African Entrepreneurship Record

However, as time goes by, especially after the implementation of the new economic policy in East Africa, the beverage market in East Africa can be said to have truly ushered in a brilliant era of "a hundred schools of thought contend, a hundred flowers bloom".

As a typical light industry, the production and research and development of the beverage industry are not technically difficult, which means that in just a few years after the new economic policy, at least tens of thousands of beverage brands have appeared on the market in East Africa. Without too much investment, any small beverage family workshop, as long as the taste is acceptable, is enough to gain a foothold in society.

Of course, this is also prone to cause many problems, such as lack of supervision. There will definitely be problems with the quality of products in many small workshops and factories, but this is obviously difficult for the East African government to deal with today.

Under the new economic policy, so many new things suddenly emerged in the market, and now the East African government cannot check them one by one.

Of course, the problems behind the prosperity of the beverage market in East Africa are nothing compared to those in Europe and the United States, so the East African government is not in a hurry to make large-scale rectifications.

Back to the East African World Expo, many tea varieties of the Far East Empire were well received by the East African people. Many people placed orders on the spot, and the tea merchants who were favored were all smiling.

Many Far Eastern tea merchants also came to East Africa for the first time, so they did not know about the large-scale and emerging tea market in East Africa with strong consumption capacity.

The East African World Expo provided them with such a channel to let them better understand the national conditions of East Africa, and through the feedback of the East African people, they also realized that the East African tea market has great potential.

Tea is only one of the representative products of the Far Eastern Empire. Other products such as porcelain, silk, handicrafts, etc. are also quite popular among tourists and businessmen from all over the world.

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Rhine City.

The East African government has been keeping a close eye on the situation of the East African World Expo, and the news from Dar es Salaam, First Town City and Bagamoyo City also made the East African government feel very satisfied.

Siwei Te said: "From the current feedback, the World Expo is quite successful. Now our country's commodities, industrial strength, urban development status and many other information are being rapidly spread to southern countries and regions through the World Expo platform."

"If it goes well, it will greatly promote our progress in seizing the markets of southern countries and regions, such as electrical appliances, automobiles, textiles, etc. to obtain more stable overseas markets."

The most important reason for East Africa to hold this World Expo is to establish East Africa's influence in southern countries and regions.

Thereby allowing these countries and regions to see the true development level and strong comprehensive national strength of East Africa, thereby establishing East Africa's authority in southern countries and regions.

This is actually digging the foundation of traditional European powers such as Britain and France. East Africa and the United States are each wielding hoes and digging corners of European countries. It can be foreseen how aggrieved the European victors will be after the end of the European war. Not to mention that Europe is broken, its influence and voice in the world are also much less than before.

Ernst said: "The scale and influence of this World Expo are very large. We will continue to pay attention to it in the next six months."

"This is different from our attitude towards Europe. The European market is only temporarily vacant due to the war. When the war is over, these vacancies will be filled."

"So it can be predicted that after the war is over and Europe is rebuilt, and factories resume work, competition in the international market will be more intense."

"And we took advantage of this period to build a strong industrial production capacity. If we don't digest it in time and find a stable overseas base, it will be very dangerous."

"So the southern countries and regions are our new positions for digesting the wealth obtained in the war, and incorporate these countries and regions into our commodity market and raw material supply system in East Africa."

"In this way, after the war, our industry will not shrink rapidly due to overproduction, so that our country can get through the difficult economic period."

In fact, after the war in the previous life, the world economy still ushered in a new prosperity. After all, the whole of Europe was hit hard by the war, and it took time for European countries to restore normal social production.

During the war, a large number of farmlands, houses, roads, and factories were destroyed, which also made Europe still have strong demand after the war.

When the European economy fully recovered, which was almost the same as the recovery of the German economy in the previous life, the whole world ushered in an unprecedented economic crisis, and this crisis also laid the seeds for World War II.

This is easy to understand. In the previous life, the United States' production capacity expanded rapidly during World War I. After the end of World War I, this capacity expansion continued due to the post-war depression in European society. However, when Britain, France, Germany and other countries resumed production, overcapacity in the market was bound to come.

So from an economic perspective, the outbreak of World War II is inseparable from the United States. After all, the culprit for the Great Depression before World War II was the disorderly expansion of crazy capital in the United States.

This involves two aspects. One is that the United States has a serious overcapacity, and the US government has turned a blind eye to risk choices. On the other hand, in order to rearm Germany, the United States has invested in Germany, which has led to the rapid recovery of German industry. Coupled with the recovery and development of industries in other countries, the market capacity in the short term cannot support this economic prosperity.

The fundamental reason why the United States and Germany are mentioned separately is that before World War II, the United States and Germany were the two most powerful industrial countries in the world, which made them have a huge impact on the world economy.

In this time and space, there is an additional heavyweight player, East Africa. Ernst can foresee that if an economic crisis occurs after the war in the future, it will only come earlier than in the previous life, and it will be larger in scale and more powerful.

Therefore, when Ernst already knows that such a far-reaching global economic crisis will inevitably break out, the dispatch of the East African ship becomes more important.

And there is no doubt that the most effective way to deal with economic crises is to transfer contradictions to colonies. This is also an important reason why Britain and France were able to easily survive economic crises in the past. This also reflects why Germany is more warlike than Britain and France.

In addition to the Junker aristocracy system, even if Germany does not provoke war, without colonies as reservoirs, its ability to deal with economic crises is much smaller than that of Britain and France. At this time, unless Germany is willing to carry out social reforms, benefit the people, and expand its domestic market capacity, even if it does so, it may not be effective, and it may backfire on itself.

In comparison, the risk of gambling like war is much smaller than that of active reform, so it is better to fight with Britain and France. Reform may destroy itself, and even if it succeeds, it can only temporarily help Germany survive the dangerous economic cycle.

Although war also has the risk of national destruction, its visible benefits are also huge. After all, the victor can have the hegemony of the whole Europe, so if Ernst is the ruler of Germany, he can only choose to go to war.

In the final analysis, social resources are limited in a certain period of time. If East Africa wants to survive the economic crisis safely, it must obtain more overseas markets and colonies, and they must be stable overseas markets and colonies.

For example, Germany's pre-war colonies seem to be large in scale, but the strength is basically not played, and Germany's investment has gone down the drain. Even if it were not for East Africa's support, Germany would not even see a little oil.

Therefore, the regional economic hegemony and colonies that East Africa is seeking must remember the lessons of Germany, and cannot wait until the end of the European war, when the original world order makers, Britain and France, reach out and hook and run away directly.

There are only two ways to develop economic colonies: one is the threat of force, and the other is inducement. The East African Expo belongs to the second point. By connecting with the markets of southern countries and regions, they will become dependent on East African industries.