African Entrepreneurship Record

Chapter 1203 Auto Show

Under the new economic policy, the status of state-owned enterprises in East Africa has been greatly impacted, especially local state-owned enterprises, so many local state-owned enterprises have been forced to embark on the road of reform.

For enterprises with poor management, either the reform is successful or they are eliminated by the times. Jiachu is a successful one among these enterprises. Not only has it not been defeated, but it has gone a step further and quickly become a well-known enterprise in the industry, and has broken out of the new Frankfurt City to become a national kitchenware manufacturer.

At present, Jiachu is seeking to further expand its market territory, and the East African World Expo happened to be held at this time, providing them with this platform, which can save a lot of effort.

Of course, successful people like Jiachu are a minority after all. Many local state-owned enterprises with small scale, insufficient technical accumulation, and poor management are mostly bankrupt and reorganized, or directly cashed out by the East African government.

However, this does not affect the dominant position of East African state-owned enterprises in the national economy. After all, the basic market is stable, and the seemingly aggressive new economic policy has further optimized the healthy development of the state-owned economy in East Africa today. A bird in the hand is worse than a hundred birds in the forest. Some state-owned "assets" also mean burdens.

Compared with private enterprises, the main force of this East African World Expo is undoubtedly the state-owned enterprise giants in East Africa, especially when it comes to high-tech products.

In the city center square in front of the Sweet Palace, the exhibition area of ​​East African car companies has brought great shock to the exhibitors from Asia, Africa and Latin America. Various fancy car models are filled in the square.

Prince Karls is also browsing the car exhibition area, and Karl, the sales manager of the East African Second Automobile Factory, is accompanying the prince as an explanation.

"I heard that at the American Panama World Expo, Ford Motor Company directly laid out the entire set of automobile production lines and made a display. Why didn't our car companies do this?" As the host of this East African World Expo, Prince Karls is well aware of the information about the Panama World Expo.

The East African World Expo deliberately collided with the Panama World Expo in the United States during this period, reflecting the fierce competition between the two countries in the world market, so the East African World Expo can be regarded as a competitor of the Panama World Expo.

Carl said: "Your Highness, the reason is actually very simple, that is, we don't need to do this. Ford Motor pulled out its own production line mainly to show investors its production capacity advantage. It is the first automobile company in the United States to adopt assembly line production, and it quickly became the largest automobile company in the United States with this advantage."

"But our East Africa is completely different. After all, most people in the world know that our East Africa is the world's largest automobile producer."

"Especially the exhibitors and tourists who came to participate in the World Expo this time, they can feel the strong automobile production capacity of our East Africa as soon as they step into Dar es Salaam. The cars speeding in the city and on the road are the best advertisements."

As Carl said, as long as you step into the land of East Africa, you can basically see the prosperous scene of the East African roads. There is no need to show the production line at all. People from other countries can also feel the strength of the East African automobile industry.

With the development of the times, automobile production is no longer the only pursuit of East African automobile companies. Instead, they are more concerned about differentiation and personalization, which brings better sales. Therefore, many models at this East African World Expo were pulled by major East African car companies.

Carls nodded and said, "You are right. We do not need to do this to show the automobile production capacity in East Africa. After all, anyone who comes to East Africa can feel the huge scale of automobiles in East Africa as long as they are not blind or deaf."

With the increase in the number of cars in East Africa, some noise problems caused by cars have also begun to emerge. Even if you are blindfolded, you can hear the endless horns and speeding sounds of various vehicles in East African cities. This is why Carls said so.

When Carls and Carl were talking, foreigners at the auto show and even many people in East Africa exclaimed.

Although cars are already commonplace in East Africa, it is difficult for ordinary people to see scenes like the World Expo where all kinds of top luxury cars gather together.

Many citizens from the first town, Dar es Salaam, Bagamoyo or other parts of East Africa also took the trouble to come to participate in this event.

"Dad, this car is so cool. Can we buy one for our family?" A little boy of only five or six years old sat on the shoulders of an adult man and pointed at a zebra car and said.

"Clayson, this car is indeed very good-looking, but the price is too expensive. Even if you sell your dad, you probably can't afford it. So you can only work hard in the future. Maybe your dad can benefit from you." The man said to his son jokingly.

"Ah! Dad, you are so heavy, can't you sell it for a good price?" Little Clayson said innocently.

The man took Clayson off his shoulders and held him in his arms. He rubbed his son's face with his prickly beard.

While rubbing, he said: "Okay! You are a heartless and unfilial son. Are you really going to sell your dad? Who will buy you candy and who will hold you up high after you sell your dad..."

Clayson felt that his father's stubble was particularly prickly, so he had to beg for mercy: "Dad, I was wrong. Your beard is too prickly. My face is getting damaged!"

The conversation between the father and son caused a burst of laughter from the people around them. Many people at the Expo were just ordinary people in East Africa, and the Claesons were local residents of the First Town.

In order to host the East African Expo, the First Town took two days off, so many ordinary citizens also had free time to stroll around.

The car show at this Expo was quite successful, and many new models were snapped up by wealthy foreigners as soon as they appeared.

The experience and comfort of East African cars have made great progress in recent years, and the design is more humane, so except for a few models, most models are very popular.

On the first day of the exhibition, the car transaction volume on that day was as high as more than 400 vehicles, which also showed the strong consumption power in Asia, Africa and Latin America. Of course, this consumption power is obviously irrelevant to ordinary people.

After all, those who can travel thousands of miles to Dar es Salaam to participate in the World Expo are obviously the dignitaries and rich people in their countries, regions or colonies. A car may be just an ordinary new toy in their eyes.

Among these countries and regions, the most surprising thing is that Indian merchants bought the most. Although there are the most South American countries and regions participating in the exhibition, their combined consumption capacity is not as good as that of Indian merchants.

This shows that India has a strong consumption capacity, but this is also easy to understand. India's 300 million people have fattened a large number of British colonial officials, princes and nobles, and some Indian capitalists. Even if they are at the top of the pyramid, the number of people will not be too small. After all, the larger the population base, the larger the base. Even the population at the top of the pyramid is enough to be compared with the population of some small European countries.

Just like in the previous life, when India had a population of more than one billion, the Indian media advocated that the country's middle class was as high as 600 million. This is obviously impossible, but Ernst believes that there should be tens of millions, and tens of millions of people are equivalent to the population of most countries in the world.

Of course, the high consumption of Indian merchants may also be related to their location. This World Expo is held on the east coast of East Africa, and it is much easier for Indian merchants to come. In comparison, some South American countries may not be very convenient.

However, there is no doubt that India's consumption capacity has indeed exceeded the expectations of the East African government. It is no wonder that India has become the mainstay of the British Empire's hegemony system. If Britain can maintain its colonial rule in India, it will never fall out of the ranks of world powers.

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