1991 Starting from the core

Everyone was obviously a little uncomfortable with Su Yuanshan's sudden "sensationalism", especially those who rarely interacted with him and liked to ponder the leader's thoughts. They were speculating.

But as his "close comrades", Chen Jing and Duan Yongping smiled. They looked at each other, smiled and clapped at the same time.

Hmm...or maybe it's a big win.

As the applause rang out, Su Yuanshan also smiled and waved his hands: "I mean it sincerely. If the funds we have invested in scientific research over the years were used in operational expansion, I am afraid that the entire universe would be our factory and sales center. .”

This sentence caused everyone to smile knowingly.

"However, we will not discuss the corporate structure next. We will mainly discuss how to deal with the decline in revenue after the independence of the YX Architecture Department, increase our profitability, and expand revenue. As Mr. Chen said, at the moment, the most important thing is It’s the next Yidoo press conference.”

Su Yuanshan looked at the financial leaders, and finally turned to Tang Wenfang, who was sitting next to him, and smiled gently: "Sister Tang, are you interested in listening?"

Tang Wenfang laughed: "It's up to you, we're just going to have a small meeting. You can just report the budget later."

…

As Tang Wenfang led a group of people to leave, the seats in the conference room were also adjusted and the empty seats were filled one by one.

"In the past month, Mr. Chen, Mr. Duan, and I have visited various places at home and abroad." Su Yuanshan looked at the people who stayed - he was actually not very familiar with the finance department of the previous department, but the ones who stayed now were I have seen them all, but his posture was not that formal. He turned his chair and leaned his right hand on the conference table, facing He Wei who was sitting next to him. Although He Wei was the president of the marketing department, he was properly executive, but just now he was sitting calmly and honestly on Tang Wenfang's left hand side. It wasn't until Tang Wenfang took people away that he sat next to Su Yuanshan.

"I discussed it with Mr. Chen and Mr. Duan yesterday. How about we simply hold press conferences in Shanghai, Silicon Valley, and Lyon at the same time? What do you think?"

As soon as these words came out, all the participants were startled.

He Wei's eyes widened instantly - she was a big-eyed beauty, but with this glare, she looked a bit like that female star.

"What? Can't it be done?" Su Yuanshan became amused and joked.

"No..." He Wei immediately looked at Duan Yongping and Chen Jing, and saw that both of them were looking at her with smiles. She couldn't help but become a little nervous: "Is the time a little tight? Is there not enough manpower?"

——Yuanxin has held press conferences for so many years. From the beginning, the marketing department was responsible, and finally it was handed over to the marketing department to set up a special planning group. Now it has a complete set of processes.

Although every press conference can still make people nervous, under the mature process and model, everything only needs to be done step by step to ensure that there are no mistakes.

Therefore, for every press conference, the marketing department would set up a planning team led by He Wei one month in advance. After one month, with the strong technical support of Yuanxin, even the most complicated process can be perfectly handled - for example, the last release The debut of drones at the meeting was a perfect decision made by the planning team after thoroughly understanding the technical strength of the Jingwei team.

But the premise... is a game.

Now several bosses suddenly say that they will be released in three places at the same time. This... no matter the difficulty or pressure, it is not ordinary.

"Well, time is indeed a bit tight. If we have manpower, we can temporarily transfer it from other departments." Su Yuanshan looked at He Wei and felt a little guilty.

In fact, at the beginning, no one wanted to release it to the whole world at the same time. But as time approaches, especially after this year’s revenue pressure becomes more and more intense, not only Su Yuanshan, but Chen Jing and Duan Yongping also put their next “treasure” on Yidoo4.

After all, regardless of its historical significance, it is a product that should have been released half a year ago - which means that there have been no new products on the market for Yuexin's most high-end Yidoo series concept phones for a year and a half!

Since the success of Yuanxin's concept phone + main phone business model, mobile phone manufacturers with a little bit of idealism have followed suit. Among them, Sony Xinghai and Motorola have followed closely. It is no exaggeration to say that if not for Yuanxin's long-term The image that they have established as a technology leader in the mobile phone field has long been overthrown by the joint efforts of these companies.

When it comes to the market, interests, and the future, let alone allies, even brothers are not merciful - it's just that everyone maintains a tacit understanding not to use dirty tricks.

In the six months when Yuanxin lacked high-end products, these companies were really strong, and the various advertising endorsements were dizzying. Even if it was clear that Yuanxin was going to make big moves, in the eyes of Sony Xinghai and others, Yuanxin "gives up" This six-month window period is an opportunity. As much as you can grab.

