After rebirth, it's normal to be chased back

There were only four figures left in the box.

Ji Yi and Andres sat opposite each other.

Lisa sat across from him, while Cai Yi sat next to him and poured him a glass of hot water.

Ji Yi and Andres drank some spirits: "Actually, I am planning to build a subsidiary overseas, which coincides with your idea."

"Coincidence?"

"Yes, in our words, it means we thought about it together."

Andris smiled broadly and waited for the next step.

In fact, Lin Yi has no choice. With his own ability alone, it is impossible to win everything overseas. He needs a strong partner, just like the overseas version of Jiang Qingluan.

In this way, the arms can be stretched out.

Because the environment in the United States has constraints on the chain industry, unlike in China, where people can go through the back door if they have connections, and there will be local support.

However, overseas, especially the United States, has a strict system for chain industry expansion.

But with Andris as a line, many relationships can be opened up.

For this, you need to pay something, such as shares.

All Andris needs is to make money.

Of course, Lin Yi cannot give Andris shares in the parent company. The most he can do is to start a new company, and give the other party a part of the shares of the overseas version of Yake Yasi, so that the other party can help him win the overseas market.

Now that the domestic cake has been almost divided, the room for product upgrades has reached its peak.

Even if Yake and YELTS are innovative, they are nothing more than that.

At most, we can only capture markets in some remote cities and county towns.

Under this situation, there are still a large number of companies and capital entering the market, and a large number of new brands will emerge. In the limited market and fierce competition, Yake Yasi is already the first, and there is no need to care about who is second.

Yake Yasi has already made preparations for the second song, which is to set sail to the sea.

"I will recruit some of my partners and let's join forces to make Yake Yasi the second drink in the United States. How about it?"

Ji Yi looked at Andris.

Andris thought for a moment and nodded thoughtfully: "The second drink in the United States sounds good. Who is the first?"

"Of course it's Starbucks. I think as the first to try it, it will be difficult for Yake and Yasi to dismantle its position in Omega, right?"

"Indeed, I want to surpass Starbucks..."

Andris didn't even want to say anything further.

Lin Yi then said: "If we don't compare with Starbucks, then Yake Yasi is the well-deserved number one brand. Our advantages are obvious, high quality and low price, sweetness, and various tastes.

You also saw the opening scene."

"Do you have any specific plans?"

"Of course, you and I will join forces and use our connections to deal with those wolves in skins. I will use our manpower and material resources to quickly conquer the tastes and hearts of American users.

Yake Yasi has a complete system, just copy it, you will still be the president of a large company, and at the same time you can own half of the shares of Yake Yasi subsidiary."

"Lin, in my eyes you have always been a generous, efficient and foresighted young entrepreneur. Your future is bright. Facts have proved that you can always make the right choice at the right time."

Andris stretched out his hand and was quite a gentleman: "The suppression of chain links in the United States is different from that in your country. You have nothing to do here and it is difficult to move forward. I wish us a happy cooperation."

“A pleasure to work with.”

Next comes the old fox’s favorite part of extortion.

Both of them have a good capacity for drinking, but when it comes to drinking, he is not a shy person.

Andris also quietly told Lin Yi about his network in detail, ranging from how small it was to how big it was, which surprised Lin Yi. Therefore, cooperation between the two can indeed save a lot of trouble.

As the management of ServicbNon, he does have a lot of inconveniences.

If just a few connections can lead to Dongsheng Fengrun, Andris thinks it's fine.

By the end of the drink, Andris was blushing.

Lin Yi also offered a very reasonable share price, which is of course only overseas shares and has nothing to do with domestic shares.

Andris said: “If you want to make money abroad, my suggestion is to strengthen localized operations. It’s not too early. We’ll talk about it another day.

Regarding the operation, I will find media to promote it and forward it on social platforms. With my reputation, I believe I will be able to enter your domestic news circle tomorrow. The media is very developed now."

"I also think so. Journalists have a keen sense of smell. I never doubt their ability to act. They are so happy to work with."

"It's an honor."

"Me too."

Andris was given 30% of his overseas shares, but he didn't contribute a penny, only resources and connections.

