1991 Starting from the core

"As qualified global entrepreneurs, of course we cannot talk about politics openly and silently, and we even have to deliberately avoid talking about politics."

"But this does not mean that we can be naive and think that we can avoid politics - especially when the industry and field we are in can be used as a political tool - we are not small workshop owners in processing plants, we can influence The platform for global Internet users, in the traditional information age, means that we have mastered the trinity of media methods including radio, television, and newspapers."

While pony was looking at his document, Su Yuanshan also drank tea and whispered softly: "You should know that even the country that claims to be the freest has thresholds for these three fields."

“But the Internet and social media have broken that threshold—not only have they broken the threshold, they’ve even opened the door.”

"We must have a clear understanding of this."

Pony raised his head, took a deep look at Su Yuanshan and nodded heavily.

Su Yuanshan smiled slightly and continued: "Since ivideo went online, there have been voices in China asking whether Internet information should be screened. After your Weibo went online, the voices became more and more intense."

Pony was startled: "Then what?"

"Look, you just don't pay attention to politics - last year and this year, the Ministry of Information Industry, the Ministry of Electronics and Technology, the Beijing University of Posts and Telecommunications, as well as XX and Science and Technology New City... fought for more than a year, and finally rejected a lawsuit. The plan proposed by Professor Fang."

Su Yuanshan pointed to the document: "Some words cannot be said too obviously, but we have always said that in politics, the butt determines the head... Then you must truly realize where your butt sits, or where your butt sits. , where to sit.”

After a long silence, Pony nodded slowly.

*

*

"The field of smart home appliances that Yuanxin is involved in obviously cannot follow the same old path as other traditional home appliance companies and do the same thing - even according to analysis, the market for products such as refrigerators, air conditioners, washing machines, etc. will only become more and more popular. But this is in line with our The brand structure is inconsistent, and these traditional mechanical products do have certain technical barriers, which we need to face up to."

At the executive board meeting, Zhou Xiaohui, who had finished her maternity leave, or work-style vacation, once again put on a formal professional suit and appeared at the meeting looking like a capable and strong woman.

She crossed her legs, put the folder on her knees, held a pen in her hand, pointed at the document, and talked.

“So after several months of painful decisions, we finally chose to temporarily abandon traditional home appliances such as refrigerators, air conditioners, and washing machines, and then look to the long-term future of new products such as smart speakers, smart TVs, smart sweeping robots, smart door locks, and lamps. Networked products." Zhou Xiaohui paused as she spoke: "Of course, we are not giving up completely, but the latter is more conducive to establishing our consistent high-end brand image, and can avoid competing with domestic and foreign home appliance counterparts in all fields. - This is not a wise choice for us.”

"In the fields we are involved in, smart TV is the most important part - in design, we can think of it as a large-sized iPad or vidoo mobile phone. It can not only perfectly integrate with the Internet, but also integrate with users. Have deep and friendly interactions.”

"However, before I came here, I went to the factory to look at the prototype and found a problem."

Zhou Xiaohui stopped as she spoke and then looked at everyone.

Everyone was listening to her carefully, especially Cao Xiaoliang - if Cao Xiaoliang was still a little unconvinced with He Wei when he was in the marketing department, he couldn't afford to be unconvinced at all with Zhou Xiaohui. It comes to mind - it has been half a year since he took over Zhou Xiaohui's position and took charge of SK Electronics. Although he has always wanted to get some news about the new official's appointment - whether it is to prove himself or to make his resume more perfect. It was a natural choice - but in the end he found that Xiao Guisui was the most suitable for SK Electronics' current situation.

When Cao Xiaoliang shared this "depression" with Duan Yongping, Duan Yongping just smiled meaningfully and told him that being able to realize that Xiao Gui and Cao Sui were the best proved that he was a qualified CEO. .

He, Cao Xiaoliang, was not there to save the building from collapse, but to inherit the business and look for opportunities along the way. More profoundly, it is to maintain the friendly cooperative relationship between Yuanxin and SK... Doing this well is more important than anything else.

"What's the problem?" Seeing Zhou Xiaohui looking at him, Cao Xiaoliang asked immediately, but then he realized that Zhou Xiaohui didn't want to listen to his praise, but wanted to ask him - because SK's smart TV has been launched. In terms of design ideas, it is consistent with Yuanxin’s TVs.

