1991 Starting from the core

"Tell me, are you doing the Marco Polo Bridge or Pearl Harbor?"

As Su Yuanshan's wife, Ye Rudai naturally knows... Based on her husband's emphasis on social media and his precise grasp of the Internet industry and services, there is absolutely no reason for him not to know about this unique marketing jointly launched by EM and AL.

In the half month since Weibo was launched, ebook has clearly felt the impact on traffic, especially traffic from mobile terminals and user retention time.

And through analysis, Ye Rudai found that through the mixed medium of short text + picture + video, microblog almost perfectly realized the unification of the three major carriers of information and communication in the future that Su Yuanshan originally told her.

And because ivideo itself is a subsidiary controlled by Yuanxin, ivideo has even exchanged accounts with microblog and diverted traffic...

In addition, EM itself is the largest instant messaging software in the world, and its own traffic is enough to compete with the traffic guidance brought by Eso...

Finally, coupled with the in-depth involvement of TB and Alipay...

When she looked back, Ye Rudai suddenly discovered that her husband had completed the comprehensive integration from social media to Internet wallet to online shopping - that is to say, he had completely completed the transformation from traffic diversion to traffic monetization. and implementation.

For example, a new Internet user will always have communication, social and information needs, then EM is waiting for you, then microblog and ivideo are waiting for you, and then recommend Internet wallets for you, and finally You lead to TB, and the moment you place an order on TB, your value is reflected...

As the Internet enters people's lives, this value will become more and more important and become an unavoidable pursuit of interests for every Internet company - even the most conscientious advertisement will eventually fall into the user's wallet. superior.

And all this... Su Yuanshan never told his wife.

"Ahem...how could it be the Marco Polo Bridge Pearl Harbor..." Su Yuanshan rubbed his thighs and chuckled: "And you underestimate me too much. How can I have the time to care about this kind of thing... This is what Erma and the others did themselves. from."

"You didn't know the whole process?"

"I know, I know, but I didn't expect to report it to you..."

Hearing this, Ye Rudai was stunned for a moment, and her arrogance dropped a bit.

Indeed, this kind of generous marketing... Even if my husband knew about it, there was no need to tell him.

But she still felt a little grudge.

Because from the beginning of eso's business, she had explained all her ideas and all eso's development ideas to her husband in detail...

This mentality of "I have no reservations about you, but you hide it from me" is the main reason for her dissatisfaction with her husband.

So after a long time, Ye Rudai held her breath and said: "Huh, I won't tell you our business information in the future."

"Haha, is it true or not?" Su Yuanshan sat on the sofa in the study room with a straight face, looking at his wife with a smile - after so many years, she still maintains the temperament of relying on technology instead of relying on technology when she started her business. He is an entrepreneur who will do whatever it takes to make a profit, which makes him particularly at ease.

Ye Rudai was speechless for a moment. After a while, she gently pressed the button on the desk - she was sitting sideways and condescendingly on the desk: "Classmate Su Yuanshan, don't forget, I am the major shareholder of eso, so it is considered our joint property." !”

"Yes, yes, I didn't forget... You always said you had no opponent. Why don't I just find you an opponent?"

"Then there's no need to fight each other." Ye Rudai glared at her husband.

Su Yuanshan said with a smile on his face: "It's very necessary."

"... Are you panicking because of how much money you have? Believe it or not, I will call Sister Qin Si right now to check your assets?"

"Ahem... It's New Year's Eve, so don't bother Sister Qin Si." Su Yuanshan stood up, glanced at the door of the room first, and then pulled his wife to sit next to him - they didn't lock the door when they came in, and their daughter was a Little clever guy, don't be embarrassed if you barge in anytime and anywhere.

"By the way, haven't you noticed? We compete with each other on social media... which almost eliminates the desire of other capitals to get a share of the pie, my dear."

Su Yuanshan took his wife's hand and made a fist himself: "If we put it in the large field of social media, rather than in the small field of social media software, the battle between us is a battle between two powerful powers. ...Whoever dares to come up will be bombarded to pieces."

"This is the true meaning of our fight against each other."

