After rebirth, I just want to win

It cannot be said that only companies that make money have good remuneration, but companies in the gaming and pharmaceutical industries not only have high salaries, but also have really good remuneration.

Let’s take Du Yongchao’s pharmaceutical company as an example.

Du Yongchao's company holds team building meetings every once in a while. Some time ago, the department went to Qingdao for a trip and went rafting in the mountains. It was not at all like the treatment that social animals should have. The key is that the salary is not low.

If you want a horse to run, you must give it grass.

This is a famous saying that he has always told Li Huina and Ruan Shuning, and there is no problem at all.

You want people to work without paying you?

Want to have sex for free?

How can there be such a good thing in the world?

Xia Chuan complained, and then drove into the company's gate.

Pei Ying was not here today, and he was really not used to it, but he couldn't be too stubborn and drag her to the company right away.

The company's development has been smooth recently, and the business of its subsidiaries is also increasing. Kuaishou has more and more contacts with merchants both offline and online. It has set up departments similar to Meituan and Ele.me to specifically imitate people. Go offline and do online promotion and marketing.

Just like the external relations department of the student union goes to the store to solicit sponsorship.

It’s just that Kuaishou provides a platform and does not have its own stores or products. It is more straightforward like Didi.

I called Zheng Chenghua and asked Manager Lu to come over. He is currently the head of Aowu Studio and is also an old friend of Zheng Chenghua. He was very adamant when he came to the company as a poacher and refused to come.

But when the little monster became famous, he became richer than anyone else.

It's a pity that even though he has solid skills and experience, he came a little late and is currently only the manager of the studio. Although Zheng Chenghua has similar experience and similar skills, he is already the director of the technical department and has been promoted a lot. .

This was the opportunity, and he seized it back then.

"Mr. Xia, is it possible that there is a new project?"

Zheng Chenghua was also the fastest and the flatterer was the smoothest and smoothest.

Xia Chuan smiled and said: "Are you the roundworm in my belly, you already know this, or do you think you can read my mind, guess what I am thinking about now?"

"I guess it's Raiko!"

"You are really the one."

Xia Chuan pointed at him: "You have ruined all the newbies in the company. I heard from Ding Shuan that you took some intern students to massage their feet last time?"

"Mr. The look from the school gate.”

Zheng Chenghua sighed, looking as if he wanted to kill him or cut him into pieces. "Ding Shu'an is definitely trying to get my position, and I am here to help others, not to do anything bad."

Xia Chuan smiled and said nothing. Shente Niang was happy to help others. Wasn't that poverty alleviation?

"Okay, let someone come to the conference room. There is a new project. Manager Lu, you are responsible for this project. With your ability, I believe you can complete the tasks I assigned you quickly. One department can also have two directors."

"Mr. Xia, thank you very much for your promotion..."

Lu Liangou moved closer.

Zheng Chenghua chuckled. If you didn't come when I asked you to come, you will suffer now.

Mr. Xia's ability to draw cakes is not average.

But everything has come true. When the cake is in his mouth, how can he, the eater, not know whether it tastes good or not?

For a moment, Zheng Chenghua felt a sense of crisis.

Not long after, some leaders sat empty-handed in the huge meeting.

There are a lot of people on holiday today, and only some of the company's leaders are here.

Zheng Chenghua looked at the frame on the screen. It was a puzzle game. Little Monster hadn't developed such a game for a while. He thought he would never have a chance in the future.

After all, there are now many types of Little Monster games with many tricks, and shooting games are now being developed. Anyone with a discerning eye knows that Little Monster is not only catching up with Tenda, but also vaguely trying to replace it.

Tengda may not know it, but what can they do?

Others can develop high-quality products, but he can only leave them alone. In the end, he and the little monster reached a settlement, and now they no longer sue each other, but cooperate.

You must know that in the recent period, after acquiring Tengda's channels, Little Monster's performance has been rising steadily, rising by a whole level.

"Mr. Xia, there should be a lot of puzzle games in China. Is there still a market for this game?"

"Has the research team investigated?"

Xia Chuan smiled and said, "No? Have you analyzed it? No, right? Do you know why Xiaoxiaole makes money? Who can answer my question?"

Xia Chuan's series of questions made the conference room quiet.

