1991 Starting from the core

When approaching the queue, Su Yuanshan suddenly stopped.

"Mr. Shan?" Wen Xiaoqian took two steps and realized that Su Yuanshan had not followed, so she quickly took two steps back.

"Suddenly I felt that my past was boring."

Su Yuanshan looked at the door and saw that the security guard was about to open the door. He smiled slightly and said, "What did I do there? To be interviewed? Or to jump in line? Or to ask the first user who bought it how they felt?"

"..."

"Just take a look here, I have to go back for a meeting later." Su Yuanshan said and took out his phone to take a look.

At this time, the door of the specialty store opened, and the people at the front of the queue rushed in directly.

At the same time, Su Yuanshan's cell phone ringtone also rang in time.

The ringtones of the Yidoo series are different from the Vidoo series. They are very special and can be distinguished by hearing them.

Four or five meters away, several people looked at Su Yuanshan at the same time.

In the team, a young man seemed to recognize Su Yuanshan. He excitedly patted his friend on the shoulder. When he was about to show his friend Su Yuanshan, he found that Su Yuanshan had already turned around.

…

"Mr. Duan, are the data for Asia out?"

"Haha, Xiaoliang just got simple today's data. Sixty-eight direct-operated stores in Asia have sold more than 30,000 units so far, with more than 100,000 units booked. The data from authorized stores and operators is still It hasn’t come out, but according to the feedback from the marketing department, it’s very good, and it’s crowded everywhere… I’m going to the capital right now to keep an eye on the industrial chain.”

"Yeah!" Su Yuanshan hummed heavily: "Thank you for your hard work."

"Haha, no matter how hard you work, it's worth it, Mr. Shan! Now the minimum is 5 million!"

On the phone, Duan Yongping smiled arrogantly: "And among the operators, only China Unicom and HK Telecom have approximate data, which is much more than our directly-operated stores."

After so many years of mobile phone sales, Yuanxin has already summarized a set of cumulative sales forecast formulas based on the sales on the release day. And based on the press conference and on-site feedback, the sales volume is estimated to be more, not less.

"Well, I am also outside the Silicon Valley Direct Store here. I originally planned to go in and have a look, but I didn't expect that the queue was almost a hundred meters long..." Su Yuanshan turned to look at the door and smiled: "There are also People with tents, can you believe it?"

"Hahaha! Then this is definitely a die-hard fan, scalpers can't be so early."

Su Yuanshan was chatting when he suddenly caught a glimpse of Fu Zhenhua moving, and at the same time a nervous voice came from behind.

"Excuse me, is this Mr. Su?"

Su Yuanshan turned around and saw a young man in his early twenties clenching his fists excitedly, with little stars in his eyes.

Seeing Su Yuanshan looking at him, the young man immediately introduced himself: "My name is Schneider. I came from New York yesterday to attend Yuanxin's press conference..."

"Hello." Su Yuanshan smiled and extended his hand to the young man.

Schneider quickly wiped his hands on his clothes before shaking hands with Su Yuanshan.

"New York is not close here." Su Yuanshan chuckled. After finally meeting a "fan", he couldn't bear to say a few official words and dismissed it: "Thank you for coming to our press conference."

"No, I should thank you for bringing such excellent products to the world." The young man pursed his lips and suppressed his excitement: "I am a graduate student at Columbia University. I hope to join Yuanxin after graduation."

When Su Yuanshan heard that the young man blew himself up at the school gate, Su Yuanshan was slightly startled, his eyes drifted for a moment and then returned to normal.

But there was still a feeling of emotion in his heart, and he became more and more pleased with this young man.

After all, he is an alumnus and a junior fellow student.

"Okay, Brother is very good." Su Yuanshan smiled and extended his hand to the young man again: "Yuanxin also hopes you can join."

"Thank you." The young man took a deep breath, took out a Yidoo3 mobile phone from his trouser pocket, and looked at Su Yuanshan nervously again: "Can I take a photo with you?"

"sure."

Wen Xiaoqian on the side couldn't help laughing when she saw Su Yuanshan "enjoying it". She asked the boy to give her the Yidoo3 mobile phone, and then took a few steps back.

Su Yuanshan crossed his hands in front of him. He glanced at his "junior brother" who had been glancing at the Yidoo4 in his hand since the beginning. After thinking about it, he smiled slightly: "Do you want me to lend you my phone to pose for? ?”

