All-round Athlete

Chapter 33: Business Value Development

capital Airport.

The national team was surrounded by reporters as soon as they got off the plane.

Breaking the Asian record, the first Asian to run under 10 seconds, the first yellow race to run under 10 seconds, breaking the Japanese monopoly in Asian sprints, etc. are enough to attract the attention of the media, although the result of 9.99 seconds is not enough Competing with those big names in Europe and America, it can also be regarded as the biggest breakthrough of the sprint event in the 21st century.

However, the national team learned a lesson from their time in the Philippines and did not allow Zhang Guan to participate in the interview at all. The national team was worried that if Zhang Guan said something like "breaking the world record" again, he would fall into a passive position again. Therefore, both Director Ma and Director Yu agreed that if Zhang Guan is to be trained before he is allowed to face the media, at least Zhang Guan should know what not to say.

Director Ma briefly introduced the competition at the airport, but did not answer questions from the reporters. Afterwards, the Athletic Management Center will hold a special press conference for the Asian Athletics Championships, and then it will be the time to officially face the media.

To achieve breakthrough results, commendation is indispensable, and the General Assembly gave Zhang Guan a bonus of 300,000 yuan. However, only 100,000 of the 300,000 bonus was in Zhang Guan's hands.

It was not until 2010 that the General Administration of Sports issued the "Interim Measures for the Administration of Prizes for National Team Athletes' Competitions", which clearly stipulates the distribution of prize money. Before the "Measures" were issued, one-third of the athlete's bonus distribution was handed over to the association as a sports fund, one-third was given to coaches and other meritorious personnel, and the remaining one-third was for athletes. Among them, the sports fund will be distributed proportionally by the management center and local associations. Fortunately, the national-level bonus that broke the Asian record this time is one of the few bonuses that do not have to pay taxes, otherwise part of the personal income tax would have to be deducted.

The Provincial Department of Sports rewarded Zhang Guan with a house with a construction area of ​​more than 120 square meters, which is not too big. Although the house price has not yet risen these days, a house of 120 square meters in the urban area of ​​the province is worth about 300,000. Moreover, Zhang Guan's registration unit is the Provincial Sports Department. This house can be regarded as the Sports Department's reward for its own employees. It follows the process of employee benefits and does not need to be distributed again, so it is much more affordable than the total reward of 300,000. .

On the second day after returning to China, the Athletics Association held a commendation meeting, after which the national team was temporarily disbanded, and the participating athletes would return to their respective units.

The registration units of the athletes are all provincial sports authorities. After being selected for the national team, they will participate in the regular training organized by the national team. They will also be recruited for international competitions. Usually, the athletes mainly stay in their respective provincial teams for training. A small number of big-name athletes can always enjoy the treatment of the national team training.

However, many athletes will stay an extra day or two before returning, mainly to deal with some media interviews, such as Zhang Guan, who was also arranged for several media interviews. This type of interview is prepared in advance, and then just read it out.

When Zhang Guan packed his luggage and was about to leave the athletes' dormitory, he met Director Yu at the door.

Director Yu was obviously in a good mood at this time, and the usual dark circles under the eyes disappeared. The historic breakthrough in the Yatian Race allowed Director Yu to sleep at ease, so Director Yu seemed very relaxed.

Director Yu called Zhang Guan aside and said, "Xiao Zhang, there is something special about staying here this time. I have to remind you first. You broke the Asian record this time, and you ran under 10 seconds. , you can be considered a celebrity in China, I believe it won’t be long before someone will ask you to shoot commercials or endorse products.”

Director Yu deliberately paused, and then said: "The country has not yet clearly regulated the commercial development of athletes, but according to the previous management, the field management center will definitely take the initiative to find you to be responsible for the development of your commercial value. Domestic athletes Basically, this method is adopted. For example, Liu Feiren in the 110-meter hurdles signed a contract with the Athletic Association, and the association is solely responsible for the development of its commercial value.”