"Mr. Xia, because the gameplay of the game is simple."

"That's right, think about our company's parkour games. Is it because they are easy to use and fast that they can create miracles?"

Xia Chuan smiled: "Director Zheng is right. As we all know, Xiaomi games have a wide audience because they are simple. Part of the reason is because they are free games, and the recharge amounts for purchasing props and physical strength are also very cheap. The amount is only a few dozen yuan, and the amount of hundreds is already huge. One charge is enough to play for a long time..."

Why has Xiaoxiaole been so popular for so many years and still so profitable?

Xia Chuan has also thought about this problem. There are many reasons. First, the gameplay is simple and suitable for passing time.

Because the gameplay of Xiaoxiaole is simple, it only takes tens of seconds to play a game quickly. Just like the short videos of the current subsidiary Kuaishou, you can open it and play it anytime and anywhere, regardless of time or place, which fully meets the needs of "fragmented" entertainment in today's fast-paced era.

This is also a mainstream route for the next game, and it is also the biggest advantage. He has talked about this more than once or twice in meetings.

Let’s talk about physical strength. The consumption of 5 physical strength/game. Generally speaking, the upper limit of physical strength is 25 or 30 points. In other words, it only takes a few minutes to consume all the physical strength. If it is a chicken game, the equipment is probably still available. Not finished picking it up.

When you go to work on a crowded subway and kill time, the result is obvious.

This gameplay logic allows Xiaoxiaole to have a large player market.

The second is “just one step away” impulse consumption.

The levels in Xiaoxiaole gradually increase from easy to difficult. You can pass the first few levels smoothly. When you are getting to the top of your game, you suddenly get stuck on a level. There are only a few steps left to win. Now the game also gives you a choice. Opportunity, for a small price (gold bars, gold coins, etc.) you can get the opportunity to take 5 additional steps.

Therefore, many players who have won several games in a row but are stuck at this step, or who have been stuck at this step for many days, will fall into an impulsive consumption mentality. They spend six yuan to recharge to gain steps or eliminate props, and use shortcuts to eliminate the "only one step away" frustration.

This is also done on Angry Birds.

The third is the "human sea tactic" targeting the sinking market.

Most mobile games, such as King of Kings and Chicken Game, mainly target young male players who are easy to spend money to buy equipment, and the gameplay requires skills and the game threshold is relatively high.

The newly emerged mini-games rely on simple game rules to attract a large number of users from the lower-tier market who are not taken seriously by mainstream game manufacturers.

Don’t think that the elderly have no spending power. For those born in the 1960s who wear reading glasses and are keen on playing games, the per capita recharge amount is three times that of those born in the 2000s.

What old player?

That's his old treasure!

When the user base increases, even if the per capita consumption is 6 yuan, it is an absolutely considerable profit.

The last point is to meet stress relief and social needs.

Match-match games are often accompanied by gorgeous explosion special effects and addictive sound effects when they are eliminated, especially when they are eliminated in a row or props, which makes players easily feel a sense of relief while playing.

In addition, it is quick to pick up and the difficulty increases step by step. Once you play, you will easily get addicted and unable to stop.

Most of Xiaoxiaole is bound to the account of the social platform. After registration, you can see the ranking of your friends, and you can also get props and step rewards for sharing links. Unknowingly, taking advantage of players' stress relief and social needs, Xiaoxiaole once again The user area has been expanded and more recharges have been obtained.

At the same time, advertising revenue is also a major source of income for Xiaoxiaole.

Little Monster's current advertising revenue source is very considerable.

In many games, in addition to purchasing props, there is also an option to "watch ads" when getting more physical strength and extra steps. When players need props but don't want to spend money, they will naturally click on the ads to get rewards.

He doesn't need and doesn't really care about the players who are lost due to advertisements.

After all, even if user stickiness is not great, for Xiaoxiaole games for all age groups, as long as the user base is large enough, nothing will be a problem.

Therefore, as long as user needs and mentality are not subverted, as long as there is a vacancy in the mainstream market, Xiaoxiaole games can continue to fill this market space, and their myth of attracting money can continue.

For him, as a developer, how to use similar logic in subdivided areas to create a "hit miracle" is also something that needs to be done.

After the one-hour meeting, Xia Chuan handed over this important project to Manager Lu.

