1991 Starting from the core

Su Yuanshan picked up the teacup and took a sip gently.

However, deep inside, he was not as calm and calm as he appeared on the surface.

Texas Instruments... is certainly not as bad as what he said - historically, later generations of Texas Instruments only left the stage of competing for fab manufacturing processes, but far from leaving the semiconductor industry.

On the contrary, it relied on its advantages in the fields of analog chips and DSP to shine in later fields such as automotive chips and power management chips.

The past few years have just been a period of painful transformation for this old semiconductor company with a long history.

For Yuanxin, this is also a rare and last opportunity to embrace Deyi's thigh and make up for Yuanxin's shortcomings.

Yes, telecores also have shortcomings, and some are even a bit ridiculously short.

In the field of analog chips, Yuanxin can only be considered a primary school student.

For other industries, it is normal to have shortcomings. After all, not every company is IBM.

But for Yuanxin...

Let’s put it this way, Yuanxin is currently the only company in China that has the ability to reach the top in a certain field and achieve international competitiveness.

Coupled with the fact that so many domestic universities send their outstanding graduates to Yuanxin - there is no doubt that Yuanxin selects the best of the elite in its annual school recruitment...

In the current historical period, if a company gathers the smartest brains at the moment, but only sets its goal to "make money"... it will be cast aside by future generations.

And not only is Yuanxin highly recognized by the academic community, but also by senior executives - Yuanxin has never encountered any mess since its establishment.

More than once, people and units have written "report letters" to senior management, saying that Yuanxin is a "capitalist" company, a monopoly, and a semiconductor trust...

But all reports came to nothing.

It is said that the leader who came from an engineering background and later turned to finance became angry on the spot when he saw a very "heavyweight" reporting letter, saying - these people know how to run a football trust.

——Chen Jing, chairman of Yuanxin, has participated in high-level semiconductor-related meetings more than once. Each time, she would recommend that the country invest heavily in research and development in basic areas such as raw materials in the semiconductor industry to get rid of the control of foreign technology and raw materials.

Are there any trusts that are not involved in the raw materials market?

Such various treatments determine that Yuanxin is indeed a technology company supported by the whole country, as some Western opinions say.

It should naturally bear more responsibilities.

…

Vincenti's heart was also churning.

Su Yuanshan's judgment is correct. TI is now in a "wandering period" where it doesn't know where to focus its development - yes, TI is still very strong in areas such as DSP, special-purpose chips, and foundry scale. Regardless of its own products or its investments in Xinghai and Deyuan, this 60-year-old company looks full of vitality and in good health.

But big companies are also afraid of losing their way.

How glorious IBM was in the past! But how many years did it take to go from the never-ending Big Blue to the verge of bankruptcy? And how many years did it take to regain youthfulness now?

As long as the path is right, even an unknown small business can grow into a giant in a short period of time - such as Yuanxin at this moment.

After a long silence, Vincenti nodded slowly.

"A car analog chip?"

"Yes, car simulation chips. We have bought a car manufacturing plant, and I am not afraid to tell you... We are ready to subvert the current anti-theft technology and make stealing a car as difficult as hacking into the Pentagon." Su Yuanshan He shrugged and laughed: "You haven't said yet whether you want to cooperate with us."

Vincenti also smiled: "This can only mean that you are already confident in this field, doesn't it?"

"Well... we still have some experience in the field of encrypted data transmission. How about it, Mr. Vincenti?"

"I accept your invitation."

*

*

TI's board of directors quickly approved the cooperation proposal between the two parties, and surprisingly did not encounter any obstruction from WA.

This can only be said that today's Yuanxin is not what it used to be, and it is no longer the little brother eager to transfer technology.

However, in terms of cooperation methods, both parties still encountered interference from mysterious forces or something else. The goal of establishing a joint laboratory in China was not achieved, but TI showed a positive attitude towards cooperation, saying that each would establish a laboratory, and then both parties could send technical exchange teams to each other and share the results.

Regarding this, Su Yuanshan said that he was OK on the surface, but in his heart he cursed his mother...

This clearly means that he wants to get to know the bottom of Yuanxin, and by the way, he will drag the elite team of Yuanxin over to receive "education".

