Chapter 141 Soaring into the Sky

People feel refreshed when good things happen to them, and good news keeps coming!

The current statistical system is not as developed as in the era of short videos, so the first-day sales of "The Little Prince" were released, but there are no second- and third-day national sales. We can only wait until the first week to see.

This is the statistical cycle.

Although I don’t know the situation, the connections that President Jian has made and the feedback from the first batch of “insiders” who watched the show have exploded!

Let’s talk about the former first. Yu Xinyao of People’s Literature Daily published it in his column with the title “Yu Xinyao’s Brief Comments on The Little Prince”. His title format is very fixed.

The content should be seen in the subtitle: The fairy tale island in my heart. I sincerely hope that adults will become little princes one day and not pay attention to numbers.

[When were children as “landscape” discovered?
Was it in Emile, published in 1762? Rousseau was considered by Europe to be "the first person in human history to truly discover children". He believed that childhood was an inseparable stage of life. So he abandoned his own child in an orphanage, letting the child experience the difficulties of France in the th century in advance.

We internalized the concept of "children" and only then did we pay attention to them.

In "The Little Prince", the "I" who is a pilot has an adult-oriented perspective, while the Little Prince has the perspective of a child. The writer Gu Lu made a very simple binary differentiation. He wrote about children's views on the world, which is the externalization of "children".

Regarding this, Gu Lu's binary differentiation was reflected from the beginning of the prologue of the stage.

At the beginning of the story, "I" had my first failed communication with an adult at the age of six. As a child, "I" had a rich inner world and drew two pictures that required full use of imagination to understand.

However, adults measure paintings by quality and are unable to enter the world of imagination. They also teach me not to indulge in imagination and to compose the picture in a way that can lead to a good painting.

Isn’t this a familiar conversation that could fit into any family’s story?

[…]
Yu Xinyao started to analyze using Lakoff's conceptual metaphors from the middle part, analyzing the structural metaphors, directional metaphors, and ontological metaphors of the entire text.

Snakes, foxes, and roses are all structural metaphors. The snake represents death, the fox represents a friend, and so on.

The first words the protagonist said when he saw the fox were "Come and play with me." "Play together" is the most common element in the concept domain of "friends," and so on.

This part is a bit complicated, and ordinary readers probably won't be willing to read it slowly. Anyway, Yu Xinyao is good at it and analyzes the meaning of the whole article clearly.

It's even too clear, giving the illusion of dismembering the work.

Jump to the end of Yu Xinyao's comments——

[Adults are always concerned about numbers. If a child says, "Today, my friends and I went to pick flowers," the adult will ask, "How many flowers did you pick?"

If children share that “I got a good grade on the test today,” adults will be concerned about the specific score.

In the book, the Little Prince said many times "Adults are so strange", which directly satirized the ridiculousness of adults and also expressed sympathy for them.

Because adults occupy a production position in society, they have to care about accurate numbers, and behind the numbers is efficiency!
As an adult, I am very grateful for this fairy tale that adults can also read, which allowed me to briefly visit the fairy tale island.]
The sales of People's Literature Daily have always been low, and it is far behind juvenile literature and period mystery, not to mention storytelling, but its influence cannot be described by how many copies it has published.

Ordinary netizens may not even have heard of this newspaper, but it doesn’t matter, it will make it visible to you in another way.

It doesn’t even matter whether you understand Yu Xinyao’s full text or not, the media will “take it out of context”!
A physical book writer wrote on Weibo: "It's rare for a fairy tale novel to be published in the People's Literature Daily and receive extremely high praise. Even Teacher Yu was grateful for such a book. I must buy it and read it."

Sina Portal: "If you understand the metaphor of The Little Prince, I'm sorry, you have become the 'I' in the story."

Dangdang.com: "The Little Prince, a fairytale island for adults, click here to buy and enjoy a 9.5% discount on the first day"

Phoenix News: "The newly released fairy tale "The Little Prince" has sparked heated discussions, and "Adults are so weird" has hurt many people's hearts"

The power that erupted instantly spread within two or three days, covering not only the Internet but also radio stations promoting books.

People who are not used to listening to radio would think that radio is not a product of the 1980s and 1990s? It began to end in the early 2000s, and "Zhang Zhen Tells Stories" was the last glory of radio.

The era of “electricity for all” has indeed come to an end, but there is still a small group of people who retain the habit of listening to the radio, and this habit even continues into 2017…The key is that this group has a very large overlap with the group that buys and reads books, so for the promotion of physical books, radio stations are actually a link that must be fought for.

