1991 Starting from the core

"Keep messing with us."

When he heard Liang Mengsong say that he also had a plan, Su Yuanshan didn't hesitate for half a second.

He didn't understand copper wire craftsmanship, but he understood his senior brother and Liang Mengsong's talent - if both of them were discouraged at the same time, then he might actually appoint him.

But both of them looked unconvinced, which meant that the truth of technology was still in the hands of Yuanxin.

"What about cooperation?" Chen Jianguo has no doubt that Su Yuanshan will make such a statement. He is just worried about the next cooperation - because according to the cooperation requirements, if one party takes the lead in producing results, then the subsequent cooperation will work in the same direction. .

"I'll give you two choices." Su Yuanshan pursed his lips and quickly gave an answer: "If your approach is theoretically feasible and can be completed quickly, we will adopt the procrastination strategy and work on ourselves at the same time. , and then told IBM that our technology cannot be replicated, and we are just looking for all kinds of troubles anyway."

"The second way is to agree to them with reason, and at the same time we continue to do our own thing, and then we can fight back."

Liang Mengsong and Chen Jianguo looked at each other: "Is there no other choice?"

"That is to directly terminate cooperation."

Liang Mengsong: "..."

Chen Jianguo: "..."

Obviously, terminating cooperation is unrealistic.

After all, IBM and Yuanxin are both reputable companies, and this kind of behavior that destroys goodwill should not be done unless it is absolutely necessary.

Moreover, it was Yuanxin that took the leading position from the beginning of this cooperation. At that time, Yuanxin was very strong because it had taken a few steps first. It probably also inspired IBM to catch up, which led to their Finally came up with a plan first.

However, IBM's plan does seem a bit watery to Chen and Liang.

After pondering for a few seconds, Liang Mengsong said: "Then let's delay, Dr. Chen, then you go over there and take a look? Then I'll keep an eye on the steps here - if I'm lucky, the results will be available in about a week."

Chen Jianguo nodded: "Okay, I'll go over and take a look." Then he smiled: "Good luck - haha, I'm really back to metaphysics again."

Seeing the close cooperation between the two, Su Yuanshan calmed down and jokingly said: "Two senior brothers, don't talk about metaphysics... you are not a model... what kind of metaphysics are you talking about."

At this time, Wen Xiaoqian knocked twice at the door, and then walked in with Su Yuanshan's mobile phone in her hands, with a rather solemn expression on her face.

"What's wrong, Xiaoqian?"

"Mr. Duan called and said something was wrong at the press conference."

Something is wrong with the press conference?

Su Yuanshan was slightly startled and took the call suspiciously. The first thing he heard was not Duan Yongping's voice, but Wang Chaoxin's.

Su Yuanshan spoke into the microphone.

A moment later, Duan Yongping's words came over the phone: "Mr. Shan, Nokia, Siemens, Motorola, these companies have all announced new mobile phones, which are very cheap."

Su Yuanshan's eyes narrowed slightly: "How cheap is it?"

"The cheapest one is less than 2,000, and the most expensive one is just the same as our vidoo6."

At this time, Chaoxin's voice came over the phone: "We will be here soon. I have notified all major channels to lower prices across the board - Mr. Shan, you are surrounded by enemies on all sides..."

Besieged on all sides? Su Yuanshan was confused for a moment.

What do you mean? Collective price reduction? 1000 off across the board? Did you take the low-price route?

After taking a gentle breath, Su Yuanshan nodded.

"... As long as you decide, I'm here in Deyuan now and will wait for you at the hotel at 12 o'clock."

"Xiaoshan, what's wrong?" Chen Jianguo realized that something might have happened at the press conference from the expressions of Wen Xiaoqian and Su Yuanshan, so he asked hurriedly.

Su Yuanshan's eyes instantly regained clarity, and he smiled and said: "Haha, it's nothing. It's just that a few mobile phone giants can't afford it, so they are cheating and lowering the price."

Su Yuanshan stood up as he spoke: "Then I'll go back first. You guys should do as I just said. As long as you have confidence in your heart and can lead in technology, then IBM won't be a problem."

"Okay, go and get busy." Chen Jianguo had a mysterious trust in Su Yuanshan. In his eyes, there was nothing that his talented junior brother could not handle.

"Yeah, that's right." Su Yuanshan looked at Liang Mengsong: "Dr. Liang, please ask Dr. Zhang to sort out the costs of the entire series of chips we process in Deyuan, and then give an estimate of the cost reduction."

Liang Mengsong realized that this was probably not a simple price reduction issue, but he didn't understand the mobile phone market either, so he just nodded immediately: "Okay!"

…

After leaving Deyuan, Su Yuanshan's expression suddenly became serious.