Ye Rudai looked at her husband and frowned slightly. After a few seconds of silence, she finally held her husband's fist and sighed softly.

“Is this the reality that capital will inevitably move toward monopoly?”

"No, under the premise that the total number of users is limited and the user's time is limited, any service based on users will be naturally exclusive."

"This is a zero-sum game."

"At least, it seems so now."

*

With the end of the Spring Festival, Weibo and Taobao's amazing marketing has also been successfully completed.

According to statistics from Weibo, during the Spring Festival, the number of effective registered users reached a staggering 100 million - and according to the latest Internet demographics, including mobile and PC, the number of domestic Internet users has exceeded 250,000 Thousands of people.

This means that 40% of domestic Internet users have flocked to Weibo and Alipay in just a few days.

In order to thank the majority of users, Erma discussed the follow-up marketing early in the Spring Festival morning - they launched the seven-day red envelope rain event during the Spring Festival. In the next seven days, real red envelopes will be distributed to users through various methods every day. Cash red envelope.

After this battle, the reputations of Weibo and Alipay were completely established.

And this is just the beginning - Teacher Ma has found what Su Yuanshan said at the beginning, a way to promote Alipay's full involvement in life.

The QR code was proposed by a technical team in an internal meeting.

When the news was reported to Su Yuanshan, Su Yuanshan laughed three times, and then immediately sent an email to Teacher Ma asking them to do it quickly.

…

At the end of March, when the spring flowers were blooming, Su Yuanshan arrived in the capital to see the leader who had just completed the operation. In the nursing home, the leader didn't say much and just held Su Yuanshan's hand for ten minutes... But it could be seen that the old man was indeed very happy. Before Su Yuanshan left, the leader told Su Yuanshan that public opinion should really be grasped.

By the time Su Yuanshan returned to the provincial capital, Zhou Xiaohui also happened to give birth to a son weighing seven and a half pounds.

In the high-end ward of Sichuan Medical University, Su Yuanshan, Qin Weimin, Tang Wenjie, and the families of Chen Jianguo and Zhou Xiaohui gathered together. The baby was spinning around in their hands, and hearty laughter came from the ward.

Of course, even with so many people, the ward was not crowded at all. However, Zhou Xiaohui's parents sat beside their daughter a little restrained, laughing with them slightly awkwardly - because when Su Yuanshan first entered, He made a joke to Zhou Xiaohui's parents, saying, uncle and aunt, if I had listened to you and Xiaohui became the wife of the county magistrate's son, I'm afraid this happy event wouldn't have happened today.

This sentence... Although Su Yuanshan was always smiling when he said it, and in a joking tone, everyone knows that this is a bit inappropriate...

But Su Yuanshan just said that.

It can only be said that Su Yuanshan has always been worried about Zhou Xiaohui's parents who wanted to marry her to the county magistrate's stupid son - besides, if his identity is revealed, no matter how "inopportune" it is, others can only listen.

Of course, after all, today is the happy day for Chen Jianguo and his wife to have a son in middle age, so forget it if they joke about it once. Later, Qin Weimin's wife kicked them out of the ward and went to the small garden outside the ward.

"I didn't expect that Sister Xiaohui could really give birth. She is such a thin body, weighing seven pounds and three ounces..." Su Yuanshan took the eyeball that Chen Jianguo handed over, but did not twitch. He just put it on the table, and the other three were alone. He puffed out a cigarette.

——Su Xinghe has had more than double digits of disciples over the years, but Su Yuanshan's closest friends, or in other words, the closest to each other among them, are still his father's earliest students.

They were also the senior brothers who founded Yuanxin with him.

"Hehe, doctors say she is strong, capable, and a heroic mother." Chen Jianguo glanced at the ward door and saw that it was ajar. He quickly trotted and closed the terrace door to prevent the smell of smoke from entering the ward. After he came back and sat down, he said with emotion: "And we all advised her to have an cesarean section, but she insisted on giving birth naturally... Oh... I won't say it anymore."

Even so, Chen Jianguo still looked at the others a few times: "Speaking of which, among our senior brothers, it seems that my son is the youngest? Please take good care of me in the future."

