Age of Dreams

Many companies have two completely different habits when it comes to future strategies.

One is to work hard slowly and secretly, and not announce it until the matter reaches a successful stage, which surprises people.

The other is that when the matter is just beginning to be brewed, it has already been released, which has a head start effect and makes the future action process more effective.

The cooperation between Microsoft and htc belongs to the second category.

A week after the Spring Festival, when Director Huo killed the Wenzhou real estate speculators and raised a white flag to surrender, Microsoft suddenly held a press conference, announcing in a high-profile manner that it had become a shareholder of htc, and had reached a strategic partnership with htc to jointly develop Smartphones are about to transform people's favorite windows system into an intelligent system that operates on mobile phones——windows phone!

As soon as this news came out, whether it was Microsoft's shares or HTC's shares, there was a sharp rise immediately, and the smart electronics industry shouted, "Another giant crocodile has come in!"

yes!

Although Microsoft is now very old, and no longer has the power and prestige in the personal computer market, this tiger is still there!

After seven or eight back-and-forth negotiations between the two parties, htc and Microsoft finally reached an agreement. Microsoft invested 2.2 billion US dollars in cash plus stocks, a total of 8.3 billion US dollars, to acquire 23% of the shares of HTC's holding company HTC—this price Comparable to the value of HTC itself, the premium is at least 30%!

This is not an acquisition, it directly lifted everyone's spirits, and they all felt Microsoft's ambitions in smartphones.

Microsoft and htc announced that they will release the first refreshing model within three months, and release the second smartphone within six months that will definitely become the mainstream model on the market. The mobile phone war is full of expectations.

For major mobile phone manufacturers. It is definitely not a good thing for the giant Microsoft to step in and run in, but for consumers, more fighting will only bring more benefits to everyone, which is really desirable.

More than that. Microsoft also announced in a high-profile press conference that they will reorganize the tablet computer department. In terms of this Microsoft already has a foundation, they believe that the second truly popular tablet computer in the world will definitely come from Microsoft Tablet.

it is good.

If you don't come, you won't come. There are two important news when you come.

The various discussions caused by Microsoft's strong attack are even more sensational than when the Android Alliance was established at the end of last year. \u003cLE and Apple feel the greatest threat, even more than Samsung feels about them.

After all, no matter how powerful Samsung is, it is just a company in a small country. If it offends the adults in the United States, it will immediately cut the wool——Apple’s $2.5 billion claim against Samsung is absurd. pass?

Microsoft is different. It has a deep heritage and is one of the symbols of the United States. Once they become popular, I am afraid that the fighting in the future will be even more tragic.

At that time, the U.S. government will not favor anyone else, and everyone will fight with confidence and strength. If you get angry in the fight, it is not a joke.

However. The three major companies in the app store alliance are not too nervous. After all, there is already an Android system, and a windows phone system is just another enemy. Soldiers come to block, water comes to cover, anyway, everyone will decide the outcome according to their own abilities.

Losing to Android is also losing, losing to Microsoft is also losing, it's no different. \u003cle, now they have not absorbed the power of the Internet through the financial crisis, and have not become an island for people to hide from reality. \u003cle If it is really powerful, will it attract two allies?

In the previous life, they developed the Android system silently, and then relied on the power of the Intelligent Software Alliance to quietly push the Android system out. It was not until about three years later that they officially started to exert their strength , madly chasing after the Apple company that has lost Joe's leader.

At that time, they didn't have to make any mobile phones at all, and directly developed the most critical Android system, just like Microsoft only made the Windows system back then, which was enough to become the world's number one.

In this life, they watched Xiao Qi and Qiao gang leader vying for hegemony, and they knew that it would be impossible to keep silent, so they took the risk to directly invite the two major mobile phone giants to cooperate, and strive to win the market before Dream Stars and iPhone have completely divided the market. Come in and become a popular leader in the smart electronics industry.

