1991 Starting from the core

Su Yuanshan's opinion quickly gained unanimous approval from everyone - and the most important thing is that this year, SK Telecom changed its name to SK Electronics, fully benchmarked against Samsung, and entered the field of home appliances, which was also fully led by Zhou Xiaohui.

Now that she is back, she just uses her experience to pull up the frame of Yuanxin's home appliances.

And thanks to the fact that she has to raise a baby, she can't directly take charge of the work, otherwise... if she comes back to Yuanxin to make home appliances, maybe Cui Taiyuan will have any opinions.

…

After Duan and Chen left, Su Yuanshan and Xi Xiaoding continued to chat.

"Brother, when we develop home appliances, we really don't rush in just to make money, nor do we do it to occupy users' living rooms and study rooms... After the development of smart home appliances, whether it is computing chips, storage or liquid crystals, it will bring a wave of new products. need."

"Of course, these are just appearances. The real changes are in life." Su Yuanshan looked at Xi Xiaoding: "Do you remember what I said? In the future, it will either be a brain-computer interface or a sea of ​​stars."

"Well, you said you want it all."

"Haha, yes - the National Aerospace Corporation is planning to open up space to the private sector, and by then we will also set up a company to recycle rockets."

Xi Xiaoding was slightly startled, and immediately thought that there was a private company in Silicon Valley working on recyclable rockets: "This...is there any technology in China?"

"There is no recyclable technology, but there is still rocket technology...and we don't have to focus on the country...Russia, if we don't take action, the aerospace experts will be wiped out by the United States." Su Yuanshan paused He paused: "But this won't start until next year... The first priority before the end of the year is to build a smart home studio."

Xi Xiaoding couldn't help but feel happy. He pointed at the calendar: "Have you forgotten what day it is today? It's already December... You're about to go to Stockholm to receive the award."

"Uh...I'm talking about the Lunar New Year."

"Okay, there are still two or three months left, I'll let someone plan it."

"Well, you must plan it well." Su Yuanshan clapped his fingers and counted them one by one: "First of all, voice control and AI networking are necessary. So this means that in the future smart home appliances, there must be a Tools for input and output interaction..."

"For example?" Xi Xiaoding frowned slightly, but then raised his eyebrows: "Speaker?"

"Hehe..." Su Yuanshan laughed: "As expected of senior brother, I thought of it instantly."

"..." Xi Xiaoding rolled his eyes at him: "You have made it so obvious, voice control, AI networking, input and output... Isn't that a fool for not thinking about the stereo?"

"...Well, really, the idea was to use the acoustics as a starting point."

"Smart speakers, after being equipped with AI and networking, can not only listen to songs through the Internet, but can also be used to listen to classes, listen to radio stations, and listen to various sound services - but this is only its most basic function. The most important thing Yes, or through it, we can build a set of nanny-style home appliances IoT that can be controlled by voice or provided by machine learning."

"Imagine there is such a house. The door is opened by face recognition. Then when you enter the door, you sense that the owner is back. After saying hello, he starts to turn on the lights according to your habits, start the air conditioner, and adjust it to suit you. temperature, automatically put on the TV for you, adjust to your favorite program, then the coffee machine starts to make coffee for you, the water heater starts to boil bath water, the oven starts to work, and then the smart robot starts to report the situation at home when you are away, such as sweeping the floor The robot has completed sweeping the floor, the washing machine has completed washing and drying clothes, and the dishwasher has also completed its work..."

"You can even use virtual imaging to generate a smart housekeeper, the kind of virtual beauty who bends down and bows in the void for you when you get home..."

"These are things you could only see in science fiction films before, but now they can actually be accomplished through technical means."

Su Yuanshan's eyes were blazing: "You said, with such an apartment... are you still worried about not being able to deceive users?"

Xi Xiaoding, who was a little itchy by Su Yuanshan's imagination, suddenly heard his last sentence and immediately couldn't help but smile: "Good guy, I thought you really wanted to push in this direction..."