So when it comes to candidates, Yuanxin finally decided to send Ao Bai from Pandora Labs to lead the team - Obai is Yuanxin's number one leader in the field of digital encrypted communications and the only one to advance to P14 last year.

The most important thing is that this guy has a very high spirit and his knees are so hard that he can't kneel down when he sees a white man.

Time soon came to May, and the panic about the Thai baht finally began to spread, and a large-scale run occurred.

Although the Bank of Thailand continues to increase loan interest rates and has introduced various measures to prevent international hot money from selling the baht, the price is that the currency in circulation in the domestic market has decreased, and the stock and property markets have begun to bear pressure.

Over the years, the bubble created by relying on absorbing foreign investment and expanding exports has finally reached the limit of what it can bear.

…

On May 2nd, the IEEE's Special Contribution Award was finally awarded to Fujio.

At the award ceremony at the New York headquarters, Fujio first thanked IEEE for recognizing him, and then said that although flash memory failed to realize its value earlier due to the shortsightedness of some companies when flash memory came out, Intel and Intel The efforts of companies with outstanding vision, such as Yuanxin, have made it the cornerstone of building the digital age, which is undoubtedly something to be thankful for.

Finally, he said that he had joined Yuanxin and established a flash memory laboratory to provide modest support for the architecture of next-generation flash memory particles. At the same time, he also welcomed technical experts in the field of flash memory from around the world to discuss and work together to develop the flash memory industry. Keep pushing forward.

This speech can be described as quite satisfactory - except for the "naming" of certain companies.

After receiving the award, Fujio returned to Shanghai without staying much longer and began co-hosting the second Flash Memory Alliance meeting with Li Mingliu.

If the theme of last year's first event was to establish alliances and build markets, then the theme this time is technology outlook, formulation and implementation of standards.

In addition to continuing to promote the TF card announced last year, this year's theme is to meet the needs of digital cameras and other devices with higher capacity requirements - thus, the Secure Digital Memory Card, or SD card for short, was born.

Under the current technical conditions, SD cards can already have a capacity of 256M. According to the pixels and resolution of current digital cameras, their photo capacity has completely surpassed that of film cameras, reflecting irreplaceable advantages. More importantly, the birth of large-capacity memory cards can give users the right to choose, greatly improving their competitiveness against traditional cameras.

Su Yuanshan did not attend the flash memory conference, his focus was YOS.

*

May 8th, the day before the exhibition.

Shanghai Exhibition Center.

This old building, built in the 1950s, carries the bustling changes and glory of Shanghai over the past decades. It was once the designated venue for various large-scale conferences in Shanghai. After the rise of various exhibitions, its functions were expanded. The exhibition area of ​​more than 30,000 square meters is not large, but including functional areas, it can accommodate tens of thousands of people. It's a trivial matter.

The Shanghai Municipal Government followed Su Yuanshan's suggestion this time and hired Baison International Exhibition Co., Ltd. as a consultant. From site selection to layout, to the length and sequence of each company's press conference, Baison gave all opinions. Moreover, the Shanghai Stock Exchange is also a very thief, asking "why" for every opinion, and the whole body is full of the aura of being studious and motivated.

…

In the small conference room of the exhibition center, Yuanxin took the note given by the leader and opened a back door. Fortunately, he avoided the messy central venue and found a quiet place.

"Mr. Duan, be careful to control your time. The organizer only gave us thirty minutes." Because the matter is so important, the marketing department of the headquarters is fully responsible this time. To be precise, Cao Xiaoliang is in charge.

Although in private, Cao Xiaoliang always calls Duan Yongping "master", in public, he always calls Mr. Duan according to the rules.

"Well, don't worry." Duan Yongping took the press conference schedule handed over by Cao Xiaoliang, took a look at it and said with a smile: "I'm not Mr. Shan."

When it comes to Mr. Shan, everyone is happy.

——Shan is well-known for not only writing off the manuscript, but also for going off-topic. He often thinks divergently and goes off-topic.

Everyone was laughing when the office door was pushed open and Su Yuanshan walked in with a smile: "Who called me just now?"

"Haha!" Duan Yongping stood up and smiled at Su Yuanshan: "Xiao Liang asked me to take some time just now. I said I don't have your ability to talk for hours at a stretch."