"That's great, thank you!"

Ten seconds later, the boy almost resisted the urge to play with it and returned the Yidoo4 phone lent to him for posing to Su Yuanshan.

This courtesy made Su Yuanshan's favor increase.

I watched the boy trot back to the team, excitedly talking to his companions, and then attracted many looks, but in the end no one came - because the team had already started to move.

"It seems there are a lot of scalpers." Su Yuanshan smiled, and when he turned around, he happened to see the first guy who rushed into the store holding his mobile phone high and jumping down from the steps in excitement.

"Let's go back and take a nap."

…

…

Naturally, I couldn't sleep.

The reason why Su Yuanshan got up early was naturally because his schedule was too full, and Mr. Qiao had to make another appointment, so he met Jobs in the car early in the morning and chatted for half an hour.

Speaking of which, it's really convenient to come to the directly-operated store to take a look.

Not long after arriving home, he had a phone call with Chen Jing and informed each other of the situation.

According to Chen Jing's feedback, the situation is still very good.

Everything seems to be heading in the direction of "explosion".

But Su Yuanshan still couldn't feel completely at ease.

For a mobile phone to become a hit, it needs to be topical - compared to the era of iPhone 4, the Internet was still just recovering and was vigorously developing and exploring new applications.

At this time, mobile phones are still focused on "popularization" - among other things, PHS is still very popular in China.

Of course, Su Yuanshan also admitted that compared with the "same period in history", the domestic economic situation is not a little bit better - Su Yuanshan doesn't know what the GDP was in the same period in history, but at this time in history, the GDP growth rate dropped by 10 %of. In this life, GPD has never dropped below 10%.

Not to mention anything else, Yuanxin alone has stimulated the rise of countless industrial chains and created at least hundreds of thousands of high-spending groups.

But cost and price are still natural obstacles.

In today's mobile phone market, high-end mobile phones priced above US$500, or 4,000 RMB, have always been dominated by Yidoo, Sony, Xinghai, and Motorola.

In terms of market share, Yidoo ranks first, accounting for more than 50% of the market share. Followed closely by Sony, with a 20% share, Xinghai and MOTO, as well as others who are trying to seize the high-end in the form of "concept phones", share the remaining portion.

Last year, the cumulative sales of Yidoo3 were about 2.5 million units, which means that in the entire mobile phone market, the high-end, or "top" market, with shipments of more than $500, was only about 5 million units.

This number is simply a drop in the ocean when compared to the total global shipments of more than 700 million units. Even in the "high-end" range between US$300 and US$300, shipments are less than 30 million units.

——The most sold mobile phones in the entire market are those popular mobile phones that cost a few hundred yuan instead of a thousand yuan.

//Note: During the same period in history, no statistics on models above $500 were found. But there are statistics in the range of US$300-500, which is about 18 million units.

All of this is ultimately determined by the level of economic development and the speed of global communication technology development.

Now, Yuanxin is almost forcefully increasing the number of high-end consumers in the form of encouraging growth. To put it bluntly, this is a bit contrary to nature.

Therefore, in Su Yuanshan's plan, the real day of success or failure of Yidoo4 is not now, but half a year from now.

…

"Sister Jing, I have to discuss the fab merger with Mr. Sanders tomorrow, and then I received a talk show invitation. Maybe I won't be able to make it to the YOS Developer Conference."

After a pause, Su Yuanshan smiled self-deprecatingly: "Well, I really can't catch up."

On the phone, Chen Jing also laughed: "Well, I will attend when the time comes."

"The developer conference is so important. In a sense, instead of releasing Yuanxin's mobile phone this time, we are releasing the YOS system - Yidoo4 is just the carrier of YOS."

"Even if God had to choose between YOS and Yidoo, I would give up Yidoo without hesitation and keep YOS."

"Um."

"So, it's worth being happy to have a good start, but the real decisive battle will still come half a year later - that's when a group of friends equipped with the YOS system fully enter the smartphone field, and it is also the application explosion period after this developer conference. Again Plus our 4S continues to lead the top..."

“At that time, we dared to say that mankind would enter the era of smartphones.”

As Su Yuanshan said this, he thought of Xiaomi in later generations.

