1991 Starting from the core

In previous lives, the image of domestic consumer electronics products has gone through four stages.

Well, the earliest stage of radio... I won’t talk about it because there are no foreign brands for comparison. Moreover, supplies were scarce at that time and it was a complete supply-side market. The quality can be very good without considering the market affordability, so both the reputation and the quality are very good.

Immediately after the reform and opening up, a large number of foreign brands entered the country and began to crush the established domestic brands in various indicators. At this time, domestic brands have to adopt a low-price approach and honestly position themselves as inferior to others.

Then came the era of the rise of a large number of copycat phones.

The knock-off phones here are not just knock-off phones - knock-off phones are a thing of the future. The electric fans, televisions, and stereos assembled in those shops occupy a vast rural market.

Cheap is the only advantage.

This is true even in all walks of life.

——For example, XX leather shoes.

Copycat mobile phones are just the climax of the copycat trend.

In the last stage, after a long period of copycats, domestic electronic products finally got rid of the low-end image of "cheap + inferior" and became "cheap + good", and also possessed certain creative capabilities.

However, inherent stereotypes have been formed, and the brand value of domestic brands has been unable to break through, making it impossible to enjoy the dividends of brand premiums and can only struggle in the mid- to low-end.

Or rely on all kinds of marketing and publicity to sell straw into gold bars.

But now, Yuanxin has spent so much money and energy to build domestic consumers' confidence in domestic brands - at least in the field of mobile phones - Su Yuanshan certainly does not want to see small copycat factories selling mobile phones again. The industry has been dragged into a deep hole.

In later generations, it was also the regular army that eliminated the copycat machines.

Now, since foreign counterparts are cutting prices while providing cheap solutions to copycat manufacturers, they are pulling up remote cores and suppressing domestic regular manufacturers that have just started...

Of course Su Yuanshan would not agree!

…

When the meeting ended, it was already past 11pm. Su Yuanshan didn't bother to go back to the Hilton, but stayed directly in the hotel in the Science and Technology Park.

"He Wei, tell me about the situation at Chengdu High-Tech."

Su Yuanshan asked He Wei who was following behind him while walking in the forest path of the Science and Technology Park.

"Okay Mr. Shan."

He Wei hurriedly took two steps forward: "After a year of expansion, Chengdian Hi-Tech's brand machine store has already achieved results, and its recognition is quite high in the personal computer market. Coupled with the after-sales network that has been firmly established It has been initially established..."

"Let's put it this way, as long as there are no major mistakes, the field of home users can be considered to have a firm foothold. If nothing happens this year, it will be the number one in the market."

"Well, good! Keep going."

"Then in terms of commercial machines, Chengdian Hi-Tech has launched the new Rongtian brand. This brand currently has five series, which can be said to cover all needs from high to low... After the statistics of the past two months, the market response has been very good. Good! Especially banks and government agencies, we have taken the most, and even banks and governments have requested our machines without naming them."

"Oh? Why?" Su Yuanshan asked in surprise: "Took the high-level route?"

"Hehe... no." He Wei said a little embarrassedly: "Because the processor of the commercial machine is from our Yuanxin... and then we fooled it about safety..."

"I……"

Su Yuanshan was speechless for a while.

have to! I was worried that someone would use safety excuses to block the door in the future, but I thought that my own people would use this big killer first.

"It's best not to promote it like this. Firstly, it's too unprofessional and is telling lies. Secondly, we are a company that wants to go abroad. If others treat us like this...do you feel aggrieved?"

"Well... But even if you don't say this, we still have advantages. The most annoying thing for enterprises, institutions and government departments is the after-sales problem. There are a lot of people who don't understand computers using it... We have the fastest-responsive after-sales team , this alone is enough for us to destroy several others."

"Yes, precise positioning speeds up quick after-sales response, coupled with Yuanxin's joint publicity... I really don't know how other companies can grab it." Su Yuanshan pulled a branch and smiled: "Okay, go back Rest, you firefighter, thank you for your hard work."

He Wei said hurriedly: "It's okay, it's not hard. Different industries have different experiences, and they also have different experiences, and they can better serve the semiconductor industry."

"Yes. Indeed... although Yuanxin seems to be involved in many industries, the core is still in the field of semiconductors and chips. As long as chips are developed, all industries can be promoted - you can see it by looking at Intel."

