After 2000, The Boss Came To Work, And The Bosses Of The Whole Network Cried

Although there is no way to get the information of Fuji Xun.

But put yourself in the shoes.

Think from the perspective of Fujixun.

Then comprehensively consider how they dealt with MSN, YY, Taobao Wangwang, and Mobile Fetion in the past.

It is not difficult to find some clues from it.

Su Yang analyzed.

"The previous communication software wanted to challenge the status of QQ, how did Tencent do it?"

"Let's talk about MSN first."

"MSN is the earliest rival of QQ."

"Microsoft organized the MSN R&D center in China, implemented localized operations, launched the MSN Chinese website, quickly cut into the telecom value-added business, and joined forces with Yahoo!

It holds nearly half of the instant messaging users in the world.

"In this case, QQ is almost a lost situation."

"But how does QQ do it?"

"It is also a dating software for social chatting, but QQ has discovered a fatal shortcoming of M$ - that is, there is no function of chatting with strangers."

"Although this function is insignificant, it coincides with the online needs of the first generation of Internet users when the Internet was just born.

"Under the guidance of this kind of product thinking, QQ wins through content iteration and function."

"In just two years, we fought a beautiful 'turnaround', making Microsoft give up MSN, and let MSN withdraw from the Chinese market."

Finish MSN.

Su Yang continued.

"After talking about MSN, let's look at Fetion again."

"Fetion is a product launched by China Mobile."

"Through strong publicity and supporting services, coupled with a strong natural user base, Fetion was once unstoppable and forced QQ into a corner."

"But in the face of Fetion, QQ not only survived, but also wiped out Fetion completely. How did they do it?"

"Let's talk about the advantages of Fetion first."

"Fetion's advantage is that with the help of a strong user base, it can directly send messages to the other party's mobile phone through the computer terminal, enabling real-time communication."

"This is Fetion's advantage, but it is also their natural disadvantage."

"Because only mobile users can use Fetion! And there is a fee!"

"This is the natural deficiency and restriction."

"It is precisely because of this point that QQ vigorously promotes free communication, breaks the game from the content, and finally defeats Fetion.

Take the example of Fetion.

Su Yang concluded.

"It is not difficult to see from the above two cases.

"Tengxun's approach, as always, is to give full play to QQ's comprehensive and diverse advantages and target the opponent's weak points."

"Content is king! Demand wins!"

"And now, what is WeChat's weakness?"

Su Yang finished speaking.

Everyone couldn't help but fell into deep thought.

According to the previous case analysis.

Not surprisingly.

QQ is to designate strategies for the weak points of WeChat.

So... where is WeChat's weakness?

Riot Games is in a meeting.

Fuji Xun is also in a meeting 227.

President Teng glanced around the audience.

"If you have any ideas, let's talk about it.

Tell me?

say what?

Naturally, talk about how to deal with WeChat.

His voice fell to the ground.

immediately.

There was a sound of discussion in the audience.

After a while.

Someone stood up.

"Mr. Teng, according to the current content of WeChat, I think it has one of the biggest drawbacks!"

heard the words.

Mr. Teng's eyes lit up.

"oh?"

"What?"

The man analyzed.

“I think the weakness of WeChat is too obvious!”

"They are a chat software that relies on the farm, and the root lies in the farm!"

"As long as we kill the farm and grab all the users, there will be no one on WeChat!"

This person has a well-thought-out expression.

Said very confidently.

However, Mr. Teng listened to it.

His face turned black!

"idiot!"

"The farm is an incubator!"

"WeChat is now online, and users have already been attracted to WeChat!"

"Get rid of it?"

"How to kill it?"

"Can you dry the farm to death in two days, idiot!"

President Teng was furious.

Scolded an idiot twice in a row!

The farm built a basic social network, and WeChat came into being.

Now the main battlefield has come to WeChat!

He was still thinking about the farm!

What is this if it's not an idiot?

kill?

Unless the farm is killed at the speed of light within two days.

Otherwise, taking action on the farm is a stupid idea that can't be more stupid!

It has no effect at all!

Mr. Teng scolded twice.

Panting.

It seems that he is not lightly pissed off.

And at this time.

Another person stood up.

"Mr. Teng, I think the importance of farms on WeChat has shrunk significantly."

"Today's plan, the first thing we need to do is to analyze the pros and cons of WeChat.

"Find out its pain points and prescribe the right medicine!"

"Only in this way can its development be curbed and its expansion blocked!"

These words coincided with Mr. Teng's message.

President Teng nodded.

"Go on."

"What is WeChat's weakness?"

