Age of Dreams
Chapter 2306 2K Horizontal Pixel Technology
Generally speaking, Xiao Qi still has a lot of interest in completely buying Sharp.
It's just that he knows that no matter how poor Sharp is, it is also a long-established large club in Japan. You can buy shares or cooperate, but completely turning it into a foreign company is not acceptable to the six major consortiums.
If it really fails, the six consortiums would rather let Sharp go bankrupt, and then support Sharp in other ways, but even the American father, it is impossible to buy Sharp.
It is because Li Jianxi knew this that he only bought 15% of the shares firmly from the beginning.
As long as they have shares in Sharp, the technical cooperation between Samsung and Sharp on LCD panels will be closer, Samsung's LCD technology will be able to develop by leaps and bounds, and Li Kunxi's goal will be achieved.
Xiao Qi also meant the same thing, but Xiannv Company's technical ability in LCD panels is far behind that of Samsung, so he hopes to get more LCD panel technology from Sharp.
A 30% share is enough for Xiao Qi to send Sharp to do some things, such as accepting engineers from Huaguo, such as some technology transfers, such as the joint development of some projects, and so on.
Among other things, it has been more than a year since Xiao Qi bought the OLED foldable liquid crystal panel technology from Samsung early, and the development has not been smooth until today. Is it because of the lack of technical background?
OLED technology is a technical reserve ten years later, so there is no need to worry now, but the research and development of several other technologies related to LCD screens must be stepped up.
Bear the brunt of the so-called 2K screen.
The so-called 2K screen means that the horizontal pixels of the screen reach more than 2000. Usually, digital high-definition theaters in the United States have already started to run this kind of high-resolution screen. This kind of ultra-high-resolution screen will bring more profound, intuitive and delicate viewing experience to the audience.
It's just because it's not the era of Hollywood special effects blockbusters in the future, and because digital cinema equipment is expensive and maintenance costs money, few cinemas in Huaguo will introduce these.
Now the Kiwi Cinema Line is introducing this digital cinema technology.
It is precisely because this technology cannot be rolled out on a large scale. Therefore, the price and patent fees are very low, and Kiwi Cinemas needs a lot, so the current price is at least 50% lower than that after 2012. This saved a lot of money for the Kiwi Cinemas.
Under Xiao Qi's suggestion, the contract was signed for 15 years, and there was also the right to choose to renew the contract at the same price, which made the technology companies in Europe and the United States laugh from ear to ear - this alone. Their initial investment has all been returned, and there is still money to be made. The money of the Chinese people is really good!
Back to the topic.
Even digital cinemas are now only implementing the 2000 screen horizontal pixels. With a small mobile phone screen, if you want to achieve a 2K-level screen resolution, it is just a joke.
Even in 2013, VIVO Mobile claimed to launch the world's first smartphone with a resolution of 2K. In fact, it's mostly just a gimmick. The actual effect is not up to 2K at all.
Xiaomi also released the Mi 3 mobile phone in this year, claiming that the resolution is also 1920x1080, but in fact it is still not able to achieve it.
Based on the experience of the past and the present, according to Xiao Qi’s speculation on technological development, basically it should be after 2015 that smartphones with 2K screens will really start to become popular.
The current smart phone has gone through more than 2 years, but Xiao Qi's current Dream Stars has a resolution of 960x460 pixels, which is already the world's number one. Apple's is still spinning at 860.
As for other smart phones, they boast that they have reached 1000 resolution, but in fact the effect is only more than 500.
According to the law of the previous life, the resolution of this Dream Stars can be used until 2013 and is not outdated.
But the problem is that Xiao Qi doesn't want to be like others, Dream Stars must be one step ahead of them in order to maintain their superiority.
When others use 960x460 pixels, Dream Stars will be upgraded to 1136x640 pixels.
When others use 1024x600 pixels, Dream Stars will upgrade to 1280x800 pixels.
When others use 1680x900 pixels, Dream Stars will upgrade to 1920x1080 pixels.
and so on. Fairy Company's products must have something outstanding, so 2K LCD screen technology, and even more powerful 4K LCD screen technology in the future, are all needed by Xiao Qi.
Xiao Qi has known for a long time that in Sharp's laboratory, the current 2K screen technology has developed very maturely, and Sharp's high-end LCD TVs in Europe and America are also using 2K technology.