In this way, Lin Yi didn't feel like he was at a loss.

On the contrary, it would be really difficult for him to do without Andris's resources.

If you catch this line, everything will be solved.

It can even establish a network of relationships for him overseas.

Cai Yi was a little drunk after drinking with her.

On the contrary, Lisa has a very good drinking capacity. You can tell at a glance that she is an old social worker and she often socializes.

"Director Lin, let me help you."

Seeing that Secretary Cai was a little groggy, Lisa came up and squeezed Lin Yi's arm directly.

Ji Yi was not drunk, and he was not attracted to the scent of Lisa who took the initiative to stick to him. On the contrary, he felt particularly calm inside. There are such women all over the world, and they just want to obtain social resources through this kind of relationship.

It's not shameful, and it's very courageous.

But if he can't give the other party what he wants, the other party may bite back.

After all, he had some lessons learned from his predecessors. Lin Yi didn't want to think with his lower body and have his next plan affected because of a woman.

For an old dog like Ji Yi, the attraction of women to him has been greatly reduced, and his immunity is too strong, let alone a Chinese woman.

If there are foreign blond beauties, such as McKenna Grace, Dashatara, and Emma Watson, Ji Yi feels that those are the weaknesses that challenge him.

Just having a good figure is not enough.

Andris said: "Lin, from now on Lisa will be my spokesperson in Yake Yasi."

"good."

Ji Yi raised his hand, kept a distance from Lisa and said, "It's getting late. Miss Lisa, please go back and rest early."

"Okay, Director Lin, I wish you a good dream."

Being rejected by Ji Yi, Lisa was a little disappointed, pursed her red lips and stopped trying to cross the threshold.

She was very surprised that the other party had such a good drinking capacity. She had been trying to persuade him to drink at the wine table all night, but the result was still as if nothing happened.

I really didn’t expect that someone so young could drink so much.

People like her who hang out at drinking parties all day long don't dare to say that they can stay sober while drinking like this.

"Director Lin, I'm really sorry..."

Cai Yi rubbed her little head, frowned and followed behind with a red face.

Ji Yi adjusted his suit and said: "Secretary Cai, you are still too young to be able to fight against an old fox, let alone you..."

As long as his physical fitness is not good enough, he probably won't be able to drink Lisa. In the end, he may let her support him and go to her residence, and then something will happen.

Finally, Lisa made some test requests.

Ji Yi felt that for the sake of reputation, he should agree to the other party's unreasonable request.

For example, Brother Liu has been fooled like this.

Being used as a platform by a woman, Ji Yi felt it was a bit strange. Lisa should sleep with old man Andris. Could it be because he was young and powerful?

Lin Yi's eyes looked strange.

Cai Yi blamed herself a little and reminded: "Director Lin, Miss Lisa is not easy to deal with."

Actually, she wanted to say that there was something wrong with Lisa's vixen.

However, the language is still a bit euphemistic.

"Quite sexy."

"……."

Cai Yi didn't know what to say for a moment, so she nodded, actually still a little happy.

Not long after, Shen Rongrong drove over in a car.

After getting in the car, Shen Rongrong smelled the smell of alcohol.

The white Bentley Continental GT was driving smoothly on the road. Ji Yi opened the window to get some air and looked at Cai Yi who had a headache in the rearview mirror: "It's okay. I want to vomit."

"fine."

Cai Yi responded feebly.

After returning to the building and getting on the elevator, Shen Rongrong asked: "Director Lin, let me do it."

"Let me do it, she's quite heavy."

Cai Yi trembled.

Went upstairs and reached the top in one minute.

It was Kailin who opened the door: "Mr. Lin, welcome back, the hot water is ready."

"Send her back to her room to rest."

"OK."

Kailin and Shen Rongrong helped Cai Yi back to the room.

On the sofa, He Shujie raised her eyebrows and asked, "Why did you drink so much?"

"I can't do it without drinking."

Lin Yi said.

He doesn't have to drink with others, but for the future of the company, he has to drink more to give face to Andris. Once he drinks, it will be easy to discuss.

Xu Wanting nodded: "There are some things at the wine table that cannot be done without drinking, but since you drank so much, we have prepared some champagne for you to come back to celebrate today's results."