"Haha, this is just a pie for the petty bourgeoisie. Apart from acting on TV, who can live with such technology... But you must admit that this is indeed one of the living conditions in the future technological era, and it has been imagined in countless science fiction works It's been going well - except that we still can't make a simulated robot butler - by the way, how's your robot doing?"

"Well... bipedal robots are very troublesome, but four-legged animals like robot dogs are okay. In the future, they are expected to be used in field scientific research and exploration with complex terrain, as well as extraterrestrial exploration..." After a pause, Xi Xiaoding added : "It's barely acceptable for military use. It's much more concealable than a drone."

"Well, that's okay, let's keep doing it. We don't have to worry about money anyway." Su Yuanshan chuckled and said, "Smart home appliances, in the final analysis, we still use smart gimmicks to sell home appliances."

Xi Xiaoding was speechless for a while: "...I suddenly felt that if the Nobel Prize Committee knew what you were like now, would it regret awarding you the Nobel Prize?"

Su Yuanshan laughed.

At this time, the phone rang. He reached out and picked up the phone. After taking a look, his expression straightened and he sat up a little straighter.

Seeing him like this, Xi Xiaoding knew that the call was unusual, so he stopped talking and picked up the latest Nature paper journal on the coffee table and started flipping through it.

It's just that... Mr. Xi is a mortal after all. While he was reading the journal, his attention couldn't help but be attracted by Su Yuanshan's phone call - Su Yuanshan said "leader" as soon as he opened his mouth, letting him know how important this phone call was. light.

"Okay, you come to inspect, we really want it..."

"Okay, okay."

After hanging up the phone, Su Yuanshan coughed lightly, held up the phone and faced Xi Xiaoding with a wry smile: "Why do you think this uncle is so stubborn?"

"The one in S City?" Xi Xiaoding asked immediately - Su Yuanshan had a good relationship with the leaders of S City, and it was basically known to the whole world.

"Well... he had to come to inspect the work, and it was the day before I left for Stockholm."

Su Yuanshan squinted his eyes, hiding the emotion in his eyes.

The leader asked Su Yuanshan a few years ago whether he could win the Nobel Prize. Su Yuanshan told the leader frankly at that time that he would definitely get it...

At that time, the leader said that as long as he could still walk, he would personally send Su Yuanshan to the plane.

This time... he obviously fulfilled his promise.

*

*

Three days later, Su Yuanshan received the stubborn old man at the airport. Even after Su Yuanshan received a call from the Nobel Prize Committee, the third call was made to him. Su Yuanshan went to the capital and had a meal with the leader. But now when we meet, the leader still looks happy.

"Where did you come from singing this..."

After getting on the bus, Su Yuanshan saw everyone including his entourage smiling at him, and he suddenly understood - it seemed that he was right, the leader chose this moment to inspect, obviously to see him off.

The leader laughed: "I am such a big official, I have to keep my word."

"Forehead……"

There was a sudden burst of laughter in the car.

Of course, the leader's inspection this time was not about playing with the process. After joking, he asked Su Yuanshan about the recent development of Yuanxin in the car.

Su Yuanshan also told the leaders the next development direction of Yuanxin in detail, including the decision to enter the field of home appliances that was decided a few days ago.

"Well, you are good at making home appliances." Since the serious talk began, the leader's expression became more formal, and he nodded and said: "When we signed the trade agreement, we were most worried about two things, one was home appliances and the other was cars. For automobiles, we can gain competitiveness through targeted support and opening up new tracks. But home appliances... the scope is too limited. Not just traditional home appliances such as refrigerators, TVs, washing machines and air conditioners, but also water heaters, range hoods, microwave ovens, and dishwashers. These kitchen appliances can all be considered household appliances - by the way, I heard that there are also sweeping robots now?"

"Yes, there are people in Europe and the United States who are trying it, but currently the market is not big overall..." Su Yuanshan paused: "But we already have a team working on research and development, and we plan to directly use artificial intelligence."

"Okay, this is what I want!" The leader clapped his hands gently and looked at Su Yuanshan with a smile: "In these fields, no company with technology, capital, and brand advantages really has any way to compete with the brands of Ni Bang and Ni Bang. . It’s great if you can join.”