He Wei nodded silently and suddenly smiled playfully: "Mr. Shan, when can we defeat Intel?"

"Beat Intel?" Su Yuanshan said dumbly: "It's early! Don't talk about Intel, just AMD... oh no, even Cyrix is ​​enough for us to drink a pot."

"Don't Cyrix no longer have our technology supply? Can they still pose a threat?"

After hearing this, Su Yuanshan stopped and looked at He Wei in surprise. When he realized that this girl really thought so... he laughed helplessly: "He Wei, you really think Yuan Xin Tianxia Invincible?"

"No...it's because you're too awesome." Perhaps because he felt that this sentence was so horsey, He Wei's face suddenly turned red: "That's what everyone said."

"Don't listen to their nonsense, I'm not a god."

…

The next day, Su Yuanshan did not attend the meeting hosted by Duan Yongping. He only sent Wen Xiaoqian there and met guests at the Hilton in the afternoon.

To be precise, it is to stabilize the morale of the military.

"Don't worry, everyone. Supporting the breakthrough and healthy development of domestic brands has always been Yuanxin's established path."

In the tea room on the sixteenth floor of Hilton, Su Yuanshan smiled at several bosses headed by Shi Dazhu.

These people include Shi Dazhu from Giant, Qiu Yuliang from Kebang, Lu Liangcheng from Xia Xin, and Ma Tianping from Panda Electronics.

All of them are mobile phone manufacturers that use telecore solutions, and they have only gradually developed in the past year or so relying on the growth of the domestic mobile phone market.

In the past year, because only Yuanxin was able to provide a complete set of solutions and left a vacancy in the mid- to low-end market, coupled with the positive impact that Yuanxin itself had on domestic brands based on its high-end focus, these domestic brands were able to survive It's very moisturizing and very supportive of the core.

But I didn’t expect that foreign brands would rise up and directly lower the price to the same level as theirs or even lower... This is a bit too much.

It has to be said that foreign brands still have appeal at present.

"Mr. Shan, having said that... we can't sell it even if we lose money. The wave of foreigners is too fierce, and their prices are set too accurately." Qiu Yuliang of Kebang looked worried: "The mainstream 2999 Around that, our price is just stuck. Unless we collectively sell at a loss and sell for less than 2,000 - but there are still 1999 Nokia guarding the gate."

"It's hard to do. It's really hard to do." Qiu Yuliang shook his head: "If we can't withstand this wave, then the mid-range market will be completely destroyed in the future, and we can only make low-end mobile phones."

This wave of foreign brands is coming fiercely. The main reason is that foreign brands cannot compete with Vidoo in the high-end market, so they directly enter the mid- to low-end market, especially the mid-range market. Currently, more than half of the profits of the domestic mobile phone market are in the mid-to-high-end market. .

And because of positioning, Yuanxin mobile phones have brand appeal. In terms of overall profits, it is really not as scary as Apple in later generations.

After all, the Chinese people now just have a little money.

Therefore, in the entire mobile phone market, more than seven levels of profits are actually concentrated on mid-range models.

This wave of foreign brands is equivalent to squeezing domestic brands out of the most profitable price range - unless Yuanxin lowers its pricing.

But in that case, Yuanxin is equivalent to the referee personally ending the game, which will inevitably affect the confidence and trust of domestic brands.

At this time, Shi Dazhu suddenly said: "Mr. Shan, were the Ni people doing this in the semiconductor market back then? Impacting the market with low-priced and high-quality products."

Su Yuanshan nodded, thinking that if historical development were to follow, if the Ministry of Information Industry did not issue Document No. 5 and issue production licenses for mobile phones... domestic mobile phones would have no chance of turning around.

"Then, will the state take care of it?" Shi Dazhu looked at Su Yuanshan with burning eyes. He knew that Yuanxin had a high-level agenda.

Su Yuanshan took a deep look at Shi Dazhu and slowly shook his head: "We have just signed the WTO treaty on related products with European and American countries, and these foreign brands have only just invested in the country... They are not simply exported to our country. .”

Shi Dazhu frowned: "Does that mean the country doesn't care?"

"Unless we are defeated in a big way, the country will definitely hope that we can work hard on our own and fight our way out." Su Yuanshan said with a smile: "Of course we will not be defeated in a big way, but the days in the future may be a bit difficult - everyone must Tighten a string."

At this time, there was a knock on the box door, and Wen Xiaoqian walked in furiously.