Secretary Cai now is just like her before, but the environment in which she gets along is different.

"Then I'll have a drink with you."

"Stop drinking, we can celebrate next time." He Shujie looked worried.

But Ji Yi said: "I'm kidding, this little wine is nothing. Do you think I look drunk?"

"Take it easy. You are young now. Don't drink your body bad. You will know when you get older."

"I know it well."

He Shujie stopped nagging: "I've only been here two days and there are so many things to do."

"I will talk to you carefully about this matter. In the future development, I will partner with Andris in the future."

"How to say?"

"The old guy is also eyeing the foreign fruit tea market, so he talked to me about cooperation all night. He is willing to provide contacts and resources, which is what we need."

He Shujie raised her eyebrows and asked, "Can't we do it without him?"

"Not very good."

Lin Yi shook his head: "Wherever connections and resources are the most important, do you think this is China? It's not like you can't see the local support that has been given. Without this support, Yake and IELTS would not be able to develop so fast." It has become the number one product in the country.

And in the United States, the chain industry has very strict requirements, the development speed will be greatly restricted, and the cost is too high."

"Is it different with Andris?"

"right."

He Shujie nodded lightly: "I can't do anything now, just make your decision."

"That's what it is. I will be very busy next time. I don't know if I will be able to return to China in a month."

We chatted about overseas markets and drank some champagne.

Seeing that it was almost done, he returned to the room and sent a message to Qin Yiyi.

"Just had lunch?"

"yes."

In the video, Qin Yiyi is still beautiful, eating something casually in the cafeteria: "Is it getting dark over there?"

"It's getting dark already, and it will be early morning in two hours."

"Let me see the night view of New York."

Lin Yi pointed the camera out of the window.

Qin Yiyi was surprised and curious: "Which floor do you live on?"

"It's over fifty floors."

"Hotel?"

“Villa in the sky.”

I chatted with Qin Yiyi until late at night, missing each other very much. She went to class in the afternoon, and Lin Yi lay on the bed and fell asleep.

————

Sure enough, early the next morning.

Lin Yi received news from China.

The popular news about the Yake Yasi store in Times Square in New York has been ranked first in the domestic hot search list and in the news headlines.

On the first day that Yake Yasi opened its doors in the square to welcome customers, it recreated the crazy scene in China of queuing for three hours and picking up the goods in ten seconds.

According to official data, on the first day of opening, the average daily sales were 3,000 cups, with more than 200 cups per hour during the peak period.

This is already a quite mature tea brand and has officially entered the overseas market.

At the same time, domestic tea brands began to take action after hearing the news.

At the same time, with the same popularity, many foreign and local celebrities also joined the check-in queue, such as famous hosts and actors.

Their appearance was not accidental, it was Andris who exerted some force behind the scenes.

Moreover, Lisa joined the public relations department the next day when she joined Yake Yasi, and was promoted to the public relations manager. She came up with ways to maintain popularity, update and comment on various social media to attract customer experience.

This woman is very smart.

Because of old man Andris, Ji Yi also gave Lisa a chance, and it was up to her to see if she could seize it.

At the same time, Yake Yasi overseas base.

In the conference room, Ji Yi was wearing formal clothes and looking at some unfamiliar faces, all of whom were local elites.

The communication mode is of course in Chinese but there will be a translator nearby.

Lin Yi stood on the podium again, just like when Yake IELTS first started.

All he has to do is convey his thoughts.

"Overseas, we still have to give full play to our advantages, which is localization."

As a high-frequency fast-selling product, tea is often closely related to the lives of local users. Therefore, in the process of going overseas, tea brands that have done well in localization tend to have stronger vitality.

Localization means that in the process of going overseas, in order to improve market competitiveness, a brand organizes production, sales and other links according to the needs of a specific country and characteristic market, including products, operations and human resources.

Product localization refers to producing products that are highly compatible with local users based on local user research.

For example, Yake Yasi found that Americans especially like sweet and greasy food, just like the taste of Shanghai.

Therefore, Yake Yasi will launch more dessert milk tea, milkshakes and other flavored drinks and ice cream in the future.

