Age of Dreams

For many people, December is a day to say goodbye to the old and welcome the new.

For many companies, this is often the most important time of the year for their own company.

Especially in the smart electronics industry, after the trend of releasing new products in December brought by Fairy Company, many companies have followed suit.

Samsung is very interested in releasing new products in December. At the beginning of December, they began to release the news frequently, saying that they have a "world-sensational" smartphone to be released, which is definitely the number one in the mobile phone industry.

Originally, Li Jianxi announced that since August, a mobile phone will be released every month, but there is no news after this incident, which made people in the industry laugh at Samsung.

The same is true this time. Everyone scoffed at Samsung's publicity, thinking that at most they would come out with a good mobile phone, which definitely cannot be called "a sensation in the world".

However, Samsung did not respond to this. Just a few days later, Samsung officially held a new product launch conference at the Samsung headquarters in Seoul and launched a smartphone named Galaxy P9 by them.

The main body of this model is the previous Meizu MX2 mobile phone in 2012. It has an integrated stamping body, using metal polishing and frosting technology, which looks very beautiful, while the thickness of the body is controlled at 10.2mm, and the frame is only 3.15mm , it seems that the 4.4-inch screen is very large.

It adopts a 16:10 LCD screen, uses the cool LCD screen technology that Samsung is proud of, and the integrated bonding technology, making the screen and frame look very transparent.

Due to Samsung's advantages in the LCD screen, the resolution of the Galaxy P9 has reached 980x800, and the pixel density is as high as 180.

In terms of button functions, Samsung has also followed the usual style. There are a total of three virtual buttons at the bottom of the phone screen, but because the light transmittance is well done, it looks quite crystal clear.

The Galaxy P9 is so pretty in black, white and yellow. The configuration is also very amazing.

First of all, the chip is also Samsung's custom-made MX339, which uses an 8-nanometer process, and its running speed is 30% faster than Samsung's previous mid-range mobile phone M2, second only to the current flagship model Galaxy S3.

In addition, Samsung also added its own image processing chip, voice noise reduction chip and camera image processing chip. It has greatly increased the use function of Galaxy P9, positioning it as a young and full of fiery vitality mobile phone.

In terms of hardware configuration, 16GB and 32GB are still the mainstream configurations of Galaxy P9, and the rear 8 million and front 5 million pixel cameras have surpassed the configuration of Dream Snow.

Even in general. The configuration of the Galaxy P9 is also not far behind the Dream Snow, at least in the published data.

The price of Galaxy P9 is also amazing, the price of 16GB is 366 US dollars, and the price of 32GB is 422 US dollars, which is exactly the same as Dream Snow! !

And because the Galaxy P9 has become the flagship of Samsung’s mid-range mobile phones, the 16GB version of the previous mid-range mobile phone M2 has been directly reduced to 299 US dollars, while the low-end C1 has been lowered in turn, canceling the 8GB version and only keeping the 16GB version. . The price was lowered to $266.

Not to mention the performance of the Galaxy P9, the series of price announcements and adjustments at that time were enough to cause an earthquake in the smartphone industry.

But before Motorola, Nokia and other established manufacturers made a fuss, Apple rushed out immediately and denounced Samsung.

The reason is very simple. If you have seen and used Meizu MX2 mobile phone, you will know that this Meizu MX2 mobile phone has at least 60% similarity with IPHONE in terms of the front body shape and appearance.

Because of this in the previous life. Meizu has not been less satirized.

In this life, Xiao Qi gave the design of this model to Samsung. Li Jianxi and Samsung experts studied it and found that although these designs are very similar to Apple's IPHONE, they can avoid Apple's patents from the perspective of patents. There's nothing wrong with making it.

So with a wave of his hand, Li Jianxi directly let the Galaxy P9 be manufactured and sold on the market.

Leader Qiao got angry when he saw it, you don't have to be so blatant if you want to pirate, right?

He immediately asked his company's technical experts to check to see what aspects could make Samsung bankrupt, but after a preliminary appearance inspection. Apple's engineers regret to tell Joe that Samsung took advantage of Apple's loopholes. Although they have patents related to Fairy Company, Nokia and GOOGLE, they only do not infringe Apple's core patents.

