After rebirth, I just want to win

At the end of November, Xia Chuan and Li Huina returned to Jinling.

After getting off the plane, she seamlessly got into the car. Li Huina reminded: "Xia Chuan, should you eat with Xia Qing first, or eat with Jiang He first, or eat with the two of them together?"

"It's good to have two together. When the time comes, you can stay there and bury me with me."

Xia Chuan almost asked Li Huina to get on the plane again and asked her to go to the imperial capital and stay well, so as not to worry about the world being in chaos.

Li Huina glared at him: "I am in my prime, and a great future is waiting for me. It's really unlucky, so I will go back first. See you tomorrow, Secretary Pei, bye."

"Miss Li, goodbye."

After watching Li Huina leave, Pei Ying reminded: "Mr.

"His efficiency is so fast that I'm not used to it."

The corners of Xia Chuan's mouth rose slightly.

Inviting Green to come to China is the best decision for this game, because there is no need for him to put much thought into the operation. Green can take full control of it and pay dividends when the time comes.

Roll it up, roll it up, and put all the money into his pocket.

There are too many game users now. When looking at the world, we use "hundred million" as the unit. It is also the right time to build a community. At least we are not too far behind.

Now that the framework of PUBG is roughly in place, the next step is to assemble it just like the parts.

At this time, Candy Crush Saga is already in internal beta.

After that came the IOS platform and the Facebook platform. This was just the beginning of its impact on the free charts; among the many hits of Little Monster, they were basically the ones that killed the charts, without exception, and this time is the same.

"Mr. Xia, Blizzard sent an email."

"Blizzard?"

"Well, I want to talk about IP over there."

Pei Ying said with a smile.

The corner of Xia Chuan's mouth raised slightly: "Blizzard also wants to take this opportunity to enter the mobile game circle. Their team should be able to make better mobile games."

It should be Sega's move that formed a breakthrough. They all felt that as long as the money was available, the little monsters would sell their IP.

Of course Xia Chuan wants to sell off some games that are about to fall behind and have reached their upper limit of potential. Keeping them will not bring him high income in the future. It is better to buy them out to other large companies in one go.

"Reply an email to Blizzard, saying that we do have the idea of ​​selling IP, and ask if they are interested in 'Defend the Carrot', including the subsequent settings, as well as the plan for the next year, and the price is negotiable. "

"OK."

Xia Chuan took a sip of champagne. Defending Carrot was overshadowed by other games of the company, and its development potential was limited. Now Clash of Clans is obviously more popular with the public.

When it first started, Sega's goal was actually 'Temple Escape'.

Unfortunately, he forcefully refused.

You must know that Temple Escape is the trump card of little monsters. No subsequent parkour game can surpass it. Even Tiantian Parkour can only vaguely chase behind it.

This year, Temple Escape's global revenue has reached 1.4 billion U.S. dollars, and its cumulative revenue is even more ridiculously high. The daily online revenue reaches tens of millions, ranking 'first' in the global downloads and revenue rankings. Well deserved.

In addition, he suddenly wanted to add the content of '2' to '1', which extended the life of the game.

In the days to come, Xia Chuan plans to move some items with a long life cycle.

Instead of being popular for two or three years and then starting to decline.

Of course, those with a short lifespan can be left to the R\u0026D team for research. Even if the results are not good, they can be sold to other game companies and make a lot of money without losing money.

Candy Crush Saga is such a long-lived game. The key is that it has more than one series; just like Angry Birds, it can be extended into various series styles, and there is always one suitable for casual players.

It can be seen from various data that King's top development capabilities and design skills can be glimpsed.

However, after he intercepted Hu, King didn't know if he could develop new products. If not, could he take the opportunity to take over King's technical staff and developers?

This is another qualitative leap for the little monsters as a whole.

Xia Chuan opened the mobile game platform and searched, but there was no Kaixin Xiaoxiao Le. This is also the next project of the key project team.

Although Candy Crush Saga came out first, it cannot be denied that the global market for Candy Crush is still huge.

Not long after, Xia Chuan returned to the company.

He went to the office building immediately, and Toutiao was already writing about Li Huina's push.

Celebrities are stars, but their treatment is different from normal people.