After all, he and Zhou Xiaohui are both from Yuanxin, bearing the brand of Yuanxin.

So Cao Xiaoliang pondered.

Zhou Xiaohui did not continue, but looked at Cao Xiaoliang with a smile, waiting for Cao Xiaoliang's conclusion.

For a moment, everyone, including Duan Yongping, looked at Cao Xiaoliang - this was his first official "duty report" after taking up the job at SK Electronics.

Cao Xiaoliang suppressed the nervousness in his heart and carefully recalled the system and market feedback about SK smart TVs. After comprehensive analysis, he immediately realized the shortcomings of smart TVs as he had worked in both the Yuanxin Marketing and Marketing Departments. ——In other words, the shortcomings of the current "intelligent" products.

"What Mr. Zhou means is that it is unfriendly to some user groups?" After a pause, Cao Xiaoliang nodded firmly: "To be precise, it is unfriendly to middle-aged and elderly users who are relatively slow to accept new things - and as it happens, They are the main users of television.”

"Yes!" Zhou Xiaohui nodded with a smile.

Then, she looked at everyone: "I carefully recalled the old TVs. The earliest TVs only needed to press the power switch, and then the channel would automatically appear. If you don't like it, just turn it manually and change the channel - When the teacher twisted his ears, he jokingly called it changing the channel."

"The remote control panel appeared at the back, and the dense buttons on it actually made many older generation illiterate users feel intimidated. But that's okay, after all, the arrow positions for adding and subtracting channels are easy to remember. But as people who are attached to the TV There are more and more products, such as VCDs, DVDs, set-top boxes, and with the increase in various interfaces and formats...those older generations will be completely confused - you may not believe it if you tell me. In the past, when we were poor and backward, In places where children press the remote control, they will be beaten because they will most likely stop watching TV.”

"With the emergence of smart TVs, I only feel that its operation is more cumbersome. Take Yuanxin's current TV system as an example. After turning on the TV, you must first choose to watch TV, movies or home entertainment, and then select the TV and then... Select a high-definition TV source—not to mention that from time to time, update prompts will pop up that cause confusion and discomfort to ordinary people. Then, enter the interface, view the preview, select the channel, and finally enlarge the channel to full-screen mode..."

"I won't talk about connecting to the set-top box. There is another operation. Everyone said that such a cumbersome operation is a good thing for those users who just want to watch TV. I know that there are still some problems on the market. Ordinary TVs are simple to operate, but we have to believe that smart TVs will definitely enter thousands of households and completely eliminate all ordinary TVs.”

"After all, for now, the main audience for TV is still viewers who don't like cumbersome operations - our smart TVs should not only serve young people who can get started with electronic products at a glance - in fact, these young people How many people are watching TV?"

"So, I hope that our products, while promoting intelligence, should also promote simplicity. They can automatically enter the state and channel before shutting down as soon as the power button is pressed... I think this is not technically difficult, right?"

Su Yuanshan had been watching and listening to Zhou Xiaohui seriously. At this time, he finally couldn't help but smile: "It's not difficult."

"Then let the user groups who like to watch TV be able to see TV channels at the first time, and recommend similar programs and TV series they like based on their viewing habits, and do so in a way that does not affect the look and feel, is intuitive, and is easy to operate. way that allows them to enjoy more audio-visual content - this is what I really understand as 'smart' for TV." Zhou Xiaohui put down her pen and looked at Su Yuanshan: "As for other Internet-based product applications, then It’s a second-tier need.”

"Yeah, I agree."

Su Yuanshan didn't wait for others to speak, and nodded with a smile.

Of course, everyone present was persuaded by Zhou Xiaohui, and they all nodded at this time, especially Cao Xiaoliang. After he endured it, he raised his hand and said, "Mr. Shan, Mr. Duan, I have another opinion."

"Oh?" Su Yuanshan and Duan Yongping looked at each other and looked at him with a smile.

"What Mr. Zhou just said was just TV, but looking at all electronic products, especially those related to the Internet and even Internet products..."