After politely greeting the bosses, she took out a document from her briefcase and handed it to Su Yuanshan.

At this time, everyone was silent and looked at the documents in Su Yuanshan's hand.

——Although Su Yuanshan had been trying to comfort them before, he had never made it clear what plans and measures he would take. Just tell them that Yuanxin’s sales and marketing department is meeting to intensify discussions.

"Okay, everyone, now I can tell you clearly."

"Yuanxin will prepare a modular solution and provide a complete solution from PCB to appearance. According to the current component prices - if you have a large quantity and are willing to go to the lowest end, you can even control the material cost within 600 yuan. "

As soon as these words came out, everyone's eyes were stunned.

Shi Dazhu couldn't believe his ears: "Mr. Shan, are you kidding?"

"Of course I'm not joking." Su Yuanshan smiled and handed the document to Shi Dazhu: "Read it yourself."

Shi Dazhu took the document suspiciously, and after a few glances, his expression became extremely complicated.

Seeing this scene, the other people couldn't hold it back after all, and stood next to Shi Dazhu and read the contents of the document.

Su Yuanshan picked up the tea cup, took a sip and said with a smile: "Everyone, although in a sense, all of us here are competitors in the mobile phone industry. But under the special circumstances now, we still have to be consistent in dealing with the outside world. .”

"In the current era of feature phones, mobile phones can provide very little premium in terms of functions and performance. At most, they can play a few tricks in terms of casing and additional functions. Other than that, it depends on everyone's channels and sales levels."

"To be honest, I don't think the price cuts of foreign brands are such a bad thing - at the very least, they can force us to save costs and go formal."

"Of course, to truly break through, we still need to crush them technologically and generationally." Su Yuanshan put down his tea cup and looked at several bosses calmly: "In the era of functional phones, we just have to hold on to the bottom line. In the era of smart phones, We will beat them until they don’t even know their mother.”

…

As a young company with strong execution capabilities, after Yuanxin made the decision to fully support mid- to low-end mobile phone companies, the entire Yuanxin and related companies quickly took action. A large number of PCB circuit designers began to settle in Hongyuan foundry. At the same time, Deyuan also quickly adjusted its production capacity and stepped up the production of YX0315 series baseband chips.

One day later, Su Yuanshan and the YOS team held the first YOS promotion meeting in the conference hall of the Hilton Hotel in front of invited PDA manufacturers from all over the world and business representatives interested in developing in the digital field.

"YOS is a system that has been polished by Yuanxin Operating System Laboratory for five years. It is specially designed for low-power platforms in mobile environments. Please note that it has a more complete system compared with micro-systems such as PalmOS, NewtonOS, and EPOC. Expandable space and platform advantages - in front of YOS, these ancient OSs are like the gap between dos and Windows."

Su Yuanshan was explaining to the projector while paying attention to the more than fifty representatives of various companies present.

This time Yuanxin has carefully prepared nearly a hundred Sony PDAs, just to ensure that everyone has one to give these people a good shake.

"You can compare the PDA we provide with the PDA that used other OSs on the market before - to put it bluntly, the PDA we provide is truly worthy of its name, Personal Digital Assistant. And the rest... are just about the same. Electronic dictionary."

At this time, the Samsung representative sitting in the first row raised his hand.

Su Yuanshan smiled and nodded: "Mr. Li, please speak."

Li Zaiyong also smiled slightly: "Mr. Su, there is no doubt about the advantages of YOS. But I noticed that in the plans and plans given by Yuanxin, you seem to intend to build an application management center controlled by Yuanxin? Well, I hope this is the case. My misunderstanding..."

Su Yuanshan blinked twice. After seeing almost everyone looking at him, he couldn't help but cursed a few times in his heart.

This kid from the Li family... is really a fucking thief!

"of course not."

Su Yuanshan quickly refused: "Oh, I mean, Yuanxin does not want to control the application center. So... it is indeed your misunderstanding."

"Although the application center is currently in the authorized version, it does point to the data storage installed by Yuexin in Hong Kong and North America. But in essence, it is only part of the YOS supporting services. You can set up the server by yourself."

“But I need to remind you that YOS’s competitiveness and vitality are based on an open platform.”

Su Yuanshan looked at everyone, smiled, and said slowly.

"Developer documentation is not just for you, but also for all developers in the world who are willing to provide applications for the YOS system."