Huayu 05, our science fiction movie universe

Chapter 105 Start Propaganda

3D modeling is a computer technology used to create 3D virtual scenes and objects.

Special effects designers use professional digital modeling software to convert imaginary objects or scenes into realistic 3D digital models, allowing people to intuitively see images that only exist in their imaginations.

This technology is not only used in movie special effects, but is also widely used in games, architecture, engineering and manufacturing. It is not that surprising.

As early as when Wang Hao and his team just started shooting the movie, the special effects team had already started working on the 3D modeling of the two skyscrapers.

Compared with the 3D modeling of monsters, spaceships and warships, the modeling of buildings can be considered simple.

Especially when the Shanghai World Financial Center building itself has architectural design drawings, this modeling work becomes much easier.

Moreover, Zhang Yang and his team also used a lot of ingenuity to outsource part of the work to some graduate students in the Department of Architecture, which saved a lot of time.

That is to say, the modeling work of another building in the Magic City Center is a little more difficult, after all, this building has to be designed from scratch.

Fortunately, although Zhang Yang and his colleagues do not understand architectural design, they can seek help from a professional architectural design institute and experience what it feels like to be the client.

However, modeling is only the first step in the 3D special effects process, followed by two more steps: texturing and rendering.

Texturing is the process of adding surface detail and color to a 3D model.

Designers use software to create and edit material maps, such as skin, metal, wood, etc., to add realism and detail to models.

As for rendering, it means adding lights, shadows and other special effects to the model to make it look more realistic.

For example, if they want to make a 3D model of a skyscraper, the first thing they need to do is use software to draw lines, create curves, carve and deform, and shape and define the appearance and shape of the building.

Then you have to determine the material of the skyscraper's outer frame, the material of the glass curtain wall, and so on, and attach them to the building model.

The closer the material map is to the real texture, the more real the building will look, and vice versa.

The so-called plastic feeling in many movie special effects is actually due to the inadequate texture.

Of course, the building at this time can only be regarded as a dull and dead object. If it were put into a movie, the audience would still be able to see the flaws at a glance.

Because the movie images are not static, but dynamic.

When the sun is rising and when the sun is shining brightly, the angle and color of the sunlight hitting the glass curtain wall of the building will be different, so the light reflected by the glass curtain wall will naturally change accordingly.

At this time, special effects designers and lighting technicians need to work together to adjust parameters such as the position, intensity, and color of the light source according to the actual situation and the scenes in the movie to make the model look more realistic and textured.

Why did the shots of the frozen Demon City in the first part of "The Wandering Earth" look a bit fake? It was because of funding reasons, and the texture and rendering of the ice were not done well enough.

Now, Zhang Yang and his special effects production team are stuck at the step of adding texture and rendering to the skyscrapers.

Fortunately, Wang Hao is naturally not stingy with money. He approached Huaying and Huayi to raise tens of millions of investments for this very reason.

Compared to spending money on hiring big-name stars, he prefers to spend money wisely.

If you spend money to hire big-name stars, you will only get money after the film is finished. If you spend money on special effects, after the film is finished, the production team will accumulate experience, the special effects department will grow, and the company will have technical reserves. This is a win-win situation.

When it comes to special effects, Zhang Yang explained in detail and Wang Hao listened attentively.

He soon understood the general situation and was very satisfied with the work efficiency of the special effects department. He did not urge them too much, but instead gave some encouragement to these special effects producers.

"Everyone keep working hard. When the movie is released, I will give everyone a big red envelope!"

These words naturally had a strong motivating effect. Even though they were very tired, the special effects production staff still had smiles on their faces.

After communicating with Zhang Yang, Wang Hao exported all the available movie materials and prepared to discuss with the editor to cut out the first version of the movie trailer.

This is the most important task at present. As for the special effects, we still have some time to perfect them, but we need to start working on the publicity now.

After all, there is only a month and a half left until the Lunar New Year holiday, which seems like a long time, but the promotion of a film is also a large-scale systematic project.

Unlike the promotion and marketing model after the development of the Internet in the future, the current film promotion and marketing in 05 still relies more on offline physical platforms such as newspapers, magazines, television, and posters.

The Internet is not useless, but its effect is not as prominent as imagined, and it is not valued by the entertainment industry.

However, Wang Hao, who had the memory of later generations, finally still adopted the "offline + online" dual-channel promotion model.

It's not that he's eccentric, it's just that he has too much money and has nowhere to spend it.

But their Galaxy Interactive Entertainment is small but complete, and has also established its own publicity and promotion department.

Although this department only has two or three people, and they are all interns newly recruited from the journalism and media major, we should let them practice and gain experience while we have this opportunity.

From this perspective, Wang Hao is already an excellent boss. Not only does he pay his employees, he also gives them opportunities to grow and make mistakes. This is really hard to find even with a lantern.

As for the specific promotional methods of "Fatal Call", although Galaxy Interactive Entertainment is a newcomer in the entertainment industry, it has many means and connections.

First of all, the movie channel is a great help.

Without Wang Hao and his uncle Lu Guotao asking for anything, the crew members of "Fatal Call" and the director received several interview invitations from movie channels.

"Good Movies", "Light and Shadow Star Podcast", "China Film Report", "Full Movie Decode", "Live from the Set" and "Premiere".

It can be said that "Fatal Call" has appeared on all the programs that can be broadcast on the movie channel.

This is not only an invisible benefit of Huaying's investment, but also the support of the movie channel for "Fatal Call", one of the rare science fiction films in China.

In addition to the movie channels, major magazines and newspapers also provided certain help to Wang Hao and others in their publicity requests for the sake of Huayi Brothers.

Just like that, the title of China's first "action science fiction film" gradually appeared in the entertainment circle and the eyes of the general audience, and also caused some discussion.

(End of this chapter)