"It is said that technology is people-oriented. But the current trend is... to be based on young people - our fathers and grandfathers, whether they are educated or receptive, they are actually no longer able to meet these new products and new applications. development, they have been left behind by the times.”

Cao Xiaoliang paused and took out his mobile phone: "Our Vidoo6S has sold more than 50 million units worldwide, and its user reputation and recognition are extremely high. Even giants like Apple, Sony, and Microsoft are unable to shake our high-end products." status."

He then smiled bitterly and said: "Every time a new product is released, I will give my parents the latest one. But the more advanced our mobile phones are, the harder it is for them to use them - let alone my grandfather, who is 80 years old this year. Although he The old man has both ears and eyes, and can read newspapers. But he really can’t use a smartphone—he can only use a feature phone that can only make calls—or, in other words, he sees so many icons and content on smartphones, I feel intimidated by so many setting options, and I’m afraid that I won’t be able to make calls by accident.”

"Not to mention the various lottery winning push messages that often pop up, making him confused when he sees it..."

“So, I think, on the basis of pursuing newer and more advanced technologies, how can we do our best to serve the older generation of users to the greatest extent possible, so that they can truly enjoy the advantages and convenience brought by technological progress? This is where technology truly puts people first.”

With that said, Cao Xiaoliang said seriously: "This should be taken into consideration for our products."

After Cao Xiaoliang finished speaking, Su Yuanshan gently shouted "Okay" and then started to applaud.

For a moment, applause rang out, and everyone looked at Cao Xiaoliang with a smile, and then looked at Su Yuanshan.

——Sometimes, some words in some people’s mouths will make people feel hypocritical. But when some people say it, it is extremely true.

Whether Cao Xiaoliang is really expressing his feelings or he is deliberately trying to cater to Su Yuanshan, everyone knows that Mr. Shan always combines knowledge and action - technology is people-oriented, and some companies use him as a slogan. But here at Shanzong and Yuanxin, we must do it.

Su Yuanshan looked at Duan Yongping: "Mr. Duan, let's go back and have a chat with Lao Chen to see if the YOS system can launch an interface and setting solution for elderly users - as far as I know, in the current process of popularization of smartphones, , It is easy to buy mobile phones for parents, but teaching parents to use mobile phones, or even use various mobile phone applications, is a worry and trouble for many young friends... Let’s see if we can come up with a better solution.”

Of course Duan Yongping nodded with a smile and agreed - Cao Xiaoliang seemed to be giving advice to the mobile phone he was responsible for as a master, but in fact, this was a suggestion for Yuanxin's entire route and corporate culture.

Duan Yongping was of course overjoyed to see the apprentice he brought over being so outstanding. He had no other thoughts. As for the reason for having no other thoughts, of course it was because of the existence of Su Yuanshan.

If Shanzong is there, then everyone in Yuanxin will never think of causing the so-called "Fan Tianyin" in other companies.

Su Yuanshan said and looked at the three giants in the Internet center: "In addition to the system part, your application products must also take this into consideration."

Ding Lei took the lead and laughed: "As a matter of consideration, our client has an option specifically for middle-aged and elderly customers from the beginning. Not only has the font size been increased, but the layout of the client has also been specially optimized. We are currently recommending content. For optimization, our idea is that middle-aged and elderly friends only need to hold their mobile phones and click on our client. They don’t need too many choices. They can just follow our recommendations and see what they like. News and content.”

Su Yuanshan nodded, then smiled and said: "You are just an immersive recommendation, you said it as if it was very considerate."

Ding Lei laughed: "Whatever, it's just convenient for users."

Then, Su Yuanshan looked at Zhang Xiaolong and Pony.

The latter two looked at each other. Zhang Xiaolong didn't care. After all, the current business of the Internet Center is almost not for individual users.

But seeing Su Yuanshan looking at him, Zhang Xiaolong was also a little embarrassed. He glanced at Pony, who was a little uncomfortable - Pony's EM can be said to be getting more and more bloated now, and it is not at all the instant messaging software that was only used for chatting and communication. .

An idea suddenly arises in my mind.

Zhang Xiaolong looked at Su Yuanshan: "Mr. Shan, how about we make a super simple communication software that you can use at a glance, specifically for mobile phones?"