After 2000, The Boss Came To Work, And The Bosses Of The Whole Network Cried

Short video + e-commerce?

Are you still messing around?

I heard Su Yang suddenly mentioned this one.

Xu Xiaolong was suddenly at a loss.

We are a game company.

Span from gaming to social.

That would have crossed the line enough.

Now the social project is just getting on the right track.

Well... turn around and start a short video project, and enter the e-commerce field?

What is this unfolding?

Xu Xiaolong couldn't keep up with Su Yang's brain circuit.

This stall...why is it getting bigger and bigger?

"President Su, I don't understand what you're talking about... Uh, e-commerce and short videos, can they be linked?"

short video.

In Xu Xiaolong's impression.

Probably those videos on a certain blog that are only a few minutes long.

Or short videos such as station B, watermelon video, and today's headlines.

Videos of this length are a few minutes in length.

It is true that there has been a gradual increase in traffic in recent years.

But...it doesn't seem to be a good profit point, right?

And to link up with e-commerce?

How to link?

Could it be an advertisement?

Xu Xiaolong thought about it randomly.

I probably think that's the possibility.

After all, the main source of income for video platforms is now advertising.

Think about it.

Xu Xiaolong gave a cautious opinion.

"Boss, I think, we still focus on WeChat and do a good job of WeChat, what do you think?"

"For short videos, I think the profit margin is a bit small."

"The economy has been sluggish in recent years, and not so many advertisers are willing to invest money.

"Let's talk about e-commerce."

"Now the domestic e-commerce landscape has almost solidified.

"With Taobao and JD.com, there is actually not much room left for maneuvering."

Short video profit margin is small?

Is there not much room for e-commerce to operate?

hear this.

Su Yang couldn't help but burst out laughing.

at the same time.

It also made him firmer in his inner thoughts!

Even Xu Xiaolong felt so.

So what about the rest of the industry?

I'm afraid everyone thinks that these two have nothing to do with each other!

Nobody does.

There is a lot to do!

Su Yang laughed.

"Old Xu, you are just thinking wrong."

"Short video and e-commerce not only have a head start, but also have a lot of room for operation!"

Xu Xiaolong was taken aback.

"Um?"

he asked curiously.

22 "Boss, what do you mean?"

"Let's talk about short videos first."

Su Yang smiled.

explained.

"First, I want to correct one of your concepts."

"The short videos I'm talking about are not the few-minute-long videos you see on certain blogs, station B, and Xigua.

"In my opinion, a video like that is too long to be called a short video.

hear this.

Xu Xiaolong was slightly surprised.

A few minutes of video can't be called short?

Could it be that boss, you still want to do that for a few seconds?

"But no matter how short it is, you can't see much, right? It's gone after the beginning?"

Xu Xiaolong was puzzled.

in his cognition.

If the length of the video is as short as a few seconds or even a dozen seconds, it is not called a video.

Such a short content length.

Nothing to see at all!

However.

Meet his disbelief.

But only see.

Su Yang nodded.

He nodded and smiled.

"That's right, what we want to do is this kind of short video!"

"Small is a few seconds, tens of seconds, long tsk is at most tens of seconds, a minute."

"short!"

"This is the main core!"

Xu Xiaolong couldn't help it: "But it's so short, can anyone watch it? Will users like this short video format?"

"Why don't you like it?"

Su Yang said: "Because the video is short, the content that can be shown is the essence!"

"And the extremely short video mode is more in line with people's fragmented reading habits in today's fast-paced life."

"There is no transition and connection, and the short videos are wonderful, which is especially suitable for the fast-paced habit of people's content input.

"And compared with the traditional content output mode, fast-paced, fragmented, combined with music, video and other means, and high creativity, these are the advantages of short videos."

Easy to understand.

Su Yang will be the next world—no, it should be the original world.

He briefly explained the short video form of the original world in a simple way.

Xu Xiaolong just didn't expect the short video to be so short.

It's still possible to do that!

But that doesn't prove he doesn't have vision.

After Su Yang's explanation.

After having a general vague concept in my mind.

He knew it right away.

Short video...a lot to do!

but.

Another problem also came out.

"boss."

"I feel that the short video is tricky."

"But...it doesn't seem to be profitable to be a platform, right?"

Xu Xiaolong said with a little worry.

in the current Internet environment.

In fact, the situation of video platform projects is not very optimistic.

Take a strange art as an example.

As one of the three major video platforms in China, a certain uprising has over 100 million subscribers.

in the latest quarterly financial report.

