All-in-one Sign

Today is the day when the first movie in the "Transformers" series was released. Because Xu Ang asked Lasseter to release the movie as soon as possible after it was filmed, and the latter did it, there was some noise.

"Pixar may fail".

"A Failed Beginning?" A new miracle? 》

How sincere is a rushed movie? 》

etc.

Early this morning, all the major media and tabloids in the United States went into battle. The overwhelming pessimism and the voices of explicit or implicit doubts destroyed the front pages of newspapers of all sizes. If you only read these old media reports, you will definitely suspect that Pixar has done something outrageous and made an unprecedented bad movie. Otherwise, why would there be so many media that are not optimistic about it.

However, this is only offline.

When you switch to online, you will find a completely new world.

"Breaking Blockbusters Are Coming".

"Men's Romance".

"China Xu's new film tells you: Bigness is beauty."

The voices on the Internet are completely opposite to the attitudes of newspapers and magazines. The latter are skeptical and pessimistic, but the former are optimistic and supportive. Just looking at the publicity and reports on the Internet, you will have great expectations for Transformers.

Sensitive people have discovered that the completely different voices offline and online are not just a competition between the two sides based on the release of Xu Ang's new film Transformers 1.

In this competition, the new online media will have to compete with traditional media such as newspapers and magazines to see whether the emerging media that have emerged with the advent of the Internet era have the ability to defeat traditional media. If they can do it, the media industry will Things are about to change.

If online media succeeds in doing this, their era will come.

By then, public opinion will no longer be exclusive to traditional media, but will gradually be divided up by the latter until the traditional media decline completely.

Countless people are scratching their heads.

Countless pairs of eyes are waiting to see.

Some of these people stood up, waved flags and cheers for the camp they supported, and even rolled up their sleeves and went to battle in person. Some people are hiding in the dark, waiting for the two sides to decide the winner, so that they can swarm up and devour the flesh and blood of the loser.

Unknowingly, a storm was brewing, and at the center of the storm were Xu Ang and Internet companies such as Twitter and Netscape.

As for Lasseter and Pickles, they are not the protagonists.

Compared with the new blank areas and countless opportunities that will emerge after online media defeats traditional media, not to mention a mere Pixar Studio, even the seven major Hollywood studios combined can only play supporting roles.

unfair?

The size is not in the same level at all, who can tell you what is fair.

It is true that the Hollywood film market makes a lot of money every year, but it also has to compete with others. If compared with the wealth, voice and interests that the media industry can absorb, the film market seems very small.

At this time, many people in the United States are very conflicted. On the one hand, they hope that online media backed by emerging Internet companies such as Twitter and Netscape can win, so that a new world will emerge. At that time, they may be able to acquire more wealth, or they may start their own business, allowing themselves to complete a class jump and become one of the rich.

On the other hand, they think that emerging Internet companies such as Twitter and Netscape have Xu Ang's shadow behind them, and they feel resentful.

A mere Chinese man, on American soil, using American companies, employing American talents, and opening up the American market, now wants to expand his business territory by stepping on the corpses of American companies, paving the way for him to make more money in the United States. , which makes them feel shameless as Americans.

But then they thought, if Twitter and Netscape can win, wouldn't it mean that emerging Internet companies have greater vitality than expected and have broader prospects.

And these can all be turned into money.

So, after realizing this, those people changed their minds and no longer thought about letting Xu Ang lose, but instead expected Xu Ang to win.

What kind of thing is face in front of the green Franklin?

As long as you make money, your face doesn't matter. I'll slap you on the left cheek first, and then I'll slap you on the right cheek.

Throwing a stack of newspapers on the table, Tang Lu closed the computer and sat next to Xu Ang.

"The Americans are having a lot of fun over our new movie. Are you not worried at all when you see these newspapers that are badmouthing you?"

The media has the power to influence public opinion. Due to the limited information they have access to and the fact that they don’t like to think, many people believe whatever the newspapers say, but they ignore that the reports in the newspapers are also written by people. Whether they are objective and whether they are Correct, there is no certainty as to whether the Chunqiu brushwork was used.

In so-called freedom of speech countries like the West, media tycoons who control the media can do many things by using the media's influence on public opinion, which allows them to reap benefits that ordinary people cannot imagine.

However, the new media that emerged with the emergence of the Internet era want to snatch their right to speak, take a piece of the pie from their hands, and even look at everything in their hands. How can the media tycoons remain indifferent.

They have long been dissatisfied with online media, so they took advantage of the rapid release of Transformers to create trouble for Xu Ang. Even if they couldn't hurt Xu Ang, they could still disgust him.

"A swarm of flies buzzing around you is really annoying."

Xu Ang admitted: "Their overwhelming reports, various conjectures, conjectures, imaginations, and fabricated negative news will indeed have a certain impact on the box office. Some viewers have read too many such reports.

There is indeed hesitation, but this part of the audience is only a small part of the movie-going crowd. "

"Traditional media newspapers and magazines are not as good as Twitter. Instant messaging software like Penguin is very attractive to young people, and our Transformers is a popcorn movie that pays attention to visual stimulation. The main audience is Young people. So, as long as we manage the reports on the Internet and attract young people to the cinema, the box office will not be much worse."

Before doing anything, you must have precise positioning, especially for projects with large investments such as movies. Whether the product attributes can pay back the investment depends on whether you can accurately position the audience, and whether you can influence the targeted audience to make them pay for it. Money goes into movie theaters.

"These traditional media in the United States have been aloof for so long that they can't recognize their own position. New things have emerged, but they can't face the threat they face, and they still try to use the old methods to deal with the new situation. If If they are defeated in this way, people like Mark are too useless. "

The center of the storm is often the calmest. As the protagonist of the incident, Xu Ang's life on this day did not change from usual. The external disputes between old and new media and the tit-for-tat battle of public opinion cannot affect Xu Ang.

The arrival of the Internet era, changes in people's living habits, the rise of online media, and the decline of traditional media are the general trends.

And the general trend is irreversible.

From the beginning of this battle, Xu Ang was invincible.

Furthermore, those media people in traditional media may not understand that anti-fans are also fans, and reverse propaganda is also propaganda. The fact that they try so hard to disparage Transformers will arouse the curiosity of many people and make them want to see what this movie is really like.

As a result, the box office may be better than expected.