This time she came back and immediately became the focus of the media. Li Huina will be arranged to return to Jinyi. With a little hype, she will be able to write touching stories.

Presumably these are what the top management of Jinyi want to see. The nature of society is like this. It is too easy for the media. What you want others to see is what others see.

There is no gimmick, no traffic.

"What were we talking about in the imperial capital? I just have something to ask you."

Zhang Ming pushed up the glasses on the bridge of his nose and said with a serious face: "As a news APP, we are still immature. Now our competitors are not only Baidu, but also UC. Now Tenda is also developing Penguin Browser. Watch out for news. We need to speed up development and need some money."

"I know. I'll take care of the money issue. You don't have to worry about it. Just fix the algorithm and push."

Xia Chuan paid special attention to it when he went to the Imperial Capital. Now Tenda has invested a lot of money in the news APP.

Games are just one-sided and only occupy a part of Tenda's development.

Tenda is still too big. Fortunately, the little monster is not small now. It is equivalent to standing on the shoulders of giants and developing, and the pressure will definitely be much less.

"Toutiao's current traffic is pretty good. Should we separate out several departments to develop other ancillary products?"

Zhang Ming is a little proud. The only problem now is lack of money, and nothing else.

In just a short time, Toutiao has quickly taken advantage with its algorithm-driven news APP. It has become a trend. In addition to competition, it needs money to do other things.

"I won't restrict your development. If you have any ideas, go ahead and do it."

Xia Chuan said seriously.

He definitely needs to delegate power in this regard. Compared to Zhang Ming, he only knows a little about it and is a layman. If he doesn't delegate power, will the project be ruined in his hands?

All he can say is that trying to give some targeted advice at critical moments can play a supporting role.

He knows and is good at games, but he really doesn't know much about news.

Zhang Ming was a little moved when he heard this. Xia Chuan invited him to join Little Monster. In fact, for a moment he wanted to go it alone and have a try, but the facts proved that he was right to join Little Monster.

Abundant funds, trust from his superiors, and Xia Chuan's unique insights allowed him to develop rapidly.

Without Xia Chuan, Toutiao would not be as big as it is now, and may still be in the exploratory stage.

In this regard, Zhang Ming is particularly grateful to Xia Chuan for giving him this opportunity.

"Mr. Xia, thank you for your trust."

Zhang Ming took a deep breath.

Xia Chuan also had a smile on his face: "Believe in your own abilities and just go ahead and do it. No one in Little Monster will restrict you. Let's build an empire together in the future."

Zhang Ming has developed, and he will feel very troubled if he leaves the little monster.

He wants to post Wei Toutiao, Wukong Q\u0026A, Douyin, understand Chedi, and even social products. This is the confidence for him to gain a foothold in the Internet circle.

He can't do it himself, but he can find someone to help him do it.

This person is undoubtedly Zhang Ming.

Zhang Ming is his friend and a cornucopia. Whoever digs it will get rich.

Who can be innocent at this level?

Of course, he also felt that his worries were unnecessary. Now that he had cut off the headlines, even if Zhang Ming left Little Monster and wanted to create something similar, his energy would be limited.

Therefore, it is the best choice for him to continue to stay in Little Monster and control Toutiao's shares.

Of course Xia Chuan will meet any of his requirements and follow his goals in advance.

"In this way, let's set a goal for ourselves first."

"Target…"

Zhang Ming thought deeply for a moment.

Xia Chuan said seriously: "Go to the office and sit for a while. Let's talk slowly. I happen to be free now."

"OK."

Zhang Ming walked in front, and soon the two of them sat down in the office.

"Before setting a target, we must know who our enemy is."

"In terms of product form, Tengda News, Weibo, Zhihu, Weishi, Autohome, WeChat..."

"That's right..."

Sitting in the office, the two of them talked.

Here Xia Chuan has to review the 360 ​​"three-stage rocket" strategy that was in the limelight after the 3Q war.

With the help of free anti-virus tools and software, 360 Security Guard + 360 Anti-Virus has developed hundreds of millions of users. Then it uses anti-virus tools to import a large number of users into 360 Browser. The third step is to embed search in the browser to monetize search ads.

In this strategy, 360 promotes high frequency and low frequency, converting users from anti-virus software users who use it every day to search users who use it on demand, and successfully completes the monetization of products to advertising.

