Age of Dreams

Judging from everyone's reactions, girls are more interested in it than men, and Asians are more interested in it than Europeans and Americans. Among them, users in Japan and South Korea directly exploded 3 million more because of the four cute emoticons. Active users come out.

It was the same in the previous life. Line’s main user groups were in Japan and South Korea. In one quarter of 2013, it sold 27.4 million US dollars of emoticons. This shows how much Japanese and Korean people like animation-related peripheral products. Living in the second dimension How many otaku there are!

The four cute emoticons are actually only a small aspect of Huangfu Cai's plan.

A project that is expected to only bring 50 million yuan in revenue to the company a month is simply irrelevant, and it is just a manifestation of popularity.

The real thing that can subsidize marketing expenses the most at this stage is the storage space of personal and Moments.

There are always some people who like to constantly show themselves on the Internet, and now it is getting easier and easier to take videos and photos, and uploading is more and more convenient, so there are definitely not only people who fill up their space one or two.

Not to mention the circle of friends, set up a circle of friends by yourself, dozens of friends come in together, everyone contacts each other, and recommends things they like to everyone... Come and go, no amount of space is enough, even if you look at it at the beginning The storage space of 50gb looks very kind.

As we all know, Europeans and Americans like to show themselves and show themselves the most, so this phenomenon is just opposite to the audience of the "Four Cute Emoji Packs".

Of course, there are also specific classifications in it, and the space for Europeans and Americans generally has a high proportion of explosions. It accounts for about 60%, and the Asian ones are not bad, but there are still more girls, 40%; the proportion of Asian men who make full use of the space is less than 20%.

Before the fee-paying activities, there is no way to expand the capacity of the personal space and the space of the circle of friends, so the complaints of the big guys, there are a lot of protests on the WeChat website every day.

It can be said that public grievances have accumulated to a certain extent.

However, at this stage, there is no company that can bypass the patent trap of WeChat. There is no way for them to change to a similar app.

Some imitation apps of a few small companies were discovered by the app store, and their accounts were directly blocked, and a lawyer's letter was sent to them, scaring a group of guys who were about to follow suit and stepped on the brakes.

Finally arrived on the 19th. Under much anticipation, WeChat finally arrived at 9:00 a.m. capital time. Officially opened the door to the online shopping store.

Same as disclosed between. The emoji packs of Mantou Man, Connie Rabbit, Brown Bear, and James are $2 each, and each pack has about 50 emoticons; if purchased together, the price will be reduced to $5.

The price of storage space is slightly differentiated.

The unit of personal space is 1gb. For every additional 1gb of capacity per month, you need to pay a fee of 0.1 US dollars, and so on. no limit.

Moments storage space is much more expensive. Calculated in units of 1gb, you need to pay a fee of 0.2 US dollars for every additional 1gb of capacity per month. And so on, without limit.

Here, Huangfucai used a trick, which is to convert the annual fee into a monthly payment.

A person pays $5 a month and $60 a year. It doesn't seem like there is anything to say, but if you ask him to pay $60 at a time, it will be a bit painful.

Many experts have criticized the charging behavior of the WeChat app before, thinking that they will definitely fail and lose customers.

Now seeing that the price is not very cheap, all kinds of experts immediately jumped out and started a chaotic battle with the fans.

"This is the rhythm of courting death? A few pictures that can be seen everywhere, but they cost 5 dollars to pack? Do you think other people have money and no place to spend it?"

"Every website is free for emoticon pictures, but WeChat is so weird. I can understand that they think they are too different?"

"The four cute emojis created by others with independent intellectual property rights, why can't they charge for it? Also, what do you mean can be seen everywhere? Have you ever seen such a cute emoji? Uncle, you should go back and watch the National Channel 2 Zombie face! Those antiques are for you!"

"Storage space is too expensive! According to their approach, it will bring the heaviest burden to users. It may be okay for a day or two, but in the long run, there will definitely be a large number of users leaving!"

"Expensive? Do you know how expensive hard drives are now? I'll give you 10 dollars, and you can buy me a 100GB hard drive? Idiot! You think about the guy who eats nothing all the time!"

"Is there no one like me? I like the WeChat app very much, yes, but I think it's unreasonable to charge such a fee! It's too expensive! The people in the WeChat company have all taken advantage of the money!"

"Some people upstairs who seem to be experts, I won't bother. But this man, you said that they charge for making money, that's okay! But have you really used WeChat? Have you purchased value-added services? You don’t need value-added services, and you can use all the functions of WeChat! There is no charge for the software itself! I gave you free emoticons and enough personal space, isn’t that kind enough? You insist on a never In the limited space, I can’t wait to put all your little movies in it, do you think WeChat is your father? Does it have to satisfy you like this?”

"..."

While a group of people with ulterior motives were jumping up and down, and WeChat fans fought back one after another, in front of WeChat's super large screen central control platform, the numbers were changing rapidly unaffected.

"In ten minutes, 148,000 sets of expression packs were sold, of which 80% were bought in packages."

"In ten minutes, the total number of GB expanded for the personal space reached 33 million GB, and the space expanded for the circle of friends was 88 million GB."

"In 30 minutes, 346,700 emoticon packs were sold."

"In 30 minutes, 84 million GB of personal space and 240 million GB of Moments."

"In 30 minutes, according to the statistics, the United States has the most expansion in the circle of friends, accounting for 30%, the most sold emoji packs in Japan and South Korea, accounting for 25%, and the largest personal expansion is in the European continent, accounting for 40%."

"..."

Exciting data appeared on the electronic screen one by one. Standing in front of the glass window, Huangfu Cai ordered: "Update the data to the app store webpage and company forum in real time."

"yes!"

The secretary, the little girl behind, excitedly conveyed the order. (to be continued..)