"What the hell, if you want to give birth to a daughter, it's okay. Right Xiaoshan?" Tang Wenjie said sweetly. He was tall and looked like a King Kong when he sat on the chair.

"Well, boys, it's okay to endure some hardships. Haven't we just experienced hardships?" Su Yuanshan agreed with a smile.

At this time, Qin Weimin was not happy, and laughed and scolded: "You have suffered the hardship, Jianguo and I are the ones who have endured the hardship, okay? We are both children from the countryside. I remember Jianguo's hometown is in Daba Mountain, right?"

Chen Jianguo nodded with a smile: "Yes... My hometown is poor. When I was a child, I couldn't eat meat twice a year."

So Su Yuanshan and Tang Wenjie stopped talking - they were both from the city, and their parents both worked. The living conditions in the 1980s were much better for city people than for farmers.

Qin Weimin stepped on the cigarette butt and looked at Su Yuanshan: "By the way, Xiaoshan, we are going to make a major structural adjustment and comprehensively promote the big and small cores... You can take the pulse."

"Will it be fully promoted?" Su Yuanshan sat upright when he heard this: "When will the new version be released?"

"About September. Well, it's a comprehensive promotion... We are already preparing the technical manual, and plan to connect with YOS Chen Gang next so that the system can be directly adapted by then."

"Hmm..." Su Yuanshan pondered for a few seconds and then nodded: "Okay. Large and small cores will be a trend in the future, especially when the YX architecture is used in high-end mobile devices, energy efficiency and heat dissipation are big issues - some people always look down on it. As for games, I am very unconvinced. Games are one of the original driving forces for the development of hardware..."

The three senior brothers knew that Su Yuanshan had always attached great importance to games, so they just laughed and said nothing.

However, it must be admitted that games, especially beautifully crafted games, have increasingly demonstrated their own value - both in terms of market profit scale and to the entire hardware industry.

Especially mobile games.

As for the domestic game industry, although it started with console games, domestic mobile phone manufacturers rewarded the express train of PS and successfully became a major player in console games because of Yuanxin. Coupled with the provincial capital's support for the game industry... As a result, the domestic game industry is very developed.

But what really has a dominant position, or a pioneering status, is actually mobile games.

With the continuous promotion of domestic game companies - to be precise, in conjunction with the launch of new smart phones by Yuanxin, with the vigorous popularization of smart phones, the domestic mobile game market has gradually emerged and radiated increasingly. to the world.

If PC games were born in the United States and console games were born in the United States, then mobile games were born in the mainland.

So... as an architecture that mainly serves mobile phone chips, Qin Weimin naturally has to consider the overall performance of mobile phones in gaming.

"But energy saving and heat dissipation are also very important." Su Yuanshan immediately added: "Several mobile phone spontaneous combustion incidents occurred last year, including Vidoo mobile phones... Although the cause was later found to be caused by users replacing inferior backup batteries. But this still reminds us. So for this year’s new mobile phones, we plan not to allow the battery to be removed.”

——Yuanxin has been following the old path of removable batteries since the era of functional phones. At that time, Yuanxin began to carry lithium-ion batteries. At that time, lithium-ion electronics were completely sufficient, and because lithium Batteries are relatively expensive, and the technology is in the hands of Suo Xin, so there is no need to weld the battery to death.

And as we enter the era of smartphones, a piece of lithium electronics... is not enough when used heavily, especially when playing games. Coupled with the rapid development of lithium battery technology, various manufacturers and batteries have sprung up like mushrooms after a rain - the most direct thing is that users can buy a cheap spare battery at a lower price.

In this way, replacing the battery becomes a "rigid necessity".

But problems also arise. Because the quality of products varies, safety issues are naturally amplified...

After investigating several incidents of spontaneous combustion caused by replacing cheap lithium batteries, Su Yuanshan finally decided that he still had to follow Apple's old path.

Then, when the battery is welded to death, energy saving and battery life are a big issue before us - not everyone has the habit of putting chargers and power banks in their bags anytime and anywhere. And most people still want to take their mobile phones out in the morning and then come back to charge them at night.

The large and small core architecture is currently the optimal solution to this problem.