The radio program FM95.5 Voice of Literature and Art, this channel has steps for appreciating books——

The host said, "Welcome to continue listening to FM95.5 "Voice of Literature and Art". Today we would like to recommend the book "The Little Prince" by the domestic writer Gu Lu. He is another new writer. More and more new writers are coming to the fore, which is very good for our book market." "The theme of "The Little Prince" is a fairy tale novel. When many people talk about fairy tale novels, they have the impression that it is for children. But "The Little Prince" is written for both children and adults. As an adult, after reading it, you may even be grateful for the existence of such a fairy tale novel."

"Gu Lu's writing style is very concise, but it accurately describes the atmosphere from a child's perspective. I immediately bought another set for my niece after reading it. Finally, I would like to recommend it in one sentence: What is taming? Taming is to create bonds, and that is risky."

The radio station "Voice of Literature and Art" recommends books. In a few cases, the sponsors pay for the publicity, but in most cases, we need to find the books to recommend ourselves.

But you can't be perfunctory and just pick a book at random. That will damage the credibility of your channel. If the audience is no longer willing to believe in your recommendations, you will no longer be of value to the sponsor.

The planners and hosts of "Voice of Literature and Art", even if they have read many books, have already recommended them long ago, and as for reading new ones - they have to go to work and simply don't have that much time.

Therefore, famous book reviewers and People's Literature Daily and Phoenix Book News are the information sources they focus on.

Needless to say, as for books recommended by someone as sharp-tongued as Yu Xinyao, you can just go for it with your eyes closed. There were even many times when you didn't have time to read the book, so you could just change the content of Teacher Yu's review to make it easier to understand and you could get away with it.

This method of filtering the essential information for a second time and turning it into "interesting ordinary information" and pushing it to the audience can also make money from the information gap. Later short videos have taken this trick to the extreme.

The worst thing is not diluting a nutritious meal, because many people are malnourished and cannot eat such a good meal. The worst thing is to cook it twice, which not only makes it less nutritious, but also poisons it...

Sales of "The Little Prince" have reached a small peak!

"Do you have The Little Prince? Yes, give me a copy."

"I bought my child a fairy tale book called The Little Prince."

"What's sold out?!"

"Give me a book with children, foxes, and roses. What's it called-"

The scene at other bookstores was similar, with many sold out.

The initial print run of The Little Prince was 5 copies, which sounds like a lot, but think about it, how many Xinhua Bookstores and Sanlian Bookstores there are in the country?
In addition, bookstores in big cities and busy areas stock more books, so each bookstore in small cities only has a dozen or twenty copies.

"It's soaring!" President Jian received calls from second-tier wholesalers and bookstores in various cities asking for additional copies.

"I originally thought we would have to wait until Christmas to carry out a major promotion, but now it seems that we don't need to wait that long." President Jian was in a good mood.

It’s not that the books make money, of course that’s certainly a factor, but the main reason I’m happy is that I’m optimistic about the writers, and they’ve really done a great job.

"That was also thanks to President Jian's help. He invited Yu Xinyao and was shameless enough to promote the company." The president's secretary said.

President Jian frowned, "I am just the icing on the cake. Yu Xinyao has the ambition of a literary critic. He will not praise The Little Prince just because he has a good relationship with me. If he praises it, it is only because the quality of the work is excellent."

"As for the promotion of Weibo updates, it is actually a double-edged sword. Writers look down on each other, and if The Little Prince doesn't hold up, he will be met with a storm of criticism," said President Jian.

Obviously, the president's secretary's flattery hit the horse's hind legs and was kicked.

"Have you read The Little Prince?" President Jian suddenly asked.

"I just bought the book yesterday and I'm organizing my documents, so I haven't had time to read it yet." Xiaozou responded immediately.

"You can take a look." President Jian nodded. "Gu Lu used his unfortunate life to write a work that brings happiness to people."

President Jian is not a gossipy person, but the editor of "Story Club", Lao Li, is. Many people in the magazine and publishing circles know that the family situation of the young writer Gu Lu is relatively bad.

If we can combine his life experience to explore the reasons for the creation of the Little Prince, it will definitely be clearer. President Jian thought so, but he didn't want to expose the boy's scars.

"You can take a look at my updates and see the feedback from the first group of people who watched The Little Prince. Then you will understand why I only played a role in fueling the trend," said President Jian.

"I'll go and see it right away."

"Not right away, finish the work first."

(End of this chapter)

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