In the first quarter of this year, just at the beginning of the year, it reached a net loss of 1.4 billion!

And that's how it's been since it came out.

11th consecutive year of losses!

One of the leading domestic video platforms.

Hundreds of millions of paying users.

It was able to lose money for 11 consecutive years.

This is enough to prove how difficult it is to make videos in China, or to be a video platform!

Xu Xiaolong has this concern.

It was also expected by Su Yang.

But obviously he was thinking about it.

Su Yang smiled and said.

"We are different from a certain Qiyi."

"We even said that the short video platform we want to build is different from any other video platform in China.

Xu Xiaolong looked at Su Yang in confusion.

It seems that there are questions to ask.

"Don't rush to ask, just listen to me first.

Su Yang waved his hand.

Hold Xu Xiaolong's question back to his stomach.

Continue to analyze.

"The reason why platforms such as Qiyi and Tencent are losing money."

"The reason doesn't care about two."

"The first is the high cost."

"The second is the low revenue."

"The cost is high, it goes without saying."

"In recent years, the copyright movement in the film and television industry has been vigorous, and any work with a little traffic can be sold at a high price.

"Video platforms have a lot of financial pressure just to introduce content."

"Combined with the cost of broadband, it is also a considerable expense."

"Plus that in terms of publicity, marketing...they're just too expensive."

In Huaxia.

As the video platform war started.

The Fujixun department and the Ari department started a money-burning war.

The entire long video platform showed faint signs of being unable to stop the car.

Competition for resources.

Spend money like crazy on content purchases.

The price of film and television works has been raised higher and higher.

Compete for users.

Build the flow pool bigger and bigger.

The annual broadband fee is in the billions.

In a word.

In Huaxia.

If there is no large domestic capital behind it, or a foreign consortium for blood supply.

Can't play the video platform at all.

As the saying goes, "the wool comes from the dog, and the pig pays the bill"

But now.

Gradually, many 'pigs' stopped paying the bill.

The life of the video platform is gradually becoming more and more difficult.

"After finishing the cost, let's talk about revenue."

Su Yang said.

"The income sources of domestic video websites mainly come from three aspects."

"One is membership income."

"Current video sites all implement a membership system, and rely on membership fees to earn income."

"The second is advertising revenue.

"The ability to get advertising revenue is related to the platform's traffic and users. If you want to increase advertising revenue, you must introduce more excellent works and do drainage. This is back to increasing expenses."

"Three, just rely on the platform to do some private work, do technology outsourcing and so on.

"The income from this part is very meager."

Analyze completion costs and revenue.

Su Yang laughed.

"Domestic video platforms are struggling, but flat costs are high and revenues are limited."

"But the short video platform is not so troublesome at all."

"cost?"

"We are a short video platform."

"A platform for doing things."

"All content short videos are created by users."

"We don't have the cost issue of content introduction."

"As for revenue."

"Advertising revenue is one aspect...but you also mentioned one point, the current economic downturn in the overall environment, almost most companies have subtracted their advertising investment

"So we can't just rely on advertising in terms of revenue."

Xu Xiaolong immediately said: "So this is the e-commerce you mentioned?"

"That's right!"

Su Yang snapped his fingers.

"It's e-commerce!"

Speaking of e-commerce.

Most people still think of Taobao, JD.com, Suning, and Vipshop as products of the e-commerce 1.0 era.

However, as the scale of consumption continues to expand, consumption patterns continue to upgrade.

Live e-commerce has become another major outlet in the e-commerce industry.

In other words, the era of e-commerce 2.0 has begun.

According to the relevant data statistics report display.

As of 2022.

The number of users of Huaxia e-commerce live broadcast has reached 569 million.

Accounting for 44.6% of the total Internet users

44.6%!

All over China, the general mobile phone is the user group of live broadcast + e-commerce.

What a scary number.

Under the guidance of this trend.

Douyin has become another major live broadcast platform besides Taobao!

From the perspective of active users.

Taobao had 774 million active users in June 2022.

And Douyin is 780.1 million!

From the perspective of platform share.

Taobao live broadcast consumers accounted for 68.5%.

And Douyin is 57.8%.

From the perspective of market turnover.

Taobao's GMV in 2021 will exceed 500 billion.

And Douyin e-commerce...over 800 billion yuan!

When most people talk about e-commerce, they only think of Taobao and JD.com.

Few people will immediately think of Douyin.

Connect Douyin, which makes short videos, with e-commerce.

No one can think of it.

