1991 Starting from the core

Taking advantage of the opportunity when Yang Yingying went downstairs to get the fruit, Su Yuanshan opened the file.

There is no doubt that An Siying has worked hard on the Internet and entertainment industry in the past six months.

Although Su Yuanshan did not pay so much attention to An Siying as he asked Chen Jing for a work report, the department bosses who had dealt with her in the past six months had often mentioned her in front of Su Yuanshan.

After all, HK Cyberport is not a real estate park in name only in history, but a technology base that truly has world-class IT companies settled there and has formed an industrial scale. Here, the top ten Internet companies in the world have branches and technology centers.

Coupled with the status of the HK entertainment industry in the Chinese-speaking region, theoretically, it has the best conditions to combine the Internet with the entertainment industry.

An Siying has done the same thing in the past six months.

In addition to catching people when she first landed, she has been dealing with the Internet the rest of the time.

…

Yang Yingying came up with a fruit plate, Jiang Qingchuan just came back from smoking a cigarette outside the balcony, and Su Yuanshan just finished reading the documents.

After the three people sat down again, Su Yuanshan's face was full of praise. He flicked the document twice with the back of his hand and looked at Yang Yingying with a smile.

"Is this her idea alone, or is it the collective thinking of your management?"

"Well... How should I put it? It's a collective thinking. Mainly the development direction she proposed, and then the management discussed and demonstrated it for a long time. There were many heated arguments during the period..." Yang Yingying first handed a piece of apple to Su Yuanshan with a toothpick. , handed another piece to Jiang Qingchuan, but did not eat it himself, but looked at Su Yuanshan, thinking seriously while replying: "To be honest, I have nothing to contribute, on the contrary, I am still confused... I don't understand the Internet myself... …And even in the company before, I was not in charge of business.”

Yang Yingying said with a self-deprecating smile: "It seems that I am still suitable to be a singer."

Su Yuanshan laughed and said, "Sister-in-law, don't belittle yourself. In the field of singers, you are one of those people who can't even find an opponent even if you cry and shout."

Yang Yingying coughed lightly and glared at Su Yuanshan with feigned anger: "Nonsense."

"I'm not talking nonsense...Ten years ago, the Mainland music scene was all supported by you. Your songs ranged from ninety-nine to just walking. Who can't sing?" Su Yuanshan flattered him unscrupulously.

Jiang Qingchuan on the side felt relieved when he heard that.

"Okay, let's talk about Dingxin." Su Yuanshan knew that Yang Yingying was thin-skinned, so he stopped patting the rainbow fart and flicked the document again with a smile: "Let's not talk about the feasibility of your plan. The most important thing is that it provides The entertainment strategy provides a logically feasible path.”

The reason why Su Yuanshan was so impressed by this document was because he saw the shadow of Tencent's historical layout in entertainment - and he didn't know if Xiao Ma had provided ideas for An Siying's plan in this life.

In An Siying's vision, Yuanxin's entertainment strategy should be divided into three parts.

The first is IP planning.

Use keen market insight and control over popular directions to seize IP works and anticipate popular trends as much as possible, thereby obtaining greater benefits at a lower cost.

For example, the Marvel IP that Sony purchased on a large scale in the late 1990s has now become a cash cow for Sony Pictures, and even Dingxin has also drank a lot of it - because this was what Su Yuanshan originally proposed to Sony Pictures. A good remedy.

In addition to this investment or "speculation" approach, we must also vigorously develop and support the birth of new IP.

Here, An Siying mentioned the original online novels that are gradually emerging on the Chinese Internet. She believes that original online novels will largely meet the reading needs of the public, are the Internet version of popular novels, and are more in line with people's reading habits. Therefore, An Siying believes that compared to rigorous classics, this kind of popular novels are actually more popular and can generate intensive discussion in a short period of time.

In short, we must first firmly grasp the creation and absorption of IP products in order to lay the foundation for the subsequent IP adaptation, and ultimately create an industrial model that integrates "creation, change, and performance" one-stop assembly line.

The focus of this model is to make full use of the Internet and various social media platforms to shape and expose artists until the film and television works are released and gain traffic.