What are the weaknesses of WeChat?

Think about it.

Xu Xiaolong said thoughtfully.

"Boss, your consciousness refers to... the user's group attributes?"

Su Yang gave Lao Xu an appreciative look.

nodded.

"This is one of them."

Yang Weiwei added.

"I see!"

"It's because the users are older! The stickiness (ccaj) is weak!"

The user is old and weak!

Although this is rough to say.

But... to the point!

Su Yang nodded in satisfaction.

"That's right, this is it!"

He stood up, looked around the crowd disdainfully, and said.

"WeChat started from a farm."

"It is a user network built from acquaintance social networking."

"WeChat's development direction is to first stabilize the existing, new netizens who have just joined the Internet, as well as the older Internet users who are not the target group of QQ.

"Use them as anchors to diverge."

"Taking the acquaintance social network as the context, develop a larger and overall audience of netizens."

"Supplemented by functional clusters different from QQ, we can grasp the preferences of this user, stabilize our basic disk, build a user ecology, and expand the basic user group.

"So our main question right now."

"That's how to retain our target users in the first stage!"

"Stabilize this type of older user group without losing it!"

The crux has been found.

The next step is to prescribe the right medicine.

But listen to what Su Yang said.

Everyone knew that he must have a plan in mind.

Liu Shuyan said: "Oh, boss, don't be a fool, we will listen to you on what to do."

The little secretary, Xu Xiaolong and others also nodded.

Su Yang smiled.

It's not that he's trying to be tricky.

As the saying goes, one person counts the short, and two count the long.

Only by brainstorming can we check for leaks and fill in vacancies.

Moreover.

Do not guide and develop their abilities in this area.

Is it possible that he will do everything by himself in the future?

But Su Yang also knows.

Transform from a gamer to an Internet person.

Thinking also needs a buffer space.

So I didn't hold my appetite anymore.

He opened his mouth and explained.

Fuji news.

Get the approval of Mr. Teng.

The man thought for a moment.

Said.

"For now."

“WeChat’s strategy couldn’t be clearer.”

"Different from socializing with strangers on QQ, they focus on socializing with acquaintances!"

"Focus on the farm to attract the part of the Internet users that I have neglected and failed to win.

"And then spread down through this group."

"Building a larger user base with acquaintance social networking can erode and divide our existing QQ user base."

"So the most important thing for WeChat now is how to retain the existing user base!"

Well-founded.

This analysis.

Mr. Teng couldn't help nodding when he listened.

"So, in your opinion, how should we respond?"

How to deal with it.

Of course, it refers to how to grab the first batch of WeChat users!

The man thought about it.

Make a proposal.

"Previously we focused on young people, ignoring new netizens and older users, which gave WeChat an opportunity."

"How did WeChat attract them?"

"The main target is the farm."

"Why can such a small game like farming, which is not too brilliant, have such a big appeal to them?"

"I think the most important thing is the word social!"

"I think we can enter the game from this angle?"

"Isn't the point about being social?"

"If we can also launch some products such as small social games, or more novel content with strong social attributes, can we also achieve our goals, shake their user base, and win users over?"

Although it's a long story.

But the meaning is obvious.

The successful breakthrough of WeChat can lead to the birth of others.

The farm is his protective color.

It is also an important means of retaining users!

Since the fist can do things.

So why not QQ?

heard the words.

President Teng thought for a moment.

There was a flash of determination in his eyes.

It seems that he has made up his mind.

Make a decision!

"good!"

"Just do as you say!"

With a decision.

Things are easy to handle.

soon.

Fujixun decided on his work ideas.

One: Didn’t Riot rely on the farm to create a WeChat account?

Fujixun also has a QQ restaurant!

The first step is to produce a new social software from the QQ restaurant.

The main focus is the elderly and new Internet users.

It overlaps with the target audience of WeChat!

Grab the user base!

Two: QQ restaurant is only the first step.

Outside of the restaurant, in the new social software, continue to open up new paths!

Continue to develop and produce products with strong social attributes!

Consolidate and consolidate the target customer base!

Do both!

Even if we can't fix WeChat.

It can also prevent it from growing further and spreading out more users!

Fuji Xun has determined countermeasures against WeChat.

And the other side.

Fist is also aware of its weaknesses.

Push back the possible actions Fuji Xun may take.

Be prepared to counter their countermeasures!

Facing the curious eyes of Xu Xiaolong, Liu Shuyan and others.

Su Yang said.

"WeChat's weaknesses are not difficult for Fujixun to discover.