If it weren't for the unsatisfactory development of LCD TVs in Europe and the United States, 2K technology would be further developed into smaller mobile phone screens.
Now that Sharp has lost money like this, the development of 2K mobile phone screens has naturally been put on hold.
After Xiao Qi buys enough shares of Sharp, he will let Fairy Company and Sharp Society jointly set up a mobile phone screen pixel development team, focusing on researching 2K mobile phone screens and above-mentioned 4K screens.
During the period, Sharp needs to be given sufficient research and development expenses and patent royalties, but after the whole result is released, the patent ownership will belong to Fairy Company, which is the most in line with Xiao Qi's idea.
Other cooperation with Sharp can also adopt this method.
As long as Sharp can obtain enough benefits, it is not a big problem for the largest shareholder to borrow Sharp's technology for research and development.
Technology and patents that can be bought with money are already the best way for emerging companies like Fairy Company that do not have enough patents.
Anyway, Xiao Qi has money, so the problem that can be solved with money is definitely not a problem.
In case companies from Europe, America, Japan and South Korea, seeing that Fairy Company is really irresistible in the future, join forces to ban the sale of core technologies and patents to Fairy Company, then what is the use of leaving so much money?
Only sufficient patents and technologies can contribute a steady stream of strength to Fairy Company and the entire smart electronics industry in this country!
Maybe someone who knows the details will say why Xiao Qi is so stupid, you should wait until after the 2011 Japanese tsunami.
Even if we don't wait until Sharp's market value falls to 2.6 billion US dollars, it will be much cheaper than it is now when it reaches 8 billion US dollars in early 2012!
Admittedly, in terms of pure economic benefits, it is indeed a great waste.
But if another more important factor is included, it will be a completely different look.
time!
There are still 3 years before 2012. In the smart electronics industry, this year is equivalent to an era. To waste three years can only be said to be asking for a dead end.
It would be foolish to waste these precious three years for the sake of billions of dollars.
Hold Sharp's LCD technology in your hands, and work with Sharp to develop a new generation of LCD screens. If these projects are successful, will the income brought to Xiao Qi be more than billions, tens of billions of dollars?
How much intangible assets do we have to bring along with the advantages in technology and brand?
Not only Xiao Qi could see this point clearly, Li Jianxi was also unequivocal.
Spending billions of dollars to acquire only 15% of Sharp's shares, isn't Li Jianxi's value also saving research and development time, thereby improving Samsung's competitiveness?
In order to prevent Huaguo Company from entering the market, American companies often spend hundreds of millions of dollars in lawyer fees, delaying the time for Huaguo Company to enter the US market, and after the litigation period has passed, it will be one or two years later. It's already out of date.
Can you say that American companies spent the money unjustly?
In fact, it is so worth it!
Therefore, in the business field, sometimes you should save money, and sometimes you should spend a lot of money without hesitation!
In Xiao Qi's plan, the research and development of LCD screen upgrades will start in the second half of this year at the latest.
It is now the beginning of April, and the acquisition time left for Citibank is only 2 months. Although it is a little shorter, they have already made various preparations in the early stage, and now Xiao Qi asks them to prioritize everything in speed. Naturally, they absorb Sharp's share of time will speed up.
Anyway, in the current market, Sharp's stock price is already very depressed.
Before Japanese investors can see the hope of Sharp's rise, in today's generally weak economic environment, as long as there are some sharp fluctuations in Sharp's shares, they will definitely hand over their shares obediently, thus Was knocked out.
The big fish in the stock market eat the small fish, it's that simple.
Those retail investors who usually hope to make a lot of money in the stock market are basically in this environment, being played around by experts, and they will fall into whatever situation they want them to fall into.
People on Wall Street play so many tricks.
Citibank is considered gentle. If Xiao Qi dares to hand over this task to Goldman Sachs or Morgan Stanley, then it is guaranteed that they can directly cripple Sharp.
Although Xiao Qi also thought about it, but considering the need for more cooperation with Sharp in the future, he gave up doing such a terrific job and switched to a more gentle acquisition method.
In this way, the cooperation between Sharp and Fairy Company will be more active and enthusiastic! (to be continued ~^~)
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