"Hey, that's all nonsense. I'm off topic." Su Yuanshan walked to Duan Yongping and motioned for him to sit down. He pulled up a chair and sat down casually, and then looked at everyone with a smile.

"I'm here to cheer you on - I won't be coming to tomorrow's press conference."

Cao Xiaoliang smiled on the side and said: "Don't worry, Mr. Shan, we are well prepared."

"Well, that's fine." Su Yuanshan said and looked at Duan Yongping: "Old Duan, the focus is still on YOS. Last time we attended CES, we didn't even show up. We relied entirely on laptop demonstrations and Sony's hastily launched PDA—— This time is different. Not only do we have mobile phones this time, Sony has also launched a second complete PDA. As long as you say YOS a few more times, everyone will form a fixed image."

"I understand." Duan Yongping nodded, picked up the process arrangement and key speeches and handed them to Su Yuanshan: "There is a special introduction to the system."

"Okay." Su Yuanshan took a look at the process list and put it down. He had naturally seen this list before: "I saw a lot of 'enemies' along the way... so I just want to remind everyone to pay attention to our situation. The target group of this exhibition.”

Duan Yongping nodded, took the topic, looked at the crowd and said, "Yes, this exhibition center is so small. Why? Because the target group is businessmen - electrical appliance cities, communication malls, and even mobile phone shops from all over the country and even around the world. bosses. Of course, heroes from all walks of life in the industry chain are also indispensable.”

"Therefore, everyone should not treat this exhibition as a counter to sell products, but as a marketing department. Comrades, there are many enemies this time and they are very strong... In the field of mobile phones alone, there are dozens of international brands. Not to mention the bunch of cats and mice that suddenly appeared in China this year..."

Everyone laughed again when they heard Duan Yongping comparing a number of new domestic brands to cats and mice.

…

Seeing that Duan Yongping's arrangements were clear, Su Yuanshan was completely relieved.

Back in the conference room of the hotel, Chen Gang, the person in charge of YOS, was checking the developer manual line by line, striving to make sure it was flawless and flawless. As for others, they are conducting final tests on applications and some functions of several Sony-based PDAs.

Of course, this has removed the trademark.

If YOS, which appeared at CES, only provides a system and platform. This YOS system signing meeting was completely prepared.

In addition to improving the handwriting recognition system, the YOS department has also developed several basic applications. For example, YOS-based dialer, Internet browser, mail system, calendar \u0026 notepad, world clock, MP3 player and lyrics display, etc.

Of course, what Su Yuanshan values ​​most is the application center - a platform program connected to the Yuanxin Internet Center in the HK computer room. When PDA users are connected to the Internet (if the PDA hardware supports it), they can download the application installer from the platform and then install it directly.

"Mr. Shan, I think... I'm afraid that not many of these guys can make their own applications." Chen Gang saw Su Yuanshan coming in and smiled bitterly: "I'm so dazzled."

"Haha, let's take a break." Su Yuanshan picked up a PDA and started playing with it.

This Sony PDA is similar to the 3.5-inch mobile phones of later generations, but it all has a black and white screen and is a bit thicker. It provides a TF card expansion socket, a micoUSB interface for data communication and charging, and a 3.5mm headphone jack.

Overall, the grip feels good.

Su Yuanshan weighed it in his hands, shook his head with a smile and said: "Sony is still a bit stingy, not even leaving a hole for the RJ11 (Modem interface)."

"That would be too expensive." Chen Gang put down the manual and said with a smile: "I talked with Sony, and they believe that the place where RJ11 is available must be at home or in the office, with a laptop or desktop computer, and there is no need for a PDA."

"Yeah... that's right." Su Yuanshan picked up the stylus and clicked on the screen a few times. The slow reaction made him miss the capacitive screen of the smartphone era.

But thanks to the optimization of the YX architecture, the application opens very quickly and is extremely smooth.

"Has anyone thought about using our baseband chip to do this? Add a call function to this thing?" Su Yuanshan raised the PDA and asked everyone.

A group of engineers who were working overtime in front of their laptops looked up when they heard this. One of them nodded and said, "I thought about it, but after calculating the cost... it's too expensive and I guess it won't be sold."

Su Yuanshan chuckled.

"Hehe...that's not necessarily the case."