…

Seeing that Su Yuanshan submitted the documents several times in succession, Jiang Qingchuan couldn't hold back anymore and took the report over and quickly read it over.

"This...why do I feel like the Korean entertainment industry?"

After reading it, Jiang Qingchuan looked at Su Yuanshan hesitantly, and then at his wife: "Is it my imagination?"

"no."

"Then artists have become... pure tools for making money?"

"Well, if you look at it from the perspective of pure capital and reality, it is indeed instrumental - but if you look at it this way, who in the world is not a tool person?" Su Yuanshan asked with a smile.

Jiang Qingchuan immediately became unhappy: "Who dares to use you as a tool?"

"What do you think?" Su Yuanshan raised his head and glanced upward.

Yang Yingying didn't realize anything about his action, but Jiang Qingchuan understood it instantly.

For a moment, the two senior brothers were silent at the same time.

"Okay, let's not talk about this." Su Yuanshan looked at Yang Yingying again: "I am purely an outsider in the entertainment industry, but what I can know is that with the advancement of technology and the popularization of education, at the very least, science and fantasy works will Be popular - over the years, whether it is Lord of the Rings, Harry Potter, or Marvel works, their popularity has clearly reflected this. Similar to Shawshank ten years ago Films that torture the soul like Redemption and Schindler's List...I admit that they are great and classic, but in the future...unless there is another world war, it will be difficult to see films of this level again. .”

"I think that future phenomenal films will be more about human beings resisting disasters and yearning for the stars and the sea - this is not because I am a scientist, but because I am an ordinary person who is not very fond of movies. The type you want to see.”

"And..." Su Yuanshan looked at the document and his expression became serious: "I did not see any special explanation or arrangements for the quality and ability of artists in the report... I believe for the time being that in Dingxin's understanding, artists The cultivation of quality and ability is the basis, and this should not be ignored.”

"Sister-in-law, we have to rely on the executive board next month. An Siying will be back by then. I hope she can come up with a more beautiful plan."

Su Yuanshan finally looked at Yang Yingying and warned.

Yang Yingying was stunned for a moment, then nodded heavily.

…

…

One month later.

With many domestic laboratories retracting their articles on cardiac stem cells, Piero, who had been facing doubts for a long time and still remained calm, couldn't help it. Faced with a reporter from the New York Times, Piero replied: "They are premeditated. cardiac stem cells for targeting.”

Of course, the New York Times reporter was not a vegetarian, so he immediately asked: "Then why are you being targeted?"

This sentence made Piero stunned for several seconds.

Yes, no one can imagine why the mainland's biomedical community would attack him in a "self-destructive" way and attack an "emerging" and promising new field.

For the sake of academic glory and scientific dignity?

Stop talking nonsense...they are all foxes who have lived for thousands of years, so what are they talking about?

"There must be someone behind this, and I even suspect there is interference from their government."

Piero's remarks were quickly moved to the microblog, and then sparked heated discussions among the melon-eaters.

A spokesman for the relevant domestic departments also reposted it on Weibo, retorting that it was purely false. At the same time, he also cautiously stated that it is a consensus that academics should pursue honesty and integrity.

Not two days after the spokesperson’s reply, news broke on the Japanese Internet that a laboratory from Japan also made a request to retract the article in the field of cardiac stem cells.

If the domestic retraction of the manuscript has not caused much commotion, or it has only caused repercussions on the Chinese Internet and academia, then Niguo's move... has really added fuel to the fire.

In the eyes of Western society, although Niguo is not the same type as them, the number of Nobel Prizes won by Niguo people is there, and their scientific and technological strength is real...

As a result, the entire network was in an uproar.

The cardiac stem cell fraud incident instantly became headline news on various social media and became a hot topic.

Since it is a hot event, it is natural that the big V will end up.

A week after the domestic academic community’s “attack” on cardiac stem cells was exposed, and on the second day after the Niguo Laboratory withdrew the manuscript, a long blog post born on ebook was linked to microlog by the original blogger - short In one year, the blogger’s followers on Weibo have exceeded ebook.

