Age of Dreams

After waiting for Youxi to eat a third of the dessert, Xiao Qi turned to talk to Li Jianxi.

"I heard that those guys in Europe have been very harsh on Samsung recently, and Germany filed a patent infringement lawsuit?" Xiao Qi asked.

"Who says it's not?" Li Jianxi smiled wryly, "I didn't make much money, and I still have to spend so much money to feed those lawyers and officials. The discrimination and vigilance against us Asians in Europe and the United States are really groundless. It makes no sense!"

"But they are the richest. If we want to make money, we can only find a way on them." Xiao Qi nodded in agreement, "Things that are popular in Europe and the United States are often popular in Asia, even if it is only For the sake of our global market, this tone can only be endured."

Li Jianxi nodded.

At this point, Samsung and Fairy Company are actually the same.

Fairy Company has suffered several investigations and lawsuits in Germany, but under Xiao Qi's tough attitude, Fairy Company would rather spend more legal fees and public relations fees than admit these allegations in Germany, and now there are two more The case has not been closed, which has caused great headaches for the German government and some of their companies.

Speaking of the grievances and grievances between Xiao Qi and Germany, they can be said to be inextricably linked, which cannot be resolved.

Germany is the wealthiest country in continental Europe, so it is one of the most important sales markets of Fairy Company in Europe. Fairy Company has expanded to five directly-operated stores in Germany alone, more than those in the UK and France.

There is also Germany's largest semiconductor company - Infineon, which was bought by Xiao Qi for 10 billion US dollars. Now it is actively designing CPU chips for Fairy Company. It is expected that within two years, Fairy Company will be able to design its own And the production of CPU chips, get rid of the dependence on ARM.

But Xiao Qi is not gentle to the German market. The price of Fairy Company products in the German market has always been one of the highest in the world, almost second only to Singapore.

There are reasons why Germany's taxes are so high, and it is said that Xiao Qi doesn't like Germany's unfriendly attitude towards China.

It is also because Germany has always disliked Chinese companies. There is also the reason that Fairy Company has too much market share. The Germans often find trouble with Fairy Company in various aspects. In the past two years, they have been involved in more than 30 lawsuits. This is also one of the main reasons why Mario (Europe) Law Firm was established last year.

However, the game between Fairy Company and the German government and companies did not affect the vigorous development of Fairy Company in Germany.

In the past three months, Fairy's smartphone market share in Germany was 48%. The market share of smart tablet PCs has reached 69%, an absolute leading model.

Originally, because of the price, Dream Stars only occupied 18% of the market share, but after Dream Snow was born, this mobile phone with a price that is almost 62% of Dream Stars has captured the hearts of young Germans, allowing them to Going to snap up Dream Snow again.

Because the products of Fairy Company are very exquisite. And it is very practical. Therefore, Germans who advocate precision industry are proud of using two mobile phones and a tablet computer from Fairy Company.

Compared with Fairy Company, Samsung's market share in Germany is very low, almost half of Fairy Company's, but it is also the third largest market share after Fairy Company and Apple.

But the trouble Samsung is facing, compared to Fairy Company, is just a little bit of a smile. The Germans are notoriously xenophobic. Except for a few countries, they don't even listen to the words of their American brothers. Let alone a small Korean company.

"I am going to Germany this time. On the one hand, I want to strengthen the cooperation between Samsung's legal department and the European branch of Mario Law Firm." Li Jianxi drank tea and enviously said to Xiao Qi, "Qi Shao, you are really interested in the future. It’s because you have a keen intuition. When I heard that you started a law firm a few years ago, I thought you were greedy for perfection and not doing your job properly.

Now watching the rise of the smart industry, I realize how lucky it is for a multinational super large company to have such a strong and elite team of lawyers! Without them. I think Fairy Company's product sales may decrease by at least 20%, right? "

"Not so much, but their contributions are real." Xiao Qi nodded, "After all, Europe and the United States are not our home games, and it is normal for people to make things difficult for us."

While talking, Youxi had finished a bowl of red bean and honey soup, and Xiao Qi put the cheese strawberry cake from a distance in front of her, "Hey, if you eat half of this again, you won't be able to eat any more, otherwise You'll have a stomach ache later!"

"Oh, OK……"

Looking at the one-third of the delicious food left on the table, Youxi felt a little bit unwilling, but still reluctantly agreed.

