amazing coach

Chapter 244 The competition between Nike and Adidas

After the UEFA Champions League group stage qualifiers are over, it is time for the national team match day, and both the league and cup matches have a 10-day break.

For small teams, this is a great opportunity to recuperate, but big clubs do not have this blessing. Most of their players are members of the national team. Not only can they not rest at this time, they must also compete for the main position of the national team.

And work hard.

Alkmaar was very happy last year. They had almost no members of the national team. After Alkmaar won the double championship last season, Alkmaar's players became the favorites of the national team. Now most of them

All the players are already national players. Ronaldinho, Drogba, Thomasson and others have become the main players of the national team. For the head coach, this is troublesome happiness. A team does not have a national player. This can only be said.

This coach is very incompetent, but all of them are national players. The coach is very honorable, but he has to pay a huge price to adjust the players' condition and eliminate their injuries.

After playing the Champions League game, all Alkmaar players took a vacation. Three days later, players who were not selected for the national team resumed training, while players who were selected for the national team could not return to the team until 10 days later.

These three days are not leisurely for Jiang Mu. He still has two advertising endorsement contracts to negotiate. Now he is the most famous coach in Dutch football. Because he is young and handsome, he has also become the most popular advertisement for major businesses.

One of the spokespersons. Although Jiang Mu is not willing to spend too much energy on advertising, the companies that came to him to negotiate contracts are not ordinary companies. One is Adidas from Germany and Nike from the United States. These two sports products

The company is the top company in the world, and they also made Jiang Mu offers that Jiang Mu could not refuse. However, Jiang Mu was too pressed for time at the time and did not make the final decision. On this national team match day, Jiang Mu decided to go with the two

The company will have a good discussion and then make the final decision.

In view of Jiang Mu's popularity in the Netherlands and China, as well as their optimism about Jiang Mu's future, both Adidas and Nike attach great importance to Jiang Mu. Both companies regard Jiang Mu as a magic weapon to open the Chinese market and will never agree to it.

Give up easily.

Before Jiang Mu could make an appointment with Pan Hua, the China Marketing Director of Nike, who had contacted him before, Pan Hua came to the Netherlands in advance and came to visit Jiang Mu shortly after he returned home from vacation.

Although Pan Hua was here to discuss business now, he was a compatriot after all. Jiang Mu warmly welcomed Pan Hua into the living room and poured him a cup of green tea that he had just brewed.

Pan Hua is a head taller than Jiang Mu, has short hair, and a very common Chinese character face, but his nose is a bit aquiline, giving him a decisive and capable look.

Pan Hua put the exquisite small box he had brought on the coffee table and said, "Last time I came here, I found that you lacked one of these things. I specially asked someone to go to Yixing to get a set for you."

Jiang Mu opened the small box and found that it was a set of Yixing purple clay teapots. It looked quite exquisite. However, it was difficult to judge the value of this item. It ranged from a dozen yuan to tens of millions. He quickly said: "Brother Pan, Mrs.

You're welcome, but please tell me how much this gift is worth. I won't accept it if it's too expensive."

Pan Hua laughed, took a sip of tea, and said: "It's not expensive, it's just ten thousand or eight thousand, which is just the price of a meal to you."

"Then I'd like to thank Brother Pan for taking the trouble." Jiang Mu heard that it was worth eight thousand yuan, so he didn't care. With his status and income, accepting a gift of this price is really nothing.

Pan Hua sat down and chatted with Jiang Mu for a few words, and then went directly to the topic, "Brother Jiang, we are all compatriots, and I know that people don't tell secrets. Today I want to talk to you about cooperation. In the past few days,

You said last time that you didn't consider it mature and that you were too busy for time. Now that you have taken a 10-day holiday, you won't be running out of time."

Jiang Mu smiled and said: "There are no 10 days. There are only three days. We will still be training after three days."

Pan Hua chuckled and said, "Don't fool me. I'm half a sports person. You won't have a competition in ten days. You can't even get together for training these days."

Jiang Mu said: "Well, what Brother Pan said is that we have plenty of time now. I also hope to finalize the contract in the next few days. It won't be a problem if I keep delaying it."

Pan Huadao: "It's exactly this matter. If you delay for a day, you will make less money for a day. It is better to make a decision early. Nike is the world's largest sports equipment brand. Although we only entered the football market in 1994, we

The share of the football market has accounted for 20%. Football has about 2 billion fans worldwide, and basketball ranks second with 1.2 billion fans worldwide. The headquarters has been increasing investment in the football field to enhance the brand.

International influence. It’s a win-win situation if you choose us. Nike can not only bring you huge wealth, but also bring you greater fame.”

Jiang Mu smiled and said, "Brother Pan, let's be honest. Mr. Sonas, the director of Adidas, also said what you said."