Since there is no way to argue with Samsung legally, Gang Leader Qiao can only yell at Li Jianxi for being despicable and shameless.

However, Li Jianxi is also an old fox, and he immediately scolded Qiao Gangzhu across the air. For a while, news of their two giants quarreling was everywhere. To a certain extent, it was a great promotion of the Galaxy P9, which increased its popularity.

This can be seen from the number of reservations within a few days after the launch.

The interval between Samsung's pre-order and release is only about 20 days. It will be available for sale on January 1, 2010, and it is an unlimited pre-order.

In the first three days of their pre-order, the number of prepaid Galaxy P9 exceeded 8 million units, which is comparable to the boutiques of Fairy Company and Apple.

Li Jianxi is grinning from ear to ear. According to this trend, it is not a problem that the shipment will exceed 20 million units in January next year. If you are lucky, 30 million units may be possible.

Samsung has a strong production capacity, and it is still desperately building a new smartphone factory. There is no problem with the procurement and manufacture of various components. As long as sales can increase, they will be able to produce 50 million units a month. .

With the launch of the Galaxy P9, the direct competitor looks like Fairy Company's Dream Snow, because the two have many similarities in function, positioning and price.

But if you think about it carefully, the opponent of the Galaxy P9 is not the Dream Snow, which has already won praise from users, but the Motorola A1800 and Nokia N90, which are also in this price range.

Motorola's A1800 and Nokia N90, since their release in July, have won the favor of many fans with their good cost performance and brand reputation. The sales volume has exceeded 20 million for four consecutive months. The supply of 40 million units of Dream Snow per month is still in short supply, but compared to the previous two smartphones, it can be regarded as a successful reversal of Motorola and Nokia.

Many people rejoiced for Motorola and Nokia, and many Western media began to dream that Fairy Company and Samsung would step down from the altar, and then only their European and American smart electronics companies would dominate the world.

But many people can clearly see that among Motorola's A1800, the cheapest 8GB366 version is the best seller, and the same is true of the Nokia N90, the cheapest 16GB399 version is the best seller.

Moreover, although the sales of the two mobile phones have not declined significantly since August and September, the main regions for purchasing mobile phones have become Africa and Southeast Asia. Sales in Europe, Northeast Asia and the United States have been declining all the way. The shipments in the United States last month were less than 1 million units, which clearly shows the decline.

The reason is that Motorola's A1800 and Nokia N90 do not have excellent configuration and standards in real mid-to-high-end smart phones.

In particular, they are facing the tried-and-tested boutiques such as IPHONE and Dream Stars, and the mid-range flagships such as Dream Snow, which are super cost-effective, so they are naturally at a disadvantage.

Not to mention the big killer like IPHONE, the two mobile phones that Xiao Qi brought out are also good products that have passed the market test in previous lives. They can be regarded as good mobile phones after 2012, and of course they are also good mobile phones that are all the rage now.

In addition to the hardware configuration, A1800 and N90 have many deficiencies, and there is another very important reason, that is, the Android system has not experienced several years of precipitation research and development. Where is the opponent of IOS and Fairy system? Even it is not as good as Samsung's BADA system.

In the case of such weak software and hardware, the low-end configuration of A1800 and N90 can still achieve good sales by virtue of price advantage and brand effect, but mid-to-high-end mobile phones are gradually excluded by users.

In the past few months, they have sold more than 50 million units per month, and they have proved that they can avoid conflicts with Dream Snow. The market capacity is already scary.

Once this part of the market is vacated, it's time for others to rush in to seize the market.

Samsung undoubtedly saw this opportunity and released its own Galaxy P9 at once, hoping to occupy this part of the market.

Not to mention 50 million units a month, nor more than Dream Snow’s 40 million units, as long as the Galaxy P9 can stabilize to 30 million units a month, or even 20 million units, it will be a huge victory for them! (~^~)

PS: It would be even better if there are as many monthly tickets today as the previous two days!