Ace of the Dragon Division

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Estee Lauder headquarters.

Several marketing directors and ceo are sitting in the conference room of the headquarters company. At this time they open and watch a video about the contents of the new mandala.

After reading it, ceo paused, then placed his hands on the conference table and looked at the two rows of company backbone managers.

Asked: "What do you want to say? I feel a serious threat to our market for new mandala."

At this time, the director of the project said: "President, I don't think there will be such a magical thing in the video. First of all, they can personally check the process and then broadcast it later. Perhaps this is not a live broadcast. Already recorded, maybe the effect is not so good at all."

Ceo: "What if it is true?"

The planning director has not spoken yet. The representative of the research department said: "If these effects are true, then the blow to us is fatal, but we don't have to worry about it. Maybe they are taking the high-end route, so it won't squeeze us. Market."

Ceo: "Do you think we are low-end? Our product pricing is the top three in the world of makeup, and it is already the top luxury price list, market planning director, you can see."

The marketing director said seriously: "If the products of this mandala are really like this, we must wait for their quotation. If it is similar to our price, we will probably face all the product adjustments and lower the price. Otherwise, we will go to the mandala. New products will be squeezed."

The research department is responsible for humanity: "I feel that the worry is superfluous now. The product of Mandala has not yet appeared. What is the effect? ​​I don't know, even if they are really good, their product positioning may not give us a little. Space. We also have whitening cream, hydration and other hot products that do not conflict with them will not be affected."

Ceo: "But the impact of the stock market will still be right?"

The crowd nodded: "This is for sure, but the impact is not expected to be too big. Everything is still waiting for the new mass production or pricing of the mandala."

at the same time.

France, Lancome headquarters.

At this point, all the top executives of the company were in the meeting. A marketing director quickly knocked on the door and rushed into the conference room and said, panting, "President, look at the mandala video."

"What's wrong? You just rushed in, where is the basic courtesy of people?"

"Let's take a look at the video and let's talk about it. The new product of the mandala studio cloth is skin care cosmetics! The only black bottle with our main 'gene cell' may directly become an opponent."

The president and other senior executives were puzzled. At this time, the marketing director quickly connected the projection device Bluetooth with his mobile phone, and then opened a video of the mandala studio.

In the picture, there is a clear process of using the skin on three different skins.

After reading it, a high-level executive directly asked: "Is this video true? Are you sure that it is not a prank made by special effects?"

"It's the video source of the mandala studio's official website, and it's a mistake." The marketing director said: "Skin repair, which has completely pushed the skin care industry to lead for at least several decades! At least for our small black bottle of genetic cell technology, It was completely destroyed!"

He doesn't have to say that all the senior executives at the scene know the seriousness of the matter, and they are dignified.

"Isn't this true? How can there be such a black technology to repair the skin in the world? It must be that the video has special effects, I don't believe their products are so good, so bad."

Marketing Director: "I would like to remind you that after the mandala had developed anti-cancer drugs, a bottle of 2o ml has sold over 300 million US dollars, which is enough to show that they have outstanding breakthrough technology in the field of biological cell technology. This time they specialize in the field of biological cell skin care, not surprising that their technology makes products that are better than ours."

At this time, a director wondered the question: "President Peggy, why did they know that they have technology in the field of biological cells? Do not take the acquisition of mandala?"

Other directors also expressed some anger, and some of the suspicions of the aftermath: "Yes, what is the market research and the VC department? If we eat the mandala, it is enough to open the old rival Estee Lauder to sit in the leading position of the makeup industry. ”

The president smiled and said: "We had contacted them during the auction of their anti-cancer drugs, and even asked the venture capital companies on Wall Street to ask in the past, but several directors, I think the company does not want to buy, but no money. ”

“No money?” Several directors frowned: “The mandala studio is on the market?”

President: "That is not."

Director: "Since it is not listed, all quotations are up to us."

The president shook his head: "We didn't see the person in charge of the mandala, but I have inquired on Wall Street that someone once bought a 1o% stake in the mandala for $500 million, but was rejected by the mandala. The proposal also has a bid of 3 billion yuan! It was also rejected by the mandala. Under this premise, if you want to completely purchase the mandala, I am afraid that at least a budget of 600-100 million US dollars will be required. The entire L'Oreal Group has a market value of less than 100 billion. At once, taking 6oo billion to go to M&A is very risky. I am afraid that all of you will not agree to the acquisition plan. At least 65% of the company's shares will be diluted. Which shareholder is willing to sacrifice to dilute their own equity?"

The directors of the stage were silent.

“Do mandala have such a high price?”

The president smiled and said: "They have developed two bottles of anticancer drugs in 5 years. One bottle will be 300 million yuan. If they develop 5 bottles in the next five years? The revenue is terrible, so Wall Street is very optimistic about the mandala. The future, seeing it as an Apple company in the medical world, may be the first to list on behalf of global pharmaceutical companies to enter the world market value."

The gang of shareholders did not speak.

At this time, the marketing director who continued to understand the matter looked at the headline of the mobile phone and said: "Everyone, five minutes ago, the mandala studio had already quoted, and this time their product was named 'Resurrection Series' Three levels, gold bottle 5o ml 1299 US dollars; platinum bottle 5o ml 29888 dollars; diamond bottle 1o ml 68884 dollars!"

Upon hearing this offer, all the directors at the scene were relieved.

Not only they, the American Estee Lauder is relieved.

Seeing such a mandala is going to take the high-end route, the price is more than ten dozens of them, so the competitiveness is not at a level, but they have reduced their many losses.

“Why is the price of gold, platinum and diamonds so big?” asked the directors curiously.

"It has something to do with the effect and treatment. This written information says that the gold bottle needs to be treated for three months. A bottle of gold can only be used for half a month. According to the three-month treatment, at least 6 bottles of gold are required. Bottle, equivalent to 77oo US dollars; platinum bottle 5o ml 1 month treatment is effective; as for the diamond bottle, the description will be erased effectively in three days. So the price is nearly 70,000 US dollars, I think if this is true, we expect our high-end The market for the wealthy group will be seized."

Both companies have expressed headaches.

(End of this chapter)