Pan Hua laughed and said: "Brother, what I said is the truth. You can't say that I am not truthful. I am sincere to you. To be honest, choosing a coach as the spokesperson of the brand is still Nike's

For the first time, I have said all the good things to you. Brother, this is a one-million-dollar contract a year."

"Three million for three years, I don't think it's appropriate. First, I don't want to sign for so many years. It's better to sign once a year. Second, this price has no advantage over Adidas. I have no reason to choose Nike."

Jiang Mu frowned and expressed his opinion frankly.

Pan Hua was stunned for a moment. It's not that he didn't know about his bid. He had already inquired about Adidas's quotation. Nike's price was similar to Adidas's, but the headquarters meant that he could sign for a few more years, so that the endorsement fee would go up.

. He was surprised that Jiang Mu didn't want to sign for a few more years, but wanted to sign year by year. You must know that many stars and celebrities like to sign for many years, because who knows how long they can be popular.

Pan Huadao: "Although our quotation is similar to Adidas, they are only willing to provide a two-year contract, and the total value is not as good as ours. I think in the football circle, anything can happen, and the money is the most reliable."

While the two were talking, Schlinja came in together with a tall, blond European.

Sihelinjia was stunned for a moment when she saw Pan Hua. She now lives at least half of the time in Jiang Mu and has met Pan Hua twice. She knows that he is the director of Nike China Marketing Department, but the one next to her is Adidas.

Sonas, the director of the European Marketing Department, the two directors actually met together today. It was such a coincidence.

Jiang Mu was also a little embarrassed. He didn't expect that Schlinjia would bring Sonas directly to his home. He managed to calm down and said: "Brother Pan, let me introduce to you, this is..."

Pan Hua smiled bitterly and said: "Brother, you don't need to introduce me. We know each other. Hello, Mr. Sonas, we meet again."

Sonas laughed and said: "Hello, Mr. Pan, hello, we meet again. Unfortunately, we always meet on such occasions. Last time it was Ronaldo and this time it is Coach Jiang."

After a brief moment of embarrassment, Schlinjia immediately regained his appearance as a strong man in the business world and said: "Sit down, you two. It's fate that we all meet together today. It's just time to express our opinions on this matter. I will do it today."

Be Jiang Mu’s agent, Jiang Mu, do you agree?”

Jiang Mu chuckled and said, "I totally agree. I've been trying to find an agent recently. You can take my place temporarily and hold a three-party meeting. I'll be the audience."

Sonas said: "Okay, I also hope to have a three-way meeting with Mr. Pan. We will each show our trump cards and let Coach Jiang make his own choice."

Pan Hua smiled and said: "Isn't this just like an auction?"

Jiang Mu laughed and said, "It really looks like it when you think about it. I will treat you as a commodity today and won't say anything."

Sihelinjia couldn't help laughing after hearing Pan Hua's metaphor, and said: "Then I will be a host, and you will bid, and each of you will have three chances."

Sonas was very cheerful and said: "Three chances? No, I will directly show my trump card and let Coach Jiang choose. If Nike offers better conditions than me, I will turn around and leave, and never mention the cooperation again."

Scheringa said: "Mr. Sonas is quick to talk, so just show your trump card. Mr. Pan and I are listening."

Sonas said: "Five million euros in three years. This is the opinion of our headquarters. Even if we make more concessions, it will be very limited. It can be used as a trump card."

When Jiang Mu heard this, his heart skipped a beat. The euro has now been officially launched and is worth more than the U.S. dollar. According to Sonas's quotation, it reaches more than 1.6 million euros a year. Even if he is more famous, at this price

The endorsement fees are also extremely high.

Schlinjia was also moved by this. She never thought that Jiang Mu would be so important in the eyes of these big companies. Although it is not as good as Ronaldo, Zidan and other superstars, it is already much higher than ordinary stars.

.

Pan Hua didn't expect that Sonas's trump card was actually 5 million euros, because his three-year contract was only 5 million US dollars, and five years was only 8 million US dollars, which was a little lower than Sonas's offer. Now it seems that Adidas is interested in Jiang

Mu is bound to win.

Pan Hua pondered for a moment and said: "Brother Jiang, what are your criteria for choosing partners now? If it is money, I will negotiate with the headquarters. If there are other conditions, then I can tell you that my current trump card and

Sonas are not that different.”

Scheringa said: "Jiang Mu gave me full authority to make the decision on this matter, so I boldly said that the two companies are similar in all aspects. I think money is the best criterion."

"Please wait two minutes for me to make a call." Pan Hua took out his cell phone and went out.

Five minutes later, Pan Hua walked in. His expression was solemn, as if he had just attended an important international conference. He sat on the chair and stared at Sonas twice before he said: "Two years in five years."

Ten thousand dollars, this is what I just fought for. If Adidas exceeds this offer, I will announce that Nike will withdraw."

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