After rebirth, the second generation of Buddhist star is a medical boss

After more than a year of filming, post-production and preparation, "Before Death" finally obtained a film release permit in mid-2007.

The film was originally planned to be released by Billion Light Years in the summer of 2007 in major theaters, but many links took longer than the team expected, resulting in the film missing the summer release this year.

Therefore, this film can only be released in time for the 2008 Spring Festival.

Everyone knows that every Spring Festival is a time when hundreds of flowers bloom. It can be called the Shura Field in the film industry, and it really gives the company "Billion Light Years" a big headache.

It is obvious that "Before Death" is a small-budget movie with no stars, no big investment, and no topic.

After finally obtaining a public release permit, the film's team members still encountered problems when doing promotions, traveling to theaters, and preparing for the release.

The first is to announce that no one is paying attention.

Secondly, the film suffered the tragic fate of being "rejected" in many movie theaters across the country.

…

this day.

The conference room of "Yi Light Year" Company was filled with smoke.

Director, chairman and producer Ning Yi, screenwriter Mao Renren, leading actor Yan Jidao and several other staff members gathered around the conference table with frowns on their faces.

Ever since the film was met with failure after negotiations with theaters for its release, the "Billion Light Years" company has been experiencing such depressing scenes for several days.

Staff member 1 lamented: "It's not fair."

Staff member 2 sighed: "The theater scheduling managers usually only ask three questions: 'Who is the director? How much is the investment? Who is the protagonist?' They don't pay attention to the emotion and quality of the movie at all."

Ning Yi took the last puff of the cigarette in his hand and pressed the cigarette butt hard into the ashtray that was already full of cigarette butts. He was silent for a long time and said: "It's all money. Movie fans must choose movies with big directors, big productions, and famous actors."

, rather than an unknown movie like ours.”

When Youguang walked in with the sister at the front desk carrying a schoolbag, he saw such a slightly depressing scene.

"Thank you for your hard work. Come out for afternoon tea. I ordered a lot of food."

There are children who don’t know that their father’s team is worried about the release of the film. They just want to come and see him after not seeing him for a while.

Unexpectedly, I seemed to see my father in a bad state.

"Let's go out to have something to eat first." After my daughter arrived, I couldn't stay in the conference room because the smell of cigarette smoke was too strong.

Ning Yi stood up and called everyone out.

Youguang asked the front desk girl and the administrative girl to greet the staff and enjoy the afternoon tea she brought, and then went to the chairman's office with his father.

Ning Yi only slept for four hours last night, and he didn't take a break at noon today. He was sleepy and tired, so he took a cup of Americano to his mouth and poured it into his stomach.

After a glass of iced Americano, he finally felt better. He sat down on the sofa and continued to eat the fruits, snacks, etc. brought by his daughter.

"Why are you here today?" he asked.

"Come here and see you. Have you encountered any problems?" 9-year-old Ning Youguang's voice gradually lost the softness of his childhood and became clearer and softer.

But she speaks slowly and steadily, making her sound gentle yet calm.

She sat down next to her father. She was much taller than last year.

She looks a bit like a big girl.

Ning Yi reached out and touched his baby's head.

"We encountered some problems, but we are already trying to solve them." He has always been honest about his daughter.

"What's the problem? May I know?"

Ning Yi finished the piece of blueberry cake in his mouth. After feeling more comfortable, he organized his words a little and told his daughter in detail about the difficulties the company was currently facing.

After speaking, he continued: "Actually, I can understand the operating pressure of theaters, assessment indicators and other issues, so I am going to try to hold movie viewing activities to find a way out for our films."

Youguang nodded: "It's a new marketing plan, you can try it."

"Yeah, I think so too, but I haven't communicated it to the team yet, and I don't know what they think." At this point, Ning Yi himself was a little discouraged.

He really doesn't understand the movie marketing aspect.

Now he has a new idea, but he doesn't know whether it can work or what the probability is.

He has hit a lot of walls recently and is really feeling the pressure.

Youguang saw his father looking a little sluggish and could more or less guess some of his psychological dynamics.

So I thought about it and said, "Dad, have you ever thought about creating a new distribution method for our movies?"

"For example?" Ning Yi became interested, but had no idea at all.

"For example, we can rely on the cooperation of multiple distribution entities, the mutual integration of multiple distribution contents, and the mutual cooperation of multiple distribution channels for distribution."

"You mean to take the lead in joint issuance?" Ning Yi somewhat understood.

Seeing that her father was interested, Youguang simply told him some of the things she knew about the film’s publicity and marketing methods:

"Yes. Secondly, in order to cope with the increasing requirements for production and distribution funds and ensure the market space for distribution, we can make use of emerging channels and overseas markets."

"We can take the film to the Venice Film Festival in August, then spend some money to find domestic media to publish press releases to increase its popularity, and then return to China to participate in the 'Beijing Screening'."

"In addition, we can also seek more horizontal cooperation to strengthen our company's marketing and promotion and expand market share. For example, we can launch online ticket purchasing, sponsor advertising for movies, establish a major customer marketing network, etc., to create a win-win situation for society and the industry.

In the cooperation space, you can also find people to discuss cooperation with China Mobile and Telecom, launch interactions between China Mobile and Telecom, and plan some "mobile phone points exchange for tickets" activities, and then you can cooperate with our family or some companies' products, let us

Movie tickets have become the best gift for companies to give back to customers..."

What Youguang said to Ning Yi completely opened up Ning Yi's thinking about how to market movies.

The latter's eyes became brighter and brighter as she talked about it, and in the end he was walking back and forth in the office excitedly, thinking about the feasibility of this series of plans.

"Moreover, the prospects of the movie market are very good. If Dad has suitable investors and business partners, he can build theaters with them. Our movies will be more scheduled in our own theaters. As long as the movie is good, it will be good for both the movie theater and the theater.

As far as movies are concerned, it’s a win-win situation.” 1314

－－－－－－Digression－－－－－

Dad, we are not afraid, we have cheats