Therefore, Yidoo4 does not allow failure.

Based on this idea, when Su Yuanshan approached Duan Yongping and said this, the two hit it off - Duan Yongping had already had this idea.

"He Wei, it's not that we added a temporary task, but the Yidoo4 press conference cannot be missed - no, not only cannot be missed, it must achieve a sensational effect." Su Yuanshan looked at the person who was pushed away from the counter by him. The marketing president discovered by the salesperson said seriously: "And the three press conferences will be held simultaneously by the three of us in three places."

After a pause, Su Yuanshan smiled and said: "Okay, we still need to coordinate the time."

He Wei nodded. She knew that Su Yuanshan represented the will of the three giants of Yuanxin. Not to mention that she had no opinions - she just felt a little unprepared - even if she had opinions, she could only grit her teeth and implement them.

But after a moment, she frowned slightly: "We are in the East 8th District, and Lyon is in the East 1st District, which is 7 hours behind us. California is 16 hours behind." He Wei said without thinking about the inspections in various places : "It's a bit difficult to publish at the same time..."

"Well, let's take a look at how we can maintain the specific information of the product so that the subsequent press conference will not feel like a waste of time."

After Su Yuanshan said these words, everyone picked up their pens and started doing calculations on paper.

But after they had just written a few words, they raised their heads and looked at Su Yuanshan - the mountain was always there, so everyone thought it was okay. He had obviously made it over.

Su Yuanshan spread his hands: "Don't look at me, everyone. The time difference between the three places forms an impossible triangle. No matter how they are arranged and combined, one of them is sleeping."

He Wei did not stop writing. After a moment, she raised her head: "If there is always a place in the middle of the night, then we simply postpone that place - no one pays attention to it in the middle of the night anyway, and then set the press conference early in the morning?"

Su Yuanshan nodded with a smile.

Indeed, he thought so too.

But now he is not sure where to give up.

So far, the main buyers of Yuanxin mobile phones are still in North America, and the most "faithful" fans of Yuanxin are here. Obviously can't give up.

But Europe is Yuanxin’s new strategic development direction in the next few years, and it must also be paid attention to...

After thinking about it, the only way to discuss the importance of "strategy" is to leave the country a little later.

Picking up the pen and doing some calculations, He Wei said again: "Does it work this way? Just a few hours later on the Shanghai stock market, we will still release on May 10, the day of the exhibition, but shorten the time and make it the opening of the exhibition."

"Then at 20:00 pm Lyon time and 13:00 Silicon Valley time, the two places can be held at the same time in the same way as our previous press conferences."

He Wei frowned slightly and looked around the crowd. When she saw the three bosses looking at her expectantly, her pressure doubled. She gritted her teeth and was silent for a few seconds before slowly saying: "First, we have to make sure. There’s got to be one place where we’re out of sync.”

"Right?" She glanced at Su Yuanshan first, then looked at Chen Jing and Duan Yongping.

The three of them nodded at the same time.

"Then, the next step is to consider which place to 'give up'."

"My opinion is the same as yours, postpone the domestic release for a few hours." Duan Yongping smiled: "Because of the delay in the country, we have an excuse and can easily make up for it - although we haven't considered how to make up for it yet, we can put the regular When a press conference turns into an exhibition release, there is always one more variable.”

"Yes, I agree." Su Yuanshan nodded as well.

Chen Jing would naturally not object.

He Wei quickly wrote a few words and then looked at the three of them again.

"Who will host the press conferences in the three places?"

Su Yuanshan immediately gave the answer: "I will go to Silicon Valley, Mr. Chen will go to Lyon, and Mr. Duan will go to Shanghai."

"Then your and Mr. Chen's PPT should have a differentiated design." He Wei immediately wrote down a few strokes again.

"yes."

"No problem, the rest is Mr. Duan's side." He Wei looked at Duan Yongping: "Mr. Duan, I'm afraid we have to carefully consider the arrangements for the on-site release at the exhibition."

Duan Yongping nodded with a smile.

He has always trusted the capabilities of He Wei's team.

At this time, Cao Xiaoliang, who had been sitting silently next to Duan Yongping, suddenly clicked his pen and looked at He Wei.

As Duan Yongping's direct descendant and disciple, Cao Xiaoliang is naturally capable. Even at the beginning, Duan Yongping hoped to push him to the position of head of the marketing department.

