Age of Dreams

Entering July, Huaguo's huge student population has also entered the summer vacation period.

Young people are the most energetic, willing to try everything, and like all kinds of novelties.

They are also the most active on the Internet.

Xiaoniao.com is definitely the favorite website for young people, because there is basically everything you want to see here.

You don’t need to spend money, you can watch a lot of anime, movies, TV, videos, etc. If it’s the most popular movie, you can watch it for 2-5 yuan, but it’s only a month after the release, and the time is a little longer. too long.

Young people not only like the interesting videos, animations, etc. of Xiaoniao.com, they also like various variety shows of Xiaoniao.com just like office workers and middle-aged people.

Even documentaries such as "A Bite of China", "A Journey to the Yangtze River" and "A Journey to the Coast" can make them watch with gusto, not to mention "The Voice of Huaguo", "Huaguo Talent Show", "Wall of China" and so on. Here Comes", "The Age Show", "I'm a Singer"... and so on these interesting variety shows.

As early as May, Xiaoniao.com released news that it will produce a new reality show, which is definitely the best idea of ​​the year.

If other production companies say this, everyone will definitely scoff, thinking that this is bragging, you think it will be successful before you even make it, who is this lying to? Isn't it just bragging and advertising, and you want us to watch it?

But Xiaoniao.com is different. Since the establishment of Xiaoniao.com, no matter what kind of programs it produces, they are all very good, which makes people speechless.

So everyone began to look forward to this reality show.

Of course, this is just the thinking of ordinary people, and various TV stations have been moved by it from the very beginning.

Xiaoniao.com has already proved with its strength how popular its programs are, how high ratings it has created, and how much sponsorship it has received.

Now a brand new program is released, of course everyone has to grab their own TV station to broadcast it.

Several of the most powerful TV stations in the country directly sent their deputy directors to Rongcheng to discuss cooperation with Xiaoniao.com.

Of course, Xiaoniao.com didn't have a big shop to bully customers, so it made the first issue of "Run, Brother" which was preliminarily produced. I showed it to them, and let them evaluate "Let's Run" by themselves. Brothers potential.

These deputy directors who can be sent out to negotiate are all experienced and outstanding. After watching the first issue, they probably have an idea in their minds and know how to deal with "Run, Brother".

After the test piece is completed, the next step is to negotiate the price. The highest price wins, this is a normal way of cooperation.

After several days of intense negotiations, Wanhui Satellite TV finally got the right to broadcast the first season of "Run, Brother" for 8 million yuan per episode, plus 35% of the advertising fee.

Anhui Satellite TV didn't have any achievements before, and finally got such a boutique reality show from a gold medal production company like Xiaoniao.com, and immediately launched an overwhelming publicity.

Advertisements and publicity for a month, and various tidbits played. It really whetted the appetite of the audience.

According to the survey, the audience's expectation reached 78%, which is very high!

Originally, the bird net was also very powerful.

According to the characteristics of each character provided by Xiao Qi. He directly chose Brother Xiao Ming to be the number one. Brother Xiao Ming is not yet the leader. But the popularity is already very high. Although it is not top-notch in terms of humor, it can be made up for through the script, and Xiao Ming's popularity is the first element to attract the audience.

This matter also has the face of Baoyu Entertainment. After thinking about it, Shen Wuyan agreed to Xiao Ming's joining.

The regular hostess chose Zhao Ying, who has a feminine temperament. Although she has not appeared in the new version of Huanzhugege and Luzhen Legend, she has won the favor of the director team with her delicate appearance and stubborn personality. In the end, Shen Wuyan made the final decision.

The remaining five male hosts chose three starlets signed by Kiwi Film and Television. The other two are Internet idols signed by Xiaoniao.com. Their characteristics are not so famous, but they are very playful, with rich expressions and exaggerated movements.

But Xiao Qi also asked, it's okay to be funny, but it must not be annoying, vulgar and unqualified, especially the character of the candidate must pass the test, and you can't make scandals from time to time. Otherwise, it's not making a show, but ruining a show.

As for the guests, it is much simpler. Whoever is the most famous and most topical can be invited to participate, and there is no need to be afraid of spending money.

Stars' fees for variety shows slowly rose after 2010, after the explosion of variety shows and entertainment. Now it's not that exaggerated. There is no case where a guest appearance in an episode requires 1 million yuan.