Sitting in the back seat of the car, he picked up the phone, thought about it and dialed Chen Jing's number.

Judging from Chen Jing's tone, she must have just learned about the situation at the exhibition.

"Sister Jing, see if you can get the latest shipments of the domestic mobile phone manufacturing industry. If not, you can also get the first quarter. Yes, it would be best if you can get the details of each factory."

"Well, it's okay." Su Yuanshan laughed: "Don't worry, their price reduction will have no impact on Yuanxin. The main impact is on domestic companies, especially those that have adopted our solution."

"Then hang up first, and I'll contact the marketing department again."

After hanging up the phone, Su Yuanshan immediately dialed He Wei's mobile phone - He Wei was completing the final cooperation with Chengdian Hi-Tech in the special zone, and in the past six months, the results have been remarkable.

Sure enough, He Wei also received the message from the marketing department earlier. She told Su Yuanshan on the phone that she would rush over in the afternoon.

…

After returning to the hotel, Su Yuanshan had time to wash his face when he received another call from his uncle. On the phone, my uncle laughed twice, and then told him with some embarrassment that he had signed a price confidentiality agreement.

Su Yuanshan sat on the sofa and said nonchalantly: "Uncle, it's okay. You guys who run a store must abide by the confidentiality agreement you signed. Otherwise, how can people dare to do business with you?"

"Yes, after all, we are currently competing with Jiamei and Anning. The domestic market is still in the expansion period, and we don't dare to relax at all."

"Yes, uncle. Don't worry, what a big deal - if lowering prices can solve all problems, then the marketing department and the marketing department should all be dismissed."

"Well, having said that, you and Zhongxin still need to be careful...this time the international brands are coming hard - on the one hand, they have suffered a lot from local policies in the country, and on the other hand, the cost will be reduced a lot. , very competitive.”

"Thank you uncle for reminding me, we will have a meeting soon to discuss this matter."

After hanging up the phone, Su Yuanshan pursed his lips tightly. After a while, he opened his notebook and began to quickly write down the meeting agenda.

…

At 12 noon, Duan Yongping and Chaoxin appeared at the hotel on time.

"Where's Xiaoliang?" Su Yuanshan couldn't help but ask, not only these two people.

Cao Xiaoliang must have some abilities, and compared with He Wei, he is calmer and better at advancing specific affairs.

If it were not the need to develop various marketing methods and plans at this time, but a professional marketing system like later generations, Cao Xiaoliang would actually be more suitable to actually preside over the marketing department than He Wei.

Therefore, Su Yuanshan had a deep impression on Cao Xiaoliang, and he felt very good about it.

"He went to the market for a walk and will come back later. Let's eat first without waiting for him."

"Okay." Su Yuanshan stopped asking and walked into the box with the two of them.

Because they wanted to discuss the next countermeasures, they didn't talk much while eating. Su Yuanshan just listened to the two people describing the situation of the exhibition in the morning.

There is no doubt that at this exhibition... the collective price cuts of foreign brands reveal the smell of conspiracy wherever you look.

How can there be such a coincidence in this world?

However, none of the four of them chatted too deeply, just chatting.

After dinner, the four of them returned to Su Yuanshan's suite together. As soon as they sat down, before Wen Xiaoqian had made the tea, Cao Xiaoliang hurried upstairs carrying a big satchel.

After entering the door, Cao Xiaoliang picked up his satchel and started pouring it on the coffee table without saying a word.

Wow! A shoulder bag full of mobile phones.

"Mr. Shan, our brothers from the marketing department spent half the morning to buy these." Cao Xiaoliang took the mineral water handed over by Wen Xiaoqian and took a gulp.

After finishing, he touched his mouth and said with a smile: "Except for the foreign brands at this conference that have not yet been launched, these are the mobile phones that are on sale at the same time. Some of them are so popular that we can't buy them."

Su Yuanshan smiled and nodded. He knew that this was obviously what the marketing department planned to use for analysis.

…

Cao Xiaoliang placed the promotional pages on the coffee table one by one, and then placed the mobile phones he had bought and which were on sale at the same time on it. According to the price on the promotional page, they are ranked from high to low.

The most expensive of these phones is Motorola's flip phone V76, priced at 4,999.

But compared to vidoo6, which does not have fixed flash memory, the configuration of Motorola V76 undoubtedly looks much more eye-catching - although it does not have a word display function, it still has MP3 playback function, and has 128MB of onboard flash memory, and naturally supports SID expansion. Card.

Then the cheapest is a Nokia candy bar phone called 3370, which is only priced at 1,999. But it is worth mentioning that the casings of these mobile phones are colored and can be replaced.

