America started as a game
47. Suppression of Tsingshan Company
One billion dollars, the guy in front of me really dared to ask, and he only wanted cash.
Allen looked at Li Hua as if he were a madman.
In fact, what he didn't know was that even if he reached this price, Li Hua would not sell it.
Because the ultimate benefit of this game will far exceed this number.
The price is just to scare them off.
One billion is enough.
"Mr. Li, we are very sincere, please stop joking." Allen said seriously.
Li Hua's expression was equally serious, "I am also very serious. If the price is lower than this, I will not consider selling it."
"I think you're just kidding." Allen suddenly slapped the table.
When Li Hua saw this scene, he just narrowed his eyes and said nothing more.
Allen got angry for a while, but after seeing that Li Hua was unmoved, he could only suppress it and returned to calm again.
"Thirty million dollars, this is our bottom line." Allen can only continue to increase the price.
Li Hua continued to shake his head, "We won't sell it for one billion dollars, even if it's a penny lower."
Seeing that Li Hua was so out of touch, Allen knew that there was no way to continue the conversation today.
"Mr. Li, I hope you will think carefully and carefully, and don't say angry words on purpose." Allen said.
Then he stood up and said at the same time: "Also, don't forget, we Atari are the rule makers in the game industry, and cooperation is necessary for both of us, otherwise..."
He didn't say the next words, but the threat was already obvious, and they did have the ability.
Li Hua just narrowed his eyes and said, "I won't give it away."
"Huh!" Allen snorted coldly when he saw this, and left immediately.
Watching them leave, Li Hua took a deep breath. He really didn't expect that Atari would target him so quickly.
I originally thought it would take at least a long time.
"We must speed up." Li Hua murmured.
When people from Atari came over to buy games, Li Hua suddenly felt a sense of crisis.
As the saying goes, a skinny camel is bigger than a horse, not to mention that Atari is not dead yet.
If this was targeted, it would not be a good thing for Li Hua.
At the same time, Li Hua could also feel that Allen did not give up on the game "Super Mario Bros."
And just as he had guessed, it didn't take long, just two or three days, before Allen came again and proposed the idea of buying "Super Mario Bros."
This time he raised the price to US$40 million, but Li Hua insisted on US$1 billion.
Allen was so angry that he immediately dropped his harsh words.
But a few days later, Allen came again, and the negotiation was not just a matter of seemingly breaking down.
In particular, the strength gap between the two sides is too large. Li Hua is not even qualified to refuse to meet and negotiate unless there is a complete rift.
In this way, half a month of back and forth passed, and Allen had already raised the price to 70 million.
This is 20 million higher than the bottom line of 50 million set by Ray Kesar.
Of course Allen can't decide on this matter, it was decided at a company meeting.
But even though the price had reached 70 million, Li Hua still didn't let go.
Li Hua's refusal this time also completely angered the giant Atari, especially since they thought the price they paid was already very high, but they didn't expect to be rejected anyway.
As for the price of one billion US dollars proposed by Li Hua, they never took it seriously from the beginning to the end.
Atari executive meeting.
The atmosphere of the meeting was quite solemn, with anger flashing on many people's faces. They never imagined that a small Qingshan Game Company, and a third-party game developer dependent on their platform, would have the guts to reject them, especially
It was when they offered such generous terms.
To them, this is simply shameless.
"I think it's time for us to teach them some lessons. They are developing too smoothly, and the founder is still so young and doesn't know what awe is." Someone said coldly.
"I agree. This guy named Li Hua is too proud. If you don't show him some color, he really thinks we are fools."
Over the years, since they became the largest gaming company in the United States, few people would reject them like this.
You know, even if Activision won the lawsuit, they were still severely suppressed by them.
Allen nodded and said: "I think so of him too. They don't take us seriously at all. And I think that if you want to win this game, you must let them know that we still have the final say in the current game industry."
, rather than making a good game can change it.”
Allen was really holding back his anger these days, rejecting him again and again, and even Li Hua's attitude later could be said to be perfunctory.
From the beginning, he would receive a warm reception every time he went there. Later, if it weren't for his strong request, Li Hua wouldn't even bother to see him.
Such a change in attitude made Allen angry.
In fact, Li Hua was not so impatient, but he saw that Atari would not give up easily, so he simply didn't bother to waste time.
Ray Caesar looked around and said without any nonsense: "In this case, then notify all channel dealers and ask them to refuse to sell Qingshan Company's games."
"When they sell our products as agents in the future, we will give them more commissions as appropriate."
It is not impossible to force channel dealers to refuse to sell Qingshan Company's products by relying entirely on market power.
But that would cause even more trouble, and may even directly lead to relevant government departments conducting a monopoly investigation.
This was the case with the previous lawsuit against Activision. If it hadn't been for its dominant position in the game market, it would not have lost the lawsuit.
Giving some benefits can also make the channel dealers complain less. For them, solving the current situation is the most important thing. As for the loss of future benefits, that is a matter of the future.
There is no way, the pressure on them from Warner is getting bigger and bigger day by day.
In particular, Warner's stock price seems to be falling without end and continues to fall.
And all this is because of Atari's problems.
It is conceivable how much pressure Ray Caesar is under now. He was personally promoted by Warner, so he has no ability to resist Warner.
Of course, this does not mean that Atari has pinned all its hopes on this game. This is just a plan for them to break through the current situation.
But even so, they will not give up easily.
"In addition, I will impose restrictions on Aoyama Company from all aspects. I want them to understand how stupid it is to reject our Atari in the game industry." Ray Kesar made the final decision.
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