1991 Starting from the core

The previous chapter was blocked. The brief content was to write about the current situation on the island, especially the current cognitive situation. Then Mr. Shan returned to HK, met with Erma, and confirmed Erma’s plan for the linkage between Weibo and Alipay during the Spring Festival. .

*

Obviously, both of them were shocked by Su Yuanshan.

The two of them came all the way to meet Su Yuanshan - especially Teacher Ma, who flew directly from Zhejiang Province - except that they really had business confusion and confusion and needed to consult Su Yuanshan, in fact, The most important thing is that in their previous discussions, the two discussed using the Spring Festival Gala sponsors and linking microblog and Alipay.

But this matter is no small matter. Both of them agreed that as long as they attended the Spring Festival Gala, the money would be worth it... But in this way, it meant that Alipay was directly pushed to the front desk.

In other words, the concept of Internet wallet is brought to the forefront.

The matter is so big that they dare not specialize in it.

…

Unexpectedly, Su Yuanshan seemed to just think about it casually, and then casually threw out the plan that the operation teams of the two companies had carefully considered...

This, this, this...

Pony and Teacher Ma looked at each other, both of them not hiding the shock in their eyes. After a while, Teacher Ma finally nodded: "Yes, I just want to report to Mr. Shan today... to see if this plan is feasible."

"Of course it can be done." Su Yuanshan glanced at the two of them, and roughly guessed what the expressions of the two were about - he was also a little troubled, after all, he had seen too many geniuses, and it could even directly lead to a market value The rise of hundreds of billions of enterprises, marketing creativity and emerging industries...

This is true for Weibo, the same will be true for future short videos, and the same will be true for issuing red envelopes during the Spring Festival Gala. Su Yuanshan can even decide on a trilogy for TB now - red envelopes this year, Double 11 next year, and group buying the year after that...

Of course, he wouldn't do it unless absolutely necessary.

After all, almost all Internet shopping websites on the market now, including Amazon, have shares that he can control... As the saying goes, "the palm of your hand is meat," you cannot favor one over the other.

"Is there no problem with the policy?" Teacher Ma couldn't help but ask again.

"What's the problem with giving money to the people?" Su Yuanshan asked cheerfully: "You underestimate our country's tolerance for innovative business models of the Internet... Since the beginning of the slogan that technology starts with babies, after entering the new millennium Founding the country through science and technology, and now becoming independent with science and technology..."

"Let me ask you, how can we achieve technological independence? Of course we have to invent and innovate ourselves to open up new fields - haven't you noticed that since the country began to reveal the content of the next five-year plan in the second half of this year, Alipay's contracted banks have More?"

Teacher Ma was startled for a moment, and then he realized it - he had always thought it was his team's contribution.

"So, don't worry about the policy troubles, it's better to worry about your wallet - Changhong won the naming rights for this year's Spring Festival Gala, plus the 8:00 o'clock and intermittent advertising reminders add up to more than 80 million - but This year Changhong’s stock price has doubled, and then its sales have tripled...making Sony so jealous that even Kutaragi Ken wanted to change the Yamato ethnic group to the Han ethnic group.”

Of course the latter part is a joke, but the first part is true.

"And one thing you should also pay attention to is that you are purely doing marketing to seize users... and you are seizing users by giving out red envelopes - have you counted the number of domestic Internet users? What about the number of mobile Internet users? And mobile How many smartphone users are there on the Internet?”

"In addition, when giving out red envelopes, there must be a gimmick and a big number - don't make a fuss, at least 100 million or more. And the interaction can be a little more troublesome and spread the word, but don't be a monkey, it must be Send real money to users, and the money can’t be vouchers or something like that, it must be real money that can be withdrawn to a bank card.”

"Then you think about how to convert and utilize the traffic brought by users after acquiring them. Whether it is advertising revenue or converting users to online shopping, these all need to be considered and guided by you."

"Finally, the Spring Festival can be used domestically, but what can be used abroad? Microblog's goal is global users, and TB's current goal is domestic users, and it will develop in Asia... These markets can be accelerated appropriately without waiting for the market to become large. Let’s do promotion again.”

"To take a simple example, take Alipay. It is nominally a secured transaction tool for TB, but in fact, we have also seen that after its launch in the second half of the year, it actually has the properties of an Internet wallet - from Alipay Now you can charge your mobile phone bill directly to China Unicom, right?"