Zhang Guan recalled it carefully, and he still has an impression of Liu Feiren's endorsement brand. In 2003, Liu Feiren began to endorse commercial brands. This year, Liu Feiren signed two endorsements, namely Coca-Cola’s annual endorsement contract of 350,000 yuan and Nike’s annual endorsement contract of 500,000 yuan. Nike’s endorsement contract also includes equipment, Clothes, shoes, etc. are worth 200,000 yuan, which means that the value of Nike's products for Liu Feiren is also included in the 500,000 yuan endorsement fee, and the actual endorsement fee is only 300,000 yuan.

These two endorsement contracts can be said to be very lucrative, because Liu Feiren won the Athens Olympic champion the following year, and his net worth increased dozens of times. Later, Liu Feiren's endorsements were all starting at 5 million, and the highest he had ever won 15 million endorsements.

Zhang Guan knows that since he is an athlete, commercial value will always be a topic that cannot be avoided, and on this issue, the higher-level association is a peak that he must face. Regarding the development of the commercial value of athletes, the first thing is to determine who will develop it. If it is placed abroad, it is easy to determine. The athlete can find a sports agent or package an economic company. However, the situation in China is much more complicated.

In commercialized sports such as football and basketball, although there are constraints from higher-level management associations, athletes can have their own agents. For example, some national players and national players not only have their own agents, but many of them have great backgrounds. In other non-Olympic sports, athletes can also have their own agents, such as Xiao Ding of snooker.

But in other sports, especially Olympic sports, it is difficult for athletes to have their own agents, and almost all management associations or management centers are fully responsible for their own business development. Just like Liu Feiren, such a big-name athlete can have a team of agents to serve him exclusively, but he didn't even have a serious agent during his career as an athlete, so the activities are arranged directly by the field management center of.

In terms of laws and regulations, there are no clear requirements and regulations on the use of agents by athletes, but many associations have internal regulations that do not allow athletes to use their own agents. The management association will be fully responsible for the development of the commercial value of athletes. Sometimes such internal regulations do not even have a written official document, and can only be regarded as unspoken rules, but athletes are required to abide by them.

In Zhang Guan's view, if the association is allowed to be fully responsible for its own business operations, it is tantamount to signing a contract of sale. Maybe there is not much loss in the economy, but it will definitely lose freedom. Shooting advertisements and even participating in some commercial activities will be restricted, and I can't do whatever I want, and everything the management department says has the final say. Just like Liu Feiren in the 2008 Olympics, he was actually injured and unable to run, but he forced himself to play because of a contract worth 500 million yuan, and there was that heartbreaking scene.

At the same time, after selling yourself to the association, you will lose your autonomy, and you must follow the instructions of the association in many things. If you don't obey, the Athletic Association will not only raise the banner of suspension, but also adopt the method of hiding all your business activities directly. Let you directly lose your source of income, forcing you to continue to be a good baby. Of course, this is also one of the reasons why many sports associations do not allow athletes to use agents. Athletes are easily corrupted and disobedient when they have money. This is a consensus in the sports world. The current domestic athlete management system still follows the one from the last century, which is simple and rude without any technicality or humanization. Administrative penalties and money deductions are the most important methods of managing athletes.

However, there are also many benefits to signing a field association. The first and most direct one is to lean against a big tree to enjoy the shade. There are many unspoken rules in the circle of commercial stars. Even big-name stars often encounter some unfair treatment, such as squeezed by some companies, coerced by some bad forces, or smeared by the media. . The above-mentioned injustices must bow to the government departments. Under the umbrella of the Athletic Association, there is nothing to squeeze, force, or smear.