Ari runs such a stable e-commerce empire.

It was outflanked by Douyin who made a short video, and even surpassed it!

now.

no vibrato thorns

Excited.

Taobao has not yet found the method of "live streaming with goods".

This.

Also Su Yang in the field of e-commerce.

The only chance to overtake on a curve!

Su Yang analyzed.

"in the past."

"From the perspective of traditional e-commerce practitioners."

"What is e-commerce?"

"E-commerce means that users have already decided on the products they need, and then search for product information through search engines, compare and then choose to buy."

"If you still just follow this set of procedures to do e-commerce."

"Don't talk about ten years, even if it takes another twenty years, no one can surpass Taobao!"

"So what are we going to do?"

Xu Xiaolong pondered for a moment.

Give an answer.

"Boss, you mean a short video.

"That's right!" Su Yang nodded.

"Compared with traditional e-commerce, I prefer the new model of short video + e-commerce—I would like to call it the same as 'content e-commerce',

"Traditional e-commerce is that users think about what they need before they search, compare and complete the purchase.

"Content e-commerce is an express train to catch the era of Internet information fragmentation."

"Through the dissemination of high-quality content, it can arouse users' interest and purchase desire.

"That's a word often mentioned by many female netizens - planting grass!"

"Stimulating commodity consumption through content consumption, Lao Xu, this is the way to make a living with short videos."

"Only relying on a single advertising revenue?"

"That's no less than holding a golden rice bowl and begging for food."

Su Yang's words.

Let Xu Xiaolong know the field of short video for the first time.

It is also the first time to derive from short video to e-commerce, and then come into contact with the concept of "content e-commerce".

Although still a little ignorant for the time being.

But don't know why.

Old Xu immediately sprouted a strong interest!

Compared with WeChat.

It seems...short video + e-commerce.

Maybe that's what he really wants to do!

In fact, people who have a little understanding of socioeconomics.

They all have different levels of understanding of the nature of the world, the economy, money, and how to make money.

Why 100 now in this era.

We often hear all kinds of complaints?

There are often people who think that it is useless to study, it is useless to work part-time, and they can’t afford a house after 20 years of being a cow?

Why are there more and more complaints now?

More and more people are dissatisfied?

Essentially.

It is because all walks of life are basically solidified now.

All kinds of playing methods have been finalized!

Why do they feel pain and discomfort?

Because this society has developed to this day, the returns that can be obtained from productive efforts are already very low.

I want to live a comfortable life.

Productive effort alone is of no use.

Working hard, being an ox and a horse, can only become the cornerstone of this world --- the euphemistic name is to sacrifice the ego, and the small family gathers to become everyone.

Since productive effort is useless.

So what's the use of effort?

The answer is - distributed effort!

So what is distributive effort?

for example.

Some people are buried in moving bricks, building houses and laying tiles.

Two months of hard work moving bricks.

Perhaps it is not as high as the income of others lying around collecting rent.

The former is a productive endeavor.

The latter is a distributive effort.

If you want to live a "future" life, you must hook up with distributive efforts.

So how do you hook it up?

The premise of distributive effort is that you own the means of production!

But this society has developed to the present.

All walks of life have basically solidified.

All necessary means of production have been divided up.

How to obtain production data?

You can't expect those with vested interests to spit out the means of production that you have eaten into your mouth—unless there is another land GM and the houses in the hands of the landlords are divided, but that is obviously

impossible.

so.

You can only find new means of production.

And in this world.

Only one means of production has not been divided up.

That is the Internet.

on the internet.

For example, a blogger with 100W fans.

These 100W fans are the means of production.

hold these resources.

They can be advertised.

You can start a live broadcast.

There is a great "future".

So now what Su Yang has to do.

It is to obtain new means of production on the Internet.

He wants to do vibrato.

To the user.

To traffic.

And it's 'content traffic'!

As long as you master the content traffic, you will master hundreds of millions of traffic users.

At that time, he will also become a new mountain in the Internet field.

At that time, all the resistance that hindered him will no longer exist.

What greets him will be a wide and unimpeded Tongtian Avenue!

Su Yang's short video + e-commerce has given Xu Xiaolong countless inspirations.

And in the outside world.

Accompanied by Fuji Xun's counterattack shot.

WeChat also started a new job on the mini-game simultaneously.

The two products that will trigger a phenomenon - jump and jump, go online!

ps: I didn’t want to write something like this at first, but I can’t stop writing it~

I believe that those who read it should also gain something... right?