"The so-called prescribing the right medicine, they can do nothing more than two things."

Come up with a competing product similar to WeChat and compete with us for users. "

"Second, come up with strong social products like Hefarm to retain customers.

"We don't need to worry about the first point."

"Among similar competing products, I think there should be nothing better than WeChat.

"As for the second point, social products

Speaking of which.

Su Yang paused.

Suddenly laughed.

Xu Xiaolong and the others looked at each other.

Also smiled tacitly.

Competitors.

Isn't that just a jump and a sheep?

So this is the meaning of the small program function launched before?

Mr. Su had expected Fujin's actions long ago, and was already in the local area?

Su Yang laughed.

"Tengxun will make strong social products to stabilize user retention."

"However, we have already prepared products with similar attributes such as jumping and jumping."

"Everyone has participated in the development of these two products, and they should know their quality well."

"So I don't think that's a problem.

Xu Xiaolong nodded.

He personally participated in and supervised the development of these two products.

Say it bluntly.

Although the game is very simple and compact, but in terms of social interaction alone...it is no less than a farm!

After finishing these two points.

Su Yang continued to add.

"Of course, the above two points of preparation can at best allow us not to fall behind in the face of Fuji Xun's countermeasures."

"If you want to win completely and get out of Fujixun's siege, that's not enough."

"So we have to prepare something else."

Xu Xiaolong couldn't help asking.

"Other things? Mr. Su, what do you mean?"

The problem just exited.

Xu Xiaolong suddenly.

A flash of inspiration!

He thought of the third-party payment license Su Yang obtained from the China Banking Regulatory Bureau on a business trip last month!

Su Yang chuckled.

said softly.

"This other thing...I call it - WeChat Red Packets."

WeChat red envelope!

hear this.

Everyone froze for a moment!

Move the red envelopes online?

This... this also works?

In the current mobile Internet environment.

Only Alipay has payment attributes.

But it has no social attributes!

Add red envelopes to WeChat and add payment attributes.

It is equivalent to taking the advantages of both Alipay and QQ!

In this way.

Is there any reason not to fire?

After all, the WeChat payment in the previous life has already explained everything...Mobile payment, this is one of the four new Chinese inventions of the 21st century!

Predict your predictions!

Su Yang is Fuji Xun's upcoming counterattack.

Deploy ahead of time.

now.

Except for a few attendees.

No one knew of his plans.

And the outside world.

As events ferment.

The news that WeChat exploded.

It has spread far and wide!

In the unit dormitory of the workplace research team.

Zhang Bo saw the news that WeChat became popular.

And after Lei Jun's analysis of Su Yang's long blog post on Fujixun's layout.

I couldn't hide the excitement on my face!

"Wonderful!"

"Bravo!"

"Cultivate the plank road brightly, and keep the warehouse in the dark!"

"Under the eyes of Fujixun, we created WeChat in front of them! This... is this a post-00?"

Su Yang's strategy and courage.

Zhang Bo was deeply impressed!

The group of people in the research team actually said that Riot Games has no research value?

Say Su Yang has no observation value?

Ah.

Just blinded their dog eyes!

Jingle Bell--

At this time.

The phone rang suddenly.

Zhang Bo picked up the phone.

that end.

Once again came the urging of Team Leader Wang.

"It's been almost two months!"

"Zhang Bo, when are you willing to leave that crappy show? Don't watch that crappy company like Riot?!"

"I told you earlier that Riot Games has no observation value! There is no need for research!"

"How long has it been? It hasn't started to make a profit yet. There is no need for such a company to waste time!"

"This week...no, come back to me tomorrow!"

Urged again and again.

Zhang Bo said to wait every time.

this time.

Team leader Wang seemed to have completely worn out his patience.

He no longer wants Zhang Bo to continue wasting time on Riot Games.

But who would have guessed.

After hearing another urging from Team Leader Wang.

Zhang Bo didn't have the same bitter face as before.

Instead, he frowned!

Eyebrows danced!

"Team leader, big discovery! Big news! Great work!"

"Fist has won a beautiful battle this time! Team leader, let me tell you..."

Before Zhang Bo could finish speaking excitedly.

Team Leader Wang couldn't help but snorted coldly.

"Victory? Heh, don't tell me that you beat Yuexun down with your fist?"

How many years has Fujishine been a giant?

How old is the fist?

Team leader Ren scoffed at Zhang Bo's claim of a big victory.

However.

Unexpectedly, Zhang Bo gasped in surprise.

"Huh? Team leader, how do you know?"

"ah?"

Team leader Wang.

Immediately stunned! .