Zhang Ming sighed after hearing this.

"Our product strategy is actually similar. We will develop into a high-frequency APP, and use this high-traffic high-frequency APP to drive the rapid growth of other APPs, thus forming a 1+multi-APP product matrix to complete monetization."

“When our product is independent and has traffic and potential, it will definitely compete with similar products.”

Whether it is Douyin, Wukong Q\u0026A, or Understanding Chedi, its initial traffic support is inseparable from Toutiao.

But looking deeper, it is their strategy and business model that are in a long-term battle with established companies.

"If Weibo is used as a stepping stone, the final bosses will actually be Baidu and Tenda."

"Understood."

As Xia Chuan said, these are big bosses, and they are not something that can be touched on the headlines at the moment. Let’s talk about them on Weibo first.

Xia Chuan left the office building feeling refreshed. If this continues, more and more talents will gather around him, and he won't be able to retain them without some means.

As soon as he entered the office building, Pei Ying came over excitedly: "Mr. Xia, there is a message from Blizzard. Mr. Marcus said he will come in person, very soon."

"Then arrange a time."

Xia Chuan became energetic and happened to be discussing the development rights of Warcraft with Marcus from Blizzard.

In this way, the development of the Hearthstone game can be put on the agenda next year.

Xia Chuan didn't dare to be too greedy. He had too many things to do and was already in a mess.

There are quite a few games being developed at hand, and we need to slow down unless the technical team continues to expand.

However, he doesn't have that time now.

"Make me a cup of tea."

Dodo dodo.

As soon as he finished speaking, there was a knock on the door.

Pei Ying opened the door and saw the smiling middle-aged man. She always felt that he was a little greasy and smiled like a fox.

As soon as Cheng Yixiao heard the news that Xia Chuan was back, he came over immediately: "Mr. Xia."

"Sit down and make some tea for Mr. Cheng."

"OK."

Pei Ying didn't take the golden melon seeds, and she couldn't bear to part with them.

"I just sat with Zhang Ming for a while and talked about development and the lack of money there."

"I'm also short of money here..."

Cheng Yixiao straightened his back and said: "Mr.

"Don't worry about money."

Xia Chuan sat there as if he were a magic needle in the sea. He was not short of money, but he had to give them a sense of urgency.

Now is a very good time to start e-commerce. No matter how early or late you miss the opportunity, Kuaishou's core will be on e-commerce in the future, and he also needs to strengthen his commercialization.

But now Kuaishou is just a short video platform, and it is not enough to form a complete e-commerce ecosystem.

So, a lot of money is needed.

And his opponents are Tenda, Meituan, JD, Taobao...

Unexpectedly, he and Wang Huaidong would immediately become business competitors as soon as they parted ways in the imperial capital.

But this is something that cannot be avoided. Everyone values ​​this piece of cake.

Xia Chuan had already considered this situation when he started working on Kuaishou.

The game sector is like a charger, which can continuously support his capital chain.

Tengda is a big dog, and he is also not short of money.

Unless users stop playing games, he will always have money to use.

But before that, you can cooperate with brands like JD to develop an external link.

There isn’t that much brand influence, competitors yet.

In terms of comprehensive e-commerce's advantages in logistics, after-sales service, product SKU quantity and overall product quality, Kuaishou e-commerce's current disadvantages are still very obvious.

Therefore, this is also the key development direction next.

The massive number of consumer complaints and the frequent “rollover” incidents of Kuaishou’s top anchors show that there are still many problems that need to be solved in the future of Kuaishou e-commerce.

JD, Taobao, these two giants.

Now that P Xixi has not been born yet, he also has this idea, but he can't do it alone, he has to find a partner.

After sending Cheng Yixiao away, Blizzard from abroad soon called.

International video calls have not yet developed, but international calls are also very convenient.

Xia Chuan just hung up the phone, and while he was taking a sip of tea, the phone rang again.

He took a deep breath and looked at the unfamiliar caller ID. Who could call him on this phone?

"I'm Xia Chuan, who are you?"

"Mr. Xia, I am Duan Yutong..."

This submissive voice was completely different from the arrogant young lady in his eyes.

———

Ps: Please book in full, monthly ticket.

I've been picking up my reading recently, so the update should be stable.