Frankly speaking, Xiaomi deserves credit for the rapid spread of smartphones and the elimination of copycat phones.

So he paused: "Lao Duan and I didn't talk too much just now. He is probably on the plane now. Then you can have an in-depth chat with him and hold a supply chain conference to make our supply chain bigger." Be a little more courageous and show off the momentum of counter-cyclical investment. Don’t be afraid. If you are short of money, Yuanxin can help..."

"good."

"Let's take the high end, and we have to win the low end as well. I guess Shi Dazhu will contact me soon. Giant, Zhongxin, etc. are all our good partners!"

In a sense, with the popularization of mobile phones, the two representatives of domestic mid-to-low-end mobile phones, Giant and Zhongxin, have really gained a lot. Relying on the strategy of low-price, multi-track and multi-brand, these two companies are invincible in the global cheap mobile phone market. Last year, 700 million units were shipped worldwide, and these two alone won nearly 200 million units.

But with the segmentation of the industry and the rise of MediaTek, these two companies almost unanimously chose MediaTek for their low-end mobile phone chips.

Of course, it is not impossible to choose MediaTek. After all, in the previous grand plan for the YX architecture, in addition to providing authorization for the YX architecture, Yuanxin also provides high-end integrated SOC Kirin series and high-end low-power central processor Suzaku series for the communications field. MediaTek, Qualcomm, Samsung and other companies with chip design capabilities are conducting diversified and professional designs to fill the gap in low-power cores.

This is an extremely efficient and complementary form of expansion for the YX architecture.

But now... the YX architecture has been separated with the Suzaku series processors, and Yuanxin only retains the Kirin SOC team...

Then Yuan Xin doesn’t need to be too polite.

——Aren’t you guys always clamoring for the YX architecture to be separated out like EDA, so that everyone can use the YX architecture with confidence? Then if I branch out now, don't blame me for developing low-end SOC, and let me take over all the communication fields.

…

Not long after finishing the call with Chen Jing, just as Su Yuanshan expected, Shi Dazhu called.

Shi Dazhu's only problem is how much force he can use.

Su Yuanshan's answer was very simple, you can use as much force as you have. But there is a premise: the price must continue to drop to achieve full price coverage, and rely on the first wave of app store dividends to make up for losses.

In a period of rapid expansion in an emerging market, anyone who considers hard losses is a fool.

After receiving Su Yuanshan's approval, Shi Dazhu hung up the phone angrily without saying much.

Throughout the next morning, Su Yuanshan entered the operator state...

Almost the entire mobile phone industry related to Yuanxin called Su Yuanshan after learning about Yuanxin's sales.

Obviously, these people all knew that Su Yuanshan was in Silicon Valley, and they all waited until it was past his wake-up time before calling.

In the evening, Qin Si flew from New York to Silicon Valley, and Su Yuanshan also obtained the half-day sales and reservation data of directly-operated stores in Europe and the United States.

…

"Although the first-day sales data in China are very good, the real purchasing power is still in Europe and the United States."

Su Yuanshan looked at the fresh report, flicked it with his fingers and handed it to Qin Si.

Qin Si took it and looked at it. He calculated the approximate data without even turning his eyes. He was surprised and said: "I don't pay much attention to it in China. How many first sales + reservations are there?"

"The operator just gave a rough estimate. The total number of units in the entire Asia region is about 300,000. Now the sales and marketing department is still having an emergency meeting to see how to adjust follow-up activities."

Su Yuanshan sighed with emotion: "Frankly speaking, operators are still a little timid. After all, 4999 was the price ceiling for mass-produced models last year, and the total number of units in the world is only more than 5 million. Now we obviously want to Last year’s ceiling-mounted model was promoted as the main model, and they wanted to see the feedback after the launch... It is indeed understandable.”

"Now if we include operators and pre-sales, does it mean that the first day sales can exceed one million units?"

"Well, almost. But it's still not enough... the people have no money!"

Su Yuanshan sighed and looked at Qin Si with a smile.

As a capitalist, he doesn't care whether the people have money or not, but if the people are unwilling to spend money, then he really has to think of a way.

Kexin Bank is developing consumer loans in full swing in Southeast Asia. Can't white gentlemen in Europe and the United States, especially North America, even be reluctant to pay in installments to buy a mobile phone?

How can that be done?