A Day In a Japanese Fishing Village

   "Of course, but tomorrow. Let's eat first today!"

"it is good!"

   The next day, Shuichi Minano came to Bill Bowerman's house.

   As soon as he entered his home, he found that there were more than a dozen pairs of various Adidas shoes, running shoes, training shoes and so on on the shoe cabinet in front of his house.

   "Do you like the Adidas brand?" Minano Shuyi asked with a smile.

   "Yeah, after all, the best shoes are still from Adidas, and that is Puma." Bill Bowerman answered truthfully, "Adidas' design is indeed the current world trend."

   "Well, you're right."

   "Come on, look at the shoes you designed." Hideo Minami said.

   "This is it."

   Then he saw the drawings of Bill Bowerman's usual shoe design. After looking at it, he found that in addition to imitating Adidas, many things had their own special features. In other words, Bill Bowerman does have something of his own, and he wants to put what he sees on the design draft.

   "Haha... As a track and field coach, you really know what kind of shoes an athlete needs. Your shoe design looks pretty good." Minano Shuichi praised.

   "Thanks for the compliment, but I don't think I'm professional." Bill Bowerman smiled and scratched his head.

   "Bill Bowerman, what kind of shoes do you think a track and field athlete would want?" Minano Shuichi asked.

   "It should be soft yet tough, comfortable to wear, not easy to rot, and cool." Bill Bowerman thought for a while and then said.

   "Isn't there something deeper?"

   "Well, running will cause a certain amount of damage to the foot. I think it would be good if there is a pair of shoes that can protect the foot from injury to the greatest extent." Bill Bowerman thought for a while and then said.

"Haha... You said it very well. The insoles of your shoes are all fabrics, and the softness and shock absorption are not good. If we invent a new type of foot pad, I call it an air cushion. You say this Will the new shoes be very popular? The air cushion can reduce the vibration of the floor on the foot, while also providing a strong softness. It has an unparalleled shock absorption effect." Minami Hideyoshi said.

   "Air Cushion?" Bill Bowerman and Phil Knight both lit up when they heard the term for the first time. At the same time, after listening to the functions that Shuichi Minano said, the whole person was stunned!

   If you add this air cushion to the shoes, you can imagine what kind of experience it will be. It must be very comfortable to wear, right?

   "It has the effect of shock absorption, can it?" Phil Knight asked dully.

   "There's nothing impossible in this world, it's just that we didn't think about it and do it. How about it, how is my design direction?" Minano Shuichi grinned.

   "Good, very good!"

   "I think our future shoes will be like this, and we will definitely surpass Adidas!" Bill Bowerman excitedly said.

   "By the way, if we research this thing, we must apply for a patent. Patents are very important!" Phil Knight shouted.

   "That's right, if we don't apply for a patent, we'll be working in vain." Bill Bowerman finally calmed down.

   Looking at the excited two, Hideo Minano smiled, he knew that his Nike company should be able to emerge soon.

   "I think our future shoes can include training shoes, football shoes, basketball shoes, casual shoes, running shoes..." Minami Shuuichi began to throw out a lot of heavy news again.

"Wow~ it sounds very good. In this way, consumers can choose the type they like. The development and design research of our shoes can also be designed in a targeted manner." Bill Bowerman stunned eyes. He admired Minano Shuuichi very much at this time, and he secretly thought that none of the business tycoons were fools. Since I wanted to do this line of work, I already knew it.

"We can also research clothing, not necessarily just shoes. For clothing, we can divide the number of yards, such as the small horse medium aunt, which is divided into S, M, L, XL, and XXL. At that time, consumers You can choose the yardage according to your body type. In this way, we do not need to temporarily produce the yardage according to the customer's requirements." Minano Shuichi continued.

   "This seems to be pretty good too!"

"Also, our future products must be endorsed by sports stars, which will definitely make our reputation soar. By the way, we will sponsor various sports events at that time. Spread our brand reputation." South Yexiu together.

   "Mr. Minano, you are really a business genius. I think this idea is very good." Phil Knight had a business acumen, and after listening to Minano Shuichi's words, he immediately admired him.

   "By the way, Mr. Minano, what is the name of our brand? What kind of logo should we use?" Bill Bowerman asked with concern at this time. The name of a brand is not very important, but the logo is definitely very important.

   A good logo will definitely go deep into the hearts of the people!

   "Let's call our brand Nike. As for the logo, I've already thought about it. It's shaped like this - a little hook!"

“Our Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, but also movement and softness. The small hooks with a simple and powerful shape are as fast as lightning, and they remind people of using Nike sports products. The resulting speed and explosiveness. That's the mark I want!" Minano continued.

   "Well, he looks handsome!"

   "It feels good, I'm feeling really excited now, and I'm looking forward to our first pair of shoes."

   After a discussion, the next day Shuichi Nanye sent someone to register the company, and the company name was Nike Sporting Goods!

  The headquarters is in Oregon, with a registered capital of 1 million US dollars.

  Minano Shuichi is the chairman of the board.

   Bill Bowerman is the general manager and Phil Knight is the deputy manager.

   As for the structure of the company, the two of them formed it. However, the Ministry of Finance is managed by Hideichi Minano sent his people. Anyway, I'll take care of the finances, and you can manage and develop other things yourself!

   In this way, he will not interfere with the performance of Nate and the two of them, and at the same time, he can firmly hold the financial resources in his own hands to prevent them from doing things!

   After all, people are greedy. If they don’t monitor their finances, what if they steal or embezzle money? This must be guarded against.

   This time the investment is generally possible, and Minano Shuichi is very much looking forward to how Nike will develop in the next few years.