Su Yuanshan looked down from the outside and saw that these mobile phones overlapped perfectly with the functional phones in his memory. For a moment, I felt a little dazed.

After several people played with these phones, they all thought they were far behind the Vidoo series of Yuanxin...

But the price is really cheap.

"Do you have a screwdriver?" Su Yuanshan looked at Cao Xiaoliang.

"No need to dismantle it, Mr. Shan, they still use the same old solution. The baseband is external, but the integration of the motherboard is a little higher." Duan Yongping opened a back cover smoothly, took out the battery and weighed it in his hand, with a smile on his face. He raised his eyebrows disdainfully: "Nickel-cadmium battery."

"Damn, no wonder it's so cheap..." Wang Chaoxin took out several batteries one after another and found that they were all nickel-cadmium batteries that have been declared a "sunset industry". He cursed: "We are a high-performance SOC and a lithium battery." Batteries are of course much more expensive.”

"Well, the main reason is that these companies have jointly established factories in the mainland and have enjoyed a lot of preferential policies. In addition, we just signed a trade agreement on related electronic components with the West last year, which greatly reduced tariffs... Their costs can be It's normal to suppress it." Su Yuanshan put down his phone and leaned on the sofa.

"We can't estimate the cost of these mobile phones now, but the gross profit margin should be very low. They also saw that the Ministry of Information Industry was established in China, and then China Connect and China Mobile significantly reduced network access fees, which caught us off guard." Su Yuanshan smiled, but there was still worry hidden in his eyebrows.

There is no doubt that these foreign brands are coming for Yuanxin - to be precise, they are coming for the YX architecture.

At present, only YX architecture has the most mature baseband integration technology in the world. And among the chip design companies that are engaged in baseband chips, two are licensed by the YX architecture.

If the YX structure is not curbed, developed countries will probably lose their face.

"Then what should we do?" Wang Chaoxin was a little anxious. He was planning to replace all integrated chips this year in order to help Yuanxin ship goods and share costs. Unexpectedly, something like this happened - domestic mobile phones can't compare with foreign countries in terms of cost. Brand, this is quite funny.

"Don't worry, Brother Wang, I won't let you lose." Su Yuanshan smiled and reassured: "Besides, the fab is optimizing the process and the cost will come down soon."

"We mainly suffer from lithium batteries, and the current cost of lithium batteries is still high. Of course... from a consumer perspective, we are still a little bit embarrassed."

When Su Yuanshan said these words, everyone was a little anxious, but they still couldn't help laughing.

Indeed, Yuanxin mobile phones have always maintained high gross profits. Take this vidoo6 series as an example. Vidoo6 is priced at 4,999, of which the gross profit reaches 55%. For Vidoo6M, the gross profit reached 60%.

As for Chaoxin, because it insists on volume, its mobile phones have maintained a mid-to-low-end price range of 2000 to 4000 under the general trend, and the gross profit is more than 30%. In fact, before today, all brands of mobile phones The gross profit is above 30%!

Let’s make money together!

But who would have thought that old communication companies such as Noamishi did not follow moral ethics and lost their noble brand premium... and directly started a price war.

To put it bluntly, among these mobile phones, the gross profit is the lowest, probably less than 20%.

"What to do next? Anyway, we just cut the price." Wang Chaoxin said with a burst of pain. Zhongxin mobile phones are not as good as Yuanxin, and they have always been positioned slightly lower than foreign brands. In the past, the prices of foreign brands have been maintained at the price range of 3,000 to 6,000 - overall, this time the average price has dropped by 1,000.

If Zhongxin does not follow suit and lower prices, it is conceivable that brand positioning alone will crush them to death.

"Don't panic yet, I'll have all kinds of information coming this afternoon."

Su Yuanshan pursed his lips, and his eyes fell on a group of functional machines that differed only in appearance, but were almost identical on the inside.

He is not worried about Yuanxin mobile phones - this makes Yuanxin mobile phones more unique and can be regarded as achieving Yuanxin's brand value. As long as Yuanxin Mobile continues to come up with new technologies and prices appropriately in the future, it will be able to secure its position as the number one high-end brand.

What Su Yuanshan is really worried about is Zhongxin, the domestic companies that have just begun to cooperate with Yuanxin.

If these companies do not help promote lithium batteries and solutions, then Suoxin's business and YX architecture baseband chips will obviously be greatly affected.

Of course, the baseband chip...Su Yuanshan was actually not too panicked.

The chip is designed by Yuanxin and manufactured by Deyuan. Yuanxin has absolute pricing power.

The big deal is, he doesn't want profits, he just wants water.

He still doesn't believe it. SOCs with built-in baseband can't play with external basebands.