America started as a game
56. Soft text baptism
A week later, the two game cartridges of "Bomberman" and "MapleStory" were completed and sent to Qingshan Company.
There are 50,000 sets of each game, and this is only the early stage. Li Hua is also full of confidence in these two games.
Although it may not be as good as "Super Mario Bros.", it's not much different.
Moreover, the games Li Hua chooses are all market-proven, and they are from around the same time period, rather than being cross-generational products.
Therefore, Li Hua is not very worried about the sales of the game. Sales may not be as good as expected due to sales channel problems, but it will definitely not be unsalable.
On this day, Li Hua held a meeting for the entire sales department.
At the meeting, Li Hua only put forward two points. The first was to communicate with the current sellers and to have a thorough understanding of the sales situation in order to supplement subsequent goods.
The second is reward, and Li Hua has never been ambiguous about this.
Even though the profits from game cartridges were not that high this time due to Atari, on the contrary, Li Hua gave more rewards to salespeople this time.
This greatly stimulated the enthusiasm of the sales department. Everyone's sense of belonging to the company was not strong yet. At this time, only money can stimulate fighting spirit.
"Okay, I've said everything that needs to be said, and the rest is up to you." Li Hua said.
Seeing the employees leaving with passion, Li Hua's face was also full of smiles.
"Then I'll get busy first." Hoya said.
Li Hua nodded, he also had his own things to do.
With the completion of the distribution of the two new games, the promotion of the games must be in place.
This time Li Hua also spent a lot of money, and the first phase of publicity expenses reached two million US dollars!
Although this is only one-tenth of the promotional fee for Atari's "e.t. Alien", the situation is different.
And this is just the preliminary publicity, so much is already amazing.
The focus of the promotion of the two games is not on the gameplay, but mainly on the connection between "Super Mario Bros."
Although these three games are not linked at all, what is important is for people to know that these two games are produced by the same game company as "Super Mario Bros.", which is enough.
Who makes "Super Mario Bros." have such a good reputation at this stage? It must be taken advantage of.
The other publicity focus was on Atari, and Li Hua began to write soft articles himself!
Having been baptized by various soft articles in later generations, coupled with the previous experience of "Custer's Revenge", Li Hua is now very comfortable writing soft articles.
Anyway, it just highlights Atari's domineering and shameless suppression of Aoyama Company for the sake of the company's performance and in order to continue to occupy the entire market share of the game industry.
Especially the purchase of "Super Mario Bros." made Li Hua extremely excited.
He started to describe it from various angles, and also wrote that once Atari acquires it, the game will be transformed in all aspects.
Although this statement is full of loopholes, as long as the atmosphere is here and the emotions are in place, not many people care about this.
There is also the fact that the previous situation in the game market is completely attributed to Atari.
If you make up facts, if there is a slightly better game, Atari will suppress it and not let it come forward.
Although this is basically nonsense and nonsense, Atari has nothing to do about it.
Because if they say they have never done such a thing, that is simply nonsense.
Of course, what they did will not be as extreme as what Li Hua wrote, but as long as there is, the rebuttal is meaningless.
These soft articles are highly inflammatory to many people.
After everyone read it, their first thought was sympathy for Aoyama Company, and their second thought was anger towards Atari!
Especially those gamers.
Their anger towards Atari had reached its peak before. Although they had vented it once, it was impossible to say that they were no longer angry.
This time these soft articles ignited their anger again, and they also recognized Qingshan Company again.
At this time, Horace, on behalf of Tsingshan Company, sued Atari for using its market dominance and suppressed Tsingshan Company in all aspects and entered the formal process.
This once again fueled Li Hua’s soft articles.
Don’t underestimate the effect of soft articles. You must know that even after being baptized by so many soft articles in later generations, many people have a certain degree of resistance.
But as long as the soft copy is well written, the effect will not be bad at all.
Although there are also factors of the times, the speed and convenience of information dissemination.
But don't forget, Li Hua also spent real money, and many people now have extremely high demand for newspapers.
Therefore, in a short period of time, not only the game market, but also other people who did not care about the game industry had some negative emotions towards Atari because of Li Hua's soft articles.
Since Atari has chosen to suppress them, Li Hua will naturally not be polite.
Li Hua will naturally pretend to be a grandson, but that must be done when they have done nothing.
Now that they have all taken action, Li Hua will naturally not continue to pretend to be a grandson.
And the effects of these soft articles were quickly apparent.
The first is that some original game sales points have been criticized by many gamers.
Because they don't have the two games "Bomberman" and "MapleStory" here.
So this also proves that what was written in those soft articles, that is, Atari's suppression of Qingshan Company, is true.
These game sales points were scolded as lackeys, which made many channel dealers so angry that they had toothaches.
Because in these soft articles by Li Hua, although they are mainly aimed at Atari, Li Hua also described these people "a little bit".
Anyway, no matter how disgusting people come.
The second is the sales of game cartridges. Perhaps because of the previous "Super Mario Bros.", everyone has some trust in Aoyama Company's games.
Of course, the main reason is that these two new games still have a five-day unconditional refund campaign.
So the sales of the two games reached 12,000 units on the first day!
This is already a very good result. You must know that at this stage, there is no game that can sell more than 10,000 copies in a day.
Even "Super Mario Bros." has dropped below 10,000 at this time.
Of course, these are two games. On average, the sales volume is only 5,000 units, but this is still a very impressive result.
Because their sales channels have completely changed now, it has become very inconvenient for many gamers. Even if they can be purchased in some supermarkets, it is inconvenient to change their habits!
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