They were originally challengers, and when they were still starting their journey, such a powerful opponent suddenly appeared, which made the Android Alliance completely unexpected.

They only thought that apart from the Android system, there is no other good system that can compete with the app store, but they completely forgot that there is Microsoft, the leader of computer windows software that can switch systems at any time.

Now that Microsoft is popping up, who is it to fight with?

It won't be Fairy Company, it won't be Apple, it will only be an alliance with Android!

Because Fairy Company has already taken the lead in the app store and is developing steadily, the Android Alliance is catching up and vying for market share.

If Microsoft wants to gain market share, it must not win from the mature high-end market, but only from those new users who are still vacillating, and this part of users happens to be the market share expected by the Android Alliance. Chinese food!

On the one hand, it has to desperately catch up with Fairy and Apple, and on the other hand, it has to beware of Microsoft's latecomers catching up. How can the Android Alliance, which can be said to be the enemy of the enemy, be happy?

In fact, their confidence is not enough. The Android system is not yet a giant that will occupy 80% of the smart operating system market share in the future. The Android system that has just started has many problems, and there are many functions that need to be improved. It is reasonable not to have much confidence. middle.

Putting aside the worries of the Android Alliance, apart from Microsoft once again occupying the headlines, htc has also gained huge attention all over the world.

If it was just a promising emerging industry company in the past, now it has embraced the thigh of Microsoft, which has made countless companies envious and jealous.

The reaction in the stock market was the most sensitive. Within three days after the news was announced, htc's share price soared by 38%, firmly ranking as the number one stock in Taiwan, and even Guo Taiming felt anxious for a while.

Xiao Qi was also surprised for such a sudden moment.

HTC's momentum in the first few years is definitely very powerful, otherwise it will not become the third largest mobile phone shipper in the world, second only to Samsung and Apple.

Microsoft people can see the vigorous upward momentum of htc, which proves that their eyesight is still very good. Ballmer is not a poor man who will be kicked out because of "slow action" a few years later. Played no small role.

In the previous life htc failed mainly in two aspects.

The first is that the technological research and development capability cannot keep up with the needs of the times. At best, it can only be regarded as a second-rate manufacturer, but it insists on competing with first-rate manufacturers, and has not clearly defined its position.

The second is that they do not pay much attention to the mainland market in China. It is clear that the mainland market has a bright future and is of the same origin, but htc only develops the market in Europe and the United States. In the years when they were the most popular, they actually had serious sales in the mainland nothing!

It was only after HTC's downturn was realized that they gradually paid attention to the inland market which was close at hand, but the decision makers were once again caught in the door.

At that time, the most urgent need in the mainland China market was mid-to-low-end models around 1000-2000, but the alexy series were all expensive, so we have to say that all these people should take the blame and resign and go home to eat by themselves.

Because... why are you! ?

The brand and classics are not as good as the iPhone, and the quality and publicity are not as good as Samsung. They dare to set a price of more than 5,000 to focus on promotion, and people have to admire their courage.

They don't respect the fate of the mainland China market at all. It is naturally very obvious. HTC's market value has shrunk by 90% within two years.

It's just that with Microsoft by their side in this life, htc should be able to avoid so many mistakes, and at least become a leader among second-rate manufacturers?

Yes.

Microsoft's windows phone has long been familiar to everyone on the computer, and it will definitely attract a lot of users. In addition, htc is relatively good in research and development, and it is not surprising that it has become a leader among the second-rate.

But if you want to talk about the first-class manufacturers of smartphones in the future, it can only be Fairy, Apple and Samsung.

Xiao Qi has this confidence.

I believe the same is true of Gangzhu Qiao and Li Jianxi. (To be continued..)

ps:   Well, specifically, the three giants envisioned by Xiucai have been written: app store, Android, and Microsoft. How can this kind of thing work without Microsoft's participation? I hope that the war between the two can be written more excitingly, and I will work hard!