Secondly, if the Athletics Association is fully responsible for commercial development, it can save a lot of money. You must know that you need to pay for hiring a special agent or agent team, and the price is not low. For example, the endorsement fee, the agent will take 4% to 6% from the star, and the advertising fee may even be more than 10%. . Considering that sports stars can only get 50% of their endorsement fees and advertising fees, the rest has to be handed over to the association as a sports development fund and distributed to coaches and other related personnel. If they take a further percentage, sports stars will lose a lot of income. And if the competent association is in charge, there is no need to pay the broker a commission. From another point of view, since what should be handed in will eventually be handed in a lot of points, the signing association is tantamount to earning a big backer for nothing.

The third advantage is that the Athletic Association is a national organization after all, and it is very serious about the choice of commercial brands. This can be seen from the endorsements and advertisements of Liu Feiren. The son simply dismissed it, which is also conducive to maintaining and improving the image of the star.

"There are advantages and disadvantages! How should I choose?" Zhang Guan hesitated, and asked, "Aside from letting the association take full responsibility for commercial development, is there any other way?"

Director Yu smiled slightly, as if he had sensed what Zhang Guan was thinking, and said, "You don't have to sign a contract with the center, and then find a professional agent yourself, but if you do this, I don't think it will be that good Agree easily."

"Above?" Zhang Guan asked a little puzzled.

"I'm mainly referring to the association. The field management center is only responsible for the specific business department and is only responsible for implementation, but the decision-making power for major matters is still with the field association." Director Yu continued to explain.

"You mean, they will wear small shoes for me?" Zhang Guan asked immediately.

"Although it's not 100%, but the possibility is very high." Director Yu sighed. Young people have their own ideas, which he can understand, but no matter what it is, when specific interests are involved, it will become very complicated.

"The management is really lenient. Anyway, there will be no less points that should be handed in. Why do the association bother?" Zhang Guan complained.

"Well..." Director Yu didn't know how to explain for a moment.

But Zhang Guan said: "I understand this. Athletes are actually a kind of resource. The higher the quality of the resource, the more popular it is. It's like those countries in the Middle East that sell oil. The higher the oil production, the better. Ordinary people think they Selling oil to anyone is not the same, as long as you pay a lot of money. But in reality, many countries have to ask them to sell, and they manipulate oil to get more benefits from buyers."

"Uh...you understand well, it seems to be like this!" Director Yu felt that Zhang Guan was a bit far-fetched, and he didn't realize it for a while.

"Coach, how do you think I should choose?" Zhang Guan asked.

Director Yu shook his head, and then said: "Don't ask me, I have never been involved in the decision-making of this kind of thing, and I won't even give you any advice. You still have a long way to go, and you still have to choose how to go." .If I help you choose, if you regret it in the future, wouldn't you blame me, Old Yu!"

...

Sitting in the car, Zhang Hang, you looked at the scenery flying by outside the window and fell into deep thought.

In Zhang Guan's heart, he didn't want the Athletic Association to act as an agent for his commercial value development rights. This had nothing to do with economic interests, but he didn't like others to decide his own affairs. He felt that this was his own right, so he decided Find a way to protect your rights.

However, protecting one's own rights and interests cannot only rely on the law, the most important thing is to rely on strength. The reality of society is that a common man has no rights and no money, and when he suffers from injustice, he can only swallow his breath and try to survive. Get it fixed soon.

"I'm not a big-name athlete right now. What should I do if the field management center finds me now? I'm afraid it's not good to refuse directly. The best way is to delay first. When I become a sports superstar in the future , naturally have the right to speak, and maybe we can talk to them at that time." Zhang Guan thought for a while, and suddenly found a good excuse.

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I just read it. The average daily update for the last 7 days is 6,500 words. Although there are two chapters a day, it should be more than the three chapters of many 2K Klans. This chapter has more than 3,800 words except for my nonsense. Speaking of the 2K in the new book period, the clicks can be higher, but I think the quality of the work is the key. If the quality of the work is high, readers love to read it, so it doesn’t matter what clicks, so I still write books conscientiously. . However, recommendations are still required. Recommendations for the new book issue are very important, so I beg for recommendations! Ask for support! Thanks.