At Little Monster, there is never a shortage of projects.

"Don't say three days, give me a satisfactory answer in one week."

Xia Chuan was given a few days of grace, which was quite relaxing for an old team.

"Mr. Xia, one week..."

Manager Lu said excitedly: "It takes others a week, but I only need three days. In three days, I and my team can help you complete this project!"

"Okay, then in three days, let me see if you can match Zheng Chenghua's ability."

Xia Chuan provoked a moment, then left a figure behind.

After settling this matter, Xia Chuan left the little monster. He had promised Lao Xia and Aunt Mei before, looked at the time and called Xia Qing: "Are you busy?"

"In the hotel? It won't be busy if you come."

Xia Qing's voice was laced with a smile.

Look, what an emotionally intelligent answer.

"Go over right away. Don't eat out at night. Eat at home."

Xia Chuan's words can warm Xia Qing's whole day.

After leaving the company, Xia Chuan took a look at the vacant land. It would be time to apply for it in a while. Regarding the building, Jiang Jiandong had contacted him before, but he was not particularly relieved to hand over this project to the other party. He was also a middleman, so he asked Excuse refused.

After a while, it will be time to encircle the area and turn it into a 'Little Monster Technology Park'.

Xia Chuan raised the corners of his mouth slightly and closed the 62s sun visor.

When he arrived at the hotel, Xia Qing was already waiting at the door, along with another woman in her thirties who was also the hotel lobby manager.

"Hello, Mr. Xia."

"Um."

Xia Chuan said hello to give Xia Qing some face.

"Manager Zheng, I'll go up first."

"Well, let's talk later."

After getting on the elevator, Xia Qing introduced: "Her name is Zheng Jingyu, thirty-four years old, lobby manager, mother of two children, divorced with children, living at home..."

"No, why did you introduce it so clearly?"

Xia Chuan's dark face was hidden in the shadows: "What do you mean, do you think I would be interested in a divorced person with a baby?"

"Then what were you staring at her legs just now?"

"She was wearing black stockings, and I glanced at her subconsciously."

"Okay, I'll go back and change it later. If you don't stare long enough..." Xia Qing sneered twice.

Xia Chuan said happily: "Our father asked you to go back for dinner."

"Ah...really?"

In an instant, Xia Qing's cold face warmed up, and she was a little at a loss: "Well, I won't delay. I'll leave early today and buy something to take with me."

"What should you bring back to your home? It's Cheng Yixiao's birthday today, so just buy a gift."

"It's Cheng Yixiao's birthday."

Xia Qing was slightly startled, that little jealous little follower?

hehe.

"I know, you sit down for a while, I'll give you some instructions and then leave."

"You go about your business, I'll sit down for a while."

Xia Chuan sat on the sofa. The hotel was a five-star hotel. It didn't have much advantage compared to new hotels. However, it also had some main consumer groups, such as those who were used to living here, and leaders of large companies on business trips.

About five minutes later, Xia Qing came over with a bag on her shoulder. She had a straight waist and was like the 'sister' on the Internet. She looked very cool and cool. Don't tell me, if Xia Qing goes to the entertainment industry and has a good connection background It may not be worse than Li Huina.

"What are you doing standing still? Let's go?"

"nice."

Xia Chuan followed.

The corners of Xia Qing's mouth raised slightly: "Can't you see enough?"

"certainly."

Xia Chuan usually doesn't say earthy love words, but occasionally it's not bad as a seasoning.

I took Xia Qing to buy gifts. Seeing that it was almost time, I bought some ready-made dishes.

Not long after, Jinling Garden.

Jiang He and Jiang Jingyi went to the Porsche Club Club dinner in the evening, so they wouldn't come home. Xia Chuan didn't need to worry. If they didn't avoid it, Xia Chuan and Li Mei wouldn't be able to handle it if something went wrong.

"Happy birthday."

"Ah...thank you sister-in-law..."

"Um?"

Xia Qing stared at her in surprise: "What is your name?"

"Um...thank you..."

Cheng Yixiao immediately turned back into a quail, his whole face red and embarrassed. This feeling of social death was really stupid and divisive.

Her mind was so hot that she had no idea what she was talking about.

Xia Qing looked at Xia Chuan, did you train him?

———

Ps: Please book in full, monthly ticket.