Besides, Xiaoniao.com is a gold medal production company of TV entertainment programs, and it is basically a family with Kiwi Film and Television Group. If they dare to ask for money randomly, they will offend the two giants. How can they get along in the entertainment industry?

If you charge less money and leave a favor, you may not know when it will be used.

What's more, Xiaoniao.com's programs themselves are very popular, and being on these programs can also greatly increase one's reputation.

Therefore, in the first issue, Da Meiyuan, a super beautiful woman, appeared on the stage, plus a few first-line stars, giving enough face.

It is also because of such a big scene that Wanhui Satellite TV is willing to spend so much money to buy the broadcasting rights, otherwise they are not a rich TV station, and they still need a little courage and determination to come out like this.

On July 5th, Friday at 8:00 pm, the first episode of "Run, Brother" was officially launched, and it directly won an average rating of 33%, setting a record for the highest ratings of a variety show in the past five years on Anhui Satellite TV .

"It's so funny! How can Brother Xiaoming be so funny? It completely ruined the image of a male god in my heart!"

"This petite girl named Zhao Ying is also pretty good, she really dares to fight, she is not as soft and beautiful as she looks!"

"Haha, the most broken thing is my big dollar, okay? Being ridden by Zhao Ying and tearing up the name tag, I really have no resistance! I really want to replace Zhao Ying..."

"The real beast upstairs!! But if there is such a day, please call me!"

"Where did that xx come from? I haven't seen him before, but I just found out today that his expressions are so rich that you can take screenshots as emoticons!"

"Don't you know? He's a little star on Xiaoniao.com's short play channel, and he specializes in making funny short films! He's already a little famous!"

"This plot is really amazing! Especially the part of tearing up the famous brand, it's just watching the stars fight, it's so exciting!"

"..."

Seeing that most of the words were praises, Anhui Satellite TV, which had a double harvest of ratings and word-of-mouth, decided to hold a celebration party that night, inviting the leading actors and main creators to participate, and planned to broadcast it as a special issue.

What they didn't expect was that the behind-the-scenes footage presented to them by Xiaoniao.com was broadcast at noon the next day, and it actually had a ratings of 17%. It really made a group of producers who have been doing variety shows for many years kneel Oh, it makes no sense at all!

Generally, whether a show is popular or not can be known by watching the performance of the audience in one or two episodes.

Those savvy advertisers came to ask for the advertisement positions on the second day after the show aired, and the price was higher than the other.

In the first episode of the previous program, Wanhui Satellite TV did not sell advertisements at all, but chose some original ordinary advertisements to occupy the seats. The reason was that advertisers could not estimate the price before the program effect was released.

Now it's all over, the effect is so good, Wanhui Satellite TV must have made a lot of money.

Advertisers are not bad either.

Although it is much more expensive than the signing price before the show started broadcasting, it can already be seen that this is a variety show that is sure to be popular. Isn't it what they expected to spend a lot of money to get good results?

To say that Anhui Satellite TV really knows how to do business, not only did the advertisements for the broadcast time of the evening program sell for a sky-high price, but even the next day when the extras were broadcast, the price was also sold at a high price, but someone bought it. Another side shows how popular "Run, Brother" is.

So in fact, the most profitable one is Xiaoniao.com.

Adding the advertising fee, the income of the first episode of the program Xiaoniao.com was 14 million. Although the production cost was as high as 8 million, the net profit of 6 million was still very good.

Xiaoniao.com makes money not only in Huaguo, especially variety shows, which has become a cash cow for Xiaoniao.com.

The two flagship programs "Talent Show" and "The Voice" have always been extremely popular in developed countries in Europe and the United States, and the annual copyright revenue alone has reached several hundred million dollars.

The other variety shows, although not as profitable as the above two shows, still earn more or less tens of millions of dollars. The variety show business department of Xiaoniao.com can't help but sigh, foreigners are really earning money!

If there is no accident, this "Run, Brother" will also be a very good show gimmick, because it has a strong interactive ability, and it is fun for people to watch the stars fight and suffer. It is impossible not to be popular .

For this reason, the Variety Show Business Department is the team with the highest status and the best treatment in Xiaoniao.com.

The other documentary program business department is a bit inferior, but it also walks with its head held high.

People in other departments have no choice but to envy. After all, Xiaoniao.com has finally reached a balance of income and expenditure, and is slightly profitable, thanks to the two major departments of the variety show business department and the documentary program business department. The speed at which the Internet burns money is probably only possible if the man of the beautiful president keeps using money to make up for the shortfall. (to be continued ~^~)