In addition, with the localization of operations, on the basis of understanding local mainstream media, language habits and trends, we can effectively reach operating users in local ways.

For example, in terms of media, on the one hand, Americans rely heavily on social channels and software to promote the latest information, and some public accounts also have very strong influence.

Lisa raised her hand.

Ji Yi glanced at her: "Please tell me."

"Director Lin, after understanding the habits of target users, can we start marketing and promotion on these platforms, and cooperate with local KOLs to use the appeal of local stars to build momentum for ourselves?"

"Manager Zhu is right."

Lisa smiled and asked: "So, Director Lin, can you leave this business to me? I know many media friends, as well as influential celebrities with public accounts, and I even have some channels to contact some celebrities."

Ji Yi was not surprised. It seemed that Lisa had already obtained a lot of resources from old man Andris.

This woman's desire to climb up is really strong.

It's too strong, even stronger than He Shujie's back then. The key is that the other party is prepared.

Therefore, opportunities are reserved for those who are prepared.

"Very good, then leave it to you Lisa."

"Don't worry, I won't let you down."

Lisa smiled and nodded.

Lin Yi nodded and returned to the topic: "In addition, we also need to carry out fan communication activities on social media, improve products based on fan reviews, and carry out localization to the end. The public relations department and the administrative department will work together to do this."

"Okay, Director Lin."

"In addition to recruiting some elites overseas, we need to build a local team that is familiar with the market and humanities."

Lin Yi’s requirement is that he must be able to speak at least multiple languages, including English or other languages.

In this way, although labor costs are greatly increased, service quality and work efficiency are also guaranteed.

In addition, the franchise of Yake YELTS is officially open, but the store must be opened in accordance with the requirements of YAKE YELTS.

"The last point is differentiation."

Lin Yi talked eloquently on the stage, and even the new foreign employees listened carefully because they all knew this young entrepreneur.

When Lin Yi won the foreign environmental protection culture award, he was already famous and worth tens of billions. He was already a rich man.

Such young rich people must have something worth learning from them.

Differentiation, such as in design.

The paper cups designed by Yake Yasi are very unique and have cute patterns, so they are very popular among women.

Overseas, you can change it to a cartoon image style acceptable abroad.

Another example is the tonality.

Yake Yasi adheres to the obvious Chinese style, from the brand name to store decoration to brand logo, which greatly enhances users' memory points.

All that needs to be said has been said. As long as his subordinates do what he said, it will only be a matter of time before Yake Yasi wins the overseas market.

In the office, Lin Yi looked out the window at the bustling streets.

It is no easier to operate overseas than at home. You must know that once a brand becomes popular, countless capital will enter the market.

Not surprisingly, in the next year, countless local tea brands are expected to appear in the United States, greatly increasing competitiveness.

Therefore, the development of Yake and IELTS must be fast.

If it is so fast that others cannot catch up with you and cannot seize the market with you, Yake YELTS has already won the first step.

Secondly, there are fruits and supply chain issues.

On this point, Ji Yi has already discussed with Andres, and it is better for Ma Zhengyang to work with his people to build the supply chain. Without his own supply chain, he will suffer a loss in the price war and will delay development.

The biggest problem that new tea drinkers face when expanding overseas is whether the model can work and whether they can make money.

Taking Mixue Bingcheng as an example, Mixue Bingcheng’s income sources come from two parts.

Part of it is the franchise fee, and the other part is the raw material fee that franchisees must purchase from the headquarters.

Only when the business of franchisees is better and the consumption of raw materials is greater, Mixue Bingcheng can make more money.

However, after Mixue Bingcheng became popular in the Vietnam market by focusing on low prices, many affordable tea drinks with the same low prices also appeared locally. Under the pressure of extreme prices, franchisees' income decreased.

Lin Yi also plans to use the same method to open up foreign markets.

Before I knew it, it was getting dark.

Cai Yi packed her things and now she no longer talked about getting off work. She was enjoying following Lin Yi all day long overseas.

————

Ps: If you are bored, you can read the new book "After Rebirth, I Just Want to Lie Down and Win" which has more conflicts.