Then she started eating the cake at the slowest speed, making Xiao Qi want to laugh.

Li Jianxi smiled when he saw this, and changed the subject, "Qi Shao, I came here this time to ask what Fairy Company thinks about high-end cameras in the future smartphone market?"

Xiao Qi looked at him in surprise, "What does President Li mean?"

Faced with Xiao Qi's pretending to be stupid, Li Jianxi did not go around in circles, and said directly: "I heard that Qi Shao, you are in Japan, and you bought SONY's 1.8 billion high-end cameras in the next five years in one go, and now Fairy's products The camera function is already very good...Why do you need to change the equipment manufacturer, and use the method of monopolizing production? If I predict it well, you think that in the future smart phones, the hardware equipment can be compared with The software device has reached the point where it is equally important?"

"hehe!"

Xiao Qi laughed, but he had a deeper fear of this old fox in his heart.

Li Jianxi really deserves to be the one who founded the Samsung empire... Although it was his father who established Samsung, it is Li Jianxi who has made the little-known Samsung a success.

Not to mention anything else, from a strategic point of view, Li Jianxi is unmatched.

The ability to use the liquid crystal technology invented by the Japanese directly breaks the plasma technology that the Japanese are proud of, and completely establishes Samsung's position as a world-class electronic product manufacturer. This is the beginning of Li Kunxi's dominance of the world.

Then, on smartphones, there are seven or eight mobile phone manufacturers in Japan whose technology and strength are not inferior to Samsung’s. The final sales volume is still a fraction of Samsung’s. Doesn’t this mean that Li Kunxi is terrible?

Of course, Samsung's victory was not as simple as it appeared on the surface. If he hadn't had an excellent strategic vision, and if he hadn't started planning and working hard several years in advance, Li Jianxi would not have defeated the Japanese so easily.

What really makes Samsung a super-class electronics company in the world is naturally the smartphone we are talking about now.

In the memory of the previous life, Samsung basically did not take any detours when it comes to smartphones. From the Galaxy Note series to the Galaxy S series, almost every model is a hot spot in the market. Although it also has various shortcomings, but Apart from Apple, the fact that Samsung is the best mobile phone has long been deeply rooted in the hearts of the people.

Samsung's smartphones have such a good performance, the most important thing is naturally the result of the integration of Samsung's own aesthetics, hardware, software and other strategies.

Among them, Samsung's hardware industry chain is even more envious of Apple. Even Apple's first few generations of products must use Samsung's hardware technology. For example, Apple's CPU chips can only be manufactured by Samsung at first. What other manufacturers do is not very satisfactory.

There is also Samsung's camera, which is also a great tool. I dare not say that Samsung's camera has the best effect, such as exposure compensation, sensitivity, white balance, digital zoom, auto focus, color temperature fill light, etc. The manufacturers on the island have surpassed Samsung, but all together, Samsung's camera is the first in the industry, and only in 2012, SONY will gradually catch up.

In Xiao Qi’s current Dream Stars, there are 40 million sets of cameras from Samsung every year. According to the test by the technicians of Xiannv Company, the overall effect is indeed better than that of Ricoh and LG. This difference cannot be seen from the outside world, but the gap is real.

Obviously Samsung is now cooperating with Xiannv Company, why did Xiao Qi want to buy SONY?

the reason is simple.

Samsung is about to start machine sea tactics.

Dozens of smartphones, big and small, are in the market together, and the demand is unprecedentedly huge. Even with Samsung's strong strength, it is impossible to sell many high-end cameras, otherwise it will be useless.

If at that time Samsung suddenly sells itself out of stock, what will Fairy Company do to compete with Samsung?

It's not that people like Li Jianxi can't do such vicious things!

He entrapped more than one manufacturer, even if they are friends in private, but as the head of the Samsung Empire, once Samsung has a chance to surpass Fairy Company, he will use all means to attack Fairy Company, Just like he did a few times before.

That's why Xiao Qi has to plan ahead and resolutely not let Samsung control his own parts chain. Even if there is cooperation in parts, Samsung must not let Samsung occupy the largest share. Even if Samsung's products are cheap and good, they can't be greedy !

It's a bit embarrassing to say the least.

If the hardware manufacturers in Huaguo can have technology comparable to that of Japan, South Korea, Europe and the United States, why would Xiao Qi need to put in so much effort? (to be continued ~^~)