Teacher Ma had already been immersed in Su Yuanshan's words. He found that he needed to concentrate completely to keep up with Su Yuanshan's thinking. When Su Yuanshan asked him, he was stunned for a moment and then nodded immediately: "Yes, mobile and telecommunications will be available soon." ”

"Well, you see, recharging the phone bill is just the beginning, Teacher Ma... From now on, we will talk about Internet life. What is Internet life? It means sitting at home. As long as there is an Internet connection, you can live. You can order food online and order food. You can use the toilet, ask a car to wait for you downstairs, pay your phone bill, water bill, gas bill... it can even replace cash..."

Hearing this, Pony immediately grasped the key point: "How to replace cash?"

"Wallet software will be added to mobile phones soon?" Su Yuanshan glanced at Pony and said with a smile: "Think about it for yourselves - how to complete transactions in the merchant's wallet account and the user's wallet account in the simplest way - no How much do you need to enter?"

Teacher Ma blurted out: "That is to generate the barcode of the wallet. Just go through the system and scan it with a code scanner to complete the payment."

Su Yuanshan was startled for a moment. He didn't expect that Teacher Ma's mind was spinning quite quickly...

"Well, it seems possible. Anyway, innovation is a process of trying and thinking of ways. Don't be afraid of failure..."

At the end of the conversation, Su Yuanshan found that his mouth was a little dry. He picked up the tea cup and took a sip before looking at the two of them.

"By the way, what's the matter with you guys? Pony, tell me."

Pony: "..."

Teacher Ma: "..."

"there is none left."

"Listening to your words is better than ten years of meetings."

*

*

Teacher Ma comes and goes in a hurry. After getting Su Yuanshan's guarantee, he couldn't stay any longer and wanted to go back to the Special Administrative Region directly, and then catch the last flight back to Zhejiang Province during the day.

Compared to Teacher Ma, Pony is not in a hurry. After all, this is the Asia-Pacific headquarters of EM, and it can also be regarded as one of his hideouts.

After seeing off Teacher Ma, the two returned to Pony's office.

"Pony, are you ready?"

"To be honest... I have a bit of stage fright." Pony smiled bitterly: "Except for you, Lao Ding, and Lao Zhang, I don't know the other big guys very well..."

Su Yuanshan laughed.

He knew that Pony did have some stage fright.

Regardless of his qualifications, the scale of the company he is responsible for, and the "closeness" to Yuanxin's business, it is indeed a bit "reluctant" for him to join the executive board.

But it was Su Yuanshan who asked him to join the executive board next year, and Pony couldn't find any reason to refuse - this means that the three giants of the Internet center back then reunited and returned to the embrace of Yuanxin.

What's more, Pony also smelled something special.

——I’m afraid that in the next five years, Internet users, or to be precise, the mobile Internet users that Mr. Shan has been talking about, will enter a terrifying outbreak period.

Otherwise, how could Yuanxin, which has always been called a "semiconductor company" by Mr. Shan, and its executive board of directors, which controls the direction and destiny of the industry, let Ding Lei and himself join one after another?

This obviously means that in the future, Yuanxin will gradually increase its efforts in the Internet ecology.

At the same time, Pony thought about the "needs" that Su Yuanshan personally put forward for him - when Pony got Su Yuanshan's manuscript paper back, of course he did not write the code immediately and start working on it. Instead, he led the core team to study it, and the results of the study were Everyone has always believed that it doesn’t matter whether this Weibo can succeed or not. Just talking about its precise positioning of users is amazing.

As the "old man" of Yuanxin, Pony knew very well that although Mr. Shan had a mind full of genius ideas, he was not someone who easily made demands - in an internal high-level meeting, Mr. Shan made it clear , Innovation requires everyone to use their brains, capture inspiration anytime and anywhere, and then take action, instead of waiting for others to give guidance every time.

The "others" here actually refer to Mr. Shan himself.

These words undoubtedly show that Mr. Shan is not a person who likes to dictate to his subordinates.

As long as Mr. Shan really takes the initiative, it must be important.

From the positioning of Weibo for social networking and information dissemination, and then think about the various encounters Yuanxin has experienced in major forums and communities on the Internet this year...

Pony believes that Mr. Shan’s move is probably to create a public opinion base.

Sure enough, Su Yuanshan immediately said: "Brother Pony, microblog is very important and must be done well - it must be a communication center for users around the world."