African Entrepreneurship Record

While Mbeya and others were making suggestions for conquering Yeke Kingdom, the office building of the Hechingen Food Company in Vienna was also found.

Müller, the general manager of the Vienna Food Company selected by Ernst, is introducing the company headquarters building to Ernst.

The name of the new company is a combination of place name and function, so it is Vienna Food Company. The company's headquarters is mainly responsible for the overall planning and coordination of all food field affairs under the Hechingen Consortium, so it is built in the main city of Vienna where transportation and information are developed.

"Your Highness, this is the office location of our new company. Its original owner is Count Antonio of Salzburg. Count Antonio has been active in Salzburg and rarely comes to Vienna. This property has been vacant, so it is I planned to sell this place, and after many bargainings, I finally got this building for the company within the budget." Muller introduced to Ernst.

"Well, the environment is not bad, the transportation is very convenient, the location is well chosen, and you can handle business well while working here." Ernst commented.

"Your Highness is right. I took this into consideration at the beginning. This place is just a little bit away from the center of Vienna and connects to the rich area next to it.

The surrounding environment is elegant and far away from the hustle and bustle of the city. The surrounding land prices are also relatively high. As long as some professional renovations are carried out on this building in the future, customers will definitely feel at home.

As the company's headquarters, it is natural to leave a good impression on customers and facilitate our work. "Mueller said.

"You are also an old employee. You have always been very good in banking business. Will you be used to being transferred from the financial field to the food production field this time?" Ernst asked.

Mueller hurriedly said: "Your Highness, you can only make continuous progress by learning all the time when serving the consortium, not by what industry he is engaged in. After receiving your instructions, I have done a lot of research on the food industry in advance. I absolutely dare not Let down your cultivation.”

Ernst nodded and said: "Very good, but I still want to see what unique insights you have on the food industry, including your plans for the company's future development."

“After studying a lot of information and combining my previous work experience and common sense in life, I have some foolish opinions about the food industry.

At present, I think that in the food industry, if companies operate according to the traditional market model, they will be in doom.

We are living in an era of change, especially with the increasing impact of machines on the food industry.

The traditional food industry maintains operations with the most rudimentary products and production methods, especially Austria-Hungary and Tsarist Russia, which are the traditional agricultural powers in Europe.

However, through research on the agricultural and food industries of various countries in recent years, I found that the efficiency and utilization of grain processing in North Germany, France, etc. are accelerating behind Austria-Hungary and Tsarist Russia.

Among them, the application of machines is the absolute main force. The machine horsepower of the Austro-Hungarian Empire is now inferior to that of Germany, France and the United Kingdom.

Therefore, we should increase the application of new equipment and new technologies in the food field in the future.

The disadvantages of the Austro-Hungarian Empire are also our advantages in setting up our company in the Austro-Hungarian Empire. After we complete the construction of the industrial zone on the Danube River, we will be able to fill the gaps in the Austro-Hungarian Empire in related fields. "Mueller talked eloquently.

"It's good to think of this. Industrial development does have a great impact on agriculture. Using more machines can reduce the production cost of our products, but the food industry ultimately depends on whether customers are satisfied.

Low price does not mean that customers will buy it, but it must be considered comprehensively, such as taste, consumer positioning, product quality, marketing efforts, etc.

If the product does not get good promotion, it will still be unsaleable, so you must do a good job in packaging the product and send more high-quality advertisements.

At the same time, you should pay attention to the expansion of product categories, do more research on food preservation and cooking methods, and have more varieties for customers to choose from. Ernst suggested to Mueller.

"Yes, Your Highness, I will definitely pay attention to these matters in my daily work." Mueller promised.

"What I just said are just some ideas. What I am going to tell you below is the key point. You must remember it." Ernst said seriously, "The most taboo thing about food is safety, so you must pay close attention to hygiene. The problem is, there are also some preservative foods. Don’t add too much, but have a limit.

At that time, please ask a few experts to verify how much is appropriate, and then specify strict unified standards.

There is also public opinion that must be grasped, and some troublesome consumers must be dealt with privately in a timely manner to prevent some negative factors from spreading to society.

If it's a small problem, pay more and correct it in time. If it's a big problem, don't cover it up on your own, report it to me in time, otherwise you'll have to weigh the consequences yourself..."

Mueller shuddered when he heard this, and immediately said: "Your Highness, don't worry, I, Mueller, swear to God that I will follow your instructions as a work attitude, and I will never take it lightly."

Ernst was very satisfied with Muller's attitude, so he said kindly: "You don't have to worry too much. Making mistakes is not terrible. The only thing you should worry about is concealing mistakes. Is it work? As long as you are careful, you generally won't make them. Big mistake, especially since your abilities are pretty good, otherwise such a big company wouldn't give you the responsibility. Check your work more often, and I'll arrange a secretary to assist you in your work. I just need to remind you more. .”

Mueller heard this and said: "Thank you for your kindness, Your Highness. I will definitely serve the company with all my heart."

"Well, very good. In short, we need to pay attention to the keywords of technology, talent, food safety, and advertising, and develop the company according to this idea." Ernst said, "Also, how is the progress of the recent projects in the industrial park? Got it!"

When Ernst asked about the industrial park, Muller said: “The construction of the industrial park is ongoing, and we are currently building roads leading to the dock and train station.

The land in that area has been leveled and the factory buildings are under construction. Now a total of two factories have been built, a flour mill and a sugar factory. There will be several more factories in the future, and the drawings have been planned.

The entire industrial park is expected to be completed in June this year, and construction can start as soon as the machines are installed. "

"Well, very good. At that time, we must pay attention to the recruitment work, conduct more safety education for employees, and standardize the quality of workers. After all, machines still need workers to operate, and the food industry pays most attention to hygiene issues. Nowadays, many people do not pay attention to hygiene. But our Vienna Food Company must not do this. Big companies must have big company rules, and we must not do stupid things like destroying our own brands,” Ernst said.