Ace Hollywood

"Out?"

"Yes, 20.8 million on the first day." Melissa's expression was a little excited. The summer film is halfway through, and R-rated movies like "Gladiator" are not very advantageous in the summer film, so Universal is taking the long-term. The plan is obvious. The highest forecast they gave on the first day was 15 million. It is very good if it is 25 to 30 million in the first week. In this way, it can exceed 100 million within a month. Generally speaking, North America can win 150 million, and more than 200 million overseas, the expectation has been achieved.

Obviously, the first day far exceeded Universal's budget, and also far exceeded the predictions of various media.

Today’s daytime, oh, it should have been yesterday’s daytime, and it’s already past one o’clock in the morning. The first-day forecast given by The New York Times was 12 million, while the Los Angeles Times’ forecast was 11 million.

"It looks like Universal is going to have a carnival tonight." Daniel is also in a good mood, "Steven should be in a good mood too."

Maybe he realized that he should not sleep tonight, since he got the news, the phone calls kept coming.

Universal's executives, Michael, the producer of "School Blues", and Paul Walker—it seems that he paid special attention to it. As a star under Universal, it is not surprising that he got the news so early. Surprisingly, Steven Spielberg, who was mentioned just now, also made a special call.

Of course, Daniel replied flatteredly. Qiao Sen Zhu received the award for the best short film from Steven. Speaking of which, the two are somewhat familiar with each other, but the difference in status is too great, and there is nothing more to talk about. After congratulating each other, he hung up the phone. Daniel believed that Ridley and Crowe must be much busier than him. Even so, he still found time to call Ridley, and after a few words, he thoughtfully hang up.

The 20 million news on the first day of "Gladiator" undoubtedly conquered the entire Hollywood. In terms of absolute quantity, this may not be a particularly shocking number, but it is unbelievable to exceed two-thirds of the predicted value. You must know that including The professional media such as "Variety Show" and "Hollywood Reporter" predicted that the box office of "Gladiator" on the first day was about 12 million, and this was not the prediction a month before the release, but the prediction on the day of the release. The professional estimates given by some factors such as pre-sales, film critics' reputation, market popularity, and subject matter have such a large error that it is surprising.

What exactly caused such a big surprise.

The media are of course very keen to explore the reasons for this, and the box office is a very delicate element. It is a professional data for movies, but it is also in the entertainment field, which is related to the industrial economy. The most important thing is that audiences are very sensitive to numbers. This directly leads to the breadth of the topic.

"Gladiator" plunged to 12 million the next day, dropped slightly to 11 million on Sunday, and 43.84 million in the first three days of Sunday. Universal is already preparing for the celebration party, but the drop in the box office is still a bit shocking. The box office on the first day was very in line with the expectations of all parties. This only shows that there were factors beyond the forecast on the first day's box office. There are often several factors that affect the first-day box office. The first point is die-hard movie fans of the subject matter. There are also some people who have a special liking for romance films, horror films, detective films, etc. These people usually contribute to the box office on the first day of the new film's release; the second point is that the main creative personnel The believers of the movie—including the quasi-film fans and real movie fans who trust their film vision, such as the Daniel fan group led by Cathy, there is no doubt that it is the latter; the third point is the rigid demanders, there are so many people every day They need to watch movies, and a large part of them have no goals. New movies and blockbuster movies will be their first choice.

In general,

There are indeed more uncertainties at the box office on the first day, and there is a need and soil for extensive discussions.

The box office curve has inspired this kind of discussion even more. The discussion itself will increase the popularity of the movie. Universal is of course happy to see it. Even Russell Crowe and Daniel Sandler have made extra trips outside the contract-of course, Universal Additional fees need to be paid, this is the meaning of the contract, the rights and obligations of each other are very clear, I can give you a friendly price, or even no money, but it depends on my willingness.

Movie interviews, newspapers, magazines and other schedules, Daniel was busy in the first week of the film's release, and some work that was originally arranged had to be postponed. After all, the views of the main creators on the box office are very concerned.

Shanying, a Hollywood market observation company, is a forward-looking analysis company. Although they were not well-known before, their original analysis methods for several released movies recently made them stand out. Through the audience's feedback and media attention Using new theories such as degree, crowd segmentation, etc. to make analysis reports, and release a brief version of the report for free, and earn profits by selling the full version.

This time, they monitored and collected data from all parties almost immediately.

In addition to the results obtained from the routine data collection on the first day, Shanying then accumulated data before and after watching movies in dozens of theaters in several major cities such as Los Angeles and New York.

This is indeed significant, and the conclusions drawn are surprising.

In the "Why did you come to watch Gladiator" question.

Before watching the movie, "interested in the subject matter and story of the movie" accounted for the largest proportion, about 30% of the audience was for this reason, of course, every movie has it, nearly 13% of the people belonged to "no special reason", the rest More than 50% of the candidates began to distribute. 10% said they were attracted by "big directors and high investment" and thought it would be a well-made masterpiece. 26% said it was because of "Russell Crowe". Don't doubt it. A super star has such appeal, contributing nearly a quarter of the attention, 18% of the people said that they watched it for "Daniel Sandler", and the rest were other actors or others. Reasons - such as older unmarried women and men who have special fantasies about muscular men.

After watching the movie, the positive rate reached 88%, which is very consistent with the rating on IMDB. After the first week, "Gladiator" has a score of 9.1 on IMDB. Although it will have a significant decline, the audience The high reputation is already certain. When asked about the most attractive part of the movie, he said that the plot was only less than five percent, which clearly shows that the weak plot of this movie is not an exception. The scenes and production are well received. Russell Crowe was supported by 43% of the audience, who believed that Crowe had created a different kind of masculine charm and contributed a memorable character. Daniel Sandler got 32% approval rate, and his praise was even more significant, unexpected, surprising, amazing performance, and of course the unabashed "too handsome" evaluation.

An interviewee's comment was extracted into the analysis report, "This film contributes two worthy male images, the heroic Maximus and the conspirator Commodius, one mature, one young, one One is perfectly righteous, the other is full of flesh and blood, and two brilliant characters keep this movie from being a historical didactic film... Overall, Russell Crowe is reassuring, Daniel Sand Le was a surprise."

Shanying's analysis report is not limited to movie theaters, Internet discussion volume, TV program ratings, newspaper sales and routine feedback.

Vigorous discussions continued until "Gladiator" won 39.61 million in the second week, and it was doomed to break through 100 million in three weeks. On Monday of the third week, Shanying released their brief report, and the full version has now appeared in the In the hands of the seven big Hollywood, major independent studios, professional media and all those who care about "Gladiator".

Of course, Daniel also has a copy.

(ps: Two updates will start tomorrow, it may not be stable yet, I will try my best, thank you Kira and Jiangnan for your rewards)