But as he worked with He Wei for a long time, and Duan Yongping got to know He Wei better and better, Duan Yongping decisively took Cao Xiaoliang out. At this time, Su Yuanshan and Chen Jing also reached a consensus to let the marketing department that had been "controlling" Wan Yongliang, the veteran of ATV, went to HK to preside over the business of ATV.

Now Cao Xiaoliang is the president of the marketing department, with performance hitting record highs. Wan Yongliang is also at home in HK, which can be regarded as a model of "successful resignation".

"Mr. He, I have an immature idea."

After Cao Xiaoliang finished speaking, everyone looked at him at the same time.

"On the day of Mr. Duan's press conference, can we prepare a large number of prototypes for the audience? Let them experience it. At the same time, the press conference and the official launch time are staggered, so that domestic users can enjoy the new mobile phones as soon as possible, so that It can satisfy the sense of superiority of domestic consumers to some extent.”

Su Yuanshan's eyes lit up immediately after hearing this: "This is a good idea! Mr. Duan, you can also interact with the audience. In addition, you can also have Zhu Yuanxin, the president of the design center and the director of the YOS laboratory, make appearances - since To show sincerity, let’s raise the specifications.”

Duan Yongping nodded slightly, but immediately asked: "How to interact? Play games live?"

"It's okay." Su Yuanshan said with a smile: "Anyway, it's just to mingle with the masses."

Duan Yongping: "..."

*

*

After opening up her mind, He Wei had some idea of ​​the conference being held simultaneously in three places. She almost never stopped writing about the upcoming agenda.

After the meeting, Su Yuanshan called her to the office.

"Are you stressed?" Su Yuanshan picked up the cup and poured a glass of water for He Wei.

"Big." He Wei said bluntly, took the water glass with both hands, took a sip and took a long breath: "But compared to the press conference, I am actually more worried about whether the smart phone market based on Yidoo4 as the standard can be accepted by users. After all, it is not a concept model like before..."

As he said that, He Wei looked at Su Yuanshan: "Mr. Shan, from now on, the main force of our mobile phone business will be the Yidoo series?"

"Yes." Su Yuanshan nodded without hesitation.

"But according to our previous price range of Ydoo, the annual sales volume was only over 200,000 units... Most of them are actually the main models of the Vdioo series after the price adjustment. Now although the price of Yidoo has been adjusted to 5,000..."

"It's 4999." Su Yuanshan corrected her with a smile.

"...Well, converted into US dollars, it is 599. This price...the estimate given by us and the marketing department is 1 million units, which is only 600 million US dollars in revenue. Although Vidoo has adjusted the price, it is not for the sake of brand effect. Publicity and distribution... will obviously greatly affect sales. We were able to achieve US$2 billion in revenue with Yidoo alone before."

"Yes, I know." Su Yuanshan nodded. Seeing the worry on He Wei's face, he suddenly smiled: "He Wei, do you think it is too dangerous for us to stock 500,000 units?"

"Yes." He Wei always had something to say in front of Su Yuanshan.

"Well...that's it, He Wei, you don't fully understand the development of technology."

Su Yuanshan pursed his lips and slowly explained to this capable subordinate: "Whether an epoch-making product can mark an epoch, of course there is the factor of brand effect, but that is not the most important thing. The most important thing is whether it coincides with It will."

"I confess that according to the development of technology, it will take at least another year for Yidoo4 to truly become a "bad" mobile phone - that is, we are one year ahead."

"If it were another company that took the lead for a year, it might be recognized by the market and be wiped out. But we are different... We have been leading in the past, so we have formed an inertial perception among consumers, that is, far away Core technology must be the most advanced and useful.”

"If another company has to wait until the technology matures before it can launch corresponding products, then we can launch the product first and then promote rapid technological progress - in fact, it is no longer about technology. It’s a mature issue, 3G technology has long been mature, and wifi technology has also reduced the cost of wireless router equipment due to our entry, and there is a trend of popularization.”

"The problem we face now is that operators are reluctant to invest."

"They are reluctant, so let's set a model for them to see! Let them know, holy shit, it turns out that mobile phones + mobile Internet can still be used like this?"

He Wei chuckled.

Su Yuanshan spread his hands: "Besides, He Wei... do you think that our Yidoo series of mobile phones actually have a touch of luxury?"

He Wei was slightly startled, but nodded instantly.

"As long as a mass consumer product is linked to face, then there will be no worries about sales. By then, let alone one million units, ten million units will not be a problem."

He Wei: "..."