In the blog post, the blogger claimed that this is another tentative challenge from the mainland to the lighthouse country, and from the East to the West, following the semiconductor field and Internet technology. Scholars from the East are trying to question the authority of the West. To build up academic confidence and break the long-standing situation of following Western technology.

On the whole, this is just a trial.

…

This blog post quickly went viral on Weibo, and naturally and inevitably reached Su Yuanshan.

And Su Yuanshan watched it with gusto.

"It's interesting." Su Yuanshan was half lying on the sofa, holding up his mobile phone and smiling at his wife, who was sitting cross-legged and processing documents on her iPad: "This man is your VIP over there. Do you know who he is?"

"I don't know." Ye Rudai glanced at it and felt inexplicably irritated when she saw the application opened by Su Yuanshan - although ebook still has a huge number of users and activity, in terms of the spread and discussion of hot events, But it is far inferior to Weibo.

What made her even more irritated was that this was impossible to keep up with in terms of design and underlying logic.

And the most irritating thing is... she knows that according to her husband's head, this Weibo may have been born under his instruction and guidance...

In other words, it is a product that is naturally designed to compete with ebooks.

Why does this make her have such a tone?

Su Yuanshan laughed, hugged his wife, and teased: "Yes, yes, yes, I forgot that Mr. Ye has so many things to do, he is even busier than ZL..."

"Well, I still have to deal with you." Ye Rudai glared at her husband, and finally couldn't help but look at the phone again and said: "This man's name is Pete, and he is said to be studying international relations. His words, in a certain sense It represents the views of the old American elite."

"Thank you~" Su Yuanshan extended his voice, imitating the accent of an actor in the Spring Festival Gala sketch.

This made Ye Rudai unable to hold back any longer and burst out laughing.

Although she is dissatisfied with her husband's Weibo, this kind of back-and-forth thing... and her supporting her husband are two different things.

Frankly speaking, without the support of eso, how could this "Eastern Challenge to Western Academic Affairs" initiated by her husband become so popular on the Internet?

eso first gave hot search reminders on the search engine, and then gave related search reminders under popular terms such as heart disease, heart, papers, academics, etc., for fear that people would not know that cardiac stem cells were criticized for being fake. .

And this is just the homepage of the search engine. In addition, related discussions on Tieba are also directly marked as hot posts and moved to a particularly popular homepage, especially a post about the past and present life of cardiac stem cells compiled by a Tieba boss. It has been professionally translated into several languages ​​and pinned to the top.

This is just the cooperation of eso. On ivideo, the popular science about cardiac stem cells and the interpretation of several papers have also directly received strong support from traffic. Regardless of whether you follow it or not, it will be on your homepage anyway. .

As for Weibo, there is no need to mention it. It occupied the first place in the hot search for two days. As soon as it dropped, it was pushed up by a reply from a domestic spokesperson. Then it dropped again and was pushed up by Ni Guo’s retraction news. It was over a little bit. When things calm down, conspiracy theory Vs appear again...

But apart from the "purposeful" support, the traffic effect brought about by this matter after it became popular has really made all social media have a mouth full of oil.

Under the public opinion, countless people publicly called out, asking Donald Orlic of the NIH (National Institutes of Health), the team that Piero worked with, to come out and say something.

"By the way, are myocardial stem cells really fake or what?" Ye Rudai leaned on Su Yuanshan's shoulder, opened an introduction on her iPad, and asked while reading.

"Of course it's a lie. Do you think I will fight an uncertain battle?"

"But why... no well-known scientist has come forward to refute him yet?" Ye Rudai looked back at her husband: "You can't say that all foreign biomedical scientists are the same, right?"

"Wait and let the bullets fly for a while. Well... I mean, how can real scientists have so much time and interest to read Internet news all day long?" Su Yuanshan smiled nonchalantly: "And they are not used to using social media yet. media……"

"Well, you are quite modest."

"Well, I am indeed a fake scientist."

"Hey, the hot search has changed."

Ye Rudai casually browsed the homepage, and then a hot search term "Pierro replied to the question" instantly popped up.