Su Yuanshan naturally agreed.

Then, the leader asked: "By the way, do you have any new knowledge during your travels around the world? Tell me."

"Um... I haven't heard anything about it, but after having a round of communication this time, my overall feeling is..."

Su Yuanshan did not expect that the leader would take the initiative to mention this issue. He bit his lip and carefully organized his words.

The leader was not in a hurry, opened the teacup, took a sip, and glanced at the secretary behind him.

The secretary took out a pen and notebook knowingly.

"Propaganda, we need to increase the intensity of external publicity."

Su Yuanshan made a theory first, or put forward a plan first. Then he paused and said: "In many surrounding countries and regions, due to the deliberate exaggeration of certain media, or in other words, due to their ignorance, their tinted glasses, and their mentality of always looking for opportunities, our development , it does not match and is out of touch with the surrounding areas’ perception of us.”

"Of course we need to admit that we are a developing country, and the per capita GDP is still very low. There are still many people living in poverty in the country... But the surrounding areas generally believe that this is the normal state of our entire country. They think that it is far away Core is an enterprise that took the whole country to build.”

The secretary's pen was writing in a flurry, and the leader remained calm, just nodded slightly, indicating to Su Yuanshan to continue.

"This information asymmetry or error leads to a series of cognitive biases, giving them a general sense of superiority... They like to look at all the information on our side from a superior attitude."

Seeing Su Yuanshan stop, the leader hummed softly, and after thinking for a few seconds, he looked at Su Yuanshan: "It's mainly over there, right?"

"It's just that side that stands out."

"Hmm..." The leader nodded again, and after thinking for a few seconds, he looked at Su Yuanshan - he had always had confidence in Su Yuanshan, and knew that Su Yuanshan always acted after making plans. Therefore, he immediately asked: "What is the propaganda?" A propaganda method?"

Su Yuanshan smiled slightly.

Last time, the relevant departments went to ivideo (this chapter was blocked) and put forward many valuable plans for ivideo - even if it does not involve publicity, it is very meaningful for the development of ivideo.

But now it seems that the country is still too conservative.

"We need to change our thinking. Instead of focusing on traditional media, we must first occupy the high ground of Internet public opinion."

Su Yuanshan pursed his lips and said softly: "Social media is the easiest platform to convey your voice."

——Su Yuanshan has no intention to analyze the "weakness" of his previous life on the international Internet, because there were too many inherent deficiencies and many complex factors in his previous life, which jointly created the objective phenomenon of isolation from the Internet.

But one thing can be said.

On the social media of the international Internet, whether it is the media in the west, whether it is institutions, or leaders, they are all the first to end...

If you finish early, you will naturally get traffic earlier and enjoy the benefits of the right to speak brought by social media.

Su Yuanshan hopes that in this life, the country will behave more "people-friendly" - it is undeniable that the people in the West really like this - even if it is just for show.

"I myself have opened an account on ebook, and several colleagues from Yuanxin have also opened it. Now we all have tens of thousands to hundreds of thousands of fans - that is to say, as long as we say a word on the Internet, the theory It can be spread to hundreds of thousands of people immediately. And this... is just the beginning."

"EM is developing new products and plans to vigorously promote them during the Spring Festival next year, and ultimately form an information sharing and communication platform that serves all netizens around the world. By then, with the increase in the Internet population, the number of fans will not exceed Ten million?"

"And this day is actually not far away."

"Having millions of fans means that you can communicate with millions of people anytime and anywhere, and convey your information. Even, depending on the data traffic, this information can be pushed to all users around the world. That is Hundreds of millions of people.

And we must believe that people's opinions can be changed by constantly and skillfully instilling opinions. "

Su Yuanshan took a deep breath as he spoke: "In marketing, there is a term called brainwashing, and that's what it means."

Hearing Su Yuanshan's words, the people in the car were silent and looked at Su Yuanshan in surprise - some people's eyes clearly showed disbelief.

It’s not that I don’t believe that indoctrination can change opinions, it’s that I don’t believe that social media can influence so many people.