All-Around Forward Swingman
Chapter 98: Strive For Maximization Of Benefits! 【35 Full Order】
Walking into the classroom, Yang Shan saw Taylor immediately. After all, Taylor is also a big beauty, and she always gives people an outstanding feeling.
Walking towards Taylor, Yang Shan saw Li Xiangqian, Li Xiangqian also saw Yang Shan, his eyes lit up, he quickly stood up from his seat, shook hands with Yang Shan and said: "Hello, Yang Shan, I am Li Xiangqian, director of the external development department of Li Ning Company."
"Hello, Director Li."
After shaking hands with each other, he found a random seat and sat down. Li Xiangqian said to Yang Shan, "In this way, we lost to your agent in the VAM agreement, so we are willing to pay an extra five million Renminbi endorsement fee! You just have to sign the contract!”
Yang Shan took the contract and glanced at it briefly, then asked Taylor: "Is the contract okay?"
Taylor nodded: "I have reviewed it in detail, and there is no problem."
"No problem! I'm only responsible for signing." Yang Shan picked up the pen, and just as he was about to sign, Yang Shan had a big heart and asked Taylor one more question: "How long is this contract?"
Taylor said: "One season!"
"It's quite reasonable." Yang Shan nodded, and when he was about to sign the contract, he suddenly caught sight of the word Li Ning's sneakers on the contract, so he stopped his hand, looked at Taylor and asked, "Is this endorsement still valid?" Are sneakers included?"
Taylor responded: "Of course!!-"
"Then I can't sign." Yang Shan put down his pen and said to Li Xiangqian: "I can endorse everything except shoes!"
Now, Taylor was dumbfounded.
Li Xiangqian was also dumbfounded. .
"Why?" Both of them asked curiously.
Yang Shan didn't point out Russia directly, but took the example of Yao Ming's works and said: "Do you know which brand of sneakers Yao Ming has been wearing before he chose to endorse Reebok?"
Li Xiangqian thought for a while and said, "Nike?"
When he first mentioned this brand, he instantly understood Yang Shan's thoughts.
When Taylor heard Chinese Nike, he also understood, and he suddenly realized and said to Yang Shan: "Sorry! I am short-sighted. .
Yang Shan smiled and said: "You misunderstood me, I am not saying that non-NIKE will not sign, I just think endorsement sneakers, this is a very big cake, I like to maximize the benefits of things!"
"Because..." Yang Shan shook his finger and said, "I confidently believe that I can get a relatively satisfactory sneaker endorsement contract in the NBA, instead of the same as today's contract, clothes, hats, pants, Running shoes and so on can be settled with a contract! Do you understand what I mean, Director Li?"
Of course Li Xiangqian understands that everyone wants to maximize their interests.
Why didn't Li Ning want to! The reason why they signed several products of a brand with a single contract was to maximize Li Ning's interests.
It was hard to guard against, and was finally discovered by Yang Shan.
"Let's do it!" Yang Shan was also happy: "You draw up a contract, I can endorse clothes, trousers and hats, but not sneakers. Everyone knows that if you endorse one brand of sneakers, you cannot endorse another brand. I understand Your thoughts, I also hope you can understand my feelings!"
Li Xiangqian nodded, instead of rushing to agree to Yang Shan, he said to Yang Shan: "I can't decide this, I'll go back to the hotel and discuss it with the boss first!"
"Okay." Yang Shan nodded.
Watching Li Xiangqian leave, Yang Shan took a look at Taylor. At this time, Taylor was like a princess who had done something wrong, with a slumped face, leaning on the table with a guilty expression on his face. When Yang Shan saw it, he was only a little angry He also disappeared completely.
"I'm sorry, I don't think as much as you think!" Taylor said in a slightly crying voice.
Yang Shan sat down opposite him, touched her head and said, "Okay, it's all over, just pay attention next time!"
Taylor turned sadness into joy in a second, which made Yang Shan stunned for a moment.
"Your mood changes so quickly!" Yang Shan said while touching his forehead.
"As long as you don't blame me, I won't be sad, how ugly it is to be sad!!"
"Convinced you!"
After Yang Shan finished speaking, he walked towards the outside of the classroom. After encountering students who knew him along the way, they all asked for a group photo to sign.
Taylor was not jealous either, and asked Yang Shan, "Are you sure there will be other companies looking for you to endorse sneakers?"
"You have to have this kind of self-confidence!" Yang Shan helped a girl sign, and continued: "The competition for sneaker endorsement is very big, don't blindly or rush to sign a company's endorsement, but let these Entrepreneurs have stretched out olive branches one after another, forming a competitive situation. With competition, there will be value, and value will drive price fluctuations. We only need to choose a company that maximizes its own interests to speak for!!"
...asking for flowers...
Taylor looked at Yang Shan with great admiration and asked, "Have you studied economics?"
"After less than two months of study, my major at the University of Houston is economic management!"
"Oh! I see..." Taylor said with a look of surprise.
Yang Shan smiled and said to Taylor: "Let me tell you a classic case, but this is not a successful case, because the active party gave up the maximization of benefits "but it is worth digging for valuable things!"
"Tell me." Taylor said with interest on his face.
Yang Shan and Taylor walked side by side, and began to talk about the turmoil about Yao Ming and Nike's endorsement.
"In 1997, when Yao Ming first entered the arena, he was thin and vulnerable, and many people thought he was not good enough.
At that time, Wang Ziwen, director of Nike's China region, believed that he would have great development and his future was limitless, so he unswervingly supported him. Nike sent Yao Ming to Europe, and also sent him to the United States.
When Yao Ming was a junior high school student, the first sponsorship contract that Nike signed with him was RMB 120,000 per year. 120,000 RMB is worthless in front of Yao Ming today, but one cannot forget one’s roots, and the source of water cannot be exhausted.
After Yao Ming ascended to the top of the NBA and became completely popular.
Nike and Reebok also approached Yao Ming for endorsement,
When Nike and Reebok were competing with each other, Yao Ming said frankly: "I have a limit in my heart. If the price difference between Nike and Reebok is within 5 million US dollars, I will sign Nike."
When Taylor heard this, he said curiously, "Since you've made your statement, why don't you sign with Nike!?"
Yang Shan smiled and continued.
"Originally, Yao Ming has almost made a decision. Nike has almost won Yao Ming, which is equivalent to winning the future China and NBA supermarkets.
PS: Regarding the Ross clause, Linger has to explain, because Ross has not entered the NBA in 2007, so the latter clause will be changed. .
It becomes "Yang Shan Clause"!
You know, lol...four....
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