stores across the country, renovating them, and training talents all require time and cost.

Su Yuanshan seemed to see Zhang Xiaolong's doubts, smiled slightly, and explained: "Last year, Chengdian Hi-Tech's domestic market share was less than 4%, and it is not easy to reach 6% this year. This means that the exclusive store solution is feasible. It makes sense."

"It's just that the cost is a bit high." Qiu Aihua said with a smile: "Thanks to the support of the two major shareholders of Yuanxin and Zhongxin this year...otherwise, the after-sales channel will definitely not be established."

"Well, it should be." Su Yuanshan smiled, pondered for a few more times and then said softly: "I believe that you can be the number one next year. But if it is really only domestic brands that are number one, even branded machines The goal is to be number one in the market, and the ultimate goal is to have a 10% share of the national market.”

"What does Mr. Shan mean?"

"Actually, I hope that you can become an overlord with an absolute advantage, one of the three in the world."

"Cough...cough..." Qiu Aihua covered his mouth and coughed for a while.

"What? No confidence?" Su Yuanshan joked.

"No, Mr. Shan, you asked me to capture one-third of the market next year...this, this..."

"Uh..." Su Yuanshan knew that Qiu Aihua might have misunderstood, so he explained with a smile: "Not next year - of course, if we can do our best next year."

"..."

"Actually, Mr. Qiu, if the policy is right, we may not be able to achieve one-third share next year." He Wei, who had been listening carefully at this time, suddenly said.

As soon as she opened her mouth, she immediately attracted everyone's attention.

"Say." Su Yuanshan raised his chin, with unabashed love and encouragement in his eyes.

"Yes." He Wei lowered her head slightly, then raised her head and glanced outside the door.

"It's okay, Mr. He, it's safe here." Qiu Aihua's eyes were burning.

"In the past two months, our team and Qiu have finally divided their forces to conduct a thorough survey of the consumer groups in the domestic PC market. Frankly speaking, the idea of ​​​​the exclusive store is very good and will be of great benefit to the promotion of the brand—— It even gave me some inspiration about Yuanxin’s business.”

He Wei paused and then said: "Of course, the idea is not mature yet, so I won't talk about it for now, and then let's talk about the PC market."

Su Yuanshan took a deep look at He Wei, but in his mind, what could she expect from a brand phone store? Do we want to kick my uncle away and open a Yuanxin 4S store in advance?

"According to our statistics, the current main consumers in the brand phone market are mainly enterprises, schools, government agencies and other enterprises and institutions... But here, we will not consider the relationship first, and we will analyze it from other aspects."

"In these enterprises, institutions and institutions, computers are still high-end equipment and will not be used by people who dare not touch them. Therefore, stable and on-call service is the first element."

"In ordinary enterprises, in addition to stability and service, cost also needs to be considered - not long ago, Fantasy launched the Gemini series, which focuses on low cost."

"So, when we combine these needs, can we launch different models that specifically meet the needs of different customers?"

"It is not necessarily a difference in configuration, but includes overall differences in price, service, configuration, etc. At the same time, in order to deal with these customers, we can also develop software specifically tailored to the needs of these customers - such as developing a simple Easy to learn guidance software, develop typing practice software, develop some random games, gadgets, etc..."

He Wei was obviously prepared, and after a pause he continued: "Yuanxin has a concept called precision, which is to accurately position different brands and price points for different groups of people to satisfy customers' purchasing desires and needs to the greatest extent. . I think it should be feasible to use it in the PC industry."

Su Yuanshan said suddenly: "Commercial machine."

He Wei was startled and immediately nodded: "Yes, launch a new concept, a commercial machine! And you can also establish a new brand with a specific purpose. From appearance to configuration to price, you must have your own independent style." (Note: In fact, this is the path Lenovo will take a few years later...)

Qiu Aihua nodded and thought quickly. After a while, he clenched his fist hard: "Beautiful! Mr. He!"

Zhang Xiaolong on the side was happy and said leisurely: "Of course we, Mr. He, are beautiful."

"Ahem..." He Wei coughed, but ignored Zhang Xiaolong's joke and said with a smile: "Mr. Qiu, you have been saying that you have the backing of the Chinese Academy of Sciences, but you have not said that the Chinese Academy of Sciences is just a scientific research organization and does not have the ability to issue orders. The ability of administrative orders - if you really want to take the high-level route and force agencies and units to choose them, do you think Yuanxin is a vegetarian?"

"Right, Mr. Shan."

"Uh..." Su Yuanshan didn't expect this girl to push him, but he could also see that He Wei wanted to cheer up Qiu Aihua.

"Let's put it this way, the country still hopes to see the rise of domestic brands through marketization." Su Yuanshan did not answer directly, but analyzed the intentions of high-level officials: "For example, Yuanxin, as far as the market is concerned, has hardly gained any Intervention and support from administration.”

“Because only in this way can enterprises and products produced through market-based competition have the strength and courage to expand externally.”

As he spoke, Su Yuanshan thought of a famous saying and asked with a smile: "The teacher said something specifically about us 'capitalists'. Who of you still remembers it?"

"What words?"

——"You think too highly of them. Do they know what capitalism is? Capitalism accumulates assets by invading and plundering other countries. Who do they dare to invade? They can only exploit the people of their own nation or sell them at low prices. Use your own country’s resources to satisfy your own insatiable desires.”

"So, the country still hopes that we will be competitive internationally."

He Wei smiled sweetly and nodded heavily: "That's right! So, Mr. Qiu... when all relationships and conditions are fair, the biggest breakthrough is to implement the product and marketing strategy."

Qiu Aihua nodded like a chicken pecking at rice, his eyes shining: "Mr. He, why don't you come to our place to be the boss, and I'll help you!"

"Cough!" Su Yuanshan coughed violently: "You have a beautiful idea!"

…

After lunch, after learning that Su Yuanshan was going to meet with Jobs next, Qiu Aihua left directly - in his words, his mind was full of plans and he didn't want to delay for a moment.

He Wei stayed and reported on the work in Su Yuanshan's office.

Of course, she almost finished all she needed to say in the hotel.

More... came to accept Su Yuanshan's praise.

"He Wei, you did a great job." Su Yuanshan praised sincerely: "Let me interview you, how did you come up with this series of measures?"

"Actually, it's about listening more to the needs and voices of users and treating yourself as a user." Although there are no outsiders, He Wei is still a little cautious. She puts her legs together, puts her hands together between her knees, and smiles shyly: "Our team often We simulate the sales situation, and then see what solutions are proposed and what needs are most impressive to users. Many people in Yuanxin are our experimental subjects."

"Haha! That's a good move. No wonder Lao Duan is full of praise for you." Su Yuanshan said with a smile.

The two chatted casually for a while, until the time reached two-thirty in the afternoon, and He Wei said goodbye and left.

Half an hour later, Jobs arrived at the Internet Center on time.

Su Yuanshan placed the Meijie notebook that had not yet been launched on the coffee table, turned on the power and started the simulator, and then walked out of the office to greet him.

——This time, Mr. Qiao came to his home court, so it was his turn to convince Mr. Qiao to join the YOS camp.

At the very least